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Shane Co. Reveals Inspiring New Brand Campaign, “Made to Shine,” Focused on Real Customer Stories

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1 year ago

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DENVER, June 12, 2023 /PRNewswire/ — Shane Co., a family-owned fine jeweler since 1929, is excited to announce the launch of a new brand campaign, “Made to Shine.” A genuine celebration of the customer, “Made to Shine” highlights the significance of life’s moments big and small and the remarkable way fine jewelry adds meaning. Staying true to Shane Co.’s long-standing brand heritage grounded in exceptional service, handcrafted quality, unique and personal designs, and a deep passion for gemstones, “Made to Shine” shifts the spotlight to the customer, showcasing authentic moments and real stories.

 

“Made to Shine” highlights the significance of life’s moments and the remarkable way fine jewelry adds meaning.

“From the time my father took over the company more than 50 years ago, our focus and mission have centered around our customers,” said Rordan Shane, President and CEO, Shane Co. “Being a part of their special moments has always inspired us to go above and beyond with everything we do. Our ‘Made to Shine’ campaign is our love letter to them. This campaign celebrates what’s important in life and we are honored to be able to share their beautiful stories, bringing joy and encouragement to others.”

“Made to Shine” is a tribute to the most meaningful parts of everyday life — gaining confidence when you put on a sparkly pair of earrings, feeling the presence of a loved one by wearing an heirloom ring, showing love to someone special with a meaningful gift or engagement ring. Grounded in a new brand anthem, Shane Co.’s “Made to Shine” campaign kicks off nationwide on June 12 with an integrated media strategy including television commercials, outdoor advertising, online videos, social media support, and more. Radio advertising, which has always played an integral part in the Shane Co. media mix, will continue to play a key role.

Shane Co. Brand Anthem

At Shane Co., we believe everybody is made to shine. It doesn’t matter who you are, or where you are from, shining is not for a chosen few. Like a rare gemstone, each one of us was created under just the right set of circumstances; no two are exactly alike. Your moments, your milestones, your love story, all deserve to shine bright. You don’t need an occasion. Or an invitation. You, and your life, are the event.

At Shane Co. we handcraft our jewelry with the greatest care, and hand-select the most beautiful gemstones so you can shine. Put on a pair of earrings that make your eyes sparkle. Wear diamonds that light up the room. Choose a piece you’ll treasure for years to come. Give someone a ring handcrafted with the greatest care. Try on sapphires in every color of the rainbow. Pass down an heirloom that collects new stories with each generation. We’re all made to shine.

Shane Co. Fine jewelry since 1929.

Expanding on the “Made to Shine” campaign, Shane Co. will launch a Made to Shine Real Stories nationwide contest starting on July 12. Customers and jewelry lovers will be invited to share personal stories of how jewelry has impacted their lives for a chance to be featured in one of the brand’s famous radio ads. Additionally, 12 winners will receive $1,000 to use to shine any way they want.

“We are always hearing beautiful stories about jewelry from our customers,” said Kristen Vosburg, CMO, Shane Co. “Our Made to Shine Real Stories contest provides a platform for them to share the special ways jewelry has touched their lives. By sharing these real-life experiences in our ads, we hope to celebrate people’s unique personalities and style and to inspire everyone to proudly be themselves and shine every day.”

One of the most significant brand initiatives in recent history, “Made to Shine” is a complement to the more than 50-year iconic brand positioning of Shane Co. as your friend in the jewelry business. The campaign continues Shane Co.’s long-established mission of being a customer-focused company. For more information about the “Made to Shine” campaign and to follow the inspiring stories of our customers, please visit Shane Co.’s official website at www.ShaneCo.com.

About Shane Co.
A family-owned fine jeweler since 1929, Shane Co. makes handcrafted fine jewelry that helps everyone shine their brightest every day. Designed in-house and finished by on-site jewelers, Shane Co. is the go-to place to discover truly unique pieces for celebrating a milestone, a one-of-a-kind gift, the perfect engagement ring, or treating yourself. With a passion for diamonds and gemstones that goes back four generations, Shane Co. responsibly sources hand-selected stones cut to the highest standards. Shane Co., your friend in the jewelry business, is a place where everyone is welcome. Visit us at www.ShaneCo.com or at our 21 locations nationwide.


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SOURCE Shane Co.

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Eoptolink Releases OSFP 1.6T DR8 and 2FR4 Series Transceivers for AI/ML Clusters and Cloud Datacenter Networks

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34 mins ago

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September 20, 2024

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CHENGDU, China, Sept. 20, 2024 /PRNewswire/ — Eoptolink Technology Inc., Ltd. (SZSE: 300502), a leading innovator and provider of advanced optical transceiver solutions, announces the release of its OSFP 1.6T DR8/DR8-2 and 2xFR4 transceivers enabling the next generation high bandwidth networks for AI/ML clusters and cloud datacenters.

Eoptolink 1.6T OSFP transceivers have 8 electrical host interfacing lanes and 8 optical lanes operating at 212.5Gb/s (106GB with PAM4). Equipped with the industry’s latest DSP, these modules support transmission distances of up to 2km without the need to regenerate the FEC. The 1.6T DR8 and DR8-2 modules comes with either one MPO-16 adapter for point-to-point (P2P) connections or two MPO-12 adapters for 2x800G breakout applications. The 1.6T 2xFR4 modules are designed with a dual duplex LC connector running with 2 pairs of fibers only, which could help users to save fiber resources compared to DR8 and DR8-2 versions.

The 1.6T DR8/DR8-2 and 2FR4 Portfolio consists of: – 

EOLO-13T-5H-XMX    OSFP 1.6T DR8, 1×1.6TbE, 500m, MPO-16
EOLO-13T-5H-XDX    OSFP 1.6T DR8, 2x800GbE, 500m, Dual MPO-12
EOLO-13T-02-XMX    OSFP 1.6T DR8-2, 1×1.6TbE, 2km, MPO-16
EOLO-13T-02-XDX     OSFP 1.6T DR8-2, 2x800GbE, 2km, Dual MPO-12
EOLO-16T-02-XXX     OSFP 1.6T 2FR4, 2x800GbE, 2km, Dual Duplex LC

Eoptolink OSFP 1.6T transceivers feature both EML and SiPh-based solutions, and testing has demonstrated excellent performance. “We are very proud of our optical and RF design teams, says Sean Davies, VP Sales, Eoptolink Technology Inc., Ltd. “Our 1.6T OSFP modules do not need an additional FEC on the optical side and this results in lower latency and power consumption of the modules simplifying the complete system and helping our AI and cloud customers in their work.”

About Eoptolink

Eoptolink Technology Inc., Ltd. (SZSE: 300502), a publicly traded company in China, is a leading innovator and provider of advanced optical transceiver solution for data center, enterprise and telecom networks. Eoptolink is dedicated to research, develop, manufacture and markets a diverse portfolio of high-performance optical transceivers for AI, Cloud Data Center, 4G/5G wireless, Transport & Datacom and FTTX applications all over the world.

Contact Us

China(HQ):   

No.510 Wulian Avenue, Chengdu 610200

USA:   

3191 Laurelview Court, Fremont, CA 94538

Thailand:   

390/21 Moo 2, Khao Khan Song, Sriracha, Chonburi 20110

E-mail:  

sales@eoptolink.com 

 

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SOURCE Eoptolink Technology Inc., Ltd.

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Flat Ads Makes Its Mark at DMEXCO 2024: Showcasing Strength in Programmatic Advertising

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34 mins ago

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September 20, 2024

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COLOGNE, Germany, Sept. 20, 2024 /PRNewswire/ — In September, Flat Ads makes its mark at DMEXCO 2024, the prestigious European event of digital marketing and technology. The highly successful exhibition boasts 650 exhibitors, 850 speakers, and thousands of participants. At the event, Flat Ads showcased the strength of programmatic advertising platform in ad delivery, traffic optimization, and brand safety.

Flat Ads programmatic advertising platform has an exclusive developer traffic of 700 million and an extensive network spanning over 200 countries and regions worldwide. It cooperates with over 200 leading DSP/SSP partners, including FreeWheel, PubMatic and Criteo, leveraging an efficient and complete bidding system, as well as automatic delivery algorithms, to achieve precise marketing and advertising effectiveness maximization.

With its exclusive platform strategy algorithm, Flat Ads programmatic advertising platform can continuously conduct automatic exploration and matching based on the characteristics of DSP and traffic, optimize and adjust the algorithm model in real-time. This not only ensures the sustainability of DSP budgets, but also maximizes traffic utilization and enhances monetization revenue of advertisements.

Moreover, brand protection is among the top priorities of Flat Ads. In addition to accessing to authority agency Pixalate to test the effectiveness of ads, it has also accessed HUMAN, the global cybersecurity authority to safeguard its clients by preventing bot attacks, digital fraud and abuse, ensuring a stable, reliable, and secure programmatic advertising transaction platform.

By participating in DMEXCO 2024, Flat Ads showcased its outstanding strength and fruitful achievements in the programmatic advertising field, attracting the attention of numerous advertisers and developers for cooperation. Flat Ads boasts not only robust technical capabilities and innovative prowess, but also an active and open attitude towards emerging technologies, embracing and exploring them. It remains committed to providing more professional and efficient global marketing services to advertisers and developers worldwide, helping clients stand out in the fiercely competitive market and achieve business growth.

As a globally leading mobile advertising marketing platform, Flat Ads currently operates offices in Singapore, Indonesia, Hong Kong, and Guangzhou, serving over 1000 clients with global marketing solutions. If you’re interested in Flat Ads’ programmatic advertising services, please visit www.flat-ads.com.

View original content:https://www.prnewswire.co.uk/news-releases/flat-ads-makes-its-mark-at-dmexco-2024-showcasing-strength-in-programmatic-advertising-302253872.html

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Tulufan, Xinjiang: For the first time, a new energy plant and station has achieved “all-green electricity” operation

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2 hours ago

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September 20, 2024

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TULUFAN, China, Sept. 20, 2024 /PRNewswire/ — On September 19, employees of State Grid Tulufan Electric Power Supply Company came to State Power Investment Zhongli Tenghui Qiquanhu Photovoltaic Power Station to provide comprehensive technical support and guidance for new energy enterprises.

Seven wind power and photovoltaic power generation enterprises, including Xinjiang Jize Power Generation Company in Tulufan, have obtained 6.035 million KWH of grid electricity by purchasing 6,035 “green certificates” to achieve “green electricity – green electricity” and achieve green energy use in the whole link of new energy power generation.

The green power certificate, referred to as “green certificate”, is the only certificate that identifies the production and consumption of renewable energy power. Promoting the all-green operation of new energy power generation is an important measure to promote the green consumption of renewable energy.

“Before, we were just ‘producers’ of green electricity. Now the buyers of green certificates have become green electricity consumers, and the production process is fully green.” Qiquan Lake photovoltaic power station inspection officer Forzati Dilishati said.

Since the launch of the green electricity and green certificate market, State Grid Tulufan Electric Power Supply Company has actively promoted green electricity trading, promoted the supply of green electricity and green certificates in multiple scenarios, promoted the rapid promotion and popularization of related services in Tulufan, and helped build a new power system.

In the first eight months of this year, the cumulative volume of green electricity transactions in Xinjiang reached 1.174 billion KWH, 93.83 times that of the whole year of 2022.

 

View original content:https://www.prnewswire.com/apac/news-releases/tulufan-xinjiang-for-the-first-time-a-new-energy-plant-and-station-has-achieved-all-green-electricity-operation-302253902.html

SOURCE State Grid Tulufan Electric Power Supply Company

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