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KFC Spain proves with its new campaign that is possible to move people by selling fried chicken

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‘Enjoy, it’s beautiful’  the new campaign by the creative agency PS21 – The commercial shows the fact that expressing enjoyment is imperfect by capturing, in slow motion, different people face expressions while eating fried chicken.

MADRID, March 29, 2023 /PRNewswire/ — Enjoyment is imperfect. This statement is the main premise of “Enjoy, it’s beautiful”, the new creativity project for KFC by PS21 creativity agency. The piece goes, in slow motion, through seven different character face-expressions while eating fried chicken, showing-off genuineness in their faces and thus, celebrating something as basic as taste.

 

 

The spot, recorded over different Colonel Sanders restaurants in Madrid, shows seven different stories with a single common denominator: people in their minds having joy while eating their fried chicken. During the piece close-ups to face expressions goes one after the other while the famous  ‘You Are So Beautiful’ by Joe Cocker is on-track, to reinforce through humor but with a poetic touch, the paradox of pleasure and subjective beauty

“In the advertising industry, we are used to seeing TV actors smiling at products as if they were telling a joke. Who eats while smiling? Who bites and chews with a picture-face? We all know that the more we enjoy something, the more ridiculous our grimaces become, and that’s amazingly beautiful. This is the idea we want to share with the campaign, touching the audience with something basic as fried chicken,” says Victor Blanco, executive creative director of PS21.

“This piece shows in a tangible and realistic way the experience of utmost enjoyment when eating KFC, moving you into an emotional state of mind in such an intimate and pleasurable moment as taking a bite of our fried chicken,” according to Beatriz Martinez, brand manager of KFC Spain and Portugal.

“Enjoy, it’s beautiful” is the new campaign of ‘Regózalo’, a communication platform launched in 2022 whose core is based on extreme enjoyment and KFC’s most unique, key and differentiating element: the breading. The campaign includes 60′, 30′, 20′ and 10′ pieces that will run on TV, outdoor, online and graphic adaptations in restaurants during 2023. The pieces have been recorded by the director duo Biceps, from the production company Blur Films, the post-production work has been done by McNulty and Proximia is the media agency.

Video – https://mma.prnewswire.com/media/2042006/PS21_KFC_Spain.mp4
Photo – https://mma.prnewswire.com/media/2042007/PS21_KFC_1.jpg
Photo – https://mma.prnewswire.com/media/2042008/PS21_KFC_2.jpg
Photo – https://mma.prnewswire.com/media/2042009/PS21_KFC_3.jpg

 

 

 

 

View original content:https://www.prnewswire.co.uk/news-releases/kfc-spain-proves-with-its-new-campaign-that-is-possible-to-move-people-by-selling-fried-chicken-301783807.html

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INTOUCH INSIGHT ANNOUNCES Q3 2024 FINANCIAL RESULTS

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OTTAWA, ON, Nov. 21, 2024 /CNW/ – Intouch Insight Ltd, (“Intouch” or “the Company”) (TSXV: INX) (OTCQX: INXSF) a leader in customer experience measurement solutions, today announced financial results for the quarter ended September 30, 2024.

Key highlights for Q3 2024

Revenue increased 18% to $6,656,664 compared to $5,634,594 in Q3 2023.Recurring services revenue increased 23% to $5,761,966 from $4,678,154 the prior year Q3.Gross margin increased to 48.2% from 41.7% in Q2 2024 due to the shift in product mix.SaaS revenues grew 9% organically.Operating expenses have grown 7% compared to prior year’s Q3 as acquisition integration efforts continue.Adjusted EBITDA remained positive increasing to $575,889 compared to $296,515 in Q2, 2024 and $509,762 in prior year Q3.

“Our financials illustrate that Intouch is a growing, profitable and financially self-sufficient business.  Sales and marketing efforts are building on our thought leadership and improving brand recognition, particularly in the key target market segments of Quick Serve Restaurants and Petro Convenience, as evidenced by recent mainstage speaking invitations for four industry events,” said Cameron Watt, President & Chief Executive Officer of the Company.

“This year will mark the second year in a row with revenues over $25 Million and we expect growth to continue well beyond this level into the future,” said Watt.

Consolidated Statements of Operations

Q3 2024

Q3 2023

Revenue

$    6,656,664

$    5,634,594

Cost of services

3,445,180

2,719,682

Gross margin

3,211,484

2,914,912

Total operating expenses

2,844,721

2,656,381

Income from operating activities

366,763

258,531

Non-operating (expenses) income 

87,297

(83,076)

Income tax recovery (expense)

Net income (loss)

$       454,060

$       175,455

About Intouch Insight

Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance. Intouch helps clients collect and centralize data from multiple customer touch points, gives them actionable, real-time insights, and provides them with the tools to continuously improve customer experience. Founded in 1992, Intouch is trusted by over 300 of North America’s most-loved brands for their customer experience management, customer survey, mystery shopping, mobile forms, operational and compliance audits, geolocation data capture and event marketing automation solutions. For more information, visit intouchinsight.com.

Certain statements included in this news release contain forward looking statements that are made of the date hereof, which by their nature are necessarily subject to risks and uncertainties and other factors that may cause actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.  Such statements reflect the Company’s current views with respect to future events, including the acquisition, future revenues and references to the Company’s expansion and growth of the business and operations, and are based on information currently available to the Company and on hypotheses which it considers to be reasonable; however, management warns the reader that hypotheses relative to future events which are beyond the control of management could prove to be false, given that they are subject to certain risks and uncertainties. Please refer to the risks set forth in the Company’s most recent annual MD&A and the Company’s continuous disclosure documents that can be found on SEDAR at www.sedar.com.   The Company does not intend, and disclaims any obligation, except as required by law, to update or revise any forward-looking statements whether as a result of new information, future events or otherwise.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Intouch Insight Ltd.

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Beacon Healthcare Systems Expands Leadership Team with Addition of Ayman Mohamed as Chief Technology Officer

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HUNTINGTON BEACH, Calif., Nov. 21, 2024 /PRNewswire/ — Beacon Healthcare Systems, is pleased to announce the appointment of Ayman Mohamed as its new Chief Technology Officer, effective November 18, signaling a new direction in innovation and technology leadership. With over 20 years of senior leadership, strategic, and operational product management experience, Ayman brings a wealth of knowledge and expertise to the role.

Beacon Healthcare Systems Expands Leadership Team with Addition of Ayman Mohamed as Chief Technology Officer

Ayman Mohamed is a seasoned technology leader with a proven track record of launching innovative products in new and existing markets, generating significant revenue streams, and creating profitable enterprises. His passion for building high-quality products and commitment to servant leadership have earned him a reputation for building trust and fostering collaborative, high-performing teams.

Throughout his career, Ayman has demonstrated a deep understanding of software architecture and broad hands-on technical skills. He has successfully helped organizations succeed, with experience spanning startups and larger companies in the San Francisco Bay and Washington DC metro areas. In his new role at Beacon Healthcare Systems, Ayman will lead engineering and delivery teams, develop a product roadmap, and lead technology development, testing, and implementation efforts.

“We are thrilled to have Ayman join Beacon Healthcare Systems at this pivotal time. Our vision is to harness cutting-edge technologies to enhance our products, implementations, and continue to give our clients the level of quality they expect,” said Todd Petersen, CEO.

Ayman Mohamed’s previous roles include leadership positions at Amazon Web Services, American Well, Avizia, Intersections Inc, Zumetrics, Moasis Global, and Ultra Zoom Technologies. His strategic and operational skills, combined with his ability to thrive in dynamic environments and his bias for action, make him an invaluable asset to Beacon Healthcare Systems.

About Beacon Healthcare Systems. Beacon Healthcare Systems streamlines the business of healthcare through reliable innovative SaaS technology delivered by industry experts. With a focus on appeals and grievances, compliance, and analytics, Beacon HCS is the first place health plans turn when looking for a trusted, experienced partner that can help them reduce costs, grow revenue, and achieve their strategic goals. Founded in 2011, Beacon HCS is a privately held California-based company. Visit our website at www.beaconhcs.com

Media Contact: 9048744189 | Dkroog@beacon@beaconhcs.com 

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SOURCE Beacon Healthcare Systems

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NASA Awards Test Operations Contract

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WASHINGTON, Nov. 21, 2024 /PRNewswire/ — NASA has selected Sierra Lobo, Inc. of Fremont, Ohio, to provide for test operations, test support, and technical system maintenance activities at NASA’s Stennis Space Center near Bay St. Louis, Mississippi.

The NASA Stennis Test Operations Contract is fixed-price, level-of-effort contract that has a value of approximately $47 million. The performance period begins July 1, 2025, and extends three years, with a one-year base period and two one-year option periods.

The contract will provide test operations support for customers in the NASA Stennis test complex. It also will cover the operation and technical systems maintenance of the high-pressure industrial water, high-pressure gas, and cryogenic propellant storage support areas, as well as providing welding, fabrication, machining, and component processing capabilities.

NASA Stennis is the nation’s largest propulsion test site, with infrastructure to support projects ranging from component and subscale testing to large engine hot fires. Researchers from NASA, other government agencies, and private industry utilize NASA Stennis test facilities for technology and propulsion research and developmental projects.

For information about NASA and other agency programs, visit:

https://www.nasa.gov

View original content to download multimedia:https://www.prnewswire.com/news-releases/nasa-awards-test-operations-contract-302313691.html

SOURCE NASA

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