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Stagwell (STGW) Hosts ‘Political Media Days’ Inaugural Summit, Projects Unprecedented $12B Political Ad Cycle in 2024

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1 year ago

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Stagwell’s Political Firms and Media Agencies Ramp Up Client Support Ahead of 2024 Presidential Election

NEW YORK, July 27, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the only global marketing services network with bipartisan political advocacy, media, and insights firms, convened disruptive digital publishers and media groups for a two-day summit to inform brands as well as local and national candidates about the political media opportunities that should be top of mind heading into the 2024 election cycle. The presenters – Ampersand, Axios, iHeartMedia, MiQ, Nexstar, Politico, Puck, Punchbowl News, TelevisaUnivision and Urban One – discussed the importance of reaching overlooked audiences, building trust with a skeptical public, and balancing multiple mediums in a landscape where consumers are wildly varied in their spending habits, information sources, personal beliefs and more. 

Stagwell is the only global marketing services network with bipartisan political advocacy, media, and insights firms. 

According to Stagwell’s omnichannel media agency Assembly – which in 2020 placed the largest single media buy in history during the Mike Bloomberg for President Campaign – the 2024 cycle is slated to surpass $12 billion in advertising spend and unfold across an expansive array of online and offline channels as the digital marketing revolution fully transforms politics.

“I used to joke that brands spent more money marketing hamburgers than politicians spent campaigning to run a nation – but that’s no longer the case. With the explosion of digital channels, political campaigns are at the forefront of targeting techniques and marketing innovation because they are always trying to outdo their competitors, and those tools are necessary in today’s lower-growth commercial world,” said Mark Penn, Chairman and CEO, Stagwell.

Mark Penn in Conversation with Assembly Director of Political Strategy Tyler Goldberg

Penn joined Assembly Director of Political Strategy Tyler Goldberg for a candid chat about the upcoming election cycle and Stagwell’s role as a network in the political and media ecosystem, spanning advocacy firms SKDK and Targeted Victory, insights agencies The Harris Poll and HarrisX, and more.

“Fully integrated campaigns remain elusive for many political players in this fragmented media landscape, and we’re proud to work alongside our partners across Stagwell to help modern brands and candidates get the most out of the expansive universe of audiences, channels, and targeting methods available in this upcoming cycle,” said Goldberg.

In this interview, they shed light on why marketers should keep a close eye on the political landscape when it comes to spending and crafting creative messages. Stream it here, and find key takeaways from Stagwell’s Political Media Day presentations below:

Reaching Overlooked Audiences

Start early and educate; don’t just rely on Get Out The Vote efforts at the end of the cycle.Black and Latino audiences often feel taken for granted. Reach these underserved audiences where they are. Whether that’s Spanish language programming or genre radio, be creative in targeting.Find the persuadable voters. Swing voters are watching the more centrist and local news outlets rather than the big-name hyper-partisan channels.

Building Trust

Audiences care about individual talent. Journalist influencers who have built up loyal audiences and local broadcast teams who feel familiar to their viewers are extremely valuable in this contentious political environment.Be authentic. Multicultural groups have their own interests, and they can tell when campaigns are pandering – basically the core tenet of Assembly’s Advocacy Consulting Technology (ACT).

Balancing Mediums

Don’t drop traditional broadcast. Everyone wants an alternative to broadcast, but it’s still the primary scaled option with the most reliable data.

To inquire about partnering with Stagwell’s political advocacy, media, and communications firms, please contact hello@stagwellglobal.com.

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Assembly

Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com. 

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com 

 

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SOURCE Stagwell Inc.

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Specified Technologies Inc. Unveils Firestop Clash Management and Locator Updates

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November 23, 2024

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SOMERVILLE, N.J., Nov. 23, 2024 /PRNewswire/ — Specified Technologies Inc. has announced their latest Firestop Clash Management (FCM) and Firestop Locator (FSL) releases. FCM automates the process of locating and assigning firestop solutions to conditions within Autodesk® Revit®, enabling firestop novices to find firestop solutions like a firestop expert. In this latest release, STI has further expanded the capabilities of FCM by integrating it with their firestop documentation and compliance tool, Firestop Locator (FSL). FSL enables contractors and facilities’ teams to document the status, location, and products used for any and all fire life safety services across a building.

In the latest update for FSL, teams can now create custom items to track any service on their project beyond the base six (Penetration, Joint, Extinguisher, Door, Damper, and Barrier). Teams can also modify the base six items to include project specific inspection and maintenance requirements and any other details that they would like to be tracked.

With this new integration, decisions made during the design phase of a building using FCM are seamlessly passed into FSL during the construction phase, giving implementation teams a jump start on work to be done. This integration also improves data integrity and eliminates the guesswork in the field of determining what firestop systems and products are to be used where.

“We’re proud of the latest releases of FCM and FSL and look forward to continuing to support the fire life safety community,” says Justin Pine, Sr. Manager of Software & Services.

Specified Technologies Inc. promotes life and building safety by developing innovative fire protection systems and accompanying digital tools that help stop the spread of fire, smoke, and hot gases. Our SpecSeal® and EZ Path® product lines are engineered for easy installation and deliver powerful performance, often resulting in lower installed costs. Since firestopping is our only business, we concentrate all our resources on providing the highest quality, fully tested, innovative firestopping solutions.

Contact: Jess Bern; jbern@stifirestop.com

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SOURCE Specified Technologies, Inc.

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ZICC: Internet Experts Pay Attention to the Development of Artificial Intelligence

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3 hours ago

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November 23, 2024

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BEIJING, Nov. 23, 2024 /CNW/ — During the Wuzhen Summit of the World Internet Conference, ZICC interviewed Internet experts from all over the world.

Lampros Sterg, UNESCO Chair in AI & Data Science, said that AI can accelerate social progress, but it needs to be used properly to avoid its negative effects in order to benefit citizens and society. Latif Ladid, the president of the IPv6 Forum, called for the establishment of a global governance system to allow artificial intelligence technology to serve humanity for good. South Korean computer scientist Kilnam Chon shared insights on AI’s positive role in healthcare. He urged global efforts to ensure AI safety and prevent its misuse in weapons. Indian entrepreneur Bibin Babu said he believes that AI will not replace humans, but will create more new jobs.

View original content to download multimedia:https://www.prnewswire.com/news-releases/zicc-internet-experts-pay-attention-to-the-development-of-artificial-intelligence-302314745.html

SOURCE ZICC

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Hankyung.com introduces: MecKare, Leading the AI-powered Innovation in Health Monitoring Solution

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3 hours ago

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November 23, 2024

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– Leading efficient care management for the elderly with unimpeded smartcare

https://img.hankyung.com/pdsdata/pr.hankyung.com/uploads/2024/11/image01-1.png

SEOUL, South Korea, Nov. 23, 2024 /PRNewswire/ — JCF Technology is a startup that independently developed ‘MecKare’, a radar sensor that measures biological signals in a non-contact manner, and provides a platform service that automatically connects users and guardians in two-way emergency situations through an artificial intelligence analysis system. Since its establishment in 2016, it has developed a highly accurate non-contact multi-biological radar sensor through many years of technology accumulation, and succeeded in commercializing the product for the first time in 2021.

MecKare uses microwave radar and micro-Doppler signal processing technology to measure the user’s heart rate, respiratory rate, and skin temperature within 16.4 ft in real time. The sensor can measure human body movement patterns using precise and highly responsive thermal infrared rays and can detect falls through pattern analysis based on changes in human movement. In particular, the movement and change of thermal infrared rays within the measurement range are detected in real time, and the trend of biomarkers that appear as advance signs before a person falls can be checked through differential motion detection that measures the user’s movement pattern. It provides an alarm in advance by predicting before a person falls, enabling accuracy and quick response to accidents. As a result, it is possible to prevent safety accidents in the elderly by detecting emergency situations such as lonely death, cardiac arrest, breathing difficulties, and falls. Additionally, unlike other existing wearable devices such as smart watches or bands, MecKare does not need to be worn or attached to the body, so it can be used remotely via Wi-Fi without causing stress to the user.

https://img.hankyung.com/pdsdata/pr.hankyung.com/uploads/2024/11/image02.png

MecKare can be installed in the bedroom, bathroom, living room, or entrance of a home or facilities(Assisted Living, Nursing Home, etc) to provide 24-hour monitoring without a camera and detect abnormal signs in advance using a biometric information analysis algorithm and deliver them to the guardian.

MecKare’s radar biometric sensor is recognized in the global market for its technology as a device that obtains precisely customized biometric information while overcoming spatial constraints and without risk of privacy infringement. MecKare is being supplied to senior care facilities in Australia, Germany, Poland, Saudi Arabia, and China. In 2025, MecKare plans to conduct verification of vital signs such as attendance, fall prevention, and asthma of elderly people living in hospitals or assisted living in conjunction with local PPOs/HMOs in the United States.

In summary, MecKare is a system that reduces user inconvenience and enables management of multiple patients. By being able to provide personalized health data analysis results, it will serve as an opportunity to change the market paradigm towards preventive smart care. We expect MecKare’s A.I to play a role as an innovator that complements, rather than replaces, humans in care settings.

View original content:https://www.prnewswire.com/news-releases/hankyungcom-introduces-meckare-leading-the-ai-powered-innovation-in-health-monitoring-solution-302310743.html

SOURCE Hankyung.com

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