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Google Pixel Wins for Second Year in a Row at the 2024 Kellogg School Super Bowl Advertising Review

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Homes.com and Squarespace Fumble during the Big Game

EVANSTON, Ill., Feb. 12, 2024 /PRNewswire/ — Google Pixel is the big winner in strategic advertising rankings for the second year in a row with its ‘Javier in Frame’ spot in the 20th Kellogg School of Management Super Bowl Advertising Review. Other brands that earned top marks included Mountain Dew’s ‘Having A Blast’ and Dove’s ‘Hard Knocks.’ Not all advertisers had a winning night, including Home.com, Temu and Squarespace, which received low grades during this year’s Super Bowl.

“Google Pixel has clearly figured out the formula to success for advertising in the Super Bowl,” said Derek Rucker, the Sandy & Morton Goldman professor of entrepreneurial studies in marketing and co-lead of the school’s Ad Review. “Once again the company was able to demonstrate a new technology that enhances the user experience, while also connecting with viewers in an unexpected, emotional way.”

Overall, the panel saw many brands lead with relatable creative, a remarkably carefree tonality and a focus on comedic relief. However, some brands fumbled a huge opportunity and a multi-million-dollar investment, like Homes.com, which aired three spots over the game and failed to deliver a compelling benefit resulting in a low rating from the Kellogg panel.

Among the favorite ads was Dove, returning to the Super Bowl this year after breaking an 18-year hiatus last year. The brand continued to impress the panel by showing strong linkage to the brand’s purpose and impact, bringing awareness to the Dove Self-Esteem Project and body confidence. Another favorite was CeraVe, which featured actor Michael Cera and a unique play on his surname’s similarity to the name of the skincare line — showcasing how a celebrity appearance can be impactful without overshadowing the product benefit.

“It was a great year for advertising, and we saw very few brands miss the mark. Spots attracted attention with strong linkage, solid branding and utilized ‘celebrity wow’.” said Tim Calkins, clinical professor of marketing and co-lead of the Ad Review.

The Kellogg School Super Bowl Advertising Review uses a academic framework known as ADPLAN to evaluate the strategic effectiveness of Super Bowl spots. The acronym helps viewers grade ads based on Attention, Distinction, Positioning, Linkage, Amplification and Net Equity. This year marks the 20th anniversary of the experiential event which has become a longstanding and cherished tradition in the Kellogg marketing community.

CONTACT: Haley Robinson, haley.robinson@kellogg.northwestern.edu 

 

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SOURCE Kellogg School of Management

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Caris Life Sciences Files Registration Statement for Proposed Initial Public Offering

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IRVING, Texas, May 23, 2025 /PRNewswire/ — Caris Life Sciences® (“Caris”), a leading, patient-centric, next-generation AI TechBio company and precision medicine pioneer, today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed initial public offering of its Class A common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. Caris has applied to list its Class A common stock on the Nasdaq Global Select Market under the ticker symbol “CAI.”

BofA Securities, J.P. Morgan and Goldman Sachs & Co. LLC will act as lead book-running managers for the proposed offering. Citigroup will also act as a book-running manager for the proposed offering. TD Cowen, Evercore ISI and Guggenheim Securities will act as additional book-running managers for the proposed offering. BTIG and Wolfe | Nomura Alliance will act as co-managers for the proposed offering.

The proposed offering will be made available only by means of a prospectus. Copies of the preliminary prospectus, when available, may be obtained from: BofA Securities, NC1-022-02-25, 201 North Tryon Street, Charlotte, North Carolina 28255, Attention: Prospectus Department or by email: dg.prospectus_requests@bofa.com; J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, New York 11717 or by email: prospectus-eq_fi@jpmchase.com; or Goldman Sachs & Co. LLC, Attn: Prospectus Department, 200 West Street, New York, New York 10282 or by email: prospectus-ny@ny.email.gs.com.

A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. This press release does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Caris Life Sciences
Caris Life Sciences® (Caris) is a leading, patient-centric, next-generation AI TechBio company and precision medicine pioneer that is actively developing and commercializing innovative solutions to transform healthcare. Through comprehensive molecular profiling (Whole Exome and Whole Transcriptome Sequencing) and the application of advanced AI and machine learning algorithms at scale, Caris has created the large-scale, multimodal clinico-genomic database and computing capability needed to analyze and further unravel the molecular complexity of disease. This convergence of next-generation sequencing, AI and machine learning technologies, and high-performance computing provides a differentiated platform to develop the latest generation of advanced precision medicine diagnostic solutions for early detection, diagnosis, monitoring, therapy selection and drug development.

Caris was founded with the belief and vision that combining a vast set of consistently generated molecular information with robust data-driven insights could realize the potential of precision medicine for patients. Headquartered in Irving, Texas, Caris has offices in Phoenix, New York, Cambridge (MA), Tokyo, Japan and Basel, Switzerland. Caris or its distributor partners provide services in the U.S. and other international markets.

Caris Life Sciences Media:
Corporate Communications
CorpComm@CarisLS.com
214.294.5606

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SOURCE Caris Life Sciences

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INDY 500 Stars Join Forces with ZERO Prostate Cancer to Put Veterans’ Health in the Spotlight at Memorial Day Weekend Races

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INDIANAPOLIS, May 23, 2025 /PRNewswire/ — This Memorial Day Weekend, the spotlight won’t only be on speed—it’ll be on saving lives. ZERO Prostate Cancer (ZERO), the nation’s leading advocacy and support organization for prostate cancer, is proud to announce its powerful presence across America’s most iconic motorsports stages: the Indianapolis 500 and NASCAR’s Coca-Cola 600 and BetMGM 300. The message? Veterans are twice as likely to face prostate cancer—and early detection saves lives.

“This weekend isn’t just about racing—it’s about saving lives,” said Josh Bilicki.

In partnership with Juncos Hollinger Racing, ZERO’s logo will be featured on two cars in the 1009th Running of the Indianapolis 500—the world’s biggest single-day sporting event—on Sunday, May 25 at 12:45 PM ET (FOX). ZERO’s logo will appear on the cars of INDYCAR drivers Conor Daly and Sting Ray Robb.

At the same time, ZERO and partner AstraZeneca are making waves in NASCAR’s patriotic tribute weekend with two ZERO-branded vehicles:

No. 66 Ford Mustang driven by Josh Bilicki in the Coca-Cola 600 (Sunday, May 25 at 6:00 PM ET on Amazon Prime)No. 53 Chevrolet Camaro driven by JJ Yeley in the BetMGM 300 (Saturday, May 24 at 1:00 PM ET on The CW)

Together, this high-octane campaign is bringing national visibility to a deadly disease that claims a man’s life every 15 minutes in the U.S.—and hits military Veterans at double the rate of the general population.

“This weekend isn’t just about racing—it’s about saving lives,” said Josh Bilicki. “If even one man schedules a PSA test because of this message, we’ve done our job.”

“As a 48-year-old and part of a sport deeply rooted in the Veteran community, this message really hits home,” said JJ Yeley. “We’re proud to be racing for something bigger than ourselves.”

“Prostate cancer has become too big to ignore,” said Courtney Bugler, President and CEO of ZERO Prostate Cancer. “More than 3 million men in the U.S. are living with this disease, and too many don’t even know they’re at risk—especially our Veterans. Memorial Day is about honoring those we’ve lost, and at ZERO, we’re also fighting to save the ones still here.”

This campaign aligns with ZERO’s bold initiative to save 100,000 lives by 2035, with targeted efforts toward Veterans, Black men, and rural communities—the populations most impacted by the disease.

“It’s time to race toward solutions,” said Daniele Paone, VP US, GYN/GU Cancer Franchise, AstraZeneca. “We’re proud to team up with ZERO and the motorsports community to drive awareness where it’s urgently needed.”

For nearly 30 years, ZERO has been on the front lines of the prostate cancer fight, providing education, support, and advocacy to patients and families. This Memorial Day, from Indy to Charlotte, the message is unmistakable: know your risk, talk to your doctor and get screened.

Watch the Races Live:

BetMGM 300 (Xfinity Series): Saturday, May 241:00 PM ET on The CWCoca-Cola 600 (Cup Series): Sunday, May 256:00 PM ET on Amazon PrimeIndianapolis 500 (IndyCar): Sunday, May 2512:45 PM ET on FOX

Learn more and find resources at ZEROcancer.org

MEDIA CONTACT:
Steph Johnson
Vice President, Communications
ZERO Prostate Cancer
steph.johnson@zerocancer.org

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SOURCE ZERO Prostate Cancer

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Sc3 Asset Management and National Capital Company to Launch U.S. Defense Industrial Base Private Equity Platform

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RIYADH, Saudi Arabia, May 23, 2025 /PRNewswire/ — Sc3 Asset Management announces that it is entering into a Memorandum of Understanding (MOU) to co-manage and launch a U.S. defense industrial base private equity platform in partnership with National Capital, a Capital Market Authority (CMA) regulated and licensed Saudi based Capital Market Institution.

This initiative is designed to pursue the rapid development and commercialization of key defense technologies – both within the United States and with allied nations – in support of the global mission.

This announcement comes alongside the historic U.S.–Saudi trade mission and reflects a shared commitment to strengthening transnational security cooperation, advancing sovereign innovation, and mobilizing trusted capital toward mission–critical infrastructure.

About National Capital KSA

National Capital Company (NCC) is a licensed Saudi–based Capital Market Institution regulated by the Capital Market Authority (CMA) of Saudi Arabia. NCC offers a full range of investment banking services, alternative investments asset management, advisory & arranging, and private equity & VC; with a strong focus on aligning capital with strategic sectors under Saudi Vision 2030. The firm provides robust financial governance, Shariah–compliant offerings, and is a trusted partner for domestic and international investment initiatives across the Kingdom of Saudi Arabia.

Learn more: www.nationalcapital.com.sa

About Sc3 Asset Management

Sc3 Asset Management is a U.S.-based alternative asset management firm focused on private equity, real estate, venture capital and private credit. The organization’s primary focus is on national security, aerospace, and emerging technologies. With decades of experience in defense sector investment and intelligence community operations as well as extensive experience as global asset manager, Sc3 specializes in aligning capital with mission-driven innovation. The firm supports technology commercialization, defense industrial base resilience, and sovereign infrastructure initiatives critical to U.S. and allied interests.

Learn more: www.sc3assetmanagement.com

About GIS QSP Skunkworks Inc.

GIS QSP Skunkworks KSA is a Saudi-based joint venture formed through an exclusive agreement between Science Technology for Development and Industrial Investment (Science Tech) and GIS QSP Skunkworks Inc., a U.S.  Cyber Defense technology Company that provides solutions to Critical Infrastructure including quantum-resilient, mission-grade cybersecurity solutions to help secure IT, OT, and IOT networks and is headquartered in Mobile, Alabama.

GIS QSP Skunkworks KSA serves as a strategic platform for sovereign cyber capability development, secure hardware manufacturing, and public-private technology transfer aligned with Saudi Arabia’s Vision 2030.

The JV is positioned to support critical national security, defense-industrial, and commercial infrastructure modernization initiatives across the Kingdom and the broader GCC region.

https://www.gisqspskunkworks.com/

For media inquiries:
Kimberly Gretta
kgretta@gisqsp.ltd

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