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TEXAS DELIVERY APP FAVOR SHOWS “HOW TEXAS ORDERS IN” WITH A NOD TO THE STATE’S RAPIDLY-EXPANDING POPULATION

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Preacher’s first work as Favor’s Agency of Record uses humorous Texas truths to prove no delivery service gets Texans better

AUSTIN, Texas, Aug. 21, 2023 /PRNewswire/ — Favor Delivery, the only restaurant delivery app by and for Texans, is launching its largest ad campaign to date, placing its stake in the ground as the indisputably Texas way to have food delivered to your door. The integrated campaign, “How Texas Orders In,” features Texas newcomers learning the unique, and at times, funny ways in which things are done in their new home state–food delivery included.

 

The new campaign, developed by Austin creative agency Preacher, proudly leverages Favor’s identity as Texans’ go-to food delivery app. This marks Preacher’s first work since being named creative agency of record for the brand earlier this year.

The centerpiece of the campaign, which is running exclusively in Texas across all major markets, is three 30-second spots featuring newly-arrived Texans sharing what they’ve learned about their neighbors since moving in. The first, that Texans love ordering food delivery through Favor. The second, always a signature Texan quirk–like that neighbors will want to help with whatever it is you’re doing in the yard, or that your neighborhood will likely turn into a ghost town on Saturday during football season. The spots will run across local linear broadcast, connected TV and digital channels. 

View the spots here: Neighbors, Yard Signs, and Ghost Town.

Out-of-home ads echo the local angle with messages like, “Proudly Unavailable in 49 States,” and “Welcome New Texans. No State Income Tax = Extra Guac.” Social media posts will provide helpful hints for Texas newcomers (“Don’t rush out to buy boots. We don’t all wear them. But do download Favor. We all use it for delivery.”) and playfully reference the four seasons in Texas. (“Winter, Spring, Summer, and Football”). 

View a selection of the out-of-home ads here.

As a Texas-born and based brand, Favor’s hyper focus on its home state provides an ownable position to help differentiate it from the national behemoth delivery app brands that make up the bulk of its competition.

“As a homegrown Texas brand, keeping the rich Lone Star State’s history, tradition and culture alive is important to us. It’s what makes us unique, including how we order in,” said Chris Rogge, Favor’s senior director of brand and creative. “This campaign is a special nod to show how much we love our loyal Texas fan base while demonstrating a Texas-sized welcome to those who are new to our state.”

The strategy—to tell a story of Texas through the lens of new Texans—is rooted in the remarkable population growth the state has seen in recent years–and the challenges of assimilating to life in a state with such a unique and proud culture. From 2000 to 2022, Texas gained close to 10 million new residents—a 43% increase in population, according to Census.gov. That’s more than any other state and almost 3 million more than Florida, the next largest-gaining state. By speaking to a massive cultural moment that all Texans can relate to, Favor uses this campaign to create connection not only around food, but also around the shared experience that is Texas.

“The idea to show people who Favor is by way of newcomers was big. Over the past few years, there’s been this constant conversation in Texas about all the people moving to the state. Everyone has an opinion about whether it’s a good thing or not, and they’re always quick to share it,” said Justin Ralph, creative director at Preacher. “Having some fun with that and letting newcomers tell us about what they’ve learned so far, allowed us to both introduce Favor to a new audience and connect with Texans through these funny truths anyone who’s lived here a while can relate to.”

About Favor
Founded in Austin in 2013, Favor currently operates in more than 200 cities across Texas with over 100,000 Runners (drivers), who have delivered more than 75 million Favors to date—which range from restaurant meals and alcohol to groceries and everyday essentials. In 2018, Favor became the first US on-demand delivery company to achieve profitability, which prompted its sale to grocery retailer H-E-B, a trusted and deeply loved staple for Texans since 1905. For more information, visit favordelivery.com and follow Favor on Facebook, Twitter, Instagram and TikTok.

About Preacher
Preacher is a full-service creative agency based in Austin, Texas. We’re spreading the good word for brands we believe in like Foot Locker, Shake Shack, High Noon, StreetEasy, ESPN and Sport Clips. For more information visit http://preacher.co.

Media Contact: press@favordelivery.com

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Orange County Register Names Roth Staffing Companies one of the Top Workplaces for 2024

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This year’s recognition marks Roth Staffing’s twelfth time on the prestigious list.

ORANGE, Calif., Dec. 23, 2024 /PRNewswire-PRWeb/ — Roth Staffing Companies has been named as one of the Top Workplaces 2024 by Orange County Register Top Workplaces, making it their twelfth time to receive this honor. Roth Staffing earned its spot in the midsize category.

“Having established our business here in Orange County more than 30 years ago, this recognition holds a special place in our hearts. We’re thrilled and grateful to once again be named a Top Workplace!” – Adam Roth, CEO of Roth Staffing Companies.

This list is based solely on employee feedback gathered through a third-party survey administered by employee engagement technology partner Energage, LLC. The confidential survey uniquely measures the employee experience and its component themes, including employees feeling Respected & Supported, Enabled to Grow, and Empowered to Execute, to name a few.

“Having established our business here in Orange County more than 30 years ago, this recognition holds a special place in our hearts. We’re thrilled and grateful to once again be named a Top Workplace!” shared Adam Roth, CEO of Roth Staffing Companies. “At Roth Staffing, our coworkers take pride in their contributions and are inspired to enjoy the process along the way. It’s their dedication to fulfilling our Purpose, ‘To make life better for the people we serve,’ that has made this achievement possible. Here’s to many more milestones ahead in 2025 and beyond!”

About Roth Staffing
Roth Staffing Companies is one of the largest privately held staffing firms in the United States, operating from more than 100 locations across 20 states and the District of Columbia. Roth Staffing consists of five specialized business lines: Ultimate Staffing Services for administrative and office positions, Ledgent Finance & Accounting,Ledgent Technology, Adams & Martin Group for legal staffing, and About Talent for workforce solutions. 

Roth Staffing Companies, L.P. has locations Arizona: Phoenix; California: Brea, Carlsbad, Century City, Cerritos, Costa Mesa, Fremont, Fresno, Inland Empire, Irvine, La Jolla, Los Angeles, Orange County, Oxnard, Palo Alto, Pasadena, Pleasanton, Roseville, Sacramento, San Diego, San Francisco, San Jose, Torrance, Tustin, Woodland Hills; Colorado: Denver; Connecticut: Hartford, New Haven; Florida: Boca Raton, Clearwater, Fort Lauderdale, Orlando, Tampa, West Palm Beach; Georgia: Atlanta; Massachusetts: Boston; Maryland: Baltimore, Columbia, Frederick, Rockville, Timonium; Michigan: Detroit; Minnesota: Bloomington, Minneapolis; Missouri: St. Louis, Kansas City; North Carolina: Raleigh; New Hampshire: Nashua; New Jersey: Paramus; Nevada: Las Vegas; Oregon: Portland; Texas: Austin, Dallas, Houston, North Houston, San Antonio; Virginia: Arlington; Washington: Wisconsin: Milwaukee. 

About Energage
Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 17 years of culture research and the results from 27 million employees surveyed across more than 70,000 organizations,  Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.

Media Contact

Samantha Cabot, Roth Staffing Companies, 714-939-8600, scabot@rothstaffing.com, rothstaffing.com 

View original content to download multimedia:https://www.prweb.com/releases/orange-county-register-names-roth-staffing-companies-one-of-the-top-workplaces-for-2024-302337047.html

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Trading Technologies achieves high spot in Chartis Buyside Platforms 2024 Rankings

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Firm also earns “strong category leader” status for Energy and Equity Trade Surveillance Solutions in new Chartis Market Quadrants report

CHICAGO, Dec. 23, 2024 /PRNewswire/ — Trading Technologies International, Inc. (TT), a global capital markets technology platform services provider, has earned the number 12 spot in the Chartis Buyside Platforms 2024 ranking of the top 50 providers of buy-side platforms and technology. The report released this month showcases the leading players in financial infrastructure and highlights providers delivering essential services and tools – including trading networks, market data, prime brokerage services and more – to buy-side market participants. The ranking, which Chartis called a testament of the “commitment to delivering exceptional value and innovation” to that community, provides insights into how the companies are shaping the industry with advanced solutions in asset management, risk assessment and operational efficiency.

Separately, in Chartis’ just-released Market Quadrants report, which provides a detailed evaluation of key providers offering advanced surveillance solutions tailored to the unique needs of the energy and equity markets, TT achieved “strong category leader” status for both energy and equity trade surveillance solutions. In both categories, TT received a four-star rank for “Industry Leading Platform Capabilities.” Of particular note, TT earned “industry-leading” four-star rankings across all measures in the equity surveillance category, including analytics and modeling, pre-trade reporting, post-trade reporting, data infrastructure and database management, and data visualization and ease/speed of access capabilities.

TT CEO Keith Todd said: “With a long history of service to the sell side, we have been working diligently to grow our appeal to buy-side market participants, and we’re incredibly honored to have earned in short order a number 12 ranking on a cultivated list of the top 50 service providers in the buy-side sector. It’s a great accomplishment that our broadening of products, asset classes and services available on the TT® platform – including our expansion from futures trade surveillance to a powerful multi-asset offering – are already achieving industry-leading recognition across important measures.”

Handling over 2.5 billion transactions this year, the TT platform connects to more than 100 global exchanges and liquidity venues across a growing number of asset classes. The platform delivers advanced tools for trade execution and order management, market data solutions, analytics, trade surveillance, risk management and infrastructure services to the world’s leading sell-side institutions, buy-side firms and exchanges.

Buy-side participants leverage a wide range of TT tools to meet their trading needs, including a comprehensive suite of advanced execution algorithms, algo design and deployment tools, Autospreader and APIs. Through Abel Noser Solutions, a TT company, market participants employ a wide range of sophisticated transaction cost analysis (TCA) products and services across global equities, foreign exchange, futures, fixed income and options.

In June, the firm launched TT Trade Surveillance, a multi-asset trade surveillance solution combining new multi-asset coverage and dozens of new configurable models to supplement the machine learning-driven models from TT Score, the company’s first-generation trade surveillance platform. TT Trade Surveillance provides enhanced trade surveillance capabilities to a wide range of asset classes, including futures, equities, equity options, fixed income and foreign exchange (FX). The system has also recently added a new, innovative way to identify cross-product manipulation, where users can input correlated instruments directly into the user interface to create a single synthetic instrument, and utilize the machine-learning spoofing models to identify patterns of spoofing activity across multiple order books.

With this recognition, TT has now been honored globally and regionally 14 times this year for the TT platform, trade surveillance capabilities, algorithmic trading solution, TCA tool, execution management system (EMS), order management system (OMS) and market data services.

About Trading Technologies

Trading Technologies (www.tradingtechnologies.com) is a Software-as-a-Service (SaaS) technology platform provider to the global capital markets industry. The company’s award-winning TT® platform connects to the world’s major international exchanges and liquidity venues in listed derivatives alongside a growing number of asset classes, including fixed income, foreign exchange (FX) and cryptocurrencies. The TT platform delivers advanced tools for trade execution and order management, market data solutions, analytics, trade surveillance, risk management, clearing, post-trade allocation and infrastructure services to the world’s leading sell-side institutions, buy-side firms and exchanges. The company’s blue-chip client base includes the Tier 1 banks as well as brokers, money managers, hedge funds, proprietary traders, Commodity Trading Advisors (CTAs), commercial hedgers and risk managers. These firms rely on the TT ecosystem to manage their end-to-end trading operations. In addition, exchanges utilize TT’s technology to deliver innovative solutions to their market participants. TT also strategically partners with technology companies to make their complementary offerings available to Trading Technologies’ global client base through the TT ecosystem.

View original content to download multimedia:https://www.prnewswire.com/news-releases/trading-technologies-achieves-high-spot-in-chartis-buyside-platforms-2024-rankings-302338469.html

SOURCE Trading Technologies

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Allo Secures $100 Million in Debt Financing to Expand Bitcoin-Backed Lending Platform

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DUBAI, UAE, Dec. 23, 2024 /PRNewswire/ — Allo.xyz, a platform for real-world asset (RWA) tokenization and lending, has successfully secured a $100 million Bitcoin-backed credit facility. This landmark credit facility will further enhance Allo’s BTC-backed lending services, catering to institutional and individual participants eager to engage in the growing crypto lending market.

Bolstering its position in the Bitcoin ecosystem, Allo has staked over 544 BTC (valued at $50M+) through the Babylon Bitcoin Staking Protocol. This positions Allo as a key player in enabling Bitcoin-secured networks, with its BTC staking solution minting the $alloBTC token featured prominently on DeFiLlama

The financing round, facilitated by a consortium of lenders including Greengage and a long-standing US institution, reflects rising demand for Bitcoin-secured lending solutions as Allo continues to bridge traditional finance with blockchain technology. Sean Kiernan, CEO of Greengage, expressed his enthusiasm: “We’re excited to support this much-needed new venture and look forward to seeing great things to come.”

Allo’s growth trajectory is underscored by its inclusion in the Binance Labs and BNB Chain MVB Accelerator program, securing up to $750,000 in investment. Allo is also gearing up to launch its native $RWA cryptocurrency, adding new utility to its ecosystem. Additionally, Allo has also made strides in tokenizing real-world assets, with over $2.2 billion in Total Value Locked (TVL) across various assets on the BNB Chain. Allo’s innovative onchain RWA fund solution allows anyone to create funds in under 60 seconds, opening new opportunities for asset management.

Addressing the $900 trillion real-world asset opportunity, Allo continues to pioneer tokenization solutions that seamlessly integrate traditional and digital finance. The company has also secured a $50 million term sheet for lending against SpaceX stock, enabling efficient borrowing solutions for private market shareholders.

Allo’s achievements have garnered recognition, including acceptance into the Qatar Financial Center Digital Asset Lab, underscoring the platform’s commitment to regulatory compliance and technological advancement. With strategic partnerships across the ecosystem—including BNB Chain, Binance Labs, Cobo,  Babylon, and Chainlink—Allo is supported by a robust network of industry leaders.

Allo’s experienced team, boasting over 60 years of combined expertise in cryptocurrency and real-world assets, remains dedicated to unlocking new opportunities and driving innovation in the decentralized financial ecosystem.

For more information, visit Allo.xyz.

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