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System1’s Analysis Shows Michelob Scores Most Effective Super Bowl Ad

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Dunkin‘, Reese’s & Hellmann’s register the highest short-term sales potential in System1 analysis of consumer emotional reactions. 

NEW YORK, Feb. 12, 2024 /PRNewswire/ — The Chiefs won the Super Bowl on the field, while Michelob won the ad game for long term brand building potential. Dunkin‘, Hellmann’s and Reese’s led in short-term sales potential. System1, The Creative Effectiveness Platform, tested this year’s Super Bowl ads with more than 10,000 Americans to determine how well they triggered emotional reactions proven to drive long-term brand effectiveness and short-term sales potential. 

By registering consumers’ emotional responses second-by-second throughout an ad, System1’s Test Your Ad scores long-term brand building (1.0 – 5.9 Stars) and short-term sales potential (Spike Rating based on emotional intensity and strength of branding). 

Key findings overall:

This year’s ads averaged 2.7-Stars, down from 2023’s 2.9-Star average but above the 2.3-Star average for all US ads. Brand characters outscored celebrities. Ads with familiar characters like M&M’s spokescandies and the E-Trade baby averaged 3.1 Stars, while 39 celebrity ads averaged 2.6 Stars. Top brand building ads took diverse approaches to creative effectiveness. The 2024 advertising MVP is soccer superstar Lionel Messi, whose beach football skills gave Michelob’s winning ad a summery vibe which resonated with the audience. Close behind in 2nd place was Reese’s riotous slapstick ad, which showed you don’t have to use celebrities to make an impact. And in 3rd place, Hellmann’s “Mayo Cat” parodied instant stardom while making a serious point about food waste. The highest-ranking debut advertiser was chocolate brand Lindt, whose chilled-out ad featured a Perry Como soundtrack and their familiar Master Chocolatier character. Pfizer also scored well for a debutant with a Queen-soundtracked ad celebrating 175 years of medical achievement. 

Top 11 ads for brand effectiveness:

Michelob ULTRA, “Superior Beach” – 4.8-StarsReese’s, “Yes!” – 4.7-Stars Hellmann’s, “Mayo Cat” – 4.5-StarsT-Mobile, “That T-Mobile Home Internet Feeling” – 4.5-StarsLindt, “Life is a Ball” – 4.4-Stars NFL, “Inspiring Young Athletes Everywhere” – 4.3-Stars Budweiser. “Old School Delivery” – 4.2-Stars OREO, “It All Starts with a Twist” – 4.1-Stars Skechers, “Mr. T in Skechers” – 3.9-Stars M&M’s, “The M&M’S Almost Champions Ring of Comfort” – 3.9-Stars Pfizer, “Here’s to Science” – 3.8-Stars 

Top 11 ads for short-term sales potential:

This year’s leaders are exceptional performers, far above the average (1.07 Spike) for all US ads. 

Dunkin‘, 1.63 SpikeHellmann’s, 1.62 SpikeReese’s, 1.57 SpikeOreo, 1.54 SpikeState Farm, 1.52 SpikePopeyes, 1.47 SpikeT-Mobile, 1.46 SpikeNFL, 1.45 Spike Michelob ULTRA, 1.44 SpikeBooking.com, 1.44 SpikeBudweiser, 1.42 Spike

Top-scoring ads followed five creative effectiveness keys that System1 has documented in testing more than 100,000 ads:

Tell stories. Strong narratives are a big effectiveness driver, and ads from Hellmann’s, the NFL and Budweiser used their time to tell funny, inspiring or dramatic tales. Keep it simple. Many ads tried to cram multiple mini-scenes and rapid edits into their 30 seconds of fame, but winning ads like Michelob, T-Mobile and Skechers focused on one idea executed brilliantly. Go for laughs. Humor continues to play a big role in the ads. Reese’s and Skechers brought slapstick energy to their ads, and Pfizer livened up an inspirational story with amusing visuals. Use celebrities well. Celebrities are everywhere on game night, but the best ads let their stars do things only they can, from Messi’s fantastic footwork for Michelob to Mr. T acting like himself for Skechers. Leverage fluent devices. Familiarity breeds contentment for audiences who like seeing brand-owned characters they recognize. The Budweiser Clydesdales and M&M’s Spokescandies are big game regulars and once again scored for their brands. 

“These ads are a huge investment for a brand, and if you get it right they’re well worth it. It’s no surprise brands are trying to fit as much into their airtime as possible with loads of celebrities and blink-and-you’ll-miss-it scenes,” said Jon Evans, Chief Customer Officer, System1. “But these results show that the winning brands on game night take a more focused approach. They execute simple ideas brilliantly, tell great stories, use celebrities and brand assets wisely and never forget to entertain.” 

For more information, visit https://system1group.com/test-your-ad.

About System1:

System1 is the Creative Effectiveness Platform that the world’s leading brands make confident creative decisions with that lead to transformational business results.

Our Test Your Ad (TYA) and Test Your Idea (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health.

System1’s TYA Premium database of over 100,000 ads allows brands to compare their ads against competitors, and our expert guidance helps clients improve the effectiveness of ads and ideas.

System1 has operations in the UK, USA, Brazil, France, Switzerland, Germany, The Netherlands, Singapore, and Australia. For more information, visit system1group.com or follow us @System1 on LinkedIn.

Contact:
Fred Pfaff
fred@fredpfaffinc.com

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TerraMaster Launches the New TNAS Mobile 3 with Various New Features for Efficient NAS Management

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December 26, 2024

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SHENZHEN, China, Dec. 26, 2024 /PRNewswire/ — TerraMaster, a professional brand focusing on providing innovative storage products for families and businesses, launched new TNAS Mobile 3 application compatible with the latest TOS 6, introducing a host of new features and optimizations such as updated UI, TNAS Online and photo backup and one-touch initialization. With these improvements, the latest version of TNAS Mobile 3 ensures users enjoy a more convenient, efficient, and powerful NAS management experience, all from the palm of hands.

TNAS Mobile 3 New Features

Upgraded TNAS Online Management
Upgraded to TNAS Online 2, with a 500% speed improvement, providing smoother and more stable mobile access, ensuring seamless operation from anywhere.

One-Touch NAS Initialization
Users can now easily initialize the TNAS directly from mobile device. Simplified operation process for quick deployment and initialization of the TOS system.

Perfectly Compatible with TOS 6
Seamlessly integrates with the latest TOS 6 operating system, users can explore all features of TOS 6 on the mobile phone.

Optimized Overall UI and Photo Backup
The TNAS Mobile 3 app now boasts a cleaner, more intuitive interface for a smoother user experience. And the photo backup transfer process has been improved to increase efficiency and stability.

Media Index Management
The app also introduces a new media index management feature. Smart indexing for quick retrieval of media files on TNAS, offering the convenience of one-click activation across platforms.

User Management
A new user management feature has been added, allowing administrators to centralized manage and control user access more efficiently. Enable flexible allocation and control of permissions.

Shared Folder Management
The app now includes enhanced shared folder management. Users can easily create and edit shared folders with detailed control over access permissions.

Availability
TerraMaster new TNAS Mobile 3 V3.3.038 is now available for download and installation through Google Play Store and Apple App Store. More details, please visit:
https://www.terra-master.com/global/tnas-mobile3/.

Follow TerraMaster on social media:
Facebook: https://www.facebook.com/terramasterofficial
Twitter: https://twitter.com/TerraMasters
LinkedIn: https://bit.ly/3wKrjmr
YouTube: https://bit.ly/3dMXGIK
TikTok: https://www.tiktok.com/@terramaster_official  

About TerraMaster
TerraMaster is a professional brand that focuses on providing innovative storage products, including network attached storage and direct attached storage that has become increasingly popular in over 40 countries and regions. The brand has been developing storage technology for 10 years, addressing the needs of customers such as home users, small/medium businesses, and enterprises.

Contact:
Yuki Shi
+86 755 81798272
388067@email4pr.com

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Sapiens to Participate in the 27th Annual Needham Growth Conference on January 15, 2025

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December 26, 2024

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ROCHELLE PARK, N. J., Dec. 26, 2024 /PRNewswire/ — Sapiens International Corporation, (NASDAQ: SPNS) (TASE: SPNS), a leading global provider of software solutions for the insurance industry, today announced that Roni Giladi, Chief Financial Officer, is scheduled to participate in the 27th Annual Needham Growth Conference to be held at the Lotte NY Palace Hotel in New York City, January 14 – 16, 2025. Sapiens will host a group presentation on January 15, from 2:15 p.m.- 2:55 p.m. Eastern Daylight Time (EDT) in “Holmes 1″ and conduct one-on-one meetings the same day.

A webcast of management’s presentation can be found on the company’s IR website under the events section, at https://sapiens.com/investor-relations/. For more information about the conferences or to schedule a one-on-one meeting with Sapiens, please contact your Needham representative at the respective firm. The firms hosting the conference reserve the right to adjust a company’s meeting schedule, including its presentation time. It is recommended that participants confirm all meeting and presentation times with the conference organizers.

About Sapiens

Sapiens International Corporation (NASDAQ and TASE: SPNS) is a global leader in intelligent insurance software solutions. With Sapiens’ robust platform, customer-driven partnerships, and rich ecosystem, insurers are empowered to future-proof their organizations with operational excellence in a rapidly changing marketplace. We help insurers harness the power of AI and advanced automation to support core solutions for property and casualty, workers’ compensation, and life insurance, including reinsurance, financial & compliance, data & analytics, digital, and decision management. Sapiens boasts a longtime global presence, serving over 600 customers in more than 30 countries with its innovative SaaS offerings. Recognized by industry experts and selected for the Microsoft Top 100 Partner program, Sapiens is committed to partnering with our customers for their entire transformation journey and is continuously innovating to ensure their success.

For more information visit https://sapiens.com or follow us on LinkedIn 

Media Contact
Yaffa Cohen-Ifrah
Chief Marketing Officer and Head of Investor Relations, Sapiens
Yaffa.cohen-ifrah@sapiens.com 

Investors Contact
Kimberly Rogers
Managing Director, Hayden IR
kim@HaydenIR.com 

 

Logo:  http://mma.prnewswire.com/media/585787/Sapiens_Logo.jpg

 

 

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Pocamarket Named ‘Best K-POP Photocard Platform’ at 2024 KBS N Brand Awards

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13 minutes ago

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December 26, 2024

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SEOUL, South Korea, Dec. 26, 2024 /PRNewswire/ — Pocamarket, the pioneering K-POP photocard trading platform operated by Infludeo Co., Ltd., has received the prestigious ‘Best K-POP Photocard Platform’ award at the 2024 KBS N Brand Awards. The ceremony, organized by KBS N, a subsidiary of Korea’s national public broadcaster KBS (Korean Broadcasting System), recognizes outstanding brands for their excellence and industry impact.

Since its inception, Pocamarket has established itself as the trusted destination for K-POP enthusiasts seeking to trade photocards in a secure and streamlined environment. The platform’s commitment to fan experience extends to its physical presence through PocaSpot, an interactive retail space in Seoul’s vibrant Hongdae district. This innovative space serves as a hub for both domestic and international fans to acquire authentic photocards while experiencing Korean pop culture firsthand. Building on this success, the company has announced plans to launch its second PocaSpot location in Myeongdong during 2024.

The recognition underscores Pocamarket’s transformation from a specialized trading platform to a significant force in promoting global K-POP culture. As the international K-POP community continues to grow, Pocamarket maintains its position as an industry leader by delivering exceptional value and authentic experiences to fans worldwide.

“This recognition reflects the unwavering support and trust of our global fan community,” stated a Pocamarket representative. “We remain dedicated to developing innovative solutions that ensure a seamless and secure experience for K-POP enthusiasts everywhere. Our mission is to continue evolving alongside our users while fostering the growth of K-POP culture internationally.”

View original content to download multimedia:https://www.prnewswire.com/news-releases/pocamarket-named-best-k-pop-photocard-platform-at-2024-kbs-n-brand-awards-302339178.html

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