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Tagboard Launches Industry-Leading Cloud Production Studio at NAB, Delivering World’s Most Efficient Cloud Graphics Workflow

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Set to be unveiled at NAB Show in April, Tagboard’s latest software delivers the most comprehensive suite of tools ever for broadcast and in-venue production teams with Adobe and AWS integrations, dynamic graphics, and real-time analytics

SEATTLE, April 10, 2023 /PRNewswire-PRWeb/ — Tagboard, the world’s leading audience engagement and cloud production platform used by 500 sports and media partners, today announced a series of new product releases for its cloud production studio designed to create the single most efficient production workflow in the world. New features include:

First-of-its-kind integration with Adobe Photoshop featuring a drag-and-drop workflow that eliminates duplicative work to bring graphic designs to screens.Automated production workflows with APIs allowing producers to create dynamic content from any data source.Real-time production analytics powered by Amazon Web Services (AWS), providing audience engagement data across media properties.

With the new releases, Tagboard, a company known for its interactive broadcast graphics, has set its eyes on solving what it sees as the biggest hurdle for production and in-venue teams looking to deliver audience engagement: workflow efficiency.

“In an industry that works in milliseconds, there’s absolutely zero excuse for the inefficiencies of traditional workflows and outdated processes,” said Tagboard CEO Nathan J Peterson. “Not only are we turning today’s broadcast and in-venue screens into two-way communication devices that keep audiences engaged with partners across channels, but with these new releases, we’re drastically reducing the operating overhead for production teams to do so. The phrase ‘That’ll take too much time’ should never be spoken again.”

Tagboard, recently selected for NBA Launchpad – the NBA’s initiative to source, evaluate and pilot emerging technologies – has created a dominant media footprint with more than 500 media companies. Fox Sports, Sinclair Broadcasting Group, and Riot Games have all been early testers of the new feature-laden package that contains everything from new integrations with AWS and Adobe to graphic automation with real-time data sources, and industry-changing production analytics.

“We first partnered with Tagboard in 2018 and quickly found a teammate eager to help us increase interactivity & innovation within our productions,” said Mike Bucklin SVP of Digital, FOX Sports, “Tagboard already has the most versatility of any product we’ve utilized, but the features announced today will allow us to be far more efficient, bringing ideas to life much faster without sacrificing quality.”

First-of-its-kind integration with Adobe

With Tagboard’s first-of-its-kind integration with Adobe, producers are able to completely eliminate the duplicative work involved in bringing a graphic design to a screen. Tagboard’s graphics studio now automatically imports fully-layered files from one of the most popular design tools, Adobe Photoshop, to create a seamless handoff process from design teams to production teams – with no rebuild required.

“In most production environments, the process of building new graphics can involve multiple people handing off design files to one another and rebuilding them in separate platforms – essentially building the same thing multiple times. But today’s content demands can’t afford to be held back by yesterday’s processes,” said Peterson. “Our clients take great care in hiring the most creative teams in the industry, and with our new Adobe integration, their incredibly talented producers get to focus on bringing the world’s best stories to life instead of doing duplicative work that good technology should handle.”

Automated workflows that display dynamic content from any source

Building on Tagboard’s award-winning workflow that brings real-time social content into broadcasts in a matter of seconds is a new API engine that can automatically import and display dynamic content from any source, populating graphic templates with complex data in a few simple clicks. With the ability to import data with vastly different levels of complexity – from basic fields to complex coded integrations – enterprises are able to utilize new levels of graphic automation for real-time storytelling while minimizing the most tedious parts of graphic production.

“Production teams are now able to import and display highly complex data sets in graphic templates and instantly refresh their content while on-air – keeping content live and accurate with one simple click,” said Christine Chalk, a three-time Emmy-winning producer and SVP of Strategy at Tagboard. “We’ve seen side-by-side comparisons for time savings, and production teams are operating 90% faster while reducing the likelihood of human error. Combining this new capability with our award-winning user experience means we aren’t just curbing manual data entry, we’re able to unlock new creative program segments that haven’t been possible before.”

Real-time production analytics

Rounding out the release is Tagboard’s third headlining feature: Production Analytics. For years social media networks have had an advertising advantage with their ability to see the rich data associated with their viewers – every click, content view, and engagement – while traditional media had limited ability to understand and monetize their viewers.

With its latest release, Tagboard media and sports partners can see real-time engagement data across their key media properties. By better understanding viewer behavior and exactly when, where, and how fans are interacting with content producers can improve editorial decision-making and monetization.

A great example is Riot Games’ use of Tagboard Analytics to measure QR Code scans by its viewers. By measuring which specific calls-to-action and other factors generated the most scans, the team at Riot was able to optimize their content, while also helping sponsorship teams improve results and reporting on brand activations.

“We’ve seen immediate value in Tagboard’s data within our productions,” said Stefan Richardson, Executive Broadcast Producer at Riot Games. “By having QR codes as a part of our production system, we’ve used Tagboard’s analytics to drive better engagement – testing different approaches with graphics and calls-to-action. We’ve been able to successfully unlock a significant amount more scans and engagement from our viewers.”

Scaling with AWS

To successfully launch its new cloud production suite, Tagboard also worked with AWS. Using AWS’s latest serverless architecture, Tagboard is able to process real-time data and provide a fast, safe, and reliable graphic interface, while supporting the demand of millions of scans per second from fans of Tagboard’s 500+ major media and sports partners.

“As Tagboard’s adoption continues to grow across the media industry, we wanted to find the right cloud solutions to help us reliably scale,” said Sergey Lvov, VP of Engineering, Tagboard. “By leveraging AWS Serverless architecture we were able to develop our products an order of magnitude faster than it would take using a traditional approach, allowing us to focus on the code rather than infrastructure deployment.”

Tagboard’s new cloud production suite, powered by AWS, has created the fastest graphic build process in the industry – bringing complex graphics on-air in a matter of seconds. Production teams can now focus more on creating new, engaging content instead of wasting time on repetitive, mundane tasks.

“By using cloud production to eliminate the tedious tasks, our clients are able to scale their storytelling with new channels, new content, and alternative streams to create more personalized, more highly-engaged stories. Not only does this create more content production than we’ve ever seen before, but it also drives a flywheel of audience engagement that activates the sponsorships more deeply as well,” said Peterson. “We’ve taken an absurdly complicated workflow of the past and turned it into the most simple process in the industry. At Tagboard we believe every story deserves to be told, and we’ll continue to eliminate anything that gets in the way.”

About Tagboard

Tagboard is the world’s leading audience experience platform designed to help storytellers in news, sports, and entertainment increase engagement through real-time content and interactive storytelling. With Tagboard’s Emmy-nominated cloud production studio, media partners are able to create the most engaging content in the world with a fraction of the resources required by traditional production and graphics systems – with minimal upfront costs and little to no hardware required. Tagboard’s lightweight production platform drives audience engagement for over 500 of the world’s largest media brands. For more information, please visit www.tagboard.com

Pull Quote

“Not only are we turning today’s broadcast and in-venue screens into two-way communication devices that keep audiences engaged with partners across channels, – we’re drastically reducing the operating overhead for production teams to do so.” – Tagboard CEO Nathan J Peterson

Media Contact

David Henderson, Tagboard, 1 425-829-5971, david@storybound.co, www.Tagboard.com

 

SOURCE Tagboard

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Global Times: China vows to promote steady growth of foreign trade

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BEIJING, Nov. 23, 2024 /PRNewswire/ — Officials from five Chinese departments including the Ministry of Commerce (MOFCOM), the Ministry of Foreign Affairs and the People’s Bank of China vowed to promote the steady growth of foreign trade at a press conference held on Friday in a move experts said is part of a package of policy measures to inject impetus and confidence into stabilizing the economy and help realize its annual economic targets.

Meanwhile, at the same press conference, the vice commerce minister highlighted China’s capacity in dealing with external shocks in the first explicit, publicly known response by a senior commerce official to the impact of the US’ potential 60 percent tariffs on Chinese imports. He stressed tariffs will only lead to high costs for consumers, and a stable, healthy and sustainable development of China-US economic and trade relations will benefit peoples of both countries and the world.

The press conference came after MOFCOM, together with the Ministry of Foreign Affairs, the Ministry of Industry and Information Technology, the People’s Bank of China and the General Administration of Customs rolled out nine measures to support foreign trade, involving support and guidance in insurance, financing, cross-border trade settlement, expanding scope on imports and exports, optimization of trade structure, visa facilitation and transportation.

Analysts noted that the latest move will further enhance the confidence of Chinese foreign trade enterprises, thereby injecting a stable and strong impetus to economic development, helping the country navigate the complexities of the global market.

Policy support

During the press conference, Chinese Vice Commerce Minister Wang Shouwen noted that the policy is aimed at responding to changes in the international trade situation and promoting solutions to practical difficulties faced by foreign trade enterprises in financing and maritime transport.

The raft of policy measures aimed at promoting the steady growth of foreign trade was deliberated and adopted by a State Council executive meeting on November 8.

The Ministry of Commerce on Thursday unveiled the policy measures in a notice. Among the nine specific measures, financial institutions are encouraged to increase financing support for micro, small and medium-sized companies based on market-oriented and law-based principles.

Efforts should be made to optimize cross-border trade settlement, promote the development of cross-border e-commerce, expand agricultural product exports, and support the imports of key equipment and energy resources, said the notice.

The overall situation of China’s foreign trade is relatively optimistic, but at the same time we should also see that uncertainties continue to accumulate. Maintaining stable growth in foreign trade and sustained improvement in competitiveness cannot be separated from policy support, Zhou Mi, a senior research fellow at the Chinese Academy of International Trade and Economic Cooperation, said on Friday.

“The timely joint efforts by five Chinese departments enhanced the confidence and expectations of Chinese foreign trade enterprises, and the measures will effectively help address problems of current foreign trade and future uncertainties,” Li Yong, a senior research fellow at the China Association of International Trade, told the Global Times on Friday.

Stable growth in foreign trade can provide more impetus for the domestic economy. The nine measures are part of a package of policy measures to inject growth momentum and confidence into stabilizing the economy, which will help realize the country’s annual economic targets, Wang Peng, an associate research fellow at the Beijing Academy of Social Sciences, said on Friday.

“Consumption, investment, exports and market sentiment all improved in October, and this trend is highly likely to continue in the last two months of the year, as the confidence of enterprises and consumers has been shored up thanks to the support policies,” Wang Peng told the Global Times.

Resilient against external shocks

At the press conference on Friday, Wang Shouwen also stressed that China has the capacity in dealing with external shocks largely owing to its resilient and vibrant economy that has great potential in a response to a question on the impact of the US’ potential 60 percent tariffs on Chinese imports.

China is building a “dual circulation” development pattern, which takes the domestic market as the mainstay while allowing domestic and international markets to reinforce each other. We are capable of resolving and withstanding the impact of external shocks, the official told reporters.

Wang Shouwen noted that history has also shown that the imposition of tariffs on China by a country does not solve the problem of its own trade deficit, on the contrary, it pushes up the prices of the country’s imports from China as well as from other countries.

This is because the tariffs are ultimately paid for by the consumers and the end-users of the importing country, which inevitably leads to an increase in the prices paid by consumers and an increase in the costs to the users, which also leads to inflation, the vice commerce minister further elaborated.

The vice commerce minister said that China and the US are the two largest economies in the world, and have strong complementarities. We believe that if China and the US can maintain a stable, healthy and sustainable development trend in their economic and trade relations, it will be beneficial to both the Chinese people and the American people, as well as the people of all countries in the world, and this is also what the international community expects, he said.

China is willing to engage in dialogue with the US on the basis of the principles of mutual respect, peaceful coexistence and win-win cooperation, in a bid to expand areas of cooperation, manage differences, and promote the stability of the bilateral trade and economic and trade relationship, Wang Shouwen said, noting that China will also firmly safeguard its own sovereignty, security and development interests.

Chinese companies have advantages in ordering, transportation, warehousing and other export-related areas that are difficult for other countries to replace, due to their complete supply chain and high production efficiency, Li said.

“Moreover, the country’s economic resilience provides enough market size to address some of the external risks. In particular, China has continued to promote new dynamics in foreign trade and new quality productive forces, which will cultivate new international competitive advantages,” Li noted.

“Years of China-US trade and investment have made the two sides interdependent. In addition to providing US consumers with cost-effective products, China’s exports of its intermediate products have become embedded in the US supply chain and have become part of the competitiveness of many US industries,” Li said, noting that the US needs to maintain rationality in its economic and trade policy toward China.

View original content:https://www.prnewswire.com/news-releases/global-times-china-vows-to-promote-steady-growth-of-foreign-trade-302314725.html

SOURCE Global Times

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ZICC: Closer China- Honduras Ties

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BEIJING, Nov. 23, 2024 /PRNewswire/ — Renato Florentino, vice president of Honduras, accepted an exclusive interview with ZICC in Wuzhen during the 2024 World Internet Conference Wuzhen Summit. He said that China’s advancements in transportation, communication, and computing impressed him a lot. “We hope to continue to promote the cooperation between Honduras and China and maintain close cooperative relations,” he said.

SOURCE ZICC

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MMA SMARTIES Thailand 2024 – Celebrates Unparalleled Marketing Innovation and Excellence in Thailand

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BANGKOK, Nov. 23, 2024 /PRNewswire/ — The SMARTIES Thailand 2024 Awards brought together pioneers and the brightest minds of the advertising and marketing world, celebrating marketing innovation. Ultimately, 47 exceptional winners were honored, comprising 13 Gold, 15 Silver, 8 Bronze awards and 11 industry awards.

More than just a celebration, the SMARTIES Awards are a global movement that empowers brands, advertisers, agencies, publishers, and technology enablers. With over 50,000 entries globally, SMARTIES has extensive reach, encompassing 19 country awards, 4 regional awards, and one global awards program. This year, Thailand presented numerous impressive entries spanning diverse sectors, underscoring the country’s influence in strategic marketing and creative innovation.

SMARTIES Thailand 2024 honored the best in the industry with a remarkable lineup of winners. Brilliant & Million, Thailand was awarded Digital Agency of the Year, while Grab took home both Publisher of the Year and Brand of the Year. Friends & Mana Company Limited was named Independent Agency of the Year, and Spa-Hakuhodo secured Creative Agency of the Year. M&C Saatchi emerged as the Media Agency of the Year, and Babi Mild was recognized as the Most Resilient Brand of the Year. Publicis Groupe earned the title of Holding Agency Company of the Year, while the Juror’s Choice Award went to the impactful “Under My Skin” campaign. Mondelēz International claimed the honor of Advertiser of the Year, and Best in Show was awarded to the captivating “Oreo Pokemon Catch ‘Em All!” campaign.

Check Out the Winner List Here! 

A rigorous selection process, led by a dedicated jury panel featuring top minds in marketing in Thailand, identified the best campaigns. These campaigns strengthened engagement through advanced technology, and elevated marketing practices.

“SMARTIES continues to set new benchmarks in the industry,” said Rohit Dadwal, CEO of MMA Global APAC & Global Head of SMARTIES™ Worldwide. “This year’s winners have demonstrated unparalleled brilliance, proving that Thailand is a hub for exceptional marketing talent. SMARTIES is not just about winning awards; it’s about pushing boundaries and setting global standards. With the launch of our new SMARTIES Sonic logo this year, we are redefining how the SMARTIES brand resonates and engages with audiences around the world, marking a new era of recognition and innovation”.

Winning a SMARTIES award brings more than recognition. Winners gain a competitive edge, credibility, and an impact on prestigious rankings, such as the MMA SMARTIES Business Impact Index, RECMA, and the WARC Media 100.

About MMA Global: MMA Global is the leading global trade association for marketers, providing essential resources and expertise to empower marketers to navigate the complex world of Marketing. With a commitment to driving innovation and effectiveness, MMA Global plays a pivotal role in shaping the future of marketing.

SMARTIES: SMARTIES is the prestigious marketing awards program hosted by MMA Global, recognizing excellence in Marketing. The SMARTIES Awards celebrate the most innovative and impactful campaigns that push the boundaries of creativity and drive measurable business impact in today’s dynamic landscape.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/mma-smarties-thailand-2024—celebrates-unparalleled-marketing-innovation-and-excellence-in-thailand-302310807.html

SOURCE MMA Global APAC

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