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Tagboard Launches Industry-Leading Cloud Production Studio at NAB, Delivering World’s Most Efficient Cloud Graphics Workflow

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Set to be unveiled at NAB Show in April, Tagboard’s latest software delivers the most comprehensive suite of tools ever for broadcast and in-venue production teams with Adobe and AWS integrations, dynamic graphics, and real-time analytics

SEATTLE, April 10, 2023 /PRNewswire-PRWeb/ — Tagboard, the world’s leading audience engagement and cloud production platform used by 500 sports and media partners, today announced a series of new product releases for its cloud production studio designed to create the single most efficient production workflow in the world. New features include:

First-of-its-kind integration with Adobe Photoshop featuring a drag-and-drop workflow that eliminates duplicative work to bring graphic designs to screens.Automated production workflows with APIs allowing producers to create dynamic content from any data source.Real-time production analytics powered by Amazon Web Services (AWS), providing audience engagement data across media properties.

With the new releases, Tagboard, a company known for its interactive broadcast graphics, has set its eyes on solving what it sees as the biggest hurdle for production and in-venue teams looking to deliver audience engagement: workflow efficiency.

“In an industry that works in milliseconds, there’s absolutely zero excuse for the inefficiencies of traditional workflows and outdated processes,” said Tagboard CEO Nathan J Peterson. “Not only are we turning today’s broadcast and in-venue screens into two-way communication devices that keep audiences engaged with partners across channels, but with these new releases, we’re drastically reducing the operating overhead for production teams to do so. The phrase ‘That’ll take too much time’ should never be spoken again.”

Tagboard, recently selected for NBA Launchpad – the NBA’s initiative to source, evaluate and pilot emerging technologies – has created a dominant media footprint with more than 500 media companies. Fox Sports, Sinclair Broadcasting Group, and Riot Games have all been early testers of the new feature-laden package that contains everything from new integrations with AWS and Adobe to graphic automation with real-time data sources, and industry-changing production analytics.

“We first partnered with Tagboard in 2018 and quickly found a teammate eager to help us increase interactivity & innovation within our productions,” said Mike Bucklin SVP of Digital, FOX Sports, “Tagboard already has the most versatility of any product we’ve utilized, but the features announced today will allow us to be far more efficient, bringing ideas to life much faster without sacrificing quality.”

First-of-its-kind integration with Adobe

With Tagboard’s first-of-its-kind integration with Adobe, producers are able to completely eliminate the duplicative work involved in bringing a graphic design to a screen. Tagboard’s graphics studio now automatically imports fully-layered files from one of the most popular design tools, Adobe Photoshop, to create a seamless handoff process from design teams to production teams – with no rebuild required.

“In most production environments, the process of building new graphics can involve multiple people handing off design files to one another and rebuilding them in separate platforms – essentially building the same thing multiple times. But today’s content demands can’t afford to be held back by yesterday’s processes,” said Peterson. “Our clients take great care in hiring the most creative teams in the industry, and with our new Adobe integration, their incredibly talented producers get to focus on bringing the world’s best stories to life instead of doing duplicative work that good technology should handle.”

Automated workflows that display dynamic content from any source

Building on Tagboard’s award-winning workflow that brings real-time social content into broadcasts in a matter of seconds is a new API engine that can automatically import and display dynamic content from any source, populating graphic templates with complex data in a few simple clicks. With the ability to import data with vastly different levels of complexity – from basic fields to complex coded integrations – enterprises are able to utilize new levels of graphic automation for real-time storytelling while minimizing the most tedious parts of graphic production.

“Production teams are now able to import and display highly complex data sets in graphic templates and instantly refresh their content while on-air – keeping content live and accurate with one simple click,” said Christine Chalk, a three-time Emmy-winning producer and SVP of Strategy at Tagboard. “We’ve seen side-by-side comparisons for time savings, and production teams are operating 90% faster while reducing the likelihood of human error. Combining this new capability with our award-winning user experience means we aren’t just curbing manual data entry, we’re able to unlock new creative program segments that haven’t been possible before.”

Real-time production analytics

Rounding out the release is Tagboard’s third headlining feature: Production Analytics. For years social media networks have had an advertising advantage with their ability to see the rich data associated with their viewers – every click, content view, and engagement – while traditional media had limited ability to understand and monetize their viewers.

With its latest release, Tagboard media and sports partners can see real-time engagement data across their key media properties. By better understanding viewer behavior and exactly when, where, and how fans are interacting with content producers can improve editorial decision-making and monetization.

A great example is Riot Games’ use of Tagboard Analytics to measure QR Code scans by its viewers. By measuring which specific calls-to-action and other factors generated the most scans, the team at Riot was able to optimize their content, while also helping sponsorship teams improve results and reporting on brand activations.

“We’ve seen immediate value in Tagboard’s data within our productions,” said Stefan Richardson, Executive Broadcast Producer at Riot Games. “By having QR codes as a part of our production system, we’ve used Tagboard’s analytics to drive better engagement – testing different approaches with graphics and calls-to-action. We’ve been able to successfully unlock a significant amount more scans and engagement from our viewers.”

Scaling with AWS

To successfully launch its new cloud production suite, Tagboard also worked with AWS. Using AWS’s latest serverless architecture, Tagboard is able to process real-time data and provide a fast, safe, and reliable graphic interface, while supporting the demand of millions of scans per second from fans of Tagboard’s 500+ major media and sports partners.

“As Tagboard’s adoption continues to grow across the media industry, we wanted to find the right cloud solutions to help us reliably scale,” said Sergey Lvov, VP of Engineering, Tagboard. “By leveraging AWS Serverless architecture we were able to develop our products an order of magnitude faster than it would take using a traditional approach, allowing us to focus on the code rather than infrastructure deployment.”

Tagboard’s new cloud production suite, powered by AWS, has created the fastest graphic build process in the industry – bringing complex graphics on-air in a matter of seconds. Production teams can now focus more on creating new, engaging content instead of wasting time on repetitive, mundane tasks.

“By using cloud production to eliminate the tedious tasks, our clients are able to scale their storytelling with new channels, new content, and alternative streams to create more personalized, more highly-engaged stories. Not only does this create more content production than we’ve ever seen before, but it also drives a flywheel of audience engagement that activates the sponsorships more deeply as well,” said Peterson. “We’ve taken an absurdly complicated workflow of the past and turned it into the most simple process in the industry. At Tagboard we believe every story deserves to be told, and we’ll continue to eliminate anything that gets in the way.”

About Tagboard

Tagboard is the world’s leading audience experience platform designed to help storytellers in news, sports, and entertainment increase engagement through real-time content and interactive storytelling. With Tagboard’s Emmy-nominated cloud production studio, media partners are able to create the most engaging content in the world with a fraction of the resources required by traditional production and graphics systems – with minimal upfront costs and little to no hardware required. Tagboard’s lightweight production platform drives audience engagement for over 500 of the world’s largest media brands. For more information, please visit www.tagboard.com

Pull Quote

“Not only are we turning today’s broadcast and in-venue screens into two-way communication devices that keep audiences engaged with partners across channels, – we’re drastically reducing the operating overhead for production teams to do so.” – Tagboard CEO Nathan J Peterson

Media Contact

David Henderson, Tagboard, 1 425-829-5971, david@storybound.co, www.Tagboard.com

 

SOURCE Tagboard

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Typeform Delivers New Solutions to Empower B2C Businesses to Better Engage Customers

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Brands can now use video, data enrichment, and AI-powered capabilities to create interactive, hyper-personalized experiences and uncover deeper insights

SAN FRANCISCO, Nov. 14, 2024 /PRNewswire/ — Typeform, the intuitive form builder and conversational data collection platform, today announced new features that provide business-to-consumer (B2C) businesses with the context, clarity, and convenience needed to better engage and understand their customers. Now businesses can further enhance the respondent experience, all while gathering richer, actionable data. 

Today, 70% of consumer decisions are based on emotion, including brand preference.¹ Buyers expect brands to tailor experiences to their personal preferences more than ever, but at the same time, they’re also becoming more cautious about sharing personal information. Typeform’s latest features help brands collect data directly from customers through interactive, personalized experiences they trust, then automatically enhance it with third-party insights to deepen their understanding. This empowers companies to deliver more targeted, data-driven marketing.

“Businesses can’t thrive on surface-level insights,” said Aleks Bass, Chief Product Officer, Typeform. “Our latest innovations give you the ability to dig deeper into truly knowing your customers by providing dynamic data collection experiences that encourage quality responses. Whether boosting conversions with a personalized product recommendation quiz or gathering feedback through video surveys, the common denominator is that your customers enjoy the experience.”

The offerings were unveiled at Typeforum 2024, Typeform’s first-ever virtual product spotlight event, designed to showcase the latest innovations from the company. Newly released features include: 

Enhanced Video Capabilities: Typeform now allows customers to respond with video, providing businesses deeper insights through voice and expressions, not just text. This builds on Typeform’s existing feature that enables creators to record, edit, and embed personalized videos into forms, boosting engagement and conversions. Typeform research found that 65% of marketers believe video is an effective tool for engaging and interacting with customers in ways that feel more human and create connection and loyalty.²Clarify with AI: Typeform’s Clarify with AI acts as a virtual interviewer, prompting follow-up questions based on customer responses. When a customer is asked about their experience and answers vaguely, like “good,” the AI encourages more detailed feedback, asking, “Good, how? What stood out?” For customers, it feels like a personalized conversation. For brands, it delivers more insights. Automated B2C Data Enrichment: Earlier this year, Typeform introduced automated B2B data enrichment, making it easier than ever to understand customers at a deeper level without needing to ask additional questions. Now, consumer-level enrichment is available in the Typeform platform. With just a personal email address, companies can pull in key data points from trusted third-party sources, providing a more complete picture of who’s on the other side of the screen.AI-powered Qualitative Analysis: With this feature, businesses can instantly analyze large volumes of text and video responses to surface key themes and insights, saving hours of manual work. Data Quality Tools: Invisible reCAPTCHA ensures data integrity by blocking bots and automated submissions, allowing only genuine responses to be collected. This safeguard enhances data reliability, helping teams make accurate, data-driven decisions.Klaviyo Integration: Typeform will soon be launching a new integration with Klaviyo, designed for B2C and direct-to-consumer (DTC) marketers. It will ensure that every insight gathered flows seamlessly into Klaviyo. Manual data transfers are eliminated as segments automatically update with Typeform data, enabling hyper-targeted campaigns customized to each customer’s unique profile. This integration combines Typeform’s interactive data collection with Klaviyo’s automation, facilitating more natural, personalized customer connections while driving business growth.

“We built a powerful product recommendation quiz not just to help our customers, but to generate invaluable data that allows us to better segment and engage them with relevant marketing,” said Addison Wennar, Digital Communications Manager, OGEE. “With the holiday shopping season approaching, these insights will be key. Typeform already delivers the highest response rates for us, and I’m excited to see how the new features will amplify that impact.”

The features are available today in Typeform for Growth plans. Watch the Typeforum 2024 recordings and learn how to use Typeform to better understand and engage customers here

About Typeform
Typeform is a distinctly intuitive form builder that helps over 150,000 customers collect and validate the data they need to grow their businesses. Designed with striking visuals, a conversational flow, and powerful data capabilities, Typeform empowers brands to give and get more with each form. Typeform drives more than 500 million responses each year and integrates with essential tools including Zapier, HubSpot, and Slack. For more information, visit www.typeform.com.

1         Pendell, R. (2024, October 15). Customer brand preference and decisions: Gallup’s 70/30 principle. Gallup.com. https://www.gallup.com/workplace/398954/customer-brand-preference-decisions-gallup-principle.aspx#:~:text=70%25%20of%20decisions%20are%20based,Making%20Process:%20Rational%20or%20Emotional?

2          Data from a survey of 105 Typeform customers conducted on September 30, 2024.

View original content to download multimedia:https://www.prnewswire.com/news-releases/typeform-delivers-new-solutions-to-empower-b2c-businesses-to-better-engage-customers-302305917.html

SOURCE Typeform S.L.

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Electronic Drives and Controls Celebrates Impressive Growth and Strong Demand for Industrial Automation Solutions

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EDC has announced 39% revenue growth over the past year and a strengthened presence in the metals converting and composites industries. The company has also maintained key certifications, including CSIA, UL508A, Rockwell Automation, Siemens, and Ignition.

PARSIPPANY, N.J., Nov. 14, 2024 /PRNewswire-PRWeb/ — Electronic Drives and Controls, Inc. (EDC), a leading control system integrator and field service company for industrial automation and drive technology, today announced that the company has experienced a year of growth and success, achieving a 39% increase in revenue year-over-year. To meet the growing demand for automation and drive solutions, EDC has expanded its team, hiring Ricky Arcky as human resources manager and Tyler Schaberick as systems engineer. EDC attributes this growth to maintaining industry certifications, digital marketing efforts, a dedicated team, and strong, long-term partnerships.

“We are proud of the growth we’ve achieved this year, which is a testament to the hard work of our team and our commitment to delivering exceptional service to our clients.”

“We are proud of the growth we’ve achieved this year, which is a testament to the hard work of our team and our commitment to delivering exceptional service to our clients,” said Chuck Dillard, Vice President of EDC. “Our recent hires and increased project load reflect our strategy to grow both wider and deeper with our existing clients, as well as entering new industries.”

“We’ve put in years of preparation and invested heavily in digital marketing to get the word out about our services, knowing that growth was inevitable,” Dillard added. “Our team has worked tirelessly and the results speak for themselves: clients continue to return to us because of our technical expertise and the strong results we deliver.”

EDC’s expertise in coating & laminating, wire and cable, PLC programming and upgrades, as well as drive service, has allowed the company to strengthen its presence in the metals converting industry, securing new and expanded projects across multiple client plants. EDC has also successfully completed upgrades for a new client in the composites industry, widening the portfolio of industries it caters to.

In addition to recent growth, EDC remains committed to maintaining the highest industry standards through its CSIA certification, which ensures adherence to best practices in control system integration. Several certifications, including UL508A recertification and certifications from Rockwell Automation, Siemens, and Ignition, further emphasize EDC’s dedication to safety, technical proficiency, and continuous improvement.

About Electronic Drives and Controls, Inc.
Founded in 1968, Electronic Drives and Controls, Inc. (EDC) is a CSIA Certified control system integrator with deep domain expertise in the coating and laminating, and converting industries. The company’s large field service team specializes in AC and DC drives, PLCs and factory automation. Family owned and operated for more than 50 years, EDC’s team of engineers and technicians has a vast experience integrating new control systems and breathing life into older equipment. EDC has the engineering capability to design, build, start-up and service projects from the sophisticated to the simple and the service support team on call 24/7/365 to keep it all running at peak efficiency from day one and for years to come. In addition to the company’s certification as a Siemens Solution Partner and a Rockwell Automation Recognized System Integrator, EDC is a factory authorized/factory trained service center for over 40 drive brands. For more information, visit the company’s website, LinkedIn, Twitter, Facebook, and YouTube.

Media Contact

Georgia Whalen, Rivergate Marketing, (978) 697-2664, Gwhalen@rivergatemarketing.com, www.electronicdrives.com/home/

View original content to download multimedia:https://www.prweb.com/releases/electronic-drives-and-controls-celebrates-impressive-growth-and-strong-demand-for-industrial-automation-solutions-302305739.html

SOURCE Electronic Drives and Controls, Inc. (EDC)

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Allstate Financial Services Selects Covr to Provide Life Insurance, Long-Term Care, and Disability Insurance Solutions

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Covr’s Digitally Enabled Insurance Platform Will Simplify the Buying Process

HARTFORD, Conn., Nov. 14, 2024 /PRNewswire/ — Covr, a leading digital insurance provider, has partnered with Allstate Financial Services, LLC to offer a streamlined suite of life, long-term care (LTC), and disability income insurance solutions through Covr’s digital platform. This partnership provides Allstate Financial Services customers with a simple, connected experience, featuring an intuitive, paperless process that makes it easier than ever to purchase insurance tailored to their diverse needs.

Covr’s platform offers an easy-to-use, self-guided experience to efficiently compare and recommend insurance products. Additionally, Allstate Financial Services will offer a range of products through Covr’s platform, including guaranteed issue life insurance through Gerber Life and disability insurance through Assurity, Ameritas, MassMutual, Mutual of Omaha and Principal. Traditional long-term care will also be available through Mutual of Omaha.

“We are extremely pleased to add Allstate’s network of 7,000+ representatives to our insurance platform,” said Michael Kalen, CEO of Covr. “Their business owners and individual customer base fits perfectly with our portfolio of simplified life, LTC, and disability income solutions for agents and their customers.”

“We’re committed to expanding solutions that better meet our customers’ protection needs,” said Scott Delaney, President and CEO, Allstate Financial Services. “With Covr’s digital platform, our representatives can deliver a more connected experience and offer a broader range of insurance options tailored to each customer’s unique needs.”

Allstate representatives will collaborate closely with Covr’s sales team to ensure ongoing support. Allstate Financial Services will also benefit from Covr’s top-tier case management services, providing end-to-end support throughout the entire insurance process.

View original content to download multimedia:https://www.prnewswire.com/news-releases/allstate-financial-services-selects-covr-to-provide-life-insurance-long-term-care-and-disability-insurance-solutions-302306004.html

SOURCE Covr Financial Technologies

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