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IBM Introduces ‘Watsonx Your Business’

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1 year ago

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New Advertising Reinforces the Transformative Power of Innovative AI Solutions Tailored to Business

ARMONK, N.Y., Aug. 28, 2023 /PRNewswire/ — IBM (NYSE: IBM) today launched the first ad campaign to formally introduce watsonx, the company’s next generation enterprise-focused artificial intelligence and data platform. Global business leaders remain unclear about the real, transformative power of AI and how to leverage it. The campaign is designed to define and differentiate watsonx as a force multiplier that can accelerate impact for global business leaders as they look to apply AI solutions in new and innovative ways. 

The two distinct spots feature a fast-paced, multi-media technique that aims to provide inspiration and guidance around the value proposition of watsonx, while underscoring the need to identify the right AI that will empower businesses to advance objectives and accelerate workloads. These concepts come to life through potential use cases that spotlight the importance of applying AI that is trusted, targeted, and built on the best open technology available.  

“The Right AI” 

 

With watsonx, businesses have a unified platform to tap the best of IBM and open-source foundation models to create, deploy, and manage both traditional machine learning and generative AI that can be adapted to new scenarios. Importantly, client data used to train models with watsonx is not retained by IBM or used to benefit other organizations for any future training purposes, providing a solution with privacy and security. As the ads demonstrate, watsonx is enabling organizations of all kinds to reap a wide range of benefits with generative AI – from automating customer response times, accelerating code generation, automating key workflows with digital labor in departments such as HR, application modernization, IT automation and more.      

“Transforming Business” 

 

“In this new era of AI, businesses need bespoke solutions designed for value creation,” said Jonathan Adashek, SVP of Marketing and Communications at IBM. “That is why we launched watsonx, the AI platform that puts the power of foundation models and machine learning to work in the right ways, trained on a company’s own secured data and tailored to their unique needs. With this new campaign, we’re reinforcing the transformative power of AI for business to multiply output and ultimately help customers improve their outcomes.”   

“In today’s business environment, companies that implement trusted AI tailored to their specific needs will have the upper hand. Laddering up to the brand’s ‘let’s create’ platform, ‘watsonx your business’ is a campaign that aims to clearly illustrate how IBM can help companies create the right AI for their business,” said Matt Curry, Global Creative Lead at Ogilvy. “We wanted the work to feel generative, like AI, always morphing and moving.  

The campaign uses design language in creative ways to express the benefit of watsonx — in one film we use a slot machine technique to convey that using the wrong AI is a gamble, while another uses an “x” wipe effect to show the transformative power of watsonx. In print, digital and OOH we use what we’re calling a ‘UI for AI,’ including elements of the product UI in the copy to demonstrate what it can do. Throughout the process, we used AI to inspire or create different aspects of the work,” according to Curry.

Conceptualized and executed by the IBM Brand Marketing team and Ogilvy, the new broadcast spots were directed by Bonaparte’s Mario Clement. Golden Globe-winning and Emmy-nominated actor and producer Oscar Isaac provides the voice over. The campaign is the next phase of “let’s create,” which launched in 2022 as IBM’s most significant brand initiative in more than a decade. The spots will debut on August 28 during the US Open and run throughout the year. The campaign will include broadcast, digitally activated billboards on site at the US Open, out-of-home, connected TV, digital video, podcasts, print, newsletters, social and high-impact display.  

About IBM  

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs, and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity, and service. Visit www.ibm.com for more information.

Media Contact:
Laurie Friedman
laurie1@us.ibm.com 

 

 

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SOURCE IBM

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Fosi Audio Launches 7th Anniversary Celebration with the Theme “Your Voice Rocks & Sparks”

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14 mins ago

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September 20, 2024

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NEW YORK, Sept. 20, 2024 /PRNewswire/ — Fosi Audio, a beloved brand among audiophiles worldwide, has officially launched its grand 7th-anniversary celebration under the theme “Your Voice Rocks & Sparks.” This milestone event has garnered significant attention within the audio community, with well-known audio reviewers and influencers such as Cheapaudioman, Z Reviews, Utilitarian TV, and numerous Fosi Audio fans and distributors recording special video messages to celebrate the occasion.

Achievements Powered by User Voice

Valuing the voice of its users and driven by their needs, Fosi Audio has always strived to create products that truly resonate with its audience. In 2024, Fosi Audio released several co-created audio products with global audiophiles, including the LC30, a VU meter amplifier/speaker switcher adored by vintage audio enthusiasts; the PH05, a headphone splitter amplifier recognized by music education charities; and the highly anticipated V3 Mono monoblock amplifier, which captured the attention of home audio enthusiasts worldwide. With its exceptional sound quality, ample power output, compact modern design, and outstanding value for the price, the V3 Mono received an overwhelming response on Kickstarter, selling over 4,000 units and earning widespread acclaim from users. This success marks another milestone in Fosi Audio’s rapid growth.

As part of this 7th-anniversary celebration, Fosi Audio is introducing yet another co-created product with its users—the ZD3 fully balanced desktop DAC. Following the launch of the ZA3 dual-mode balanced amplifier and V3 Mono, the ZD3 was developed with deep user involvement and feedback, making it a flagship desktop DAC inspired by audiophiles worldwide. The ZD3 is now available for pre-order, and subscribers to the Fosi Audio website can enjoy a 20% early bird discount. The first 300 customers to place an order will also receive special 7th-anniversary edition items, including a custom ZD3 knob, a VOL20 wireless volume knob, and other branded merchandise.

Next Action in Prioritizing VOC

Fosi Audio’s commitment to customer-driven innovation has resulted in numerous achievements, but the company is not resting on its laurels. Recently, Fosi Audio has strengthened its connection with users through one-on-one interviews, surveys, and community interactions on specialized forums and social media platforms. By deeply listening to user feedback, the company transforms these insights into innovative product ideas. During this anniversary celebration, renowned influencer Z Reviews shared a video showcasing the idea of the LC40, a VU meter preamp co-designed with Fosi Audio, which is now in the early stages of development. This collaboration is expected to receive positive market feedback. Additionally, Fosi Audio is hosting a special “External Product Manager” program, inviting audiophiles to share their creative product design proposals on its official forum. The most innovative and feasible proposals will be selected for development, and Fosi Audio will collaborate with these enthusiasts to create the next product.

Special Offers for Fans

Moreover, Fosi Audio has prepared various exclusive perks for audiophiles during this celebration. Users can participate in a slot machine giveaway on the event page for a chance to win prizes such as free ZD3 DACs, VOL20 volume knobs, 7th-anniversary merchandise, and shopping vouchers with discounts of up to 30%. As a long-standing Best Seller across major online sales platforms, Fosi Audio is also launching special anniversary promotions with discounts of up to 20%, giving back to audio enthusiasts around the world and celebrating this milestone together.

About Fosi Audio

Guided by its mission of “Redefining HiFi with Unmatched Value”, Fosi Audio is dedicated to developing and bringing more amazing HiFi gear with high value for the price, innovative design, cutting-edge technology, and premium quality, all backed by a 24-month warranty, to audiophiles worldwide. Fosi Audio has won sincere recognition from a wide range of audiophiles and well-known media such as Wirecutter, HowToGeek, TNT-Audio, and Headphonesty, authoritative forums like AudioScienceReview, and well-known HiFi enthusiasts such as Cheapaudioman, Z Reviews, and A British Audiophile, etc.

For more information, please visit:

Official Website: https://www.fosiaudio.com/Official Forum: https://community.fosiaudio.com/Official Facebook Community: https://www.facebook.com/fosiaudioglobalOfficial YouTube Channel: https://www.youtube.com/@fosiaudio

PR Contact:
Email: marketing@fosiaudio.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/fosi-audio-launches-7th-anniversary-celebration-with-the-theme-your-voice-rocks–sparks-302253820.html

SOURCE FOSI INTERNATIONAL CO., LIMITED

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The Commerce Casino & Hotel Partners with ESPN LA 710AM for Exclusive Monday Night Football Pregame Radio Show

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14 mins ago

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September 20, 2024

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The Commerce Casino & Hotel continues to expand its entertainment offerings through a collaboration with ESPN LA 710AM, enhancing the experience for guests and fans alike.

LOS ANGELES, Sept. 20, 2024 /PRNewswire/ — The Commerce Casino & Hotel is excited to announce an exciting new partnership with ESPN LA 710AM, bringing an exclusive pre-game Monday Night Football Radio Show with Sedano & Kap to listeners throughout the 2024-2025 football season. Filmed on-site at the Commerce Casino and Hotel, sports fans can tune in live to the ESPN LA 710AM pregame show every Monday night starting September 2nd, from 3:00 PM to 6:00 PM, 

Live on YouTube: In addition to airing live on the radio, the pre-game show will be live-streamed on ESPN LA 710AM Radio’s YouTube, offering fans an immersive experience as they watch the excitement unfold from The Commerce Casino and Hotel. 

Exclusive Watch Party: Following the pre-game show, fans are invited to continue the fun at The Commerce Casino & Hotel’s Event Center for an exclusive Monday Night Football Watch Party. The event is free to attend, with a variety of food and drink specials available. 

“We’re thrilled to bring this exclusive pre-game experience to our fans in partnership with ESPN LA 710AM,” said [ESPN LA 710AM Spokesperson]. “Filming live from The Commerce Casino and Hotel adds a unique energy to the show, and we’re excited to share it with our audience both on the radio and online.”

Spencer Villaseñor, Director of Guest Experience at The Commerce Casino & Hotel added, “This partnership with ESPN LA 710AM allows us to offer our guests a unique Monday night experience. We’re excited to continue expanding Commerce’s offerings, making it the ultimate entertainment destination. Whether you’re tuning in on the radio, watching the live stream, or joining us in person, it’s going to be an unforgettable season.”

Don’t miss out on the action! Tune in every Monday night for the live pre-game show and join us at the Commerce Casino and Hotel’s Events Center for the ultimate Monday Night Football experience.

Event Details:

Pre-Game Radio Show: Live every Monday night from 3:00 PM to 6:00 PM through the NFL season. Location: The Commerce Hotel and Casino, 6131 Telegraph Rd, Commerce, CA, 90040Live Stream: Available on @ESPN LA 710AM Radio’s Youtube ChannelWatch Party: Following the pre-game show at the events centerAdmission: Free (Food and drinks available for purchase)

For more information, visit www.commercehotella.com or follow us on Instagram or Twitter for updates.

About The Commerce Casino & Hotel
Located just a few miles from Downtown Los Angeles, The Commerce Casino & Hotel, commonly known as “The Commerce,” stands as a world-renowned cardroom with an impressive array of over 320 tables, making it the largest cardroom globally. Established in 1983, The Commerce offers an extensive range of amenities, including a newly-renovated 200-room hotel, multiple dining venues and bars, the luxurious Meridian Spa, a pool and sundeck, banquet facilities, and more. Additionally, the casino hosts a wide variety of events, including concerts, poker and baccarat tournaments, live boxing, MMA, and wrestling matches, and other special events throughout the year. For further information, please visit: www.commercecasino.com

ABOUT GOOD KARMA BRANDS  
In 1997, Good Karma Brands started as a broadcasting company, utilizing the power of local marketing to build brands, connect with fans and serve the local communities in which we operate.  As GKB grew and transitioned into a media and marketing company, its partnership with ESPN expanded to represent the ESPN Radio Network and Podcasts, the full portfolio of ESPN Digital Products, ESPN Events and eight local ESPN affiliated radio stations. Today, with over 550 teammates across the country and a Home Office based in Milwaukee, Wisconsin, GKB has been consistently recognized as a “Best Place to Work” by multiple organizations, including Front Office Sports and Sports Business Journal. 

Good Karma is fueled by the desire to do things differently, align with premium brands and offer customized solutions for their advertising partners and fans. 

Media contact:
Abegail Cal
abegail@ajc-pr.com 

 

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SOURCE The Commerce Casino & Hotel

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EU Olive Oil: Promoting European Extra Virgin Olive Oil at the Plant Based Expo in New York

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14 mins ago

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September 20, 2024

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NEW YORK, Sept. 20, 2024 /PRNewswire/ — Following the success of the June event dedicated to journalists, opinion leaders and food professionals, the EU Olive Oil project returned to New York to participate in the Plant Based Expo (Sept. 11-12), the benchmark event in the United States for 100% plant-based products.

The three-year EU Olive Oil program, promoted by the O.P. Associazione Olivicola Cosentina and co-financed by the European Union, was conceived with the aim of promoting the consumption of extra virgin olive oil produced in Europe. During the New York trade show, visitors had a unique opportunity to explore the distinctive characteristics of extra virgin olive oil, appreciating its organoleptic qualities and discovering its many health-promoting properties.

To better engage the audience, daily cooking demos were held, during which the oil could be tasted in various culinary preparations. These demonstrations were not only able to enhance the unique flavor of the oil, but also demonstrated its extraordinary versatility in cooking.

During the event, restaurant professionals, retailers, distributors and buyers had the opportunity to receive valuable advice on how to select a high-quality, safe and obtained through a sustainable agribusiness production system. This system respects ecological and economic principles, minimizing the use of synthetic chemicals and optimizing fertilization, in line with toxicological best practices.

“Our presence at the Plant Based Expo in New York,” says Pierpaola Occhiuto, president of the O.P. Associazione Olivicola Cosentina, “offered us the opportunity to educate American consumers about the importance of the quality of raw materials and to promote a healthy and balanced diet, in which extra virgin olive oil occupies a central role. In addition, it was an opportunity to tell the indissoluble link between olive growing and the land, a cultural and human heritage that for many European countries represents a value to be handed down from generation to generation.”

With a consumption of 365.9 thousand tons and a total value of $1,494.3 million (UN Comtrade data), the United States is confirmed as the main non-EU market for olive oil. In recent years, this product has become increasingly important on American tables, reflecting a growing trend toward a quest for high-quality foods.

www.euoliveoil.eu

The O.P. Associazione Olivicola Cosentina Soc.Coop.a.r.l. is an organization of Olive Producers in the Province of Cosenza that has been playing an active role in the Cosenza area since 1982, the date of its establishment, through a dense network of actions in support of its members.

Gathering within itself the presence of about 7100 member producers, one can easily infer the deep rootedness of the Association with the territory: all this makes it one of the most representative associations in the sector, taking care with scrupulous attention every aspect of the olive-growing activity both from the technical-productive point of view and from the economic-commercial one. The Association, in this sense, acts as an efficient intermediary and bridge between its members and the distribution channels.

Its work, in fact, moves in the light of the pursuit of a single relevant macro-objective: to enhance olive production and the careful and conscious consumption of the product, through its protection and promotion.

View original content to download multimedia:https://www.prnewswire.com/news-releases/eu-olive-oil-promoting-european-extra-virgin-olive-oil-at-the-plant-based-expo-in-new-york-302254234.html

SOURCE EU OLIVE OIL – O.P. Associazione Olivicola Cosentina

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