Connect with us

Technology

GrowthLoop Launches Partnership with Google Cloud to Propel Marketing with Data Cloud and Generative AI

Published

on

NEW YORK, July 20, 2023 /PRNewswire/ — GrowthLoop and Google Cloud today announced an expanded partnership to transform marketing through advanced analytics and artificial intelligence (AI). The partnership leverages Google Cloud’s BigQuery and generative AI capabilities to transform the way businesses segment, activate, personalize, and measure their marketing.

The partnership has delivered four ground-breaking innovations, designed to accelerate time-to-value and maximize ROI for marketers, allowing them to launch campaigns at the speed of ideas:

GrowthLoop Easy Button – Start building audiences and customer journeys on BigQuery in minutes:
Easy Button enables businesses who aren’t using BigQuery yet to automatically ingest and model customer data to begin crafting audiences and highly personalized customer journeys in less than 24 hours.

GrowthLoop Marve – Generative AI Audiences with Codey and PaLM foundation models from Vertex AI:
Data-driven companies have a “goldmine” of customer data, but most marketers aren’t able to find or use that data for segmentation or journey orchestration. With Marve, for the first time, those marketers leverage the power of Generative AI to describe the audience they’d like to target (in natural language) to build it on BigQuery and use it in their marketing channels. The partnership will expand Marve’s capabilities by leveraging the Codey and PaLM foundation models from Google’s Vertex AI, further democratizing Generative AI capabilities to business users.

GrowthLoop Maestro – Audience and Customer Journey Orchestration on BigQuery:
Maestro, in concert with BigQuery, enables marketers to seamlessly create unified customer audiences and orchestrate sophisticated customer journeys across channels based on rich analytics insights. The aim is to offer businesses a more effortless way to comprehend and utilize their unified customer data (sometimes called a Customer 360) to create highly personalized customer experiences. As GrowthLoop is built directly on BigQuery this means you don’t need to copy your data out to take advantage of GrowthLoop capabilities, BigQuery’s best in class security and scalability is guaranteed by default.

Generative AI Personalized Content for Marketing and Sales with row-level foundation model predictions directly from BigQuery:
Marketers can leverage their first party customer data to create bespoke emails, sales call scripts, and inferred attributes for individual customers using PaLM directly from BigQuery. This brings the best of Google’s Generative AI to customer data to deliver higher business impact at the point of communication. GrowthLoop enables this capability via Personalization Fields, a feature native to GrowthLoop’s platform.

Marketers across industries will use GrowthLoop’s Personalization Fields and Google’s Generative AI solutions to power impactful use cases such as:

–  A media and entertainment venue can enrich its fan data with the number of miles from a venue and use this for custom targeting of individuals who live within a 50 mile radius for local events like fundraisers or meet-and-greets. By leveraging bespoke and targeted email campaigns they will reduce email fatigue, opt-outs and improve conversion and fan engagement.

–  A B2B SaaS company can develop a targeted ABM campaign leveraging CRM data like sales call notes to accurately target  individuals at the right time. For example, sales call notes can be used to generate automated follow-ups at the agreed time, with personalized content based on the initial conversation to drive the best chance at winning the account.

–  A financial institution can text updates to local clients with information about their closest branch from construction closures to new ATMs to new branch openings

–  A retailer can leverage customer demographic and purchase data to predict which micro-influencer’s campaign would be most impactful. Then using this prediction, the retailer can more accurately serve sponsored content ads on Instagram or TikTok to the followers of the high-affinity influencer.

Each innovation is aimed at making data more accessible and actionable, enabling businesses to deliver customer experiences that exceed expectations today and in the future.

Quotes:
“Generative AI has the potential to significantly improve how marketers create and personalize content,” said Gerrit Kazmaier, VP & GM, Data Analytics at Google Cloud. “Together, GrowthLoop and Google Cloud will help businesses apply generative AI to accelerate time-to-value and deliver more relevant content for end customers.”

“Through this strengthened alliance with Google Cloud, we are revolutionizing marketing practices. By leveraging Google Cloud’s advanced AI capabilities and BigQuery, we’re delivering an innovative, user-friendly solution that accelerates time-to-value and maximizes ROI for marketers. We’re thrilled to embark on this journey to redefine marketing.” – Chris Sell, co-Founder and co-CEO, GrowthLoop

Availability:

Audience and Customer Journey Orchestration on BigQuery is available now.Generative AI Audiences with Codey and PaLM foundation models from Vertex AI is available now.

About GrowthLoop:

GrowthLoop is a leading provider of AI-powered marketing software solutions. Its flagship products Audience Builder, Maestro Journey Orchestration, and Marve Generative AI for Marketing empowers companies to turn their customer data into actionable insights, driving growth and enhancing customer experiences. For more information about GrowthLoop, visit: www.GrowthLoop.com

Media Contact
press@flywheelsoftware.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/growthloop-launches-partnership-with-google-cloud-to-propel-marketing-with-data-cloud-and-generative-ai-301882275.html

SOURCE GrowthLoop

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

“India Global Forum’s mission more relevant than ever,” says Finance Minister Nirmala Sitharaman ahead of IGF Middle East and Africa 2024

Published

on

By

India Global Forum’s flagship event in UAE kicks off in Dubai on 25 November with IGF ForumPolicymakers, politicians, business figures and celebrities from India, UAE, Africa to converge at inaugural session

DUBAI, UAE, Nov. 24, 2024 /PRNewswire/ — Ahead of India Global Forum’s (IGF) flagship Middle East & Africa 2024 (ME&A 2024) in Dubai on Monday, 25 November, Finance Minister Nirmala Sitharaman commended the role of the organisation in fostering global partnerships.

“Through their impactful and outcomes driven work, India Global Form has consistently provided a platform that fosters a better understanding of modern India and its vast opportunities for the global audience. It has also played an important role in building meaningful cross-border connections.

“India Global Forum’s mission to build corridors of technology, talent, investment and trust is more relevant than ever,” she said.

Under the theme of ‘Limitless Horizons’, IGF ME&A 2024 will foster new partnerships and collaborations between India, the Middle East, and Africa, unlocking opportunities in sectors such as technology, finance, sustainability and innovation.

The two-day event will begin with a special address by India’s Commerce Minister Piyush Goyal.

The inaugural session will also witness UAE’s Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications, Omar al Olama, delve into the policies and reforms driving technological innovation in the UAE.

Looking forward to IGF ME&A, Indian Ambassador to the UAE, Sunjay Sudhir said: “The India-UAE relationship has entered an exciting new phase of exponential growth. We are at a moment in history where India-UAE relations are driving the synergy between our regions which has never been greater, and IGF serves as a beacon for harnessing this potential.”

Manoj Ladwa, Founder and Chairman, India Global Forum (IGF), said: “India’s External Affairs Minister, S. Jaishankar, aptly noted during his recent visit to Dubai that the India-UAE ties are in an era of new milestones. These ties are not just about trade figures or agreements – they represent a deeper alignment of values, aspirations, and shared visions for the future. IGF Middle East and Africa is an opportunity to channel this momentum into actionable outcomes that benefit not just our nations but the wider region.”

Featuring over 200 speakers and 1,000 participants across nine streams, IGF ME&A 2024 includes:

IGF Dialogues: An exclusive gathering of industry leaders and policymakers engaging in peer-to-peer roundtable discussions.IGF Forum: A Deep dive into how India, the Middle East, and Africa can embrace limitless horizons in a changing worldLeaders Dinner: An exclusive by-invite only dinner at the BAPS Hindu Mandir in Abu DhabiFounders and Funders Forum: Spotlighting the possibilities and pitfalls of the growing role of AI in India, the Middle East, and Africa.Climate and Business Forum (ClimB) – Exploring how businesses can achieve growth while prioritising sustainability and climate actionIGF Focus Forum – Discussions across diverse event streams, including leadership, entrepreneurship, healthcare, skilling and cultureDisruptors in the Desert – Demystifying emerging trends and technologies across key sectors poised to shape the next decade of the Global South. 

These engagements will tackle pressing global challenges, from climate change and energy transition to the future of AI and digital economies, bringing together a diverse lineup of global leaders, business pioneers, policymakers, and innovators.

Key Speakers across the event include:

H.E. Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Remote Work ApplicationsH.E. Sunjay Sudhir, Ambassador of India to UAEMahesh Bhupathi, Indian Tennis LegendYusuf Tambawala, Vice President of Growth & Business Support, DP WorldLeander Paes, Indian Tennis LegendAbhimanyu Munjal, Managing Director and CEO, Hero FincorpHarsh Jain, Co-Founder, Dream11Monish Shah, Founder and CEO, DreamSetGoSanjay Nayyar, Founder and Chairman, Sorin AdvisorsAmnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East and Africa, MastercardNeeraj Makin, Senior Executive Vice President, Group Head – Strategy, Analytics & Venture Capital, Emirates NBDSiddharth Shah, Co-founder, PharmeasyFaizal Kottikollon, Chairman, KEF HoldingsRola Abu Manneh, CEO Middle East, Standard CharteredSiddharth Balachandran, Executive Chairman & CEO, Buimerc CorporationKuppulakshmi Krishnamoorthy, Global Head, Zoho for StartupsMina Liccione, Comedian, Dubomedy

About India Global Forum
India Global Forum tells the story of contemporary India. The pace of change and growth India has set itself is an opportunity for the world. IGF is the gateway for businesses and nations to help seize that opportunity.  To know more, click here

Social Media Handles & Hashtag to Follow
Twitter: @IGFUpdates & @manojladwa
LinkedIn: India Global Forum
#IGFUAE

Photo – https://mma.prnewswire.com/media/2566068/IGF_Finance_Minister.jpg
Logo – https://mma.prnewswire.com/media/2566069/IGF_Logo.jpg

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/india-global-forums-mission-more-relevant-than-ever-says-finance-minister-nirmala-sitharaman-ahead-of-igf-middle-east-and-africa-2024-302314772.html

Continue Reading

Technology

Zooming into the green transformation, the “Together We Act” platform for China’s dual-carbon talent plan was released

Published

on

By

“Empowering Green Value Chains, Contributing to New Productive Forces” Side Event was Successfully Held at COP29

BAKU, Azerbaijan, Nov. 23, 2024 /PRNewswire/ — The side event titled “Empowering Green Value Chains, Contributing to New Productive Forces” was held in Baku, Azerbaijan, during COP29. The event was jointly organized by the Vanke Foundation, C Team, and Phoenix TV. The aim of the event was to explore how industries in China can empower human capital and implement green value chains to achieve green, efficient, and low-carbon operational models under the country’s dual-carbon strategy. The goal was also to inspire new productive forces and drive the green transformation of economic and social development.

The side event brought together experts, scholars, business representatives, and NGO partners from both China and abroad to discuss the latest global trends and developments in green value chains across key industries. The event was chaired by Yang Peidan, Director of C Team. In her opening remarks, Liu Xi, Senior Manager of Climate Change and Biodiversity at the Vanke Foundation, highlighted the foundation’s vision of a “beautiful and shared future home” and its commitment to promoting environmental protection and social public welfare. She also introduced the “Net Zero Drive” Talents Acceleration Initiative, unveiling the “Together We Act” platform, a significant new step in the foundation’s efforts to align with its strategies.

Liu Yifeng, Deputy Director of C Team, provided an in-depth introduction to the “Together We Act” platform. This platform aims to cultivate and empower talents in the field of China’s dual-carbon strategy, equipping individuals with the knowledge and skills needed to better adapt to and lead the green low-carbon transformation.

C Team is implementing a strategic upgrade to support the development of emerging industry talents while facilitating the transition of workers from traditional industries. This initiative aims to create a green employment market system. According to Liu, workers in traditional industries need to adapt to the “new wave” of industry transformation, while employees in emerging sectors must quickly update their knowledge and skills to keep pace with technological advancements. Through effective training and accelerated efforts, industries, businesses, and regions can better apply technologies and management practices, achieving both technological and energy transformations.

To this end, C Team has partnered with Tencent to develop the “Together We Act” platform. The platform breaks down knowledge into “knowledge cards,” which are categorized and tailored for workers in need of transformation or upskilling. The platform offers smart, content-driven training and quantitative assessments. By using algorithms, the platform provides personalized knowledge to users and includes management features that allow administrators to assign tasks and learning objectives. Knowledge and exercises are managed separately, creating a flexible and intelligent learning system.

Additionally, C Team plans to leverage the data on workforce technology upgrades and training behaviors collected by the platform to analyze the impact of dual-transformation policies and strategies on the workforce in both corporate supply chains and regional areas. This data will help companies and local governments better understand workforce trends and provide support for industry and regional transitions.

Media’s role is also essential in promoting new productive forces. Yang Yuntong, Director of International Cooperation and Project Operations at Phoenix TV, shared that as the largest well-rounded Chinese-language cultural media group overseas, Phoenix TV has long been committed to advancing new productive forces through practical actions. The group has been actively involved in climate-change communication in China and has hosted the annual “Zero-Carbon Mission International Climate Summit” for the past four years in the lead-up to COP, providing a platform for dialogue and discussion among stakeholders and influencing corporate practices and public advocacy.

Xu Shilun, head of the ESG projects at Onewo’s Sustainable Development Center, shared that reducing energy consumption and carbon emissions in property management are key concerns for the company. Onewo is integrating its experience from managing various spaces, such as communities and office buildings, into its “Magic Stone” AI system, focusing on energy management to improve carbon management efficiency in public spaces and encourage owners and tenants to adopt greener lifestyles.

The roundtable discussion focused on two main themes: “Collaborative Innovation of Diverse Forces in Creating New Productive Forces” and “Empowering Green Value Chains to Drive the Green Transformation of Economic and Social Development”. Representatives from leading companies such as JA Solar, Anta Group, Lenovo, Carbonstop, PES, Exiss, ACT, Dasso, Hainan Deeprock, and SQUAKE participated in the discussion. The Secretary of the CPC Municipal Committee of Huzhou City, Chen Hao, also joined via video to introduce the innovative concept of “Bamboo Forest Carbon Sequestration.”

The organizers stated that the side event was not only a deep exploration of green development concepts but also a firm commitment to future sustainable development. C Team plans to further collaborate with nonprofit organizations, environmental foundations, leading enterprises, research institutions, and knowledge service platforms to jointly promote public and inclusive transformation, ensuring that high-quality training content is presented on the platform. Through collective effort and the pooling of knowledge and resources, the event sought to support industry development, regional transformation, and the green transformation of society.

About C Team:
C Team is a non-profit organization dedicated to promoting corporate climate action and sustainable development.

View original content:https://www.prnewswire.com/news-releases/zooming-into-the-green-transformation-the-together-we-act-platform-for-chinas-dual-carbon-talent-plan-was-released-302314780.html

SOURCE C Team

Continue Reading

Technology

Urgent Call: Donate Electronics to Empower Charities Nationwide

Published

on

By

TORONTO, Nov. 23, 2024 /CNW/ – This holiday season, the Electronic Recycling Association (ERA) is spreading the spirit of giving with its annual 12 Days of Electronic Giving campaign. Aiming to donate over 200 electronic devices to charities across Canada, ERA is committed to empowering organizations to deliver critical services to their communities.

However, the demand for electronics remains pressing. More than 500 charities are still on ERA’s waitlist—a number that highlights the urgent need for public and corporate donations of pre-loved technology.

“Together, We Can Create Impact”
Bojan Paduh, Founder and President of ERA, urges individuals and businesses to step up this holiday season:

“We’ve accomplished so much, but hundreds of charities are still waiting for essential technology to continue their work. I encourage everyone to consider donating their unused laptops, tablets, or cell phones. Your generosity can transform lives and reduce e-waste at the same time.”

ERA’s 12 Days of Electronic Giving campaign is already making an impact, supporting a wide range of organizations across the country, including:

Children’s Autism Services of Edmonton – Edmonton, ABWinnipeg Humane Society – Winnipeg, MBBent Arrow Traditional Healing Society – Edmonton, ABCanadian Mental Health Association – Toronto, ONYork Region Educational Services – Toronto, ONIt Takes a Village Community Outreach and Advocacy – Halifax, NSToronto Fringe – Toronto, ONMarina Housing Co-op – Vancouver, BCAgape Table Inc. – Winnipeg, MBGreater Edmonton Live-In Society – Edmonton, ABEqual Housing Initiative Inc. – Winnipeg, MBValley Community Learning Association – Kentville, NSAlberta Children’s Hospital – Calgary, AB

How You Can Help
The holidays are the perfect time to give back. If you or your organization have unused electronic devices gathering dust, ERA invites you to donate and make a meaningful difference. Whether it’s a laptop, tablet, or cell phone, every device can create opportunities, reduce e-waste, and bring hope to someone in need.

Donating is Simple
ERA offers convenient, free pickup services across Canada.

Call: 1-877-9EWASTE / Email: info@era.ca / Visit: www.era.ca to schedule a pickup.

Let’s Make This Season Count
“Your donation today can change lives tomorrow,” adds Paduh. “Together, we can meet the urgent needs of these charities while fostering a sustainable future.”  Don’t wait—help ERA ensure no charity is left behind this holiday season.

SOURCE Electronic Recycling Association

Continue Reading

Trending