Connect with us

Technology

H/L AGENCY REBRANDS AND EXPANDS INSIGHTS 360 AND ANALYTICS PLATFORMS

Published

2 years ago

on

Names David Morrissey as Vice President of Brand Strategy

OAKLAND, Calif., April 26, 2023 /PRNewswire/ — H/L today announces a rebrand, an expansion of its unique Insights 360 and Data Analytics + Engineering practices, and appoints David Morrissey as vice president of brand strategy. Aligning the brand with its core values, services, and philosophy and decades of success with leading companies including McDonalds, Toyota and other newcomers, the agency is widely known for its creative prowess and robust media department.

On the heels of achieving record revenues over the past two years, H/L unveils a new visual identity, a simplified brand name (from “H&L Partners” to “H/L”), more contemporary brand values, and an updated positioning under Make Momentum.™ This is in line with the company’s credo and philosophy to Make Momentum. for clients’ businesses, empower the diverse and driven team of H/Lers, and invigorate the communities where H/L operates.

“We take great pride in our ability to grow client relationships that span decades’ worth of positive impact,” said Trey Curtola, Chairman of H/L. CEO Andrea Alfano adds, “The sum of our parts—our people, creativity, localized media capabilities, analytics and insights offerings, and the work we do to give back in our communities, adds up to something much bigger—we Make Momentum.”

The unique Insights 360 practice studies industry trends, consumer behaviors, and evolving product preferences to help H/L’s clients predict what’s next and grow their businesses more sustainably. Combined with H/L’s distinctive Data Analytics + Engineering platform, the offerings help clients expand consumer usage and loyalty, drive impactful media behaviors, all while maximizing profitability. The Data Analytics + Engineering practice further blends data from consumer insights, media, creative performance, and sales metrics to show a holistic and customized view into clients’ customers, marketing campaigns, and business KPIs. This automation enables much quicker data analysis, and supports live web-based dashboards and direct data integrations with clients’ data science teams.  

“It’s like working with family, there is an incredibly high level of trust that has been established over the years. H/L understands every aspect of the franchise business and the fact that profitability is the holy grail,” says Angel Veliz, president, South Florida Co-op Business Unit, McDonald’s. “They keep our business objectives top of mind and they go to great lengths to understand how the consumer feels about our brand and how we need to evolve.”

“Our relationship with H/L goes back to the 1980s, which says it all,” explains Dave Johnston, president, Northern California Toyota Dealers Advertising Association. “The foundation is solid with a top-notch team, strong creative, great analytics and an uncanny ability to localize in-market so the message resonates within the community, H/L is second to none.”

The appointment of David Morrissey is timed perfectly with the H/L brand relaunch. Morrissey will oversee the Insights 360 practice, expand the agency’s brand strategy offering, and partner with VP, Executive Creative Director, Dallas Baker, to further amplify H/L’s award-winning creative product. Morrissey brings nearly 20 years of marketing and branding expertise to the H/L team. Prior to joining H/L he held senior-level positions with MRM//McCann, Ogilvy & Mather, Leo Burnett, and San Francisco creative boutique, Camp + King.

About H/L
Since 1985, H/L has been fiercely independent and making Momentum. The company’s strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR. H/L is headquartered in Oakland, California, with people in 20 states, and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve its communities.  Learn more at www.HL.Agency.

CONTACT:  
Nicole Conley
Tanis Communications
nicole.conley@taniscomm.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/hl-agency-rebrands-and-expands-insights-360-and-analytics-platforms-301807840.html

SOURCE H/L

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Harmonic to Participate in the 20th Annual Needham Virtual Technology, Media & Consumer Conference and the Rosenblatt 5th Annual Virtual Technology Summit

Published

30 minutes ago

on

May 7, 2025

By

SAN JOSE, Calif., May 7, 2025 /PRNewswire/ — Harmonic (NASDAQ: HLIT) today announced that Nimrod Ben-Natan, President and CEO of Harmonic, and Walter Jankovic, Chief Financial Officer, will host virtual investor meetings at the 20th Annual Needham Virtual Technology, Media & Consumer Conference on Monday, May 12, 2025, and the Rosenblatt 5th Annual Virtual Technology Summit on Wednesday, June 11, 2025.

For more information, please contact your Needham or Rosenblatt representative.

About Harmonic Inc.

Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry’s first virtualized broadband solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers’ homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet cable services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com.  

Harmonic, the Harmonic logo and other Harmonic marks are owned by Harmonic Inc. or its affiliates. All other trademarks referenced herein are the property of their respective owners.

View original content to download multimedia:https://www.prnewswire.com/news-releases/harmonic-to-participate-in-the-20th-annual-needham-virtual-technology-media–consumer-conference-and-the-rosenblatt-5th-annual-virtual-technology-summit-302449295.html

SOURCE Harmonic Inc.

Continue Reading

Technology

KTS and RFID Global Successfully Complete Classified Implementation

Published

30 minutes ago

on

May 7, 2025

By

RFID Global Solution, Inc. (RFID Global) announced the completion of an asset tracking implementation pursuant to an award issued by the Defense Information Systems Agency (DISA)

RESTON, Va., May 7, 2025 /PRNewswire-PRWeb/ — RFID Global Solution, Inc. (RFID Global) announced the completion of an asset tracking implementation pursuant to an award issued by the Defense Information Systems Agency (DISA) to Knot Technology Solutions (KTS), where RFID Global is a subcontractor. Utilizing RFID Global’s industry leading, real-time asset management software, Visi-Trac, the solution provides a customized solution to support highly critical missions in a secured facility. This implementation builds on RFID Global’s extensive experience in the government sector and highlights the flexibility offered by RFID Global’s advanced software platform.

“We are proud of our ability to meet the stringent requirements imposed by DISA. This was a complex deployment that leveraged many of the capabilities offered by Visi-Trac,” said Diana Hage, CEO, RFID Global. “We believe this provides a foundation that can be utilized throughout DoD’s operations.”

“We are proud of our ability to meet the stringent requirements, especially those relating to security, imposed by DISA. This was a complex deployment that leveraged many of the unique capabilities offered by Visi-Trac,” said Diana Hage, CEO, RFID Global. “We believe this provides a foundation that can be utilized to leverage throughout DoD’s operations.”

“This classified solution, which is one of many that we have partnered on with RFID Global, showcases the value of applying IoT technologies to enhance the government’s operational efficiencies,” said KTS CEO, Veronica Whitmore.

RFID Global and KTS’ experience in the government market include unique asset tracking solutions utilizing state-of-the-art IoT technologies for federal, state, and local agencies. By combining cutting-edge technology with Visi-Trac’s extensive capabilities, solutions can be designed and implemented to meet the most unique and critical asset tracking and monitoring requirements. Our in-depth knowledge and experience with the various information systems requirements makes the KTS and RFID Global team an industry leader for highly secured applications. The ability to meet and continually evolve to address the rapidly changing security challenges faced by our clients makes RFID Global a valued partner to KTS.

Visi-Trac has been tested and deployed in some of the most stringent and secure government environments, both in Defense and Civilian agencies. Whether acting as a stand-alone solution or interfacing with DPAS or other government database, the software provides a rich and robust solution for visualizing sensitive government assets in a secure environment. From intuitive dashboards, scheduled and ad-hoc reports, and alerts, to integration and security capabilities, Visi-Trac is uniquely suited to meet government requirements.

Media Contact

Diana Hage, RFID Global, 1 9179402324, diana@rfidgs.com, www.rfidgs.com

View original content:https://www.prweb.com/releases/kts-and-rfid-global-successfully-complete-classified-implementation-302449055.html

SOURCE RFID Global

Continue Reading

Technology

ATrack Solutions Named Business Affiliate of The Council of Autism Service Providers (CASP)

Published

30 minutes ago

on

May 7, 2025

By

ST. AUGUSTINE, Fla., May 7, 2025 /PRNewswire/ — ATrack Solutions, a leading provider of ABA-focused clinical and operational software, is proud to announce its official selection as a Business Affiliate of the Council of Autism Service Providers (CASP). CASP is a nationally recognized organization committed to elevating the quality of care and operations within the autism services field.

ATrack Solutions joins CASP as a Business Affiliate, empowering autism service providers with clinician-built software.

CASP’s Business Affiliate designation recognizes organizations that provide meaningful support and solutions to autism service providers. With over 80,000 professionals represented through its member agencies, CASP plays a critical role in fostering excellence, innovation, and collaboration across the industry.

At ATrack, we believe that technology should simplify the work of providers; not complicate it. That’s why our platform was built by clinicians, for clinicians, offering smart tools for real-time supervision, streamlined documentation, integrated assessments, and customizable treatment planning.

Joining CASP as a Business Affiliate reinforces our commitment to helping providers work more efficiently, make data-driven decisions, and ultimately deliver better outcomes for the individuals and families they serve.

“We’re honored to join CASP as a Business Affiliate and stand alongside organizations that are shaping the future of autism services. CASP is at the vanguard of clinical excellence, innovation, and the standardization of best practices and we’re proud to support their mission of raising the bar across our field. At ATrack, we share that vision. With a clinical-first approach and software built by clinicians for clinicians, our mission is to create intuitive, outcome-driven tools that empower providers to deliver exceptional care with confidence. This partnership reflects our deep commitment to supporting professionals on the front lines and helping them scale their impact through smarter, more adaptive technology.”
— Yakov Halberstam, CEO, ATrack Solutions

As part of this new relationship, ATrack looks forward to contributing to the CASP community, supporting its members through collaborative partnerships, and continuing to innovate in ways that elevate service delivery and operational sustainability in the autism services space.

For more information about CASP and its Business Affiliate Program, visit casproviders.org.

About ATrack Solutions
ATrack Solutions is a technology platform designed specifically for ABA, autism service providers, school districts and behavioral support. Built with clinical insight at its core, ATrack offers streamlined documentation, intelligent treatment planning, and integrated supervision tools that enhance both compliance and care quality. Learn more at atracksolutions.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/atrack-solutions-named-business-affiliate-of-the-council-of-autism-service-providers-casp-302449321.html

SOURCE ATrack Solutions

Continue Reading

Trending