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Black & White Ginger Ale by Diageo Sets Up A ‘Table for Everyone’ – Encourages Varied Perspectives, Fosters Inclusion, Ignites Meaningful Conversations

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2 years ago

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Armed with a unique ‘Cards for Sharing’ game, it is a space where no-holds-barred, deep, meaningful conversations come straight from the heart

Link to the digital films:
https://www.youtube.com/watch?v=cO1QeGj9BFk&t=4s
https://www.youtube.com/watch?v=kvvODCym4xM

BENGALURU, India, March 30, 2023 /PRNewswire/ — After two years of being boxed up, diverse connections and meaningful conversations have become more significant than ever. Throughout time, the spirit of sharing has remained uninhibited despite physical boundaries. As the world opens its heart to newer experiences, the craving for eloquent bonding continues.

 

Table for Everyone by Black & White Ginger Ale is a manifestation of this new world where the concept of sharing unleashes fresh dialogues. Amongst other aspects, it aims to influence discussions that enable people to discover similarities in differences for a more enriched experience. This unique platform creates new spaces and lays the table for meaningful conversations that forge new or rekindle existing friendships over unique culinary experiences.

Leading the way to bring the ethos of the campaign alive, Black & White Ginger Ale launches a unique game called ‘Cards for Sharing’. The game is a playful yet inclusive device to encourage sharing through a few light-hearted, fun questions and some stimulating topics. It is designed in a way that when the right questions are asked, genuine answers come through, unravelling a whole new side of the narrator. The game and concept make sharing easy and exciting, transforming an ordinary table into a more inclusive and democratic one, where rich fulfilling dialogues take place. The brand believes that the game can lay out a stage where people can find new connections and reclaim experiences along the way thereby salvaging one’s beliefs to widen their horizons. Further to this belief the brand has brought alive the ‘Table for Everyone’ experience alive across the country with over 1000 people taking a seat at the table and discovering more about each other with the ‘Cards for Sharing’. The ‘Table for Everyone’ will continue to show up across the country over the next 5 months with pop-ups in different cities.

The brand has released two campaign films where people are seen sharing a table with their friends, peers, strangers and so on, reading out the questions from the cards and sharing their unscripted and heartfelt answers. Written and conceptualised by Virtue, the creative agency powered by Vice, the video showcases a diverse plethora of people sharing a table across spectrums of gender, ability, ethnicity and more. With every card played, a new piece of the narrator is unveiled leaving the ‘table’ a little more enriched.  

Sharing her thoughts on the launch, Shweta Jain, Chief Business Development Officer: Luxury, Reserve & Craft – India & South Asia at Diageo, said “Black & White Ginger Ale is made of sharing over moments of meaningful connections and conversations, moments that it has been activating at the Table for Everyone series across food festivals, restaurants & even at home. We created ‘Cards for Sharing’ game as an enabler of sharing – triggering conversations that let people bring out their own authentic selves and share a diversity of personal experiences & perspectives.”

Sharing the experience of creating the game concept and launch campaign, Hayden Scott, Senior Creative Director, Virtue, the creative agency powered by Vice said, “The stories we share are what bring us closer to each other. Why not find a way for people to sit together, share, listen and get to know each other better? So, we created Cards for Sharing a simple card game that encourages conversations and revelations. Black & White, a brand that is quite literally made for sharing was the perfect partner to make this idea come to life with our campaign Table for Everyone.”

Alongside the launch of the game, Black & White Ginger Ale’s Table for Everyone is hosting unique experiences across multiple locations to spread the magic of sharing. The backdrops of which are scenic locations, be it a villa experience at Goa, the Hilltops of Shillong or cruises at Kolkata. Various cohorts will be joining to share their life experiences at these tables.

About Diageo India

Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo Plc. The company manufactures, sells and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India. Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3000 employees, 39 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre. Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and our performance, visit us at www.diageoindia.com. Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practices.

Celebrating life, every day, everywhere.

Video: https://www.youtube.com/watch?v=cO1QeGj9BFk
Photo: https://mma.prnewswire.com/media/2034554/Black_and_White_Table_for_Everyone.jpg

 

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Connecticut-Based Operational Solutions Software Provider Lands a Technology Contract for the Texas Department of Information Resources

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30 minutes ago

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November 21, 2024

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Veoci, a national leader in digitizing and optimizing government procedures, brings its substantial expertise to the Lone Star State.

NEW HAVEN, Conn., Nov. 21, 2024 /PRNewswire-PRWeb/ — This week, Connecticut-based company Veoci announced that it has been awarded a contract by the Texas Department of Information Resources (DIR) to offer technology to state and local governments through DIR’s Cooperative Contracts Program.

Adding our tools to DIR’s arsenal isn’t just a win for Veoci, but for government workers across Texas, one of America’s busiest states.

In receiving DIR contract #DIR-CPO-5533, Veoci, will make its services available to Texas’ state and local government bodies. As a result, community leaders there will have access to a no-code, cloud-based software platform empowering them to streamline emergency response, gain continuity in operations planning, manage critical events across multiple locations with agility, centralize inspection and incident reporting, and more.

“Adding our tools to DIR’s arsenal isn’t just a win for Veoci, but for government workers across Texas, one of America’s busiest states,” said Chris Ford, VP of Sales & Partnerships at Veoci. “Nationwide, we are a proven provider for cities, counties, state agencies, school systems, and healthcare institutions thanks to our always-on, customizable tools. Thanks to our DIR contract, even more organizations across the Lone Star State can easily access the operational benefits we provide.

With our ability to stand up centralized reporting and databases, improve situational awareness through real-time communications, and refine operations through after-action reporting and evaluations, we are one of the best tools DIR customers can adopt to enhance their emergency response capabilities.”

To learn more about Veoci’s partnership with DIR and how its operational software can improve your community, contact Mark Demski or visit www.veoci.com.

About Veoci

Veoci is a no-code, cloud platform for Crisis, Incident, and Emergency Management, Business Continuity and Resilience, Continuity of Operations Planning, Team Collaboration, and Daily Operations, designed to meet the decision-making and communication requirements of multiple teams at many locations. With stringent security, highest availability, and quickly scalable performance, Veoci is designed for institutions and organizations of every size and complexity.

Media Contact

Mark Demski, Veoci, 1 475-244-9629, mark.demski@veoci.com, www.veoci.com

View original content:https://www.prweb.com/releases/connecticut-based-operational-solutions-software-provider-lands-a-technology-contract-for-the-texas-department-of-information-resources-302313140.html

SOURCE Veoci

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Draper to Develop an Advanced, Multi-Organ, Microphysiological System Architecture

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30 minutes ago

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November 21, 2024

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Draper’s ETHOS program will create a scalable microphysiological system (MPS) architecture consisting of interacting advanced immune-competent micro-organ (liver, lung, kidney) models, which will be used to predict disease/injury response in the body and medical countermeasure response.

CAMBRIDGE, Mass., Nov. 21, 2024 /PRNewswire-PRWeb/ — The field of microphysiological systems has continued to evolve during the past 20 years, doing so in response to the tremendous challenges facing pharmaceutical development and national biodefense initiatives. This includes the high cost, lack of availability and limited human clinical relevance of animal models.

Draper looks forward to advancing these MPS-based capabilities for DTRA and their U.S. government partners in order to protect the warfighter against high-priority threats and accelerate our response to future threats.

Draper is responding to these national security challenges and announces the $34.1 million award of the Evaluation of Treatments using High-throughput Multi-Organ Systems (ETHOS) program.

The Defense Threat Reduction Agency (DTRA), Joint Science and Technology Office (JSTO), Vaccines/Therapeutics Division (CBM) is the government sponsor for this program.

DTRA’s Research and Development Directorate provides science, technology and capability development investments that maintain the U.S. military’s technological superiority in countering weapons of mass destruction and emerging threats, mitigate the risks of technical surprise and respond to the warfighters’ urgent technical requirements. (Sources: https://www.dtra.mil/About/Mission/Research-and-Development/, https://www.dtra.mil/Portals/125/Documents/CB/DTRA-JSTO_E-book_PDF.pdf)

The overall objectives of the ETHOS program are to create a scalable microphysiological system architecture that consists of interacting immune-competent micro-organ (lung, liver, kidney) models to predict the body’s disease response and test medical countermeasure (MCM) responses.

Draper’s advanced models will include parenchymal, vascular and innate immune components to capture a broad range of biological responses. The technical approach will be to create a new multi-organ platform to understand disease progression of high-priority BSL-3 agents and determine the safety and efficacy of MCM treatments.

“Draper looks forward to advancing these MPS-based capabilities for DTRA and their U.S. government partners in order to protect the warfighter against high-priority threats and accelerate our response to future threats,” said Roger Odegard, the Draper ETHOS program manager.

DTRA has recognized that significant research and development in the MPS technology area will improve the state-of-the-art capability to analyze the pathogenesis of disease and injuries that result from exposure to high-priority pathogens and toxins.

Additionally, next-generation MPS technologies and systems will be critical in the evaluation of efficacious and safe medical countermeasures (MCM) to combat these threats and allow the military to be equipped to meet its mission. This will include investigating and characterizing the mechanisms of infection/inflammation/tissue damage across relevant population demographics (e.g., military age, sex, co-morbidities and previous exposure) and under varying conditions (e.g., exposure levels, drug doses and time scales) for a variety of threats. These technology innovations represent a state-of-the-art tool for pharmaceutical solutions that has the potential to significantly accelerate the process of evaluating effective and safe MCMs for emerging, naturally or engineered threats.

This project has been funded in whole or in part with federal funds from the Department of Defense (DoD); The Defense Threat Reduction Agency (DTRA); Joint Science and Technology Office (JSTO), Vaccines/Therapeutics Division (CBM) through the Medical CBRN Defense Consortium (MCDC) Agreement No. MCDC2201-003.

Draper

Draper is an independent, nonprofit research and development company headquartered in Cambridge, Mass. with campuses located across the United States. The 2,300 employees of Draper tackle important national challenges with a promise of delivering successful and usable solutions. From military defense and space exploration to biotechnology, lives often depend on the solutions we provide. Our multidisciplinary teams of engineers and scientists work in a collaborative environment that inspires the cross fertilization of ideas necessary for true innovation. For more information about Draper, visit www.draper.com.

Media Contact

Scott Deitz, Draper, 1 336-908-7759, scott@sevenletter.com, Draper.com

View original content to download multimedia:https://www.prweb.com/releases/draper-to-develop-an-advanced-multi-organ-microphysiological-system-architecture-302313153.html

SOURCE Draper

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OhWaiter and Stellar Menus Announce a Strategic Merger to Form MilesCX, Revolutionizing Hospitality with AI-Driven Solutions

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30 minutes ago

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November 21, 2024

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OhWaiter and Stellar Menus have joined forces to create MilesCX, a groundbreaking company redefining hospitality with AI-driven solutions that enhance guest experiences, optimize operations, and boost revenue. With cutting-edge tools like AI-powered guest communications and dynamic menus, MilesCX is empowering prestigious properties to deliver seamless, personalized service and stay ahead in a competitive market.

LOS ANGELES, Nov. 21, 2024 /PRNewswire-PRWeb/ — OhWaiter and Stellar Menus, leading innovators in hospitality technology, have merged to form Miles Customer Experience (MilesCX), a company dedicated to transforming the hospitality industry through AI-driven solutions. By uniting Stellar Menus’ product expertise with OhWaiter’s strategic growth initiatives, MilesCX is poised to meet the evolving needs of hotels, private clubs, and golf courses.

“This merger unites innovation and expertise to deliver AI-driven solutions that transform guest experiences and drive growth,” said Steven Latasa-Nicks, CEO of MilesCX. “In today’s labor market, we help businesses exceed guest expectations, boost efficiency, and ease the burden on staff.”

MilesCX will deliver intelligent guest communications, business intelligence tools, dynamic menus, and AI-powered upselling, enabling hospitality leaders to enhance guest experiences, increase sales, and streamline operations.

“This merger allows us to combine our strengths and deliver a truly unique product that will redefine guest experiences in the hospitality industry,” said Steven Latasa-Nicks, CEO of MilesCX and Stellar Menus. “Our AI-driven platform will empower hotels and clubs to offer seamless, personalized service while optimizing their operations and reducing costs.”

Notable early adopters of the MilesCX platform include prestigious properties such as the Los Angeles Athletic Club (managed by Crescent Hotels & Resorts), The Chamberlain (operated by Springboard Hospitality), and Hotel Indigo (under StepStone Hospitality). These clients are leveraging AI-driven guest communications and personalized service to enhance satisfaction and streamline operations.

“With this merger, we’re not just expanding our product portfolio—we’re expanding the possibilities for our clients,” said Jonathan Chu, CEO of OhWaiter. “Our AI-powered solutions, combined with dynamic customer engagement tools, will help hospitality businesses increase revenue, reduce the cost of service delivery, and stay ahead of the competition.”

MilesCX will focus on proving market fit over the coming months, aiming to grow its client base and Annual Recurring Revenue (ARR). Leveraging the strengths of both companies, MilesCX is confident in its ability to capture new opportunities in the hospitality sector.

About MilesCX:

Miles Customer Experience (MilesCX) is a pioneering company at the forefront of AI-driven hospitality solutions. Formed through the merger of Stellar Menus and OhWaiter, MilesCX offers advanced tools that enhance guest communication, streamline operations, and boost sales through personalized, AI-powered recommendations. MilesCX is dedicated to empowering hospitality businesses, including hotels, clubs, and restaurants, to deliver exceptional service while optimizing efficiency and driving growth.

Media Contact

AJ Vernet, MilesCX, 1 213-898-2730, aj@milescx.com, https://milescx.com

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View original content:https://www.prweb.com/releases/ohwaiter-and-stellar-menus-announce-a-strategic-merger-to-form-milescx-revolutionizing-hospitality-with-ai-driven-solutions-302313129.html

SOURCE MilesCX

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