Connect with us

Technology

TECNO Launches “Don’t Stop Rising” Campaign, Inspiring Filipino Youth to Reach New Heights

Published

1 year ago

on

Through authentic storytelling and local influencers, TECNO sparks inspiration and innovation, fostering an unstoppable spirit in the heart of the Philippines.

MANILA, Philippines, Dec. 3, 2023 /PRNewswire/ — Innovative technology brand TECNO today launched its brand campaign “Don’t Stop Rising” in the Philippines, marked by the unveiling of its new brand manifesto video “Never Not Ready”. With its finger on the pulse of Filipino youth, TECNO highlights the incredible drive of young Filipinos to forge their own path and create their own opportunities. The campaign serves as a dynamic call to action, urging young people across the country to embrace every moment, make it their own, and never stop rising to be their best selves.

 

This campaign takes flight with a compelling and creative music manifesto”Never Not Ready”, transcending traditional brand films. The video embodies the core spirit of contemporary Filipino youth – they do not wait for the perfect moment to be prepared; instead, they seize the opportunity to rise: A fashionista can discover creative ways to express herself on social media by using light from just a CD; a game lover never misses opportunities to enhance his gaming skills, even when waiting for coffee; a passerby can grab a basketball that comes to his feet, shoot and score; and a dancer can spontaneously choreograph and create captivating TikTok content anytime, anywhere.

The video authentically reflects the attitude and spirit of contemporary youth in the Philippines. As TECNO’s Chief Brand Officer, Lucia Liu shared: “We deeply understand Filipino consumers, which is why TECNO is initiating this exciting campaign after TECNO’s rise in the Philippines in recent years. Today we are not just launching a marketing campaign but creating something that deeply resonates with the essence of Filipinos, establishing an emotional connection with them and giving them a strong voice-out about their inspiring ‘Never Not Ready’ attitude to life.”

Indeed, positioned at the forefront of business and innovation in the Asia-Pacific region, the Philippines is experiencing rapid economic growth. Simultaneously, the youth in the Philippines are rising to keep pace with the nation’s development, including pursuing higher education to meet global standards. Furthermore, the rising spirit of young Filipinos is to create their own opportunities in life instead of waiting for the perfect chance to find them. This spirit is seamlessly reflected in the daily lives of the local youth – always prepared to seize opportunities, showcasing unlimited potential and creativity.

The stories in the manifesto video are all drawn from the real-life experiences of Filipino youth. Take starring influencer Kush Obusan and CJ Villafuerte’s journeys as examples. Back in her university days, Kush was already active in the fashion industry as a fashion photographer. While her peers were still on campus, preparing for future careers, Kush was ready to pursue her dream. Now, she has become an influential voice in fashion for Gen Z on social media. CJ’s story is equally compelling. His passion and talent for gaming propelled him into the gaming livestream industry, laying the foundation for his subsequent success. Today, he not only livestreams games but also manages ventures in property leasing, restaurants, and skincare. In his words, “In every battle I face in a game, I see it as an opportunity to strive for victory and to rise for a better self, just as I face every day in my life. I am ‘Never Not Ready’ for the daily challenges we encounter.”

The manifesto serves as a prelude to upcoming campaigns and the eagerly awaited 12.12 and Christmas season big promotions in the Philippines. TECNO is set to engage its audience further by encouraging them to share their own “Don’t Stop Rising” stories on social media to win TECNO Xmas Rising Gift Boxes. Additionally, during the offline pop-up store event at SM Mall of Asia from Dec 1 to Dec 21, customers can buy any TECNO Phone and have their Christmas wish granted, while those who visit the pop-up shop, post a social media check-in, can also stand a chance to win big prizes. More TECNO product discounts and freebies will be offered through a series of market activities in the Philippines during this peak season.

In essence, the “Don’t Stop Rising” campaign serves as a living expression of the overarching brand ethos, encapsulated by the resolute commitment to “Stop at Nothing”. It also aligns seamlessly with TECNO’s global endeavors, exemplified by the brand’s previous campaign – “Don’t Stop Exploring Life’s New Angles” – designed to inspire youth in India to unearth their true passions. Collectively, these initiatives manifest TECNO’s brand essence, transcending mere rhetoric to become a guiding force within local operations. TECNO stands not only as a provider of technological innovation but as a catalyst for substantial progress, and a pioneer of technologies that enable global youth to rise to their full potential.

View original content to download multimedia:https://www.prnewswire.com/news-releases/tecno-launches-dont-stop-rising-campaign-inspiring-filipino-youth-to-reach-new-heights-302004052.html

SOURCE TECNO Mobile Limited

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

New report from CFG: While Tariffs Crash Markets, Illegal Gambling Bleeds Billions

Published

44 minutes ago

on

April 10, 2025

By

America Must Stop the Steal Across Online Sports Betting, Casino and Predictors Now

Illegal operators now control 74% of America’s $90.1 billion online gambling market.U.S. audiences looking for online gaming are exposed to illegal gambling content 88% of the time, across their online activity2025 is a tipping point year – without action, illegal dominance will become entrenched.

WASHINGTON, April 10, 2025 /PRNewswire/ — Illegal online gambling operators now control 74% of the $90.1 billion U.S. online gambling marketplace, according to a new report from data intelligence platform Yield Sec, commissioned by the Campaign for Fairer Gambling (CFG). The report, USA National 2024, reveals that while legal online gambling revenues grew 36% last year, illegal revenues surged by 64% – nearly twice as fast.

The report reveals that 88% of U.S. online audiences are exposed to illegal gambling content, across platforms including search, social media, streaming, and apps. Despite the growth of legalized online sports betting and casino offerings in several states, illegal operators continue to outperform legal brands through price, product range, and aggressive promotions.

The report also reveals that illegal platforms don’t just reach more people – they engage them and retain more of their money. With 88% of U.S. audiences looking for gambling being exposed to illegal gambling content, and affiliates promoting illegal operators outnumbering legal ones by six to one, consumer engagement with illegal online gambling is deep and sustained.

Major events like the Super Bowl, March Madness, Copa America, and the Olympics in 2024 acted as recruitment gateways, driving spikes in traffic and allowing illegal operators to cross-sell profitable casino products and capture more of every consumer dollar. Product choice across illegals enhances their status to consumers as one-stop gambling shops: illegals feature all products in all states, including casino and popular predictor marketplaces which illegals have hijacked to feature events such as election and tariffs betting alongside sports and financials.

Derek Webb, founder of the Campaign for Fairer Gambling, comments:
“US legalization of internet gambling without a gameplan to tackle the illegal sector has been an unmitigated disaster. In California, where online gambling is illegal, the total population loss per capita for 2024 is $141. In comparison with New Jersey, where online sports and casino gambling are legal, the illegal loss per capita on sports is $103 and on casino is $169, being a total of $272, nearly twice as much as in California.

Any pundit, commentator, legislator, regulator, lawyer or lobbyist selling legalization alone as a cure for illegal online gambling should be ashamed.”

Ismail Vali, Founder and CEO of Yield Sec, added:
“Let’s not pin this on gambling regulators alone. Their job is to supervise the licensed industry, not to chase criminals who never applied for a license. Illegal gambling is everyone’s problem – operators, law enforcement, media companies, social platforms, and governments all have a role to play.

At Yield Sec, we show every legal stakeholder how to identify, expose, and remove crime from the marketplace – because until that happens, it’s your money that’s being stolen. For America in 2025, it’s time to kick crime out of online gambling.”

Key findings in the Campaign for Fairer Gambling U.S.A National 2024 Report:

917 illegal online gambling operators actively targeting U.S. users, compared to just 95 legal ones668 affiliates promoting illegal online gambling operators, versus 106 promoting legal brands88% of U.S. online audiences are exposed to illegal gambling contentIllegal operators generated $67.1 billion in revenue in 2024, compared to $23 billion by legal operatorsIllegal gambling revenue grew by 64% year-on-year, nearly double the growth of the legal sector (36%)

Yield Sec warns that 2025 marks a tipping point in the U.S. online gambling marketplace, unless actions are taken now against crime. CFG is calling on legislators, regulators, and all industry leaders to work together to protect consumers, safeguard state revenues, and curb crime. It’s time to stop the steal across American online gambling.

About The Campaign for Fairer Gambling (CFG):
The Campaign for Fairer Gambling (CFG) exists to advance a politically bipartisan and scientifically evidenced agenda of gambling reform. CFG will be active across America because the nationwide debate over gambling needs more balance and trustworthy data. For more information, visit: 
https://www.fairergambling.com/

About Yield Sec:
Yield Sec, short for yield security, is a technical intelligence platform monitoring all audience activity across gambling, streaming, crypto and consumer goods to see the total online marketplace – both legal and illegal. Yield Sec delivers analysis, actions and recommendations to ensure online stakeholders make the money they should – and are not stolen from by crime.
https://www.yieldsec.com/

PDF : https://mma.prnewswire.com/media/2662080/Campaign_for_Fairer_Gambling.pdf
Logo: https://mma.prnewswire.com/media/2615627/5262004/CFFG_Logo.jpg

 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/new-report-from-cfg-while-tariffs-crash-markets-illegal-gambling-bleeds-billions-302425800.html

Continue Reading

Technology

123Invent Inventor Develops New Transition Lens For Mobile Device (CTK-1617)

Published

44 minutes ago

on

April 10, 2025

By

PITTSBURGH , April 10, 2025 /PRNewswire/ — “I wanted to create a smartphone camera lens protector equipped with advanced transition technology to ensure flawless photos and ideal lighting conditions for every shot,” said an inventor, from Kathleen, Ga., “so I invented the TRANSITION LENS FOR MOBILE DEVICE. My design dynamically adapts based on brightness of the sunlight for balanced exposure and enhanced clarity.”

The patent-pending invention provides an improved way to take photos using a smartphone. In doing so, it would automatically adjust to varying sunlight levels. As a result, it eliminates bright midday sun, overexposure, and unflattering shadows. It also enables you to capture stunning images that truly reflect the beauty of the subject. The invention features an effective design that is easy to apply and use so it is ideal for smartphone owners.

The TRANSITION LENS FOR MOBILE DEVICE is currently available for licensing or sale to manufacturers or marketers. For more information, visit www.transitionlensformobiledevice.com. Or contact Sheldon Brown at 954-993-6770 or email info@transitionlensformobiledevice.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/123invent-inventor-develops-new-transition-lens-for-mobile-device-ctk-1617-302425259.html

SOURCE InventHelp

Continue Reading

Technology

Raymond Gatcliffe appointed Country Officer and Chief Executive Officer for Citibank Canada

Published

44 minutes ago

on

April 10, 2025

By

Citigroup Inc. (NYSE: C)

TORONTO, April 10, 2025 /CNW/ – Raymond Gatcliffe has been appointed Country Officer and Chief Executive Officer for Citibank Canada, effective April 1, 2025. He succeeds John Hastings who will stay on as a member of the Citibank Canada Board of Directors.

Raymond Gatcliffe appointed Country Officer and Chief Executive Officer for Citibank Canada, effective April 1, 2025.

Gatcliffe will be responsible for the in-country execution of the bank’s strategy to be the preeminent banking partner for institutions with cross-border needs and a global leader in wealth management. He will also be responsible for the delivery of the firm-wide transformation in Canada, fostering successful client relationships at all levels of the organization, and protecting and enhancing Citi’s reputation in the country in addition to being the main regulatory representative for Citi in Canada.

Gatcliffe has 30 years of banking experience with Citi across several regions and roles. Prior to this appointment, he was based in New York as the North American Head of Citi’s Commercial Bank. Raymond has also led Citi’s Commercial Bank in Europe, the Middle East and Africa based in London and Citi’s Regional Corporate and Investment Banking business for Central America and the Caribbean based in Miami. He first began his career at Citi Trinidad in 1994.

“Having spent some of my formative years living here, I am thrilled to be back in Canada leveraging my experience with Citi in leading our franchise,” said Gatcliffe. “With roots in Canada dating back to 1919, our firm sees this as a key franchise in its global network. Canadian companies are internationally focused and we look forward to continuing to support them with Citi’s leading global products and network.”

Citi provides corporations, governments, investors and institutions with a broad range of financial products and services – and employs more than 3,200 people, making it one of the largest foreign bank employers in Canada. The company has offices in Toronto, Mississauga, Montreal, Calgary and Vancouver.

Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in more than 180 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.  

Additional information may be found at www.citigroup.com | X: @Citi | LinkedIn: www.linkedin.com/company/citi | YouTube: www.youtube.com/citi | Facebook: www.facebook.com/citi  

SOURCE CITIBANK CANADA

Continue Reading

Trending