Pilot unites VA’s Mission Daybreak and SSG Fox Grant programs to deliver private, flexible support outside traditional healthcare settings.

ANNAPOLIS, Md., May 15, 2025 /PRNewswire/ — The U.S. Department of Veterans Affairs (VA) has awarded Cabana an initial one-year pilot contract—with the opportunity for a second year—to lead a community-based suicide prevention initiative in partnership with Upstate Warrior Solution and Veterans Bridge Home in North and South Carolina.

The pilot brings together two major VA investments—Cabana’s selection as a Mission Daybreak awardee and UWS/VBH’s roles as inaugural SSG Fox Suicide Prevention Grant Program grantees—to connect technology-enabled peer support with trusted community-based outreach.

“This is a first-of-its-kind effort to bridge VA’s innovation and community-based suicide prevention priorities,” said Dr. Nick Armstrong, Cabana’s Head of Public Sector. “We’re testing how to reach Veterans earlier, through trusted local partners and supportive peer connection.”

Referred Veterans will access Cabana’s anonymous, moderated support groups designed to reduce barriers and preserve privacy. All participants are cameras off, use aliases, and may enable voice masking features.

The pilot’s day-to-day implementation is managed by Chris Morris, a retired U.S. Army Green Beret Lieutenant Colonel and Cabana’s Program Manager.

“You don’t always know who’s struggling—and sometimes, it’s the smallest conversations that open the door to bigger steps. I’m honored to continue to serve fellow Veterans, especially those who may not even know what kind of help they’re ready for. Cabana can be that first step.”

The initiative launches this month in Upstate South Carolina and Greater Charlotte, NC. Pending progress, it will expand in year-two to three (3) additional SSG Fox grantee communities.

Learn more and access the full announcement: https://www.yourcabana.com/news/cabana-launches-community-based-suicide-prevention-pilot-in-partnership-with-va-and-local-veteran-organizations

About Cabana™
Cabana is a leading, modern mental health provider offering confidential, tech-enabled support solutions tailored to the needs of diverse communities. Through live, professionally moderated group sessions, evidence-based content, and adaptable wellness tools, Cabana helps individuals proactively manage their mental health. Our mission is clear: to make mental health care more accessible through technology and human connection.

Media Contact
Nick Armstrong, Ph.D.
Head of Public Sector, Cabana
nick@cabanahealth.org

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SOURCE Cabana

New guide reveals how today’s smartest marketers are turning digital ads into real-world results with next-gen attribution strategies

AUSTIN, Texas, May 15, 2025 /PRNewswire/ — Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, today released a guide demystifying foot traffic attribution, a fast-evolving capability that helps marketers connect digital ad exposure to real-world store visits.

With foot traffic rebounding across categories like grocery and retail, understanding how marketing drives in-store behavior has become more critical than ever. An April report highlights a surge in consumer footfall, with Albertsons’ recent 6% increase in visits demonstrating the renewed value of physical retail spaces in a post-pandemic landscape.

“In an environment where every dollar of ad spend is scrutinized, foot traffic attribution gives marketers the confidence to link digital engagement to offline results,” said Lindsey Wilkes, SVP, Business Development at Orange 142. “This guide is designed to help brands future-proof their strategies by mastering both the challenges and opportunities of foot traffic measurement.”

Tackling Attribution Challenges Head-On
Despite its promise, foot traffic attribution is not without complexity. The guide explores key challenges, including fragmented device data, evolving privacy regulations like CCPA and GDPR, and the technical limitations of geofencing accuracy in busy retail zones such as malls or shared shopping centers.

Orange 142 emphasizes best practices in user consent, data minimization, anonymization, and cross-device transparency to ensure data collection remains compliant and customer-friendly. For example, rather than tracking individuals, marketers are encouraged to analyze aggregated trends that provide actionable insights without compromising privacy.

The Rise of AI, Wearables, and Smart Devices
Emerging technologies are unlocking new layers of insight. Orange 142’s guide explores how AI-powered models, connected cars, wearables, and smart home devices transform attribution accuracy. These tools go beyond smartphone-based tracking, offering richer, multi-touch insights into the modern consumer journey, from a smart speaker voice command to an eventual store visit.

In-store kiosks and Bluetooth beacons close the loop, capturing post-visit behaviors like product lookups, QR scans, or loyalty signups, turning store visits into measurable, optimizable conversion events.

Best Practices for Brands Ready to Act
The guide concludes with a detailed best practices section, offering actionable tips for SMBs and regional advertisers looking to implement foot traffic attribution effectively. Marketers are encouraged to:

Focus on localized campaigns with geofencing or DOOH adsUse time-sensitive offers to create clear attribution windowsChoose interactive ad formats like voice-activated prompts or mobile location-based adsEducate consumers about the value exchange of shared dataAvoid the “creepy factor” by prioritizing transparency, subtlety, and context.

To download the Foot Traffic Attribution eBook or explore additional Emerging Channels resources, visit: https://orange142.com/emerging-channels-hub

About Orange 142

Orange 142 is a digital marketing and advertising company with offices across the US. We service marketers and agencies. We are part of Direct Digital Holding, the ninth Black-owned company to go public.

We help marketers of all sizes grow their reach and revenue through data-driven media strategies. We also partner with agencies and execute campaigns on behalf of their clients.

Our team of experts deeply understands the digital landscape and the latest advertising and marketing technologies. We work closely with our clients to develop and execute custom advertising and marketing campaigns that meet specific goals.

We are committed to providing our clients with the highest service and transparency. Open communication and collaboration are essential to the success of every advertising and marketing initiative.

About Direct Digital Holdings

Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience-focused digital marketing and advertising solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Travel & Tourism, Energy, Healthcare, and Financial Services, our teams deliver performance strategies that connect brands with their ideal audiences.

At Direct Digital Holdings, we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is “Digital advertising built for everyone.”

For more information, visit www.directdigitalholdings.com.

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SOURCE Direct Digital Holdings

XO KISS is purpose-built for developers who need powerful tools and simple workflows.

NEW HOPE, Pa., May 15, 2025 /PRNewswire/ — Cecilian Partners, a leader in proptech innovation, today announced the launch of XO KISS—a property development platform purpose-built for growing community developers. Part of Cecilian’s Residential OS™, XO KISS delivers streamlined inventory management, real-time reporting, and a faster digital map experience.

XO KISS joins Cecilian’s award-winning suite of products, including The XO®, the industry’s definitive operating platform for larger master-planned communities. Together, XO KISS and The XO meet developers wherever they are on their growth journey, offering the right level of functionality, insight, and support for every stage.

“Our philosophy has always been simple: listen to our customers,” said Philip Worland, Co-Founder and Chief Product Officer at Cecilian Partners. “We heard that while The XO is a powerful workflow engine, not every developer needs the full depth of functionality—especially those not dealing with anti-monotony. Our customers asked for something faster, simpler, and just as reliable. XO KISS is our answer.”

Data-Driven by Design

Drawing on years of collaboration with homebuilders and developers, Cecilian Partners has a deep understanding of how teams use, share, and manipulate critical data. XO KISS addresses common pain points by eliminating reliance on spreadsheets, closing collaboration gaps, and providing teams with 24/7 access to real-time reporting and insights.

XO KISS redefines the developer toolkit with:

Next-gen inventory management: no more spreadsheets, just smart, scalable controlReal-time intelligence: automated reports and live dashboards for faster decisionsPlug-and-play builder connectivity: seamless integration with builder systemsA lightning-fast, mobile-first Homefinder experience: built to engage today’s buyer

Built with the same enterprise-grade security and architectural rigor as The XO, XO KISS ensures even the simplest operations have a future-ready foundation. As needs grow, XO KISS customers can easily scale into the full capabilities of The XO and other Residential OS solutions without switching vendors, retraining teams, or compromising data integrity.

Meeting a Critical Market Need

While some proptech companies offer stripped-down solutions, XO KISS stands apart by combining simplicity with true scalability, data security, and best-in-class customer support.

“There’s a significant segment of developers who don’t need all the complexity of larger platforms…yet,” Worland added. “We built XO KISS to meet them where they are, while giving them the confidence that as their communities, business models, and needs evolve, our platform—and our partnership—will be right there with them.”

XO KISS will be available to select new and existing clients beginning June 30, 2025.

About Cecilian Partners

Cecilian Partners brings data-driven innovation to residential real estate development and homebuying. The company’s Residential OS™ suite offers end-to-end digital solutions for homebuilders and developers, including the industry’s first lot banking platform, interactive 3D maps, patented property development software, digital marketing tools, and an all-in-one app for community management and resident engagement. Learn more at cecilianpartners.com.

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SOURCE Cecilian Partners