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Adsterra Releases Smart CPM to Automate Bidding and Enhance Cost-Effectiveness for Its Advertisers

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LIMASSOL, Cyprus, Aug. 14, 2023 /PRNewswire/ — Adsterra announced the availability of Smart CPM pricing, one of the top-demanded bidding models on the market. Smart CPM enables advertisers and media buyers to adjust bids according to the competition automatically, acquiring traffic most cost-effectively.

The update is available for all Adsterra users registered as advertisers as an additional feature to the CPM pricing. Users are now empowered to turn on Smart CPM when they intend to automate bidding and remove time-consuming manual payout adjustment.

The principle behind Smart SPM is in automating an advertiser’s participation in auctions for every ad placement. The advertiser is asked to enter the acceptable bid cap, and the Smart CPM’s algorithm will then enter auctions, assess the bids placed by the nearest competitors, and identify the best payout needed to win ad views. The algorithm will aim to pay the least price required to win the auction and never exceed the maximum payout entered by the advertiser.

“With martech evolving, fueled by machine learning, our job is to serve our partners the latest functionality that can save precious time on ad campaigns’ tests, control, and management. While the CPM pricing has always been about manual bid management, Smart CPM will take over this routine, protecting the advertisers’ budgets and ensuring they receive relevant ad traffic”, Gala Grigoreva, CMO at Adsterra, points out. “By automating their bidding tactics, advertisers can now safely embrace more traffic segments while testing ad campaigns, which could have been an issue for beginners dealing with traditional CPM.”

Incorporated into the Self-Serve Platform, Smart CPM is now a feature any advertiser can turn on while creating or editing their campaigns. The feature is built on top of the CPM pricing model and can be enabled when running a Popunder, Social Bar, or In-Page Push campaign. 

About Adsterra

Adsterra has been developing a tech-driven, market-leading advertising network to bring together advertisers and publishers across the globe since 2013. Its AI-powered solutions serve for frictionless matching of advertisements to traffic sources. Along with developing adtech solutions such as a proprietary stack of ad formats (Social Bar,) Adsterra focuses on the utmost customer service quality, evolving its in-house Partner Care Program based on the accessibility of competent, industry-specific support for every partner.

www.adsterra.com

Video – https://mma.prnewswire.com/media/2182494/SMART_CPM_video.mp4
Photo – https://mma.prnewswire.com/media/2182471/Smart_CPM_by_Adsterra.jpg

View original content to download multimedia:https://www.prnewswire.com/news-releases/adsterra-releases-smart-cpm-to-automate-bidding-and-enhance-cost-effectiveness-for-its-advertisers-301898187.html

SOURCE Adsterra

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Aldo Cazzullo of Corriere della Sera to discuss his book “The Neverending Empire: The Infinite Impact of Ancient Rome” at a National Press Club on May 9

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WASHINGTON, April 25, 2025 /PRNewswire/ — Aldo Cazzullo plans to discuss his book “The Neverending Empire: The Infinite Impact of Ancient Rome” at a Headliners Book Event on May 9, 2025 at 5:30 p.m.

You can purchase tickets for the event here: https://www.press.org/events/npc-headliners-neverending-empire-aldo-cazzullo

Cazzullo has been reporting on major Italian and international events for 35 years. He is special correspondent and editorialist of Corriere della Sera in Milan.  He has written over 30 books on Italian history and identity.  His recent book “Mussolini il capobanda” has sold over 150,000 copies.  He hosts Una giornata particolare (a particular day) on the La7 tv channel: the first season had an average of one million viewers per episode; the second season is currently on air and has already achieved even greater success than the previous season with an average of 1.3 million viewers.

“The Neverending Empire” claims the true heirs of the Roman Empire are western civilization and the United States. Rome 2000 years ago and the United States today have more in common that many may think. Both had a multicultural, multiethnic and multireligious society with pressure from within and without.

The Roman Empire lives on today in books, movies, television programs, language, law, and other areas of our lives. Join us on May 9 and travel from the distant past to the present.

To submit a question in advance, put EMPIRE in the subject line and email it to headliners@press.org

The National Press Club is located on the 13th Floor of the National Press Building at 529 14th St., NW, Washington, D.C.

PRESS CONTACT: Cecily Scott Martin for the National Press Club; cscottmartin@press.org; (202) 662-7525

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SOURCE National Press Club

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HitPaw Launches 2025 Global Cat Tax Campaign with Top Prizes

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LOS ANGELES, April 25, 2025 /PRNewswire/ — HitPaw, the innovative platform for creative video tools, has officially launched its global Cat Tax photo event — perfect for feline lovers everywhere. From April 10 through May 7, cat lovers are invited to share their most adorable cat photos to win exciting prizes, including a DJI Pocket Camera.

The total value of the prizes is over $1,000.

SHARE YOUR CAT, WIN BIG

Do you have the cutest cat on the internet? Prove it! The HitPaw Cat Tax event is a global celebration of our favorite pets: cats. Whether your furry friend is silly, sleepy, or sassy, every cat deserves the spotlight.

EXCITING REWARDS AWAIT YOU!

1st Prize (250+ entries): DJI Pocket Camera ($699)
 2nd Prize (160+ entries): Automatic Pet Feeder ($100)
 3rd Prize (100+ entries): Apple AirTag ($30)

In addition to the grand prizes, each week offers participants new creative challenges with surprise prizes. Don’t miss your chance to earn extra rewards!

HOW TO PARTICIPATE

Join the Fun – Participate in various engaging activities on our event page.
 Earn Entries – Complete tasks on the event page to increase your chances.
 Win Amazing Prizes – The more entries, the better your chance to win amazing prizes!

MEOW, POST, AND WIN! Share your best cat photo in the HitPaw Cat Tax contest for a chance to win amazing prizes.

Grab your camera and join the fun! HitPaw Cat Tax Event: Show Your Cat & Win a DJI

WHY JOIN?

Engaging and effortless – Share your favorite cat photos to participate in a lighthearted, global celebration of feline charm.
 Exciting prizes await – With multiple winners and grand prizes, including the DJI Pocket Camera, participants have more chances than ever to be rewarded.
 Celebrate creativity and community. Join fellow cat lovers in a fun-filled campaign by HitPaw that combines social sharing with the joy of pet ownership.

Join The HitPaw Cat Tax Event Now!

Don’t miss out on this limited-time event!

Visit: HitPaw Cat Tax Event: Show Your Cat & Win a DJI to learn more.

About HitPaw:

HitPaw is a creative software company that empowers users with intuitive video editing, screen recording, and AI-powered media tools. From content creators to pet lovers, HitPaw makes digital storytelling easy, fun, and accessible for everyone.

To know more, you may visit: [OFFICIAL] HitPaw: Powerful AI Video, Audio, and Image Solutions Provider

Follow Us for More Updates:

YouTube: https://www.youtube.com/@hitpaw
 X/Twitter: @HitPawofficial
 Instagram: @hitpawofficial
 Pinterest: HitPaw

Celebrate creativity, share the love, and win big with the HitPaw Cat Tax event!

This release was issued through Send2Press® on behalf of the news source. For more information, visit Send2Press Newswire at https://www.send2press.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/hitpaw-launches-2025-global-cat-tax-campaign-with-top-prizes-302438574.html

SOURCE HitPaw. Co., Ltd

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Trimble Announces Filing of Form 10-K for 2024

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WESTMINSTER, Colo., April 25, 2025 /PRNewswire/ — Trimble Inc. (the “Company”) (Nasdaq: TRMB) announced today that it has filed its Annual Report on Form 10-K for the year ended January 3, 2025 with the Securities and Exchange Commission. There were no changes to the Company’s financial statements as presented during the earnings call held by the Company on February 19, 2025.

About Trimble

Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. Whether it’s helping customers build and maintain infrastructure, design and construct buildings, optimize global supply chains or map the world, Trimble is at the forefront, driving productivity and progress. For more information about Trimble (Nasdaq: TRMB), visit: www.trimble.com.

FTRMB

View original content to download multimedia:https://www.prnewswire.com/news-releases/trimble-announces-filing-of-form-10-k-for-2024-302438657.html

SOURCE Trimble

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