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FuseIT Announces Launch of Send2CRM Connector on Salesforce AppExchange

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Send2CRM has officially launched on the Salesforce AppExchange. This sales accelerator delivers real-time, comprehensive sales intelligence on inbound leads. It efficiently collects, collates, visualizes, and credits key sales and marketing touchpoints, optimizing the lead’s journey toward conversion.

NELSON, New Zealand, Nov. 20, 2023 /PRNewswire-PRWeb/ — FuseIT, a Salesforce integration specialist, has launched Send2CRM on the AppExchange. Send2CRM is a sales accelerator providing rich and actionable up-to-the-minute sales intelligence on inbound leads. It collects, collates, visualizes, and assigns credit to key sales and marketing touchpoints as each lead progresses through the pipeline toward conversion.

“This is a significant milestone for FuseIT. Send2CRM tracks website lead behavior and exposes it to sales teams who use it to tactically communicate with prospects as they advance through the sales process.”, says Terry Humphris, CEO of FuseIT.

“This is a significant milestone for FuseIT. Send2CRM tracks website lead behavior and exposes it to sales teams who use it to tactically communicate with prospects as they advance through the sales process.”, says Terry Humphris, CEO of FuseIT. “Send2CRM captures and analyzes website behavior to identify visitor interest, enthusiasm, and personas, creating actionable intelligence that sales teams use to accelerate lead conversion. Send2CRM lets Salesforce teams drive website personalization, leave messages for key prospects, chat in real-time, and alert the sales team when they return to the website”.

Overview

Send2CRM makes the behavior and actions of website visitors available to Salesforce teams to improve lead qualification, increase sales intelligence, reduce missed opportunities, and keep customers engaged. The high-quality real-time data exposes the visitor’s browsing history, product interest, and purchasing intent, and provides additional segmentation opportunities. For even deeper engagement, Send2CRM enables Salesforce users to communicate using live and persistent chat, message insertion, and website content personalization.

Collecting Intelligence

As each visitor traverses the website, Send2CRM collects data at a granular level. This includes the visit count, duration, recency, pages visited, goals achieved, segments assigned, and events triggered. The data is stored in browser memory which is convenient for personalizing page content based on their behavior. Personalization improves the visitor’s experience and encourages them to submit a web form or a call to action. When this happens, Send2CRM sends the behavioral intelligence to Salesforce along with the form data.

Bridging the Divide

Sharing marketing-generated intelligence with other teams is a key RevTech principle. Armed with real-time behavior data, sales teams can qualify, prioritize, and assign leads faster, and conduct better sales conversations. Send2CRM enables the creation of important touchpoints called Highlights, for example, visitor goals, visitor segments, arrival via email clickthrough, etc. Highlights provide a visual summary of the engagement level of each lead. By viewing the Highlights, teams can see the path taken by each visitor, instantly recognize their progress, and see where and how value is being generated.

The additional intelligence flowing into Salesforce creates a number of other opportunities:

Viewing visitor activity characterizes the lead with a personality. This creates sales excitement and enthusiasmThe intelligence can be used for lead qualification, prioritization, and assignmentNew marketing segments can be created based on visit recency, location, achieved goals, and other website behaviors. By tailoring campaign messages, organizations can deliver content that resonates with each segment’s unique interests and preferencesBehavior patterns can be identified and used to aid predictive lead scoring enhancing the accuracy of sales forecastingThe customer journey is more visible, enabling the creation of targeted marketing strategies aligned with specific touchpointsThe data insights foster a collaborative approach between sales and marketing teams, promoting a unified understanding of customer interactions and improving overall campaign effectiveness

Personalizing Web Content

As sales teams learn about their prospect, they adjust the field values in their Salesforce lead record. Send2CRM enables any field in Salesforce to be mapped back to the website and used to override site personalization i.e. switch in targeted content based on location, culture, or time of day. Returning visitors are then greeted with a more relevant and engaging experience, aligned to where they are in the sales cycle.

Website Communication

Send2CRM can deliver personalized sales messages to returning visitors in real time or as dismissable notes. From within Salesforce, sales teams can craft messages and have them appear as in-page text, popups, live or persistent chat, or in a purpose-built message hub. All bi-directional communications are recorded in Salesforce. This personalized approach fosters a sense of connection and trust, during sales interactions.

Returning Visitor Notifications

Send2CRM enables a Salesforce user to be notified if a key visitor returns to the website. This is useful to help sales reps identify follow-up timing or reconnect with inactive leads. Reps can respond casually or immediately using one of the website communications channels.

Send2CRM Differentiators

Send2CRM has a number of unique sales accelerator features.

Website behavioral data is captured and sent directly to Salesforce when a web form is submitted. The data is updated during each subsequent visit in real-timeThe intelligence exposed in Salesforce is qualitative (individual behavior) rather than quantitative (aggregated behavior)Personal data is only stored in the customer’s Salesforce environment. Third-party middle-ware is not required to transact or store dataThe behavior data from multiple websites can be sent to a single Salesforce instanceThe submissions from multiple forms on the same site can be sent to different Salesforce instancesWebsites can be personalized independently or driven directly from SalesforceVisitors on multiple websites can interact with Salesforce users via chat or persistent messages

AppExchange

Two Send2CRM packages are listed on the Salesforce AppExchange. Send2CRM Essentials is a Salesforce wizard that enables web forms to be mapped to Salesforce records, e.g. leads or contacts. The package also captures website visitor behavior and makes it available for website personalization. The second package, Send2CRM Professional, populates Salesforce with the visitor’s browsing intelligence, and a license upgrade lets Salesforce teams message, and drive website content back to the website.

About FuseIT

FuseIT develops enterprise software systems and provides professional services globally, with a focus on CRM integration. Our enterprise Send2CRMS4S, and CDP4S, connectors enable the real-time exchange of data from website technologies to Salesforce, and Microsoft Dynamics 365. Please contact us for more information or to see a demo of these in action.

Conclusion

Send2CRM supports customer interactions between sales and marketing teams throughout the customer journey. Fundamental to Send2CRM is exposing each visitor’s website behavior in their Salesforce record. The collection of intelligence can be used to automate lead processing and enhance spoken and digital engagements. Send2CRM Highlights show important touchpoints and assign them credit, making it easy to see how revenue is generated.

Send2CRM enables dual-mode website personalization where content can be dynamically optimized on the fly for each visitor, or directly overridden from field changes made to their Salesforce record. Customer engagement is increased using Send2CRM messaging features, creating an alternative channel to converse with individuals throughout the sales process. Finally, because Send2CRM monitors website visits, Salesforce users can be alerted to a returning visitor if a watch was set in their lead or contact record.

Media Contact

Claudia Philpot – Marketing, FuseIT, 64 +64-3-547-8200, cphilpot@fuseit.com, www.fuseit.com

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SOURCE FuseIT

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Entigrity Merges with MYCPE — Launches MYCPE ONE to Enhance Opportunities for India’s Accounting Workforce

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By expanding the current landscape of services, MYCPE ONE aims to create career opportunities for Indian talent while addressing the evolving needs of the accounting industry.

AHMEDABAD, India, Nov. 14, 2024 /PRNewswire/ — Entigrity, a global leader in outsourcing solutions, and MYCPE, a renowned provider of Continuing Professional Education (CPE) services, announced their merger to create MYCPE ONE.

This strategic merger goes beyond simply combining the services; it’s aimed at building an integrated ecosystem that delivers a comprehensive suite of solutions to CPAs and accounting firms. The unified suite of services will include Staffing, CPE, Learning & Development, Digital Marketing — all in one place.

This will significantly enhance career opportunities for Indian accounting professionals, by providing them with access to the global accounting industry and state-of-the-art learning resources. 

With this mission, MYCPE ONE is also committed to growing its presence in India. With the recent opening of offices in Udaipur and GIFT City, Gandhinagar, MYCPE ONE plans to scale operations across various delivery centres in India.

Today, MYCPE ONE has a team of 40+ delivery centres across 17 cities in India and one in Philippines. MYCPE ONE has partnered with state governments to establish delivery centres in Tier 2 and 3 cities. These initiatives are designed to provide Indian professionals with the opportunities they need to pave their career pathways, spanning from entry-level roles to senior positions. 

“This merger positions MYCPE ONE as a pivotal force in the industry, evolving from an outsourcing provider to a comprehensive tech and services leader for the accounting sector,” said Shawn Parikh, CEO and Co-founder of MYCPE ONE. “Through this merger, we are thrilled to provide Indian professionals with unmatched opportunities to advance their careers and gain valuable international exposure,” he added. 

“Our aim is to build a resilient business model that adapts to market dynamics and reinforces our standing in the global accounting space. By leveraging our deep expertise, we remain committed to serving the accounting sector,” said Valay Parikh, COO and Co-Founder of MYCPE ONE. 

About Entigrity 

Entigrity is a trusted provider of outsourcing solutions, partnering with over 1,000 CPAs and accounting firms & businesses across the U.S. and Canada. With delivery centres in 17 cities across India and one in the Philippines, we are further expanding our presence into additional Tier 2 and Tier 3 cities in India, as well as exploring growth opportunities in the Philippines, South Africa, and South America.

About MYCPE ONE 

MYCPE ONE is a comprehensive ecosystem designed to empower accounting firms and professionals with a unified suite of essential services. As a strategic platform, MYCPE ONE offers integrated solutions in outsourcing, education, training, marketing, advisory, and industry insights — all in one place.

Contact Information 

Patrick Ross 
Content and Media Manager 
MYCPE ONE 
Patrick@my-cpe.com
6468274348 

Logo: https://mma.prnewswire.com/media/2557901/MYCPE_ONE_Logo.jpg

 

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transcosmos wins 2024 [Golden Headset] Excellent Outsourcing Services of the Year Top 10

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Recognized for outstanding digital service performance in the contact center industry

TOKYO, Nov. 14, 2024 /PRNewswire-PRWeb/ — transcosmos inc. is proud to announce that the company received 2024 [Golden Headset] Annual Excellent Outsourcing Services of the Year Top 10 at the “CCMW 2024 Annual Conference & the 20th [Golden Headset] The Best Customer Center Award Ceremony” held in Beijing, China on October 15, 2024.

The Golden Headset Award is recognized as a leading performance indicator in the customer service center industry. Following the international evaluation standard CC-CMM (Capability Maturity Model)/DO-CMM, CCMW performed performance indicator analysis.

Started in 2005, this year marked the 20th anniversary of the [Golden Headset Award Digital Services and Operations Benchmarking Competition], a competition to determine China’s best customer center, organized by the prestigious institution in the Chinese contact center industry called Customer Care & Management World (CCMW). The Golden Headset Award is recognized as a leading performance indicator in the customer service center industry. Following the international evaluation standard CC-CMM (Capability Maturity Model)/DO-CMM, CCMW performed performance indicator analysis. After receiving applications, CCMW asked for experts’ nominations and went through a rigorous screening process that includes mystery calls, data gathering, benchmarking, on-site assessment, and assessment by a review committee. Ultimately, CCMW chose the award winners based on a comprehensive evaluation on all candidates including their outsourcing service capabilities as well as the number of workstations. Highly recognized for its proven record in contact center digital services, transcosmos was awarded the 2024 [Golden Headset] Annual Excellent Outsourcing Services of the Year Top 10.

As the internet and intelligence technologies continue to evolve, customer service centers are transforming into digital, intelligent and multifunctional contact centers, shifting from the traditional services via phones, emails, and online channels. Against this backdrop, transcosmos has developed “transCxLink,” its proprietary platform built on the company’s unique omnichannel contact centers. “transCxLink” not only creates a seamless process between companies, consumers, and customer service representatives by connecting all kinds of communication channels such as e-commerce platforms, social platforms, voice calls, and online chat, but also comes with abundant features including CRM, intelligent services, marketing systems, speech recognition, auto-reporting, and business insights. With all these features, “transCxLink” meets the needs of companies across all industries. In addition, with the power of large language models, “transCxLink” delivers auto-translation features, enabling businesses to provide multilingual AI-powered customer services without the need for bilingual customer service agents.

As business processes become increasingly complex and highly standardized in every industry, transcosmos enhances CX at every channel by transforming traditional contact centers into digital with the power of “transCxLink,” thereby evolving the centers to ones that reduce costs, boost productivity, and expand sales, generating value for clients.

Invited to the conference, Joseph Wong, VP of Global Business Development, transcosmos delivered speech on the theme of “How Chinese companies can unlock global business opportunities with its digital economy,” representing the company. In his speech, Joseph presented in-depth analysis on the rapid shift to intelligent services and solutions in the contact center and e-commerce industries, and encouraged Chinese local brands to aggressively develop international markets and find new routes for growth. Joseph also introduced transcosmos’s success cases in its global services, giving inspiration to many of the audience.

As a digital transformation partner for clients, transcosmos will drive its efforts for enhancing services in the BPO industry with its innovative solutions and service systems.

■transcosmos history in China
transcosmos entered the Chinese market and launched its offshore services business in 1995. In 2006, the company opened its first call center in Shanghai and started to provide call center services for the Chinese market. Today, transcosmos has its bases and subsidiaries across 24 cities in China including Shanghai, Beijing, Tianjin, Hefei, Xi’an, Changsha, Wuhan, Neijiang, Kunshan, Zhengzhou, Rizhao, Suzhou, Taipei and more. The company offers extensive services such as business process outsourcing (BPO) including contact centers, e-commerce one-stop, customer experience, digital marketing, and system development for both Chinese and global brands.

transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost optimization through our 183 bases across 35 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients’ excellent products and services to consumers in 46 countries/regions around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment. Visit us here https://www.trans-cosmos.co.jp/english/

Media Contact

transcosmos inc., transcosmos inc., +81-3-6709-2251, pressroom@trans-cosmos.co.jp, https://www.trans-cosmos.co.jp/english/

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SOURCE transcosmos inc.

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Nota AI® Partners with Alliance Traffic Systems for Strategic Middle East Expansion

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SEOUL, South Korea, Nov. 14, 2024 /PRNewswire/ — Nota AI, a leader in hardware-aware AI optimization and on-device AI solutions, has taken a significant step toward establishing its presence in the Middle East by signing a Memorandum of Understanding (MoU) with Alliance Traffic Systems (ATS). This strategic partnership aims to bring Nota AI’s cutting-edge Intelligent Transportation Systems (ITS) solutions to the region, aligning with its broader vision of expanding technological impact across the Middle East.

 

Alliance Traffic Systems, a key player in the Gulf Cooperation Council (GCC) region, holds particular influence in the UAE’s traffic enforcement infrastructure sector. Since 2008, ATS has managed major traffic projects in Abu Dhabi Emirate, solidifying its role as a leader in providing total traffic management solutions. This extensive track record makes ATS an invaluable partner as Nota AI launches into the Middle Eastern market. Leveraging ATS’s established network, Nota AI will initiate a Proof of Concept (PoC) project with Dubai‘s Road and Transport Authority (RTA), deploying its generative AI and Vision Language Model (VLM)-based ITS solutions. This project will demonstrate Nota AI’s on-device AI capabilities, setting the stage for solutions to urban mobility challenges across the Middle East.

The PoC project’s core ITS solution integrates Vision Language Model (VLM) and multimodal capabilities to process diverse data sources, enabling precise traffic analysis. Powered by Nota AI’s optimized on-device AI technology, this advanced traffic analysis solution can be deployed efficiently across various traffic-related devices, promising substantial improvements in traffic management and bringing meaningful changes to regional conditions in the Middle East.

Myungsu Chae, CEO of Nota AI, remarked, “This PoC project offers a unique opportunity to validate our VLM-based on-device AI solution, delivering real-time traffic analysis in the Middle East. It marks an important milestone in showcasing our global technological and business potential.” Mohammad Al Abbadi, CEO of ATS, added, “This MoU aims to leverage Nota AI’s on-device AI technology to reduce traffic congestion across the Middle East, offering a cost-effective solution for road management.”

Nota AI’s steady expansion in the Middle East has included recent participation in high-profile events such as Expand North Star 2024 and the ITS World Congress 2024. With its strategic partnership with ATS, Nota AI has secured a strong entry point into the Middle Eastern market, drawing on ATS’s extensive expertise in traffic management and infrastructure. This collaboration allows Nota AI to deliver tailored solutions that address the region’s unique transportation needs. Furthermore, through ATS’s established networks with key authorities in Abu Dhabi and Dubai, Nota AI is well-positioned to extend its reach across the Gulf Cooperation Council (GCC) region, laying the foundation for sustainable, long-term growth.

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SOURCE Nota AI

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