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LITTLEST PET SHOP Experience on Roblox Smashes Expectations with Over 2 Million Visits in First Month

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BOCA RATON, Fla., Jan. 25, 2024 /PRNewswire/ — LITTLEST PET SHOP (LPS), one of the most well-known collectible toy brands in history, has relaunched globally, with product hitting shelves this month. In anticipation of its retail debut, LITTLEST PET SHOP is already enchanting fans with over 2 million unique visits of the brand’s new digital experience on the global immersive platform for communication and connection, Roblox.

 

A collaborative project between Master Toy licensee, Basic Fun!, a top global marketer of toys, Hasbro, Inc., a leading toy and game company, and Suit Up Games, a recognized Roblox development studio, the experience is designed to bring the brand’s engaging world of lovable pets to life in the digital realm for today’s kids and kidults alike.

“The LITTLEST PET SHOP experience on Roblox showcases the power of bringing together a beloved toy brand with an innovative way to immerse in and engage with the brand in the digital space,” said Jay Foreman, CEO of Basic Fun! “We couldn’t be more excited about this phygital experience and look forward to revealing more exciting integrations over the coming year.”

Upon its debut, the experience quickly became popular among gaming enthusiasts of all ages. The immersive gameplay and attention to detail have created a highly interactive environment that led to exceptional engagement. Some additional major milestones already achieved by the experience include:

Over 2 Million Unique Visits in the first month (prior to product launch)91% Likes/Approval Rating9.8 Minutes on Average Play Time

“We are thrilled to kick off the comprehensive global relaunch of the beloved LITTLEST PET SHOP brand with this immersive LPS experience on Roblox that has already wow-ed the worldwide LPS fanbase, as well as the Roblox community,” said Eugene Evans, Senior Vice President of Digital Strategy and Licensing of Hasbro. “We continue to work with amazing partners to bring fans everywhere, on all digital platforms the opportunity to enjoy LPS and other Hasbro brands.”

The LITTLEST PET SHOP Roblox experience introduces a host of interactive features, allowing users to care for, customize, and embark on adventures with their favorite bobblin’ pets. Fans of LITTLEST PET SHOP have flooded social media platforms with positive reviews, sharing their excitement and experiences within the virtual space. The community’s enthusiasm has played a pivotal role in the success of the launch of the LPS digital world.

“We set out to create a virtual space that would not only capture the essence of the beloved LITTLEST PET SHOP brand, but also provide fans with a truly immersive experience. Beating expectations on Roblox is a testament to the passion and creativity of all of the teams involved in bringing this project to life,” said Ross Targett, General Manager of Suit Up Games.

LITTLEST PET SHOP invites fans, both new and experienced, to join the virtual adventure on Roblox and immerse themselves in the enchanting world of miniature pets, as well as shop for the new LPS toys, which have started to arrive at retailers this month.

Starting with a December presale that sold out within days, the LITTLEST PET SHOP Generation 7 toy line from Basic Fun! has already seen unprecedented demand. The new LPS collection includes surprise packs and playsets with over 65 bobblin’ pets to collect in Series 1, all featuring unique “purrsonalities,” breeds, and rarity levels to delight and excite new and original LITTLEST PET SHOP fans worldwide.

ABOUT BASIC FUN! INC.
Basic Fun! is a dynamic global marketer of classic and innovative children’s entertainment products for today’s kids. The company plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery. Basic Fun!’s key brands include: LITTLEST PET SHOP, Care Bears, Cutetitos, POUND PUPPIES, TONKA, K’NEX, LITE-BRITE, Mash’ems, Playhut, Arcade Classics and more! For more information, please visit www.BasicFun.com.

ABOUT HASBRO
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. 

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.

ABOUT SUIT UP GAMES
A spin out of Poptropica, Suit Up Game’s mission is to engage and entertain with content that inspires curiosity in the world around us. We are experts in Roblox game development and work with others who have extensive knowledge within safety for young people and edutainment. We are KidSafe certified and guarantee high quality, enjoyable experiences for children with safety at the forefront.

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SOURCE Basic Fun!

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Changhong Spotlights AI Innovations at CES 2025, Asserting Global Leadership in Intelligent Technologies

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January 9, 2025

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LAS VEGAS, Jan. 9, 2025 /PRNewswire/ — Changhong is thrilled to join CES 2025 in Las Vegas on January 7-10, showcasing an array of Al-enabled products, including smart TVs, refrigerators, air conditioners, a washer-dryer pair, and comprehensive smart home solutions. These innovations demonstrate the company’s commitment to merging cutting-edge technology with enhanced lifestyle features, highlighting its robust technical expertise and dedication to expanding its international presence.

Changhong Introduces Next-Generation Smart Home Appliances

At the exhibition, Changhong’s AI TV models, featuring the innovative Canghai Intelligent Agent, drew significant attention for their advanced interactivity, superior search functionality, and personalized services. The AI refrigerators impressed the visitors with their ability to reduce noise levels based on user proximity as well as to maintain optimal freshness and prevent frost build-up. The air conditioners equipped with AI-driven temperature and humidity controls ensure optimal comfort while reducing energy usage by up to 40%. Changhong’s Ozone Supreme Care Washer & Dryer Pair utilizes cutting-edge washing and drying technologies to ensure top-tier performance.

The company’s smart home system, customized to individual family needs, integrates proactive services, energy efficiency, security, privacy, and AI capabilities. This innovative solution enables families to achieve up to 20% in annual energy savings.

On January 8, during a concurrent event, Changhong’s premium brand CHiQ was awarded the prestigious “Global Smart Home Brands Top 10” by International Data Group (IDG), further cementing Changhong’s leadership in the global consumer electronics sector.

Accelerated International Expansion: Changhong Thrives in the World of Winter Sports

Changhong has embraced the growing popularity of winter sports, with its premium brand CHiQ partnering since 2023 with the International Ski Federation (FIS) Ski Jumping World Cup and the Deutscher Skiverband e.V. (DSV). In November 2024, Changhong announced its sponsorship of the FIS Snowboard and Freeski Big Air World Cup, reinforcing its vibrant and international brand image.

In June 2024, World Brand Lab valued the Changhong brand at 236.876 billion yuan (approx. USD 32.5 billion) in its list of China’s 500 Most Valuable Brands. Changhong ranked 53rd in Asia’s 500 Most Valuable Brands in September, and 283rd in the World’s 500 Most Valuable Brands in December.

Changhong’s leadership is deeply committed to advancing its technological foundation and continuously pushing the boundaries of innovation. The company aims to further enhance the global consumer experience by providing even more convenient, comfortable, and intelligent lifestyle solutions.

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Minati Mohapatra Cycling Velodrome Inaugurated at KIIT-KISS Campus by Union Minister Mansukh Mandaviya

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38 minutes ago

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January 9, 2025

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BHUBANESWAR, India, Jan. 9, 2025 /PRNewswire/ — The Minati Mohapatra Cycling Velodrome was inaugurated today at the KIIT-KISS campus by the Union Minister of Youth Affairs and Sports, Mansukh Mandaviya. The velodrome is named in honor of Minati Mohapatra – Odisha’s first Arjuna Awardee in cycling.

Inaugurating the Velodrome, the Union Minister reflected on the significance of the occasion. “Today is an important day for me,” he said, “what I witnessed aligns with the dream of Prime Minister Narendra Modi – a nation where education and sports go hand in hand.”

Quoting Acharya Chanakya, the minister emphasized the importance of education in shaping a nation’s future. “I am satisfied that the country’s future is in the capable hands of educationists like Dr. Samanta. KIIT, KISS, and KIMS are nurturing students who will grow into responsible citizens. Wherever I go, I will share the best practices I observed here,” Mandaviya added.

Dr Samanta, Founder of KIIT (https://kiit.ac.in/), KISS (https://kiss.ac.in/), and KIMS (https://kims.kiit.ac.in/), expressed his gratitude for the minister’s visit and highlighted plans to double the sports infrastructure at KIIT and KISS in the coming years. “With the minister’s blessings, we aim to expand our facilities further and provide more opportunities for budding athletes,” he remarked.

Maninder Pal Singh, Secretary General of the Cycling Federation of India, lauded the minister’s passion for sports. “The minister is a cycling enthusiast himself, and his contribution to promoting sports across the country is remarkable,” he said.

Minati Mohapatra, visibly moved by the honour, expressed her gratitude. “I am speechless. People say Dr. Samanta is like a god to us. This is the greatest honor of my life,” she said.

KIIT Vice Chancellor Prof. Saranjit Singh highlighted the minister’s achievements during his tenure as Union Health Minister, and KISS Vice Chancellor Prof. Deepak Kumar Behera delivered the vote of thanks.

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CHiQ Named Among the Global Smart Home Brands Top 10

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38 minutes ago

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January 9, 2025

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LAS VEGAS, Jan. 9, 2025 /PRNewswire/ — On January 8th, at a concurrent event during the CES 2025 in Las Vegas, CHiQ was honored as one of the Global Smart Home Brands Top 10 by International Data Group (IDG). This accolade highlights CHiQ’s outstanding performance in the smart home sector.

James Wu, General Manager of CHiQ International Brand Business Center said, “Being named one of the ‘Global Smart Home Brands Top 10’ is a significant acknowledgment of CHiQ’s international market standing. Looking ahead, CHiQ remains committed to delivering high-quality products and services globally.”

At CES, CHiQ showcased a range of AI-driven products, featuring its first AI TV and the 100-inch CHiQ AI Wallpaper TV, both offering personalized services via the advanced CHiQ Canghai Intelligent Agent. It also introduced an AI refrigerator that reduces noise and defrost issues, and an AI air conditioner that enhances comfort while cutting energy use by 40%. Additionally, the CHiQ Ozone Supreme Care Washer & Dryer Pair offers efficient washing and instant drying with advanced care features. The CHiQ Smart Home System integrates proactive service, energy efficiency, enhanced security, and AI technology, enabling users to save up to 20% on energy bills.

Since entering the international market in 2017, CHiQ has embodied the slogan “Smart with Style” in 2023, showcasing its dedication to innovative, stylish products. Now present in over 40 countries, CHiQ offers a diverse range, including TVs, refrigerators, air conditioners, and washing machines.

CHiQ has energized its brand through strategic partnerships with renowned athletes like Olympic skiing champion Andreas Wellinger and through sponsoring high-profile international sports events. The brand’s participation in the FIS Ski World Cup events and sponsorships of regional sports teams and events including Australia’s St. George Illawarra Dragons, South Korea’s Daegu FC, and the Terra Wortmann Open, have significantly boosted its global visibility. These initiatives have elevated CHiQ’s global presence and strengthened consumer engagement.

In 2024, CHiQ experienced remarkable growth, with European sales up over 30%. Australia saw a 40% increase, and Indonesia an impressive 55%. Meanwhile, Malaysia, Thailand, the Philippines, Latin America, and the Middle East, all reported significant revenue growth.

Looking to the future, CHiQ will continue to prioritize innovation, leveraging its exceptional products and services to deepen global consumer connections. The brand aims to usher in a new era of smart homes and set new benchmarks for smart living.

View original content to download multimedia:https://www.prnewswire.com/news-releases/chiq-named-among-the-global-smart-home-brands-top-10-302346878.html

SOURCE CHiQ

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