General Medicine aims to make healthcare as easy as shopping online, while making sure customers get the highest quality care

Company has raised $32 million in venture capital funding, led by Matrix, BoxGroup, Founder Collective, VXI Capital, and JSL Ventures

SAN FRANCISCO, May 22, 2025 /PRNewswire/ — When professional opera singer Damon* had a persistent cough just days before an important charity performance, he couldn’t find any options for timely care with providers that would take him seriously. Running out of hours and options, he found General Medicine online and requested an ear, nose, and throat specialist consultation. General Medicine doctors asked symptomatic questions, and for a video of him singing, to help figure out exactly what was wrong. Within hours Damon had a plan of action. Even better, the care worked: his concert was a success both in performance and fundraising.

“They really listened to me,” says Damon, who decided to try General Medicine after searching for his symptoms online. “I’d gone doctor to doctor to doctor but no one was taking my problem seriously or working to address it on the timeline I needed. General Medicine not only had an appointment the same day but asked insightful questions and consulted the right specialists. I was quickly diagnosed with dysphonia and had a successful treatment plan in place that got me healthy before my performance.”

This consumer-friendly approach to healthcare is exactly what Ashwin Muralidharan, Elliot Cohen and TJ Parker had in mind when they founded General Medicine. The company, which is announcing its nationwide launch today with $32 million in funding, has built a true healthcare store – a platform where customers can either directly access the specific care they want or ask open-ended health questions to get the right solution. General Medicine provides both insurance and cash pricing, and there’s no subscription or access fee. Customers only pay for the care they get.

“The healthcare system insists on pushing customers through winding diagnostic journeys that often fail to meet their needs,” says Muralidharan, General Medicine CEO and cofounder. “We’re creating a system where two things can happen: for customers who know what they need – whether that’s a prescription for a UTI or a dermatology consultation – they can get straight to that service. Those with more complex situations can text with a doctor to build the best plan for their needs, including specialist expertise. Then, an entire logistics team works to schedule labs, imaging, procedures, pharmacy, and in-person visits to get the appropriate care quickly.”

The company’s approach is supported by MedicineOS, a technology stack that pulls together inputs across the healthcare system and allows providers to communicate seamlessly while delivering world class quality healthcare. Cohen, who previously cofounded PillPack pharmacy with Parker, likens this to how PillPack’s PharmacyOS transformed prescription delivery, overcoming the complexities of insurance and healthcare systems. “What looks simple to the customer is actually an intricate choreography of clinical expertise, technology, and care coordination,” explains Cohen. Notably, General Medicine is addressing the full breadth of health conditions–from the everyday to the extremely complex. This is unlike most digital health companies, which typically start with a narrow selection of services. That’s intentional, says Cohen, “We’re building a distributed health system. It is critical for us to be able to handle absolutely anything a customer might need from start to resolution.”

Their approach is already showing remarkable results. One customer, Ashley*, had struggled with pilar cysts on her head for about 15 years before a dermatology consult with General Medicine. Ashley had put off care due to changes in insurance and long wait times to even begin the process of getting a dermatology referral. Ashley said, “When I reached out to General Medicine, they made the process super easy. Someone contacted me via text within hours, reviewed my symptoms and photos, and within a day, gave me three different options that accepted my insurance. They even called two places directly on my behalf to set up appointments. What would have been a year-long wait turned into a six-week process from contact to treatment. General Medicine eliminated so much stress that I had been putting this off for 15 years. I’m so glad I found them.”

Unlike most healthcare platforms that either don’t take insurance or, if they do, can’t provide accurate cost estimates; General Medicine interprets the Byzantine rules of each customer’s unique insurance plan—including deductibles, co-insurance, and network—and applies them across both their own direct services and outside specialists, labs, and pharmacy. This required synthesizing multiple fragmented datasets and using machine learning models that can ‘read’ insurance policies the way an experienced billing specialist would. “We’ve solved one of healthcare’s most frustrating mysteries—not knowing what care will cost until after you receive the bill,” says Muralidharan.

General Medicine has quietly built this new approach over the past year, rolling it out state by state with direct marketing campaigns targeting customers who turn to Google for medical answers. There’s a ready market for a viable new approach to care access: today average wait times for new patient appointments reach 26 days (source: ANM Healthcare 2022 Survey) and 80% of rural Americans living in medically underserved communities (source: American Hospital Association) where in person care might be hours away. 

Parker, who is a partner at Matrix and the lead investor in the company, sees this as the way forward for how Americans access healthcare, “It’s logical. Invest the time and energy up front to figure out how to get a customer to the provider with the expertise they need. If it’s a simple problem, solve it fast. If it’s not, connect the dots as quickly as you can with the skill sets needed.”

“General Medicine customers get rapid access to the right specialists for their health concern,” said Dr. Pallabi Sanyal-Dey, General Medicine’s Medical Director. “Drawing from my hospitalist background, we’ve created an outpatient experience that delivers the best aspects of inpatient care: coordinated tests, expert consultations, efficient diagnoses, and treatment plans, all happen in quick succession to get answers in hours, not weeks. We’re bringing that level of comprehensive, coordinated care to people wherever they are, without the hospital setting.”

“Our model makes it easy to recruit highly skilled specialists,” continued Dr. Sanyal-Dey. “We remove the administrative burden that plagues traditional practices, letting providers focus on what they do best–delivering expert care.”

The company plans to use its new funding to increase capacity and add more ‘shoppable’ services to its marketplace. Currently, customers can access a wide range of care, from simple prescriptions to complex specialist consultations, using either a ‘search and browse’ online shopping-like experience or open-ended text message.

General Medicine is betting that giving consumers more control over their healthcare–while maintaining rigorous clinical standards–can solve healthcare’s most persistent challenges. If they succeed, accessing any kind of healthcare, from simple prescriptions to specialist care, will become as straightforward as shopping online.

About General Medicine
General Medicine is a healthcare store. We make it delightfully simple to access the best healthcare in the world, quickly and with upfront pricing. Customers anywhere in the US can book an appointment and get help for any health concern. General Medicine works with insurance and offers direct access to specialists, labs, imaging, pharmacy, and anything else you might need. Shop for healthcare like shopping for everything else at generalmedicine.co

*real customers, compensated for their time

Press contact: press@generalmedicine.co

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SOURCE General Medicine

Josef Pipoly, CEO and Co-Founder of BrikMate, discusses with host Karla Jo Helms the inefficiencies in commercial real estate lease management. By leveraging AI, BrikMate is solving unstructured data challenges, replacing outdated workflows, and delivering real-time insights, sparking an AI-driven supercycle in the industry.

TAMPA BAY, Fla., May 22, 2025 /PRNewswire-PRWeb/ — The commercial real estate (CRE) sector is on the brink of transformation, with businesses increasingly investing in technology. According to Deloitte, 81% of CRE executives plan to prioritize data and technology spending this year. (1) Meanwhile, the AI market in real estate is expected to grow by 36.1% by 2025, reaching $303.06 billion. (2) One major challenge in the industry is managing lease agreements, often plagued by disjointed formats and unstructured data. Josef Pipoly, CEO and Co-Founder of BrikMate, is tackling this head-on with an AI-powered solution.

Joining host Karla Jo Helms (KJ) on the Disruption Interruption podcast, Pipoly unveiled how traditional lease workflows hinder the efficiency and scalability of property firms. “The lease is the core data component of any commercial real estate business,” says Pipoly. “But the contracts are unstructured and constantly changing, creating inefficiencies, errors, and excessive costs for firms managing them.”

The Unstructured Reality of Real Estate
Commercial lease management, despite being critically central to CRE operations, remains riddled with inefficiencies stemming from bespoke agreements. Contracts vary by asset class, legal scope, geographic location, and deal structure, making it exceedingly difficult to organize and manage them at scale.

“This status quo limits a firm’s ability to unlock value from data, slows decisions, and creates financial bottlenecks,” said Pipoly. He elaborated, “Time-consuming processes like lease abstraction can take hours to complete and often result in human error or missed renewal options, costing firms significant amounts annually.”

Manual, siloed workflows, combined with outdated systems, exacerbate the problem for property managers and institutional owners alike. Employers are further bogged down by repetitive, administrative tasks, reducing staff satisfaction and retention. As Pipoly notes: “the inefficiencies in this broken system hold back an industry that powers the global economy.”

BrikMate Paves the Way with AI
BrikMate is purpose-built to address the chaos of lease management in CRE. Unlike horizontal AI platforms, BrikMate’s vertically-integrated solution is tailored specifically to the domain, making it highly specialized for real estate operations.

“At BrikMate, we leverage AI models to structure, analyze, and automate lease data,” Pipoly explained. “Our goal is not to overhaul businesses but to give teams tools that make their work simpler, more accurate, and highly scalable.”

The benefits of BrikMate’s disruptive technology speak for themselves. Property managers are seeing 80% workflow enhancements, saving up to $300,000 annually for companies generating $3 million in revenue. Additionally, the automation of mundane tasks lets employees focus on high-value activities, igniting creativity and productivity.

“To fundamentally disrupt the antiquated systems in real estate, you need AI technologies fine-tuned to industry-specific challenges,” Pipoly asserted. “We aren’t trying to cram diverse industries into one-size-fits-all software, but instead enable firms to streamline operations while retaining their bespoke ways of doing business.”

Links
Disrupting Commercial Real Estate: Josef Pipoly’s AI Eliminates the Industry’s Biggest Bottleneck, with Josef Pipoly
https://omny.fm/shows/disruption-interruption/disrupting-commercial-real-estate-josef-pipoly-s-ai-eliminates-the-industry-s-biggest-bottleneck

LinkedIn: https://www.linkedin.com/in/josefpipoly
Company Website: https://www.brikmate.com/

Disruption Interruption is the podcast where you will hear from today’s biggest Industry Disruptors. Learn what motivated them to bring about innovation and how they overcame opposition to adoption.
Disruption Interruption can be listened to in Apple’s App Store and Spotify.

About Disruption InterruptionTM
Disruption is happening on an unprecedented scale, impacting all manner of industries— MedTech, Finance, IT, eCommerce, shipping, logistics, and more—and COVID has moved their timelines up a full decade or more. But WHO are these disruptors and when did they say, “THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo “KJ” Helms, veteran communications disruptor. KJ interviews badasses who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits—and not-so-common—that are changing our economic markets… and lives. Visit the world’s key pioneers that persist to success, despite arrows in their backs at http://www.disruption-interruption.com.

About Josef Pipoly
Josef Pipoly is a visionary entrepreneur reshaping the future of commercial real estate through technology. As the Co-Founder and CEO of BrikMate, he is disrupting a traditionally analog industry by introducing AI-driven solutions that automate the ingestion, structuring, and analysis of complex lease data. BrikMate’s conversational platform replaces error-prone manual workflows with real-time insights—solving labor inefficiencies and unlocking operational scalability for property managers, brokers, and institutional owners.
With over a decade of experience across commercial real estate, private equity, and finance, Josef brings a unique blend of strategic capital structuring and deep domain expertise. Prior to launching BrikMate, he held leadership roles at Bridgewater and Ebee Management Group, where he oversaw more than $600 million in development projects and pioneered creative financing strategies, including C-PACE solutions for industrial and municipal clients. His early career at New State Capital Partners sharpened his skills in middle-market investments, M&A, and value creation across sectors such as Automotive OEM, Healthcare Manufacturing, and Biofuels.
Beyond his role at BrikMate, Pipoly is committed to advancing innovation in both real estate and emerging technology. He actively mentors aspiring founders and angel invests in high-growth startups in the healthtech and fintech sectors. Driven by a passion for streamlining antiquated processes through automation, Pipoly continues to be a thought leader in the digital transformation of real estate.

About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

References
1. Deloitte. “2025 Commercial Real Estate Outlook.” Deloitte Insights, 2025,.deloitte.com/us/en/insights/industry/financial-services/commercial-real-estate-outlook.html.
2. AI in Real Estate Global Market Report 2025. “The Business Research Company.” thebusinessresearchcompany.com, Jan. 2025, thebusinessresearchcompany.com/report/ai-in-real-estate-global-market-report.

Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4629

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com

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SOURCE JOTO PR™

GLENDALE, Ariz., May 22, 2025 /PRNewswire/ — Prominently featured in The Inner Circle, David M. Sullivan, CEO is acknowledged as an Inner Circle Lifetime for his contributions to Federal Market Strategy Expertise and Rural Innovation Initiatives.

David M. Sullivan, CEO and founder of a nationally recognized consulting firm, is celebrated for his leadership in helping small to midsize companies navigate the complex federal market space. With over 25 years of experience in business strategy, federal contracting, and telecom policy, Mr. Sullivan provides strategic consulting services in executive market positioning, client engagement, and business development.

Mr. Sullivan’s work has contributed to securing major U.S. government contracts, especially in advanced technology and communications. A former lobbyist with deep knowledge of telecom legislation, he played a key role in allowing satellite providers to rebroadcast local content—expanding access and equity across underserved markets.

In addition to his consulting practice, Mr. Sullivan leads a nonprofit organization, CREATE CENTERS, dedicated to expanding high-speed internet access and telemedicine solutions in rural communities. This initiative reflects his broader commitment to social impact and technological advancement.

Mr. Sullivan earned a master’s degree in political management and an MBA in political science from George Washington University in 1993. He actively shares thought leadership content on LinkedIn and continues to influence policy and business through strategic commentary and networking.

A cancer survivor, Mr. Sullivan supports the Leukemia & Lymphoma Society and credits his personal resilience, strong education, and guidance from exceptional mentors as foundational to his career. He dedicates his continued work to the memory of his grandmother, E. Kathleen Sullivan.

Looking ahead, Mr. Sullivan plans to further establish himself as a leading voice in federal contracting strategy while continuing to grow both his consulting firm and CREATE CENTERS to meet the evolving needs of rural America.

Contact: Katherine Green, 516-825-5634, editorialteam@continentalwhoswho.com

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SOURCE The Inner Circle