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H/L AGENCY REBRANDS AND EXPANDS INSIGHTS 360 AND ANALYTICS PLATFORMS

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2 years ago

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Names David Morrissey as Vice President of Brand Strategy

OAKLAND, Calif., April 26, 2023 /PRNewswire/ — H/L today announces a rebrand, an expansion of its unique Insights 360 and Data Analytics + Engineering practices, and appoints David Morrissey as vice president of brand strategy. Aligning the brand with its core values, services, and philosophy and decades of success with leading companies including McDonalds, Toyota and other newcomers, the agency is widely known for its creative prowess and robust media department.

On the heels of achieving record revenues over the past two years, H/L unveils a new visual identity, a simplified brand name (from “H&L Partners” to “H/L”), more contemporary brand values, and an updated positioning under Make Momentum.™ This is in line with the company’s credo and philosophy to Make Momentum. for clients’ businesses, empower the diverse and driven team of H/Lers, and invigorate the communities where H/L operates.

“We take great pride in our ability to grow client relationships that span decades’ worth of positive impact,” said Trey Curtola, Chairman of H/L. CEO Andrea Alfano adds, “The sum of our parts—our people, creativity, localized media capabilities, analytics and insights offerings, and the work we do to give back in our communities, adds up to something much bigger—we Make Momentum.”

The unique Insights 360 practice studies industry trends, consumer behaviors, and evolving product preferences to help H/L’s clients predict what’s next and grow their businesses more sustainably. Combined with H/L’s distinctive Data Analytics + Engineering platform, the offerings help clients expand consumer usage and loyalty, drive impactful media behaviors, all while maximizing profitability. The Data Analytics + Engineering practice further blends data from consumer insights, media, creative performance, and sales metrics to show a holistic and customized view into clients’ customers, marketing campaigns, and business KPIs. This automation enables much quicker data analysis, and supports live web-based dashboards and direct data integrations with clients’ data science teams.  

“It’s like working with family, there is an incredibly high level of trust that has been established over the years. H/L understands every aspect of the franchise business and the fact that profitability is the holy grail,” says Angel Veliz, president, South Florida Co-op Business Unit, McDonald’s. “They keep our business objectives top of mind and they go to great lengths to understand how the consumer feels about our brand and how we need to evolve.”

“Our relationship with H/L goes back to the 1980s, which says it all,” explains Dave Johnston, president, Northern California Toyota Dealers Advertising Association. “The foundation is solid with a top-notch team, strong creative, great analytics and an uncanny ability to localize in-market so the message resonates within the community, H/L is second to none.”

The appointment of David Morrissey is timed perfectly with the H/L brand relaunch. Morrissey will oversee the Insights 360 practice, expand the agency’s brand strategy offering, and partner with VP, Executive Creative Director, Dallas Baker, to further amplify H/L’s award-winning creative product. Morrissey brings nearly 20 years of marketing and branding expertise to the H/L team. Prior to joining H/L he held senior-level positions with MRM//McCann, Ogilvy & Mather, Leo Burnett, and San Francisco creative boutique, Camp + King.

About H/L
Since 1985, H/L has been fiercely independent and making Momentum. The company’s strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR. H/L is headquartered in Oakland, California, with people in 20 states, and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve its communities.  Learn more at www.HL.Agency.

CONTACT:  
Nicole Conley
Tanis Communications
nicole.conley@taniscomm.com

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SOURCE H/L

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Veeva Announces AI in Vault CRM

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31 minutes ago

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November 25, 2024

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CRM Bot and Voice Control deliver GenAI-powered assistance in Vault CRM

SINGAPORE, Nov. 25, 2024 /PRNewswire/ — Veeva Systems (NYSE: VEEV) today announced Vault CRM Bot and Vault CRM Voice Control, two new GenAI capabilities in Vault CRM. Unveiled at Veeva Commercial Summit Europe, CRM Bot and Voice Control join a host of new innovations coming to Vault CRM next year. With these new capabilities, companies can deploy AI that will have immediate value by boosting field productivity.

CRM Bot embeds the large language model (LLM) of your choice into Vault CRM to enable a wide range of context-driven tasks including pre-call planning, suggested actions, recommended content, and context-specific learning. Planned for availability in late 2025, CRM Bot is included in Vault CRM for no additional charge and requires the Vault Direct Data API.

AI-powered Voice Control brings the human voice as a user interface into Vault CRM by leveraging Apple Intelligence for hands-free operation of CRM via spoken commands. Planned for availability in late 2025, Voice Control is included in Vault CRM for no additional charge and requires Apple Intelligence and compatible devices.

Delivering AI within its products – like CRM Bot and Voice Control – is part of Veeva’s overall strategy to help enable AI for the life sciences industry. Veeva also provides the Vault Direct Data API for high-speed access to data needed for AI and the Veeva AI Partner Program that enables customers and partners to more easily build AI applications that integrate seamlessly with Vault applications.

“Vault CRM Bot and Vault CRM Voice Control bring the latest advances in generative AI into Vault CRM for more effective, productive reps,” said Arno Sosna, general manager of CRM products at Veeva. “Our product focus is to leverage AI for clear use cases with high impact and ensure smoother more effective deployments of advanced technologies.”

Veeva customers and life sciences industry professionals can learn about these innovations and more in the Vault CRM Product Roadmap session replay in Veeva Connect starting November 25.

About Veeva Systems
Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world’s largest biopharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit veeva.com.

Veeva Forward-looking Statements
This release contains forward-looking statements regarding Veeva’s products and services and the expected results or benefits from use of our products and services. These statements are based on our current expectations. Actual results could differ materially from those provided in this release and we have no obligation to update such statements. There are numerous risks that have the potential to negatively impact our results, including the risks and uncertainties disclosed in our filing on Form 10-Q for the period ended July 31, 2024, which you can find here (a summary of risks which may impact our business can be found on pages 36 and 37), and in our subsequent SEC filings, which you can access at sec.gov.

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SOURCE Veeva Systems

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Global Elite Training of World Internet Conference Digital Academy Begins

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31 minutes ago

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November 25, 2024

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WUZHEN, China, Nov. 24, 2024 /PRNewswire/ — A news report from CRIOnline:

On November 21, the launch ceremony for the Global Elite Training of the World Internet Conference Digital Academy was held. This training focuses on frontier trends on the digital economy, and the internet, and global advanced experience in digital transformation and leadership upgrades. During the sessions, authoritative experts from international organizations, globally renowned universities, and leading Internet companies gave lectures, and 40 trainees from 32 countries including Oman, Kenya, Tajikistan, and Mongolia participated in the training.

On that day, guests including Barbara Ramos, Chief of Research and Strategies for Exports of International Trade Centre (ITC), and Zhou Hongyi, Founder of 360 Group, delivered speeches on topics such as new quality productive forces and the digital economy, opportunities and challenges with cross-border e-commerce for small and medium-sized enterprises (SMEs), large models bringing humanity into a new era of AI, and international economic and trade rules and corporate digital transformation.

The trainees on site all said that this learning experience was very helpful to them. Lutbayar Naranzul, Director of Compliance of the Risk Management Division of the Development Bank of Mongolia, said, “My main job currently is to control Internet risks and safeguard cybersecurity. This training course is exactly what I needed, and the content is highly relevant to my work. I have gained a lot.”

Recently, during the main forum of the 2024 Wuzhen Summit,the World Internet Conference Digital Academy was officially launched.

 

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SOURCE CRIOnline

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“Beidou + UAV” helps transmission line inspection

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31 minutes ago

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November 25, 2024

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TURFAN, China, Nov. 25, 2024 /PRNewswire/ — On November 18, the State Grid Turfan Power Supply Company’s Transmission and Inspection Center carried out line inspection on the 220 thousand volt Shuncao line and tested the UAV RTK Beidou signal.

As the first batch of UAV Beidou signal switching pilot units of Xinjiang Electric Power Company, State Grid Turfan Power Supply Company has completed the Beidou signal switching of 67 UAVs, realizing the dual signal source guarantee of UAV operation “GPS+RTK”, reducing the signal error to “centimeter level”, and effectively improving the level of lean operation and maintenance of UAVs.

Up to now, the UAV inspection of the State Grid Turfan Power Supply Company has covered 215 transmission lines of 35 thousand volts and above, with a total length of 4,834 kilometers, and the inspection volume in 2024 will reach 46,230 bases, with a range of 15,374 kilometers, and the total mileage is close to one-third of the equator. The number of the company’s UAV inspection towers has exceeded the number of manual inspections by 3 times, and UAV inspections have become the main force of transmission inspections.

In the next step, the State Grid Turfan Power Supply Company will actively explore a safer and more efficient UAV inspection mode, and actively expand the application of UAVs in power transmission and inspection based on the principle of “solving problems and improving work efficiency”, so as to contribute to the company’s digital and intelligent transformation.

 

View original content:https://www.prnewswire.com/apac/news-releases/beidou–uav-helps-transmission-line-inspection-302315013.html

SOURCE State Grid Turfan Power Supply Company

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