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Ad Results Media to Address Growing Podcasting Impact at First-Ever Podcasting at SXSW – Sound Summit

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Expert audio agency joins podcasters and business leaders, including MrBallen, Dave Coulier, Marsha Cooke, Christy Carlson Romano and more, to showcase podcasting’s power as a branding and response advertising channel

AUSTIN, Texas, Feb. 13, 2024 /PRNewswire-PRWeb/ — Today, Ad Results Media (ARM), an audio agency with over 25 years of experience empowering brands and agencies to optimize channel performance and boost sales through audio platforms, proudly declared its official partnership with the groundbreaking Podcasting at SXSW – Sound Summit. Spearheaded by leading digital audio authority, Sounds Profitable, this collaboration signifies ARM’s commitment to leading the discourse on podcasting trends and innovations.

“With 31% of U.S. consumers aged 12+ tuning in daily, it’s a rapidly growing media channel. Despite this, only 9% of marketers acknowledge its importance in their media mix. This medium is undeniably influential, and there’s a pressing need for greater awareness and education.”

Set for March 9, 2024, at the Thompson Hotel in Austin, Texas, Podcasting at SXSW – Sound Summit will present four panels covering various topics, including the podcasting-Hollywood link and the genesis of true crime podcasts. Additionally, the event will unveil never-before-released consumer perceptions of advertising across diverse media platforms. Renowned podcasters including Dave Coulier, Christy Carlson Romano and more, will join executives from leading organizations such as ESPN, NPR and Paramount, to discuss the current and future landscape of digital audio.

Michael Kropko, co-founder and co-CEO of ARM, is set to kick off the second panel of the day titled “Unveiling the Ad Bargain: Podcasting’s Prime Position in Advertising.” During his introductory presentation, Kropko will explore the pivotal question, ‘Why Podcasting?’ He will shed light on the reasons behind the ongoing acceleration and maturation of this medium, emphasizing its status as the premier platform for brands to authentically share their narratives and engage with customers.

“I look forward to speaking at Podcasting at SXSW – Sound Summit and discussing the endless opportunities for marketers when they integrate audio channels into their media mix,” said Michael Kropko, co-founder & co-CEO of ARM. “Businesses can level up by understanding how and why podcasting can make such a material impact to their bottom line. At SXSW, we’ll navigate the evolving landscape and leave with inspiration to generate measurable business results.”

Podcasting at SXSW – Sound Summit Agenda:

Session: audiochuck x MrBallen: The Business of True Crime | 10-11 a.m. CT: Enjoy a fireside chat with Kylie Low and Brittany Bigelow from audiochuck, and John “MrBallen” Allen and Nick Witters from Ballen Studios. Acquire industry insights on monetization, audience feedback and content evolution. Hear opening remarks on ‘Why Podcasting?’ from partner The Roost, a leading podcast network for creators that connects talent with the advertisers that understand them best.Session: The Ad Bargain: Podcasting’s Position in the Ad Landscape | 11:30 a.m.-12:30 p.m. CT: An extensive cross-media study on advertising perception, moderated by Sounds Profitable Partner, Tom Webster, delves into consumer attitudes across platforms, shaping industry strategies. Panelists include Julia Kelly from Wondery and Gabe Tartaglia from SXM Media. Partner Ad Results Media (ARM), audio agency with over 25 years of expertise empowering brands and agencies to enhance channel performance and drive sales through audio, will provide opening remarks on ‘Why Podcasting?’.Lunch Networking Reception: Open to All SXSW Attendees | 12:30-2:30 p.m. CTSession: The New Influence Frontier: Familiar Voices in Podcasting | 2:30-3:30 p.m. CT: Plunge into the realm of celebrity podcasting as actors and reality stars offer insights in a dynamic panel moderated by NPR’s Brittany Luse. Featured speakers for the event include Christy Carlson Romano, known for “Kim Possible” and co-founder of PodCo, creator-led podcast network. Nick Viall, associated with “The Bachelor” and Advertisecast, and Dave Coulier, renowned for his role in “Full House” and involvement with Full House Rewind, will also share their perspectives. The panel will start with ESPN/Good Karma Brands, a media and marketing company specializing in using national and local sports, and local news to build brands and connect with fans through audio, video, digital and events, sharing insights on ‘Why Podcasting?’Session: Hollywood Meets Headphones in the Ultimate IP Crossover | 4-5 p.m. CT: Delve into the synergy of cross-media intellectual property as esteemed industry leaders, moderated by Molly Barton, discuss adaptation, collaboration and the future of entertainment. Panelists include Marsha Cooke from ESPN and Steve Raizes from Paramount. Partner Magellan AI, podcast ad intelligence company which builds tools that empowers agencies, advertisers and publishers to succeed, will kick off the event with a presentation on the topic ‘Why Podcasting?’.Drinks and Snacks Networking Reception: Open to All SXSW Attendees | 5-6:30 p.m. CT

“We’re thrilled to help showcase podcasting’s impact at SXSW this year. With 31% of U.S. consumers aged 12+ tuning in daily, it’s a rapidly growing media channel. Despite this, only 9% of marketers acknowledge its importance in their media mix,” said Kurt Kaufer, co-founder and chief growth officer of ARM. “This medium is undeniably influential, and there’s a pressing need for greater awareness and education.”

To participate, individuals must have an SXSW Interactive Badge or higher. For more information about ARM, visit adresultsmedia.com. Tickets to SXSW 2024 are now available and can be purchased at sxsw.com/attend. To view the complete SXSW 2024 agenda, visit schedule.sxsw.com.

This is SXSW Partner Programming operated under license from SXSW, LLC.

About Ad Results Media

Ad Results Media (ARM), an expert audio agency with over 25 years of experience, empowers brands and agencies to boost channel performance and sales using the power of audio. Pioneering the podcast advertising landscape with the very first podcast ad placement in 2010, ARM now stands as the world’s largest podcast media buyer. ARM leverages their deep expertise and proprietary data across all audio platforms to connect brands – such as Molson Coors, FanDuel, BetterHelp and ZipRecruiter – with consumers where and when they are listening to deliver effective and cost-efficient campaigns. With audio experts across the United States, ARM’s unparalleled industry connections drive results for brands and agencies. To learn more about ARM, visit adresultsmedia.com.

Media Contact
Eliza Kjar, Palmer Public Inc., 1 7125517774, eliza@palmerpublic.com, https://palmerpublic.com/

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SOURCE Ad Results Media

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AIE Graduates create visual effects for Academy-nominated film

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5 mins ago

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September 20, 2024

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NAWI, a feature film whose visual effects were created by graduates from the Academy of Interactive Entertainment (AIE), has been officially nominated by Kenya for entry into the 97th Academy Awards in the category of Best International Feature Film. NAWI is a heartfelt story about a young girl’s journey towards empowerment and aims to shed light on a pressing issue that affects countless young women in the Turkana region of Kenya.

CANBERRA, Australia, Sept. 19, 2024 /PRNewswire-PRWeb/ — NAWI, a feature film whose visual effects were created by graduates from the Academy of Interactive Entertainment (AIE), has been officially nominated by Kenya for entry into the 97th Academy Awards in the category of Best International Feature Film. NAWI is a heartfelt story about a young girl’s journey towards empowerment and aims to shed light on a pressing issue that affects countless young women in the Turkana region of Kenya.

“The film has a very important social message to tell so it was rewarding in many ways to be able to contribute to this project. NAWI was a fantastic opportunity for our graduates to put their skills to the test on a full-length feature film,” said Tom Pugh.

AIE graduates and teachers were given the opportunity to work on the film’s visual effects through AIE’s ongoing partnership with Learning Lions, who produced the film with Film Crew & Baobab Pictures. AIE is proud to support Learning Lions non-profit mission to enable young adults in marginalised rural communities of East Africa to become digital creatives by providing game development training and technology.

The visual effects for NAWI were brought to life by AIE teachers and experienced industry professionals, Thomas Magill and Tom Pugh, who were tasked with supervising the visual effects and liaising with the film’s Directors, Apuu Mourine, Kevin Schmutzler, Tobias Schmutzler and Toby Schmutzler. They assembled a team of recent AIE graduates and worked out how to create the effects required to immerse audiences in Nawi’s world.

“Graduates were able to take the skills they had learnt in class and apply them to cinema-quality footage. There was even a bit of nervous excitement working with professional expectations and deadlines,” said Tom Pugh.

Thomas Magill explained that most of the work involved compositing such as fixing blemishes, removing unwanted folds in clothing, changing pages in a book and removing background actors that were in the wrong place.

“We had a river shot where there was only a sandbank, and we had to create an entire island! There were several shots filmed in a dry riverbed which required us to create floodwater. We had to draw upon various disciplines: not just digital compositing but also visual effects creation and fluid simulations,” said Thomas Magill.

Both teachers enthused that the directors were a pleasure to work with and the collaboration was smooth.

“The film has a very important social message to tell so it was rewarding in many ways to be able to contribute to this project. NAWI was a fantastic opportunity for our graduates to put their skills to the test on a full-length feature film,” said Tom Pugh.

Learning Lions and AIE look forward to seeing NAWI progress through two rounds of voting by members of the Academy of Motion Picture Arts and Sciences to narrow the list of submitted films down to five nominees for the Best International Feature Film.

About Academy of Interactive Entertainment (AIE)

AIE offers practical, career-focused courses delivered by industry-experienced teachers in 3D animation, game development, visual effects and film. Since 2019 AIE has sponsored scholarships to their Certificate and Diploma programs to Learning Lions student. AIE provided laptops and is supporting with opportunities at various gaming companies around the world for paid part-time and full-time work.

https://aie.edu.au/

About Learning Lions

Learning Lions is fighting poverty with digital opportunity. Established in 2015, Learning Lions equips local youth with essential IT and media skills, and empowering them to become entrepreneurs and self-sustaining individuals. By leveraging digital services, these aspiring entrepreneurs not only support themselves but also provide opportunities for others through employment and mentorship.

https://www.learninglions.org/

Media Contact

Neil Boyd, Academy of Interactive Entertainment, 61 434273190, neilb@aie.edu.au, https://aie.edu.au/

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SOURCE Academy of Interactive Entertainment

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Valhalla MSO Launches Impetus One to Enhance Valhalla Vitality’s Telehealth Platform

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5 mins ago

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September 20, 2024

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Valhalla MSO launches Impetus One, enabling healthcare providers to expand services, improve patient retention, and boost revenue with no upfront costs

MIAMI, Sept. 19, 2024 /PRNewswire-PRWeb/ — Valhalla MSO is excited to announce the launch of Impetus One (IO), a new software designed to power the Valhalla Vitality Network Provider Program. This initiative aims to expand the reach and capabilities of independent healthcare providers by offering an alternative to the traditional insurance model. With a focus on preventative medicine and wellness therapies, the platform is set to enhance patient care while creating new revenue opportunities for providers.

The Valhalla Vitality Network Provider Program addresses the gap created by insurance companies that often deny coverage for preventative medicine, wellness services, and even weight loss therapies. Insurance typically does not compensate healthcare providers for the time spent improving a patient’s overall health. Impetus One (IO) offers an alternative by providing a cash-pay marketplace where providers are fairly compensated for delivering impactful, life-changing services to their patients.

Key Benefits for Providers

Impetus One Software Integration: The platform integrates seamlessly with Valhalla Vitality, offering an e-commerce marketplace that connects patients with a wide range of health services. Providers can easily adopt the system to deliver therapies and other services, ensuring smooth payment processing and order fulfillment.No Upfront Costs: Providers can join the Network Provider Program without any initial fees. They simply share a unique link with patients, allowing for easy access to services, and payments are processed as orders are placed. Partner pharmacies handle medication shipments directly, creating a hassle-free experience for providers.Boosting Patient Retention: The platform includes a VIP Rewards Program, designed to increase patient retention and loyalty. Patients earn points for discounts and exclusive benefits, which encourages ongoing engagement and care continuity.E-commerce and Wellness Integration: Unlike typical affiliate programs, Valhalla Vitality allows providers to retain full control of their patient relationships. Providers can generate revenue through the integrated e-commerce system without worrying about referral fees or kickbacks, enabling them to focus solely on delivering high-quality patient care.

By joining the Valhalla Vitality Network Provider Program, healthcare providers gain access to a scalable model that helps increase profits, introduce new services, and enhance patient satisfaction. The VIP Rewards Program also strengthens the bond between patients and providers, making healthcare more accessible and rewarding for all.

Healthcare providers looking to grow their practices and increase revenue can join the Valhalla Vitality Network by visiting http://www.providevitality.com. Valhalla MSO’s new platform is a powerful tool for delivering advanced, patient-centric healthcare with a focus on accessibility and quality.

For more information, visit Valhalla Vitality at http://www.valhallavitality.com.

Media Contact

Chris K., Valhalla Vitality, 888-888-8888, ck@s99agency.com, https://valhallavitality.com/

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SOURCE Valhalla Vitality

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Ultima Markets Wins Two Prestigious Awards at Global Forex Awards–Retail 2024!

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September 20, 2024

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LIMASSOL, Cyprus, Sept. 19, 2024  /CNW/ — Ultima Markets, a leading global forex and CFDs brokerage, is thrilled to announce its double success at the prestigious Global Forex Awards – Retail 2024. The company won two distinguished awards: “Best Affiliates Brokerage – Global” and “Best Fund Safety – Global.”

The awards were presented during the event in Limassol, Cyprus, where Jean Philippe, Board Advisor, Corporate Governance and Sustainability at Ultima Markets, accepted the honours.

The Global Forex Awards – Retail has celebrated excellence in trading innovation for seven consecutive years. Ultima Markets’ dual wins reflect its commitment to quality, client-centric strategies, and strong partnerships across the financial services sector.

The “Best Affiliates Brokerage—Global” award recognises Ultima Markets’ exemplary affiliate programme, which has successfully driven its global expansion. It is celebrated for its transparency and competitive rewards tailored to affiliate needs.

Receiving the “Best Fund Safety – Global” award highlights Ultima Markets’ efforts to safeguard client assets. Through its partnership with Willis Towers Watson, the company provides up to USD$1,000,000 in insurance per account, while its Financial Commission membership ensures clients access to up to €20,000 in compensation funds.

These recognitions underscore Ultima Markets’ priority to security and transparency, including segregated accounts and robust risk management practices. The broker also assures affiliate partners of exceptional standards.

Commenting on the awards, Jean Philippe said, “These recognitions reflect the exceptional work of our teams to ensure the safety of traders’ funds and our dedication to creating value for our partners and clients. We will continue to evolve and innovate to meet the market’s demands.”

Ultima Markets is renowned for its extensive range of trading products and personalised customer service, designed to meet clients’ diverse needs worldwide. The dual recognition marks a significant milestone in the company’s global growth and reaffirms its reputation for delivering fund safety and robust affiliate opportunities.

“We are delighted to be recognised with these awards, which reflect our mission to create a secure trading environment and build strong, rewarding partnerships,” said Jack Li, Ultima Markets’ Regional Business Director.

About Ultima Markets

Ultima Markets is a fully licensed, fast-growing broker offering access to 250+ financial instruments. With a team of 2,000+ professionals in 15 global offices, we serve clients in 172 countries. Check out more about our awards on Facebook, X, Instagram, LinkedIn and YouTube.

 

 

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SOURCE Ultima Markets

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