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Health Care Will Never Be the Same: Mayo Clinic Breaks Convention to Usher in Future of Innovation

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In new advertising campaign, Mayo Clinic spotlights state-of-the-art technologies, practices and interventions distinguishing it as No. 1 hospital in U.S.

ROCHESTER, Minn., April 17, 2023 /PRNewswire/ — Today, Mayo Clinic launched its latest advertising campaign, inspired by the innovation, technology and patient-centric care that has secured its standing as the No. 1 hospital in the nation for the past seven years, according to U.S. News & World Report.

“With this new campaign, we aim to reinforce that transformation isn’t just a vision at Mayo Clinic, it’s what we’re doing today and every day,” said Mark Pagnano, M.D., medical director, Department of Marketing for Mayo Clinic, a champion of the creative project since its inception.

The new campaign, “Transforming Health Care,” builds on Mayo Clinic’s 2020 campaign, “The Power of Answers,” to create visually stunning metaphorical representations of the futuristic practices used today across its hospital network. Each of the 30- and 60-second spots — “Imaginable,” “Predictable” and “Seeable” — illustrate the ways Mayo Clinic is literally removing barriers through its innovation and team-based model of care.

Mayo Clinic’s new internal creative agency developed the campaign concept and strategy, which centers on engaging, vivid visuals. The campaign features words frequently heard by patients and people in a health care setting. Through interventions inspired by Mayo Clinic’s very own technology — currently ranked first out of 300 health care organizations in Newsweek’s list of “World’s Best Smart Hospitals 2023” — these words visibly change from negative to positive in each spot.

“At Mayo Clinic, we have reimagined health care and continue to challenge what was previously commonplace — the unknowns, the limitations, the lack of options,” said Sherri Gilligan, chief marketing officer, Mayo Clinic. “We’ve dedicated ourselves to removing these barriers from the patient experience during treatment and are applying that same dedication to bring these capabilities to life through our latest advertising creative.” 

To bring its groundbreaking practices to life visually, Mayo Clinic’s creative team selected directing team Espadaysantacruz and 1stAveMachine as their production partners. To capture the state-of-the-art work taking place at Mayo Clinic, the team took its production partners on a tour of Mayo Clinic in Rochester, Minnesota, providing a firsthand look at the spaces, technology and talent that would ultimately be infused into the final creative work. 

The cutting-edge innovations developed at Mayo Clinic pushed its creative team and production partners to innovate their own design abilities, filming processes and creative treatments. Instead of relying on computer-generated graphics to illustrate the technology, which ranges from surgical robots to AI and data stored in the Mayo Clinic Platform, the teams worked collaboratively to build each scene in real life. 

To accomplish this feat, the team researched, developed and created entirely new production techniques to replicate the ways Mayo Clinic’s innovative practices remove the “un” from words like “unsolvable,” “untreatable” and “undefinable” to create a positive reality. The technology featured in the foreground was filmed in front of state-of-the-art LED walls and floors to create unique backdrops and lighting environments.

“We set out to create a campaign that translates the high quality of care we provide our patients into an imaginative creative campaign, because ultimately, our goal is to inspire patient confidence when they choose Mayo Clinic as their health care provider,” said Wes Weleczki, executive creative director at Mayo Clinic. “With this campaign, we are challenging the category’s traditional approach to advertising, much like we continue to challenge traditional approaches in health care more broadly.”

The high-impact TV spots will air nationally in association with a national PGA sponsorship and in select local TV and OTT markets in Minnesota, Arizona and Florida throughout the year. The ads will be accompanied by digital and social extensions. 

About Mayo Clinic
Mayo Clinic is a nonprofit organization committed to innovation in clinical practice, education and research and providing compassion, expertise and answers to everyone who needs healing. Visit the Mayo Clinic News Network for additional Mayo Clinic news.

Press Contact
Brittany Trangsrud
brittany.trangsrud@clynch.com
612-375-8588


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SOURCE Mayo Clinic

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Specified Technologies Inc. Unveils Firestop Clash Management and Locator Updates

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November 23, 2024

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SOMERVILLE, N.J., Nov. 23, 2024 /PRNewswire/ — Specified Technologies Inc. has announced their latest Firestop Clash Management (FCM) and Firestop Locator (FSL) releases. FCM automates the process of locating and assigning firestop solutions to conditions within Autodesk® Revit®, enabling firestop novices to find firestop solutions like a firestop expert. In this latest release, STI has further expanded the capabilities of FCM by integrating it with their firestop documentation and compliance tool, Firestop Locator (FSL). FSL enables contractors and facilities’ teams to document the status, location, and products used for any and all fire life safety services across a building.

In the latest update for FSL, teams can now create custom items to track any service on their project beyond the base six (Penetration, Joint, Extinguisher, Door, Damper, and Barrier). Teams can also modify the base six items to include project specific inspection and maintenance requirements and any other details that they would like to be tracked.

With this new integration, decisions made during the design phase of a building using FCM are seamlessly passed into FSL during the construction phase, giving implementation teams a jump start on work to be done. This integration also improves data integrity and eliminates the guesswork in the field of determining what firestop systems and products are to be used where.

“We’re proud of the latest releases of FCM and FSL and look forward to continuing to support the fire life safety community,” says Justin Pine, Sr. Manager of Software & Services.

Specified Technologies Inc. promotes life and building safety by developing innovative fire protection systems and accompanying digital tools that help stop the spread of fire, smoke, and hot gases. Our SpecSeal® and EZ Path® product lines are engineered for easy installation and deliver powerful performance, often resulting in lower installed costs. Since firestopping is our only business, we concentrate all our resources on providing the highest quality, fully tested, innovative firestopping solutions.

Contact: Jess Bern; jbern@stifirestop.com

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SOURCE Specified Technologies, Inc.

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ZICC: Internet Experts Pay Attention to the Development of Artificial Intelligence

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November 23, 2024

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BEIJING, Nov. 23, 2024 /CNW/ — During the Wuzhen Summit of the World Internet Conference, ZICC interviewed Internet experts from all over the world.

Lampros Sterg, UNESCO Chair in AI & Data Science, said that AI can accelerate social progress, but it needs to be used properly to avoid its negative effects in order to benefit citizens and society. Latif Ladid, the president of the IPv6 Forum, called for the establishment of a global governance system to allow artificial intelligence technology to serve humanity for good. South Korean computer scientist Kilnam Chon shared insights on AI’s positive role in healthcare. He urged global efforts to ensure AI safety and prevent its misuse in weapons. Indian entrepreneur Bibin Babu said he believes that AI will not replace humans, but will create more new jobs.

View original content to download multimedia:https://www.prnewswire.com/news-releases/zicc-internet-experts-pay-attention-to-the-development-of-artificial-intelligence-302314745.html

SOURCE ZICC

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Hankyung.com introduces: MecKare, Leading the AI-powered Innovation in Health Monitoring Solution

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November 23, 2024

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– Leading efficient care management for the elderly with unimpeded smartcare

https://img.hankyung.com/pdsdata/pr.hankyung.com/uploads/2024/11/image01-1.png

SEOUL, South Korea, Nov. 23, 2024 /PRNewswire/ — JCF Technology is a startup that independently developed ‘MecKare’, a radar sensor that measures biological signals in a non-contact manner, and provides a platform service that automatically connects users and guardians in two-way emergency situations through an artificial intelligence analysis system. Since its establishment in 2016, it has developed a highly accurate non-contact multi-biological radar sensor through many years of technology accumulation, and succeeded in commercializing the product for the first time in 2021.

MecKare uses microwave radar and micro-Doppler signal processing technology to measure the user’s heart rate, respiratory rate, and skin temperature within 16.4 ft in real time. The sensor can measure human body movement patterns using precise and highly responsive thermal infrared rays and can detect falls through pattern analysis based on changes in human movement. In particular, the movement and change of thermal infrared rays within the measurement range are detected in real time, and the trend of biomarkers that appear as advance signs before a person falls can be checked through differential motion detection that measures the user’s movement pattern. It provides an alarm in advance by predicting before a person falls, enabling accuracy and quick response to accidents. As a result, it is possible to prevent safety accidents in the elderly by detecting emergency situations such as lonely death, cardiac arrest, breathing difficulties, and falls. Additionally, unlike other existing wearable devices such as smart watches or bands, MecKare does not need to be worn or attached to the body, so it can be used remotely via Wi-Fi without causing stress to the user.

https://img.hankyung.com/pdsdata/pr.hankyung.com/uploads/2024/11/image02.png

MecKare can be installed in the bedroom, bathroom, living room, or entrance of a home or facilities(Assisted Living, Nursing Home, etc) to provide 24-hour monitoring without a camera and detect abnormal signs in advance using a biometric information analysis algorithm and deliver them to the guardian.

MecKare’s radar biometric sensor is recognized in the global market for its technology as a device that obtains precisely customized biometric information while overcoming spatial constraints and without risk of privacy infringement. MecKare is being supplied to senior care facilities in Australia, Germany, Poland, Saudi Arabia, and China. In 2025, MecKare plans to conduct verification of vital signs such as attendance, fall prevention, and asthma of elderly people living in hospitals or assisted living in conjunction with local PPOs/HMOs in the United States.

In summary, MecKare is a system that reduces user inconvenience and enables management of multiple patients. By being able to provide personalized health data analysis results, it will serve as an opportunity to change the market paradigm towards preventive smart care. We expect MecKare’s A.I to play a role as an innovator that complements, rather than replaces, humans in care settings.

View original content:https://www.prnewswire.com/news-releases/hankyungcom-introduces-meckare-leading-the-ai-powered-innovation-in-health-monitoring-solution-302310743.html

SOURCE Hankyung.com

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