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FuseIT Announces Launch of Send2CRM Connector on Salesforce AppExchange

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Send2CRM has officially launched on the Salesforce AppExchange. This sales accelerator delivers real-time, comprehensive sales intelligence on inbound leads. It efficiently collects, collates, visualizes, and credits key sales and marketing touchpoints, optimizing the lead’s journey toward conversion.

NELSON, New Zealand, Nov. 20, 2023 /PRNewswire-PRWeb/ — FuseIT, a Salesforce integration specialist, has launched Send2CRM on the AppExchange. Send2CRM is a sales accelerator providing rich and actionable up-to-the-minute sales intelligence on inbound leads. It collects, collates, visualizes, and assigns credit to key sales and marketing touchpoints as each lead progresses through the pipeline toward conversion.

“This is a significant milestone for FuseIT. Send2CRM tracks website lead behavior and exposes it to sales teams who use it to tactically communicate with prospects as they advance through the sales process.”, says Terry Humphris, CEO of FuseIT.

“This is a significant milestone for FuseIT. Send2CRM tracks website lead behavior and exposes it to sales teams who use it to tactically communicate with prospects as they advance through the sales process.”, says Terry Humphris, CEO of FuseIT. “Send2CRM captures and analyzes website behavior to identify visitor interest, enthusiasm, and personas, creating actionable intelligence that sales teams use to accelerate lead conversion. Send2CRM lets Salesforce teams drive website personalization, leave messages for key prospects, chat in real-time, and alert the sales team when they return to the website”.

Overview

Send2CRM makes the behavior and actions of website visitors available to Salesforce teams to improve lead qualification, increase sales intelligence, reduce missed opportunities, and keep customers engaged. The high-quality real-time data exposes the visitor’s browsing history, product interest, and purchasing intent, and provides additional segmentation opportunities. For even deeper engagement, Send2CRM enables Salesforce users to communicate using live and persistent chat, message insertion, and website content personalization.

Collecting Intelligence

As each visitor traverses the website, Send2CRM collects data at a granular level. This includes the visit count, duration, recency, pages visited, goals achieved, segments assigned, and events triggered. The data is stored in browser memory which is convenient for personalizing page content based on their behavior. Personalization improves the visitor’s experience and encourages them to submit a web form or a call to action. When this happens, Send2CRM sends the behavioral intelligence to Salesforce along with the form data.

Bridging the Divide

Sharing marketing-generated intelligence with other teams is a key RevTech principle. Armed with real-time behavior data, sales teams can qualify, prioritize, and assign leads faster, and conduct better sales conversations. Send2CRM enables the creation of important touchpoints called Highlights, for example, visitor goals, visitor segments, arrival via email clickthrough, etc. Highlights provide a visual summary of the engagement level of each lead. By viewing the Highlights, teams can see the path taken by each visitor, instantly recognize their progress, and see where and how value is being generated.

The additional intelligence flowing into Salesforce creates a number of other opportunities:

Viewing visitor activity characterizes the lead with a personality. This creates sales excitement and enthusiasmThe intelligence can be used for lead qualification, prioritization, and assignmentNew marketing segments can be created based on visit recency, location, achieved goals, and other website behaviors. By tailoring campaign messages, organizations can deliver content that resonates with each segment’s unique interests and preferencesBehavior patterns can be identified and used to aid predictive lead scoring enhancing the accuracy of sales forecastingThe customer journey is more visible, enabling the creation of targeted marketing strategies aligned with specific touchpointsThe data insights foster a collaborative approach between sales and marketing teams, promoting a unified understanding of customer interactions and improving overall campaign effectiveness

Personalizing Web Content

As sales teams learn about their prospect, they adjust the field values in their Salesforce lead record. Send2CRM enables any field in Salesforce to be mapped back to the website and used to override site personalization i.e. switch in targeted content based on location, culture, or time of day. Returning visitors are then greeted with a more relevant and engaging experience, aligned to where they are in the sales cycle.

Website Communication

Send2CRM can deliver personalized sales messages to returning visitors in real time or as dismissable notes. From within Salesforce, sales teams can craft messages and have them appear as in-page text, popups, live or persistent chat, or in a purpose-built message hub. All bi-directional communications are recorded in Salesforce. This personalized approach fosters a sense of connection and trust, during sales interactions.

Returning Visitor Notifications

Send2CRM enables a Salesforce user to be notified if a key visitor returns to the website. This is useful to help sales reps identify follow-up timing or reconnect with inactive leads. Reps can respond casually or immediately using one of the website communications channels.

Send2CRM Differentiators

Send2CRM has a number of unique sales accelerator features.

Website behavioral data is captured and sent directly to Salesforce when a web form is submitted. The data is updated during each subsequent visit in real-timeThe intelligence exposed in Salesforce is qualitative (individual behavior) rather than quantitative (aggregated behavior)Personal data is only stored in the customer’s Salesforce environment. Third-party middle-ware is not required to transact or store dataThe behavior data from multiple websites can be sent to a single Salesforce instanceThe submissions from multiple forms on the same site can be sent to different Salesforce instancesWebsites can be personalized independently or driven directly from SalesforceVisitors on multiple websites can interact with Salesforce users via chat or persistent messages

AppExchange

Two Send2CRM packages are listed on the Salesforce AppExchange. Send2CRM Essentials is a Salesforce wizard that enables web forms to be mapped to Salesforce records, e.g. leads or contacts. The package also captures website visitor behavior and makes it available for website personalization. The second package, Send2CRM Professional, populates Salesforce with the visitor’s browsing intelligence, and a license upgrade lets Salesforce teams message, and drive website content back to the website.

About FuseIT

FuseIT develops enterprise software systems and provides professional services globally, with a focus on CRM integration. Our enterprise Send2CRMS4S, and CDP4S, connectors enable the real-time exchange of data from website technologies to Salesforce, and Microsoft Dynamics 365. Please contact us for more information or to see a demo of these in action.

Conclusion

Send2CRM supports customer interactions between sales and marketing teams throughout the customer journey. Fundamental to Send2CRM is exposing each visitor’s website behavior in their Salesforce record. The collection of intelligence can be used to automate lead processing and enhance spoken and digital engagements. Send2CRM Highlights show important touchpoints and assign them credit, making it easy to see how revenue is generated.

Send2CRM enables dual-mode website personalization where content can be dynamically optimized on the fly for each visitor, or directly overridden from field changes made to their Salesforce record. Customer engagement is increased using Send2CRM messaging features, creating an alternative channel to converse with individuals throughout the sales process. Finally, because Send2CRM monitors website visits, Salesforce users can be alerted to a returning visitor if a watch was set in their lead or contact record.

Media Contact

Claudia Philpot – Marketing, FuseIT, 64 +64-3-547-8200, cphilpot@fuseit.com, www.fuseit.com

View original content to download multimedia:https://www.prweb.com/releases/fuseit-announces-launch-of-send2crm-connector-on-salesforce-appexchange-301992107.html

SOURCE FuseIT

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Overtime and NWSL Team Up For Gen-Z-Focused Content Partnership

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OT fans will gain access to NWSL’s most coveted moments like never before

BROOKLYN, N.Y., Feb. 18, 2025 /PRNewswire/ — Overtime and the National Women’s Soccer League today announced a game-changing content partnership, the company’s first with a professional women’s league.

The NWSL will provide Overtime access to a variety of NWSL moments including the full regular season, playoffs, championship and Challenge Cup, giving its over 100 million social media followers game highlights, behind-the-scenes access to players and more.

“Both the NWSL and Overtime prioritize innovation and community engagement as powerful tools in the promotion of sports and entertainment,” said Dan Porter, CEO of Overtime. “This relationship is built on shared values and a vision for expanding women’s sports which is why we’re excited to work together – to provide even more unique and compelling stories for next generation fans and brand partners.”

2025 NWSL competition kicks off with the 2025 NWSL Challenge Cup, a rematch of last year’s Championship game as the reigning champion Orlando Pride hosts the Washington Spirit on Friday, March 7, for a rematch of last season’s title contest. The 2025 NWSL Regular Season begins Friday, March 14 with all 14 clubs in action across the weekend.

“Adding Overtime to our growing roster of media partners ensures that our league and incredible athletes will continue to show up and inspire across new platforms and spaces,” said NWSL Chief Marketing & Commercial Officer Julie Haddon. “The enthusiasm around our sport and women’s sports overall continues to thrive, and we’re excited to work with a dynamic brand like Overtime to capitalize on fan engagement as we further immerse current fans and reach new fans in 2025.”

Overtime has always been at the forefront of innovation in sports media, capturing the attention of a massive and engaged Gen Z and Millennial audience. Overtime FC, Overtime’s soccer arm, expertly blends the worlds of sports, culture, and fan engagement, with over 5MM followers across platforms. Last August, Overtime FC released its first-ever merchandise collection without being an actual soccer club, symbolizing how digital communities can transcend traditional boundaries to drive commerce.

The 2025 season is poised to build on the success of a 2024 campaign that saw continued record-breaking growth across league broadcast viewership and match attendance. The second season of the NWSL’s historic four-year domestic media rights agreements with CBS Sports, ESPN, ION and Prime Video, will see 160 matches will be featured on national platforms throughout the season.

About Overtime
Overtime empowers the next generation of athletes and fans across digital platforms by building disruptive new sports leagues and developing and distributing original sports content.

Overtime owns and operates OTE and Overtime Select in basketball, OT7 in football, and OTX in boxing while producing over 150 pieces of original sports content weekly for its 115MM+ global followers. The company is a key partner to marquee sports leagues and rights holders worldwide, including the NFL and NBC Sports for the Olympic Games. Overtime’s business model is driven by sponsorships, e-commerce, licensing and media rights.

Overtime is funded by top VC firms, strategic investors, industry leaders, and athletes, including Liberty Media Corporation, Amazon, Andreessen Horowitz, Counterpoint Global (Morgan Stanley), Sapphire Sport, Winslow Capital, Spark Capital, Micromanagement Ventures (the family of the late David Stern),

Black Capital, Blackstone Strategic Partners, Alexis Ohanian, Bezos Expeditions, Drake, Quavo and 40+ NBA and NFL stars including Carmelo Anthony, Kevin Durant and Trae Young. 5 NBA team owners and over 6% of active NBA players have invested in Overtime.

About National Women’s Soccer League
The National Women’s Soccer League is the premier women’s professional soccer league in the world featuring national team players from around the globe. The clubs are Angel City FC, Bay FC, Boston, Chicago Red Stars, Houston Dash, Kansas City Current, NJ/NY Gotham FC, North Carolina Courage, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, Seattle Reign FC, Utah Royals FC, and Washington Spirit.

View original content to download multimedia:https://www.prnewswire.com/news-releases/overtime-and-nwsl-team-up-for-gen-z-focused-content-partnership-302379398.html

SOURCE Overtime Sports, Inc.

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GEMCAP SOLUTIONS, LLC TO AUCTION CERTAIN PERSONAL PROPERTY OF SOLSTICE MARKETING CONCEPTS LLC VIA PUBLIC SALE

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SAN ANTONIO, Feb. 18, 2025 /PRNewswire/ — Pursuant to Section 9-610 of the Uniform Commercial Code, GemCap Solutions, LLC, as servicer and attorney-in-fact for secured party GemCap Holdings, LLC (the “Secured Party”) will hold a secured party public sale to the highest and best bidder for cash, with reserve, to be conducted telephonically by the Secured Party on Monday, March 3, 2025 at 11:00 a.m. Central Standard Time (the “Public Sale”). Qualified Bidders (defined below) may attend the Public Sale telephonically.

The Secured Party is conducting the Public Sale to foreclose the security interest held by the Secured Party in and to some, but not all, of the inventory (“Inventory”) of Solstice Marketing Concepts LLC (the “Borrower”). The Inventory being sold is referred to as the “Public Sale Collateral”.

The Secured Party is conducting the Public Sale to foreclose the lien and security interest held by the Secured Party in and to the Public Sale Collateral only, but Secured Party’s lien and security interest on the remainder of Borrower’s personal property, including any inventory that is not part of this Public Sale, shall remain. At the Public Sale, all of Borrower’s right, title and interest in and to the Public Sale Collateral will be sold “as is” and “where is” and the Secured Party shall make no representation or warranty, either express or implied, relating to title, use, quiet enjoyment, possession, merchantability or fitness for a particular purpose, completeness, condition or the like, all of which are hereby disclaimed, in the sale or disposition of the Public Sale Collateral. In addition, the Public Sale Collateral is being sold (i) free and clear of Secured Party’s liens and any subordinate security interests, and (ii) without recourse to Secured Party, its attorneys and representatives. The Public Sale of the Public Sale Collateral, if made, shall be to the bidder with the highest and best offer.

In order to participate in the bidding process, each person or entity (a “Potential Bidder”) must deliver to the undersigned (i) an executed confidentiality agreement in form and substance acceptable to Secured Party, (ii) current financial statements of the Potential Bidder or other evidence acceptable to Secured Party that will show the financial ability of the Potential Bidder to purchase the Public Sale Collateral and such other information as the Secured Party shall require to show proof of the Potential Bidder’s ability to execute the closing the Public Sale, (iii) a completed and executed Asset Purchase Agreement in the form provided by Secured Party, and (iv) a deposit in an amount equal to ten percent of the bid amount which will be held in escrow by Secured Party. A Potential Bidder that complies with the foregoing requirements shall be deemed a “Qualified Bidder”. Those Qualified Bidders participating at the Public Sale shall be provided with the telephone number and passcode to attend the Public Sale and shall be given the opportunity to bid on a competitive basis.

At the Public Sale, the Inventory may be offered for sale in separate lots and will be offered as a single lot. At the conclusion of the Public Sale, the successful bidder(s) must pay the final bid amount in full by a wire transfer of funds to the Secured Party. The Secured Party reserves the right to credit bid on any or all of the Public Sale Collateral at the Public Sale. The Secured Party reserves the right to reject all bids, adjourn or cancel the Public Sale.

For further details regarding the Public Sale Collateral, obtaining the confidentiality agreement and the form asset purchase agreement, and information regarding the Public Sale, including a detailed listing of the Inventory being sold, you may contact either David Ellis by email at dellis@gemcapsolutions.com or by telephone at (310) 494-1437 or Michael Berens, Esq. by email at mberens@gmail.com or by telephone at (530) 304-6922.

View original content:https://www.prnewswire.com/news-releases/gemcap-solutions-llc-to-auction-certain-personal-property-of-solstice-marketing-concepts-llc-via-public-sale-302379440.html

SOURCE GemCap Solutions, LLC

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SiriusXM Appoints Richard N. Baer as Executive Vice President, General Counsel and Secretary

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NEW YORK, Feb. 18, 2025 /PRNewswire/ — Sirius XM Holdings Inc. (NASDAQ: SIRI) today announced the appointment of Richard N. Baer as Executive Vice President, General Counsel and Secretary, effective March 3, 2025. Baer succeeds Patrick Donnelly who, as previously announced, is retiring.

Baer is an accomplished attorney and business advisor with over 40 years of experience. Most recently, Baer served as Chief Legal Officer at Airbnb, Inc., where he oversaw its legal, community policy and ethics and compliance functions. Prior to joining Airbnb, Baer served as chief legal officer at Liberty Media, UnitedHealth Group and Qwest Communications. He also previously served as chairman of the litigation department of a prominent Denver law firm.

Jennifer Witz, Chief Executive Officer of SiriusXM, commented, “We are excited to bring Rich on board and to benefit from his more than two decades of experience and expertise as a senior leader at a variety of complex businesses. I’m confident that his ability to navigate legal issues and balance the needs of a business will enable him to succeed here at SiriusXM. I look forward to working closely with him and benefitting from his perspectives and insights as we execute our strategic plans and shape the future of our company.”

Witz added, “On behalf of everyone at SiriusXM, I want to thank Pat for his dedication, support and unwavering commitment to SiriusXM. Over his nearly twenty-seven years with the Company, few people have made a more indelible mark on SiriusXM than Pat. We wish him well in his very well-deserved retirement.”

Baer said, “As a long-time listener, I could not be more excited to be joining SiriusXM. I look forward to working alongside Jennifer and the rest of my colleagues to bolster the Company’s legal, compliance, governance and operational foundation as we work to achieve our strategic priorities and drive the business forward.”

About Rich Baer
Rich Baer most recently served as Chief Legal Officer of Airbnb. Prior to Airbnb, Baer spent time at Liberty Media as Chief Administrative Officer and Chief Legal Officer, at UnitedHealth Group as Executive Vice President and Chief Legal Officer and at Qwest Communications International as Executive Vice President, General Counsel and Chief Administrative Officer. Prior to joining Qwest, Baer served as chairman of the litigation department at the Denver law firm of Sherman & Howard L.L.C. Baer started his career as a homicide prosecutor in Brooklyn, New York.

In addition to his professional accomplishments, Baer has devoted significant time to the public good, including serving as the Chairman and long-standing board member of National Jewish Health, the country’s leading respiratory hospital, the Chairman of the Colorado Workforce Development Council and a board member of the Colorado Legal Aid Foundation, the Institute for the Advancement of the American Legal System, the Duke University School of Law Board of Visitors, the Executive Advisory Board of the Daniels College of Business and the Colorado Campaign for Inclusive Excellence. Baer also served as Chair of the Board of Directors at CommerceHub.

Baer received a B.A. in Economics from Columbia University and a J.D. from the Duke University School of Law.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. Reaching a combined monthly audience of approximately 160 million listeners, SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Source: SiriusXM

Investor Contacts:
Hooper Stevens
hooper.stevens@siriusxm.com 

Natalie Candela
natalie.candela@siriusxm.com 

Media Contact:
Maggie Mitchell
maggie.mitchell@siriusxm.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/siriusxm-appoints-richard-n-baer-as-executive-vice-president-general-counsel-and-secretary-302379301.html

SOURCE Sirius XM Holdings Inc.

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