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e.l.f. Launches Its First-Ever Experience on Roblox, Empowering Entrepreneurs and Cultural Changemakers to Bring Passion Projects to Life

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The e.l.f. UP! tycoon experience champions growth and community for every eye, lip, face, paw and fin

TORONTO, Nov. 9, 2023 /CNW/ – e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection. e.l.f. UP! takes users on a dynamic, personalized journey to become successful entrepreneurs and cultural changemakers. In e.l.f. UP!, users create dream startups that represent places and causes they care most about. The highly personalized experience fosters an advanced level of self-expression while building life skills like gamified financial literacy and raising social awareness that users will continue to flex each time they return to e.l.f. UP!

“This next chapter in the ‘e.l.f.averse’ will continue to be a magical world to inform, uplift, empower and support gamers and the next generation of entrepreneurs.”

“Our community has been asking for us to be on Roblox,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “It’s part of our journey to disrupt norms, shape culture and connect communities through positivity, inclusivity and accessibility. We did it first on TikTok with e.l.f. Yeah, then on Twitch with e.l.f. You, and e.l.f. UP! on Roblox will be no different. This time we are able to create an experience where our community can follow their entrepreneurial dreams and empower the next generation of changemakers who flourish in these digital economies.”

Informed by the World Economic Forum’s 2023 Future of Jobs Report insight that, “creative, analytical thinking and coding are the key skill sets for today’s workplace,” and a recent study by BazaarVoice that reported, “62% of all Gen Z either are or intend to become entrepreneurs,” e.l.f. UP! provides a digital sandbox to foster creativity and entrepreneurship. e.l.f. UP! was also built on the insight that, “88% of Gen Z say expressing themselves in immersive spaces has likely helped them comfortably express themselves in the physical world,” (Source: Roblox’s 2023 Digital Expression: Fashion & Beauty Trends Report).

The e.l.f. UP! Experience

Built by Supersocial, a premiere developer and publisher of metaverse games and experiences, e.l.f. UP! features experiences inspired by e.l.f.’s hero offerings, like Big Mood, a recording studio and karaoke bar, Holy Hydration!, an underwater sea life charity and animal rescue, Halo Glow, a crystal cave jewelry and art gallery, and Power Grip, an extreme climbing gym and tech startup. Distinctive features of the tycoon experience include advanced visuals and unique immersive elements that set it apart within the Roblox platform. Non-playable characters will have unique personalities and serve as collectible ever-changing figures to be treated equally in-experience. Future developments post-launch will include a pet adoption center where users can adopt animals to join their journey, new game mechanics, more areas inspired by new products and launches, a multi-lingual rollout and more.

One Million UGC Giveaways

In another eyes.lips.first, e.l.f. will be giving away over one million user-generated content (UGC) items free in the e.l.f. UP! experience, starting with 10 unique items on launch, inspired by e.l.f.’s most popular Holy Grail products. Users will earn e.l.f.ing amazing accessories influenced by the shops within their tycoon that reflect their values and passions, like a Holy Hydration! Goldfish Pet or Big Mood Musical Wings.

“In partnering with e.l.f., we are amplifying a game-changing vision: the e.l.f. UP! experience on Roblox isn’t just another game; it’s a virtual breeding ground for tomorrow’s artists, activists and changemakers,” said Yonatan Raz-Fridman, founder and CEO, Supersocial. “It combines social impact with community-driven creativity, setting the stage for a new kind of social entrepreneurship in the virtual world.”

Every day, tens of millions of people use Roblox to connect, communicate and explore millions of immersive experiences together with their friends. Built entirely by its own community, the diverse platform aligns with e.l.f.’s mission to uplift and inspire its global community to be their best selves.

“Since e.l.f. entered into the gaming community, they have always led with purpose on making the space a better, safer and more uplifting place for all types of gamers, no matter their gender or background,” said Brad Timmins, founder and CEO of eGEN, a gaming and esports agency. “This next chapter in the ‘e.l.f.averse’ will continue to be a magical world to inform, uplift, empower and support gamers and the next generation of entrepreneurs.”

Tune in to all things e.l.f. and Roblox by visiting e.l.f.’s social channels on YouTube, TikTok, Twitch and Instagram.

About e.l.f. Cosmetics

Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip and face. We make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. Our brand is widely available at leading retailers such as Target, Walmart and Ulta Beauty, and has a growing international presence. Learn more by visiting www.elfcosmetics.com.

About e.l.f. SKIN

Winning in skin the clean + kind way. Ingredient focused skincare for every eye, lip, face and skin concern. e.l.f. SKIN makes innovative formulas at get-real prices, always vegan, clean and cruelty-free. All products meet all standards of clean globally, exceeding both FDA and European Union Cosmetic Regulations and are formulated without 1600+ restricted substances. e.l.f. is double cruelty-free certified with Leaping Bunny and PETA, never testing on animals nor using any ingredients that are tested on animals. e.l.f. SKIN is widely available at leading retailers such as Target, Walmart and Ulta Beauty and has a growing international presence. Learn more by visiting www.elfcosmetics.com/elf-skin.

About Supersocial

Supersocial builds virtual worlds that empower digital natives to play, socialize, and express themselves on metaverse platforms like Roblox. Our extensive portfolio of games, experiences, and virtual merchandise collections are known throughout the industry for their iconic visuals and a relentless focus on user experience. As the premiere partner to the world’s leading brands, our mission is to create boundary-pushing experiences that represent the brand at the highest standards while feeling authentic and meaningful to metaverse communities. Learn more by visiting supersocialinc.com.

About eGEN

eGEN is a gaming and esports consultancy business that specializes in helping brands legitimately enter and stay in these online communities. With a mix of qualitative and quantitative consumer research, subject matter expertise & relationships with all of the players, eGEN offers brands opportunities to get behind the fourth wall of gaming. Learn more by visiting egen.co

About Karta

Karta is an award-winning metaverse studio that helps brands, artists and sports teams connect with the billions of people that inhabit the world’s most popular virtual worlds. With a marketer mindset and over 50 years of experience in gaming, music and esports, Karta has carved a new, accessible and effective way for brands to build long-term presence and achieve real tangible success within the metaverse. The London-based company was founded in July 2021 by ex-Fnatic Erik Londré and music business veteran Tony Barnes.

For further information, please contact: 

e.l.f. Beauty Corporate Communications Inquiries: Melinda Fried, mfried@elfbeauty.com
PR Inquiries: Olivia Crane, olivia@1milk2sugars.com

SOURCE e.l.f. Cosmetics

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Judopay leaps across the pond, bringing its mobile payment services to North America.

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Judopay, the UK’s go-to mobile payments provider, is now making waves across the Atlantic. Backed by its powerful partner network, Judopay is bringing its seamless in-app and online services to the complex payment landscape of North America.

LONDON, Nov. 14, 2024 /PRNewswire-PRWeb/ — Judopay, the UK’s go-to mobile payments provider, is now making waves across the Atlantic. Backed by its powerful partner network, Judopay is bringing its seamless in-app and online services to the complex payment landscape of North America.

Joe Perry, Chief Customer Officer at Judopay, shared his excitement, “Our entry into this new market is about meeting the growing demand for seamless, mobile-first payments that breaks down geographical barriers. Something today’s consumers expect.”

This year alone, digital payments in North America are set to hit a staggering $3.3 trillion. Judopay’s expansion is set to enable its existing and prospective client base to tap into massive revenue opportunities and make a splash in a brand-new market.

Judopay’s connections will now make it even easier for merchants to go state-side. North America, once seen as lagging behind its European counterparts when it came to adopting digital payments, is catching up fast. The Payments and Commerce Market Intelligence (PCMI) forecasted that by 2026, digital wallets will reach a 41% share of the ecommerce market (versus 39% in cards) with Apple Pay and Google Pay spearheading that growth. And now, Judopay’s mobile-first approach is stepping in to keep things moving smoothly.

Joe Perry, Chief Customer Officer at Judopay, shared his excitement, “North America is now steaming ahead when it comes to app and ecommerce, and we’re excited to dive in. Our entry into this new market is about meeting the growing demand for seamless, mobile-first payments that breaks down geographical barriers. Something today’s consumers expect.

We’re focused on helping our customers go global whilst bringing our game-changing tech and innovation to North American consumers. Hand-in-hand with our partner network, we’re simplifying the payment process for all.”

As part of its North American launch, Judopay is also actively partnering with software platforms across the retail, hospitality, and mobility industry, allowing them to add innovative payment technology to their core offering.

About Judopay:

Judopay is the UK’s leading mobile payments provider. Born out of the frustration with friction-filled checkouts, we built a flexible solution designed to securely drive sales and improve the customer experience. Now wholly owned by Fabrick S.p.A., part of the Banca Sella Group, Judopay is continually building ways to enhance the overall payment experience for merchants and customers alike. Available across multiple sectors, their solution is used by KFC, Uber subsidiary Autocab, PaybyPhone, Sigma Sports, BUPA, Hiscox, Foxtons and many more.

For more information about Judopay and its services, visit www.judopay.com.

Media Contact

Jessica Carroll, Judopay, 44 20 3503 0600, jessica.carroll@judopay.com, https://www.judopay.com/

View original content to download multimedia:https://www.prweb.com/releases/judopay-leaps-across-the-pond-bringing-its-mobile-payment-services-to-north-america-302305466.html

SOURCE Judopay; Judopay

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Whatfix Recognized as a Digital Adoption Platform (DAP) Leader for the Fifth Consecutive Year and a Star Performer for the Third Year

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– 2024 PEAK Matrix® Assessment Features Whatfix as a Leader in the Inaugural Regional Reports for North America and Europe

– Strengthens Leadership Position with One of the Highest Scores in Buyer Satisfaction, Value Delivered, Market Presence, and AI Innovation

SAN JOSE, Calif., Nov. 14, 2024 /PRNewswire/ — Whatfix, a global leader among digital adoption platforms (DAPs), today announced that the company has been recognized as a Leader for the fifth consecutive year and a Star Performer for the third year and second consecutive year in the Everest Group Digital Adoption Platform (DAP) PEAK Matrix® Assessment 2024. Whatfix is also recognized as a Leader in the inaugural regional reports for North America and Europe in the DAP category. The Everest Group PEAK Matrix®, a trusted framework for assessing market impact, vision, and capabilities, evaluated 25 DAP software providers in its 2024 report, helping enterprises make well-informed purchasing decisions.

Whatfix has showcased remarkable capability and impact in the digital adoption landscape, achieving top scores in portfolio mix, value delivered, vision and strategy, implementations and support, and engagement and commercial model. Whatfix was selected as one of only three DAP technology providers to receive the “Leader” title based on an evaluation of its vision and capabilities as well as market impact, including value delivered to clients. The company was also one of only four Star Performers, achieving one of the highest scores for value delivered and buyer satisfaction. Its strong market presence, extensive lifecycle expertise, and advanced AI-driven innovations underscore Whatfix’s role in providing exceptional value to clients. This progress in the yearly recognition underscores Whatfix’s consistent industry leadership, impressive year-over-year growth, and unwavering commitment to driving innovation that is shaping the future of the DAP category.

“Whatfix’s deep expertise in driving digital adoption has been crucial to its success, as evidenced by its recognition as a Leader and Star Performer in the global Digital Adoption Platforms (DAP) PEAK Matrix® Assessment 2024,” says Sharath Hari N, Vice President at Everest Group. “This highlights Whatfix’s multi-product strategy, including advanced product analytics, which effectively addresses adoption challenges throughout the application lifecycle. Their extensive global reach allows them to serve a wide range of industries, while advancements in AI significantly enhance user experiences. The Rise 2 Excellence Partner Program further empowers partners to boost sales and customer success. With a continued focus on user experience and robust customer support, Whatfix is well-positioned to maintain its leadership in the rapidly evolving DAP market.”

Key factors contributing to Whatfix’s recognition include:

Multi-Product Strategy & Global Presence: Whatfix employs a multi-product strategy to effectively address adoption challenges throughout the entire application lifecycle. Its extensive global footprint enables the company to serve clients across a wide variety of industries. Whatfix has recorded the highest growth rate in DAP revenue, maintaining its market momentum and positioning itself among the top providers by market share in key industry verticals and regions.Expansion of the Product Suite: Whatfix is broadening its product offerings to target different aspects of an application lifecycle, including Mirror, its application simulation tool that provides a secure, hyper-realistic setting for users to practice and master new tools without affecting live systems. It also provides product analytics that encompasses both product and guidance analytics, as well as Enterprise Insights. The distinctive Ask Whatfix AI feature further sets it apart by translating natural language inquiries into insightful trend visualizations, simplifying the decision-making process. To enhance collaboration among content creators, it has introduced Comments, allowing users to tag colleagues and share links to pages. Whatfix supports a robust content lifecycle management system, offering various environments for creating and testing walkthroughs before publication. It has implemented visibility rules within the editor that allow precise control over when, where, and to whom the content is displayed, enhancing the overall user experience through behavioral targeting informed by product analytics.AI & GenAI-Driven Enhancements: As a leader in AI advancements, Whatfix utilizes AI and GenAI to improve its product functionalities, such as generating summarized responses to user queries, auto-filling text fields, elaborating text, and delivering real-time insights into user satisfaction through survey analysis.Dual Data Center Disaster Recovery for Seamless Operations: Whatfix is distinguished by its strong disaster recovery capabilities, operating two identical data center infrastructures simultaneously. In the event of a disruption in one data center, the other takes over seamlessly, guaranteeing zero downtime and uninterrupted operations. Organizations with data security and privacy concerns will appreciate Whatfix’s flexible deployment options, which include on-premises, private cloud, and hybrid hosting solutions.Commitment to Customer Satisfaction and User Support: Whatfix is consistently recognized for its responsive customer service, comprehensive platform functionalities, and valuable analytics, with clients highlighting these as primary strengths. The company achieved one of the highest scores for buyer satisfaction and value delivered in 2023. Its robust support for mobile and desktop applications, including virtual desktop solutions on Citrix, differentiates it in the market.

“Our continued recognition by Everest Group reaffirms Whatfix’s position as a leader in the DAP space. Our customer-first approach and relentless focus on innovation beyond DAP has enabled us to deliver unparalleled value to global enterprises worldwide,” said Khadim Batti, CEO and co-founder of Whatfix. “We’re proud to offer a solution that empowers organizations to drive user adoption, maximize their technology investments and enhance user productivity.”

This recognition comes on the heels of Whatfix’s recent $125 million Series E funding, which is driving the company’s efforts to enhance its integrated product suite beyond DAP through both organic growth and strategic acquisitions. With this momentum, Whatfix will further solidify its market presence in the US, EMEA, and APAC regions, expand into the Middle East, and strengthen its position within the global public sector.

Click here to read the Everest Group Digital Adoption Platform (DAP) PEAK Matrix® Assessment 2024.

About Whatfix
Whatfix is advancing the “userization” of application technology, by empowering companies to maximize the ROI of digital investments across the application lifecycle. Powered by GenAI, Whatfix’s product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code application analytics. Whatfix enables organizations to drive user productivity, ensure process compliance, and improve user experience of internal and customer-facing applications. With seven offices across the US, India, UK, Germany, Singapore, and Australia, Whatfix supports 700+ enterprises, including 80+ Fortune 500s like Shell, Microsoft, Schneider Electric, UPS Supply Chain Solutions, and Genuine Parts Company. Backed by investors such as Warburg Pincus, Softbank Vision Fund 2, Dragoneer, Peak XV Partners, Eight Roads, and Cisco Investments, software clicks with Whatfix. For more information, visit the Whatfix website.

Media Contact
whatfix@luminapr.com

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Sonepar’s North American Expansion Brings over $2B in Additional Revenue

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Acquisition growth in 2024 includes 7 companies, 1700 new associates and 89 new branches

CHARLESTON, S.C., Nov. 14, 2024 /PRNewswire/ — 2024 has been a transformative year for Sonepar as it continues to focus on strategic growth. Since 2021, Sonepar has closed 21 acquisitions in North America. The acquisition growth alone in 2024 consists of seven companies representing over $2B in additional revenue, approximately 1,700 new associates, and 89 new branches. Sonepar’s North American acquisition strategy is key to the global success of the Sonepar Group.

Sonepar’s mission is to continue as the strongest and most dynamic electrical distribution network across the entirety of North America. It seeks to combine local sales excellence with significant regional and global investments and capabilities to provide customers with the best distribution experience and associates with the most opportunities to succeed.

Philippe Delpech, President & CEO of Sonepar, commented:

North America is our largest market, where Sonepar leads in building and industrial verticals serving customers with a best-in-class level of service. With 36 billion dollars in sales in 2023, Sonepar is the world leader in B2B electrical distribution of products and services, deploying a global automated supply chain and a proprietary omnichannel digital platform called Spark. Today, the USA is leading in size, processes, technology, and workforce quality. We welcome the more than 1,700 associates who joined the Sonepar family through these seven acquisitions and are already working on combining our strengths for the benefit of customers, suppliers and associates.”

Rob Taylor, President of Sonepar Americas, said:

“Each acquisition is carefully considered, and we look to partner with the best local and regional distributors, which share our values and desire to grow. We truly believe that acquisitions are a strategic partnership that benefits all parties. We work closely with the leadership of companies we engage with to understand what makes them a success, with the goal of enhancing the local go-to-market approach and culture with significant investment and new capabilities. This strategy will continue to be an important focus for Sonepar across the Americas.”

The statistics regarding Sonepar’s investments in North America are striking. Sonepar has added numerous automated distribution centers and significantly increased its density branch network, now serving every province, territory and state in North America out of 548 total branches. It has also added new service offerings like panel shop design and assembly capabilities, and expanded expertise and product offerings in the solar and EV, industrial, broadband and utility segments. Sonepar’s digital solutions such as Spark and the Digital Job Center are best-in-class, offering customers a seamless digital experience.

Sonepar will continue to grow organically and through acquisitions and make significant investments across its entire business.

About Sonepar

Sonepar is an independent family-owned company standing as the world leader in B-to-B distribution of electrical equipment, solutions, and services. In 2023, Sonepar achieved global sales of $36 billion.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sonepars-north-american-expansion-brings-over-2b-in-additional-revenue-302305127.html

SOURCE Sonepar

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