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More than 74% of Women of All Ages Play Mobile Games Daily, 67% See it as a Vital Source of Relaxation, Stress Relief & Mental Stimulation

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BARCELONA, March 23, 2023 /PRNewswire/ — Mobile gaming is soaring in popularity as the ‘go-to’ for women of all ages, 18 years – 65 years +, for relaxation, stress relief and mental stimulation, according to a new global research report commissioned by GameHouse.

 

In celebration of Women’s History Month and the launch of its ‘Me time-Game time’ women’s campaign, GameHouse commissioned Pollfish to survey over 800 US and UK consumers aged 18 years+ through 65 years+ about their interests, passions, how they spend their ‘me time’ and how mobile gaming factors in to this.

The results show that 74% of women are today playing mobile games once – several times per day; with more than 67% of those surveyed quoting mobile gaming as a vital part of their downtime or ‘me time’.  When asked specifically how they like to spend their ‘me time’, across the board, respondents of all ages said they choose mobile gaming as a key means to relax and relieve stress, with a vast 73% majority of 35-44-year-old women playing mobile games during their ‘me time’

Mobile gaming is recognised for providing novelty, mental stimulation and variety that keeps life interesting, engaging and fun, and that these fresh and immersive experiences provide an instant escape from the hustle and bustle and pressures of daily life, enabling players to take a break and a moment for themselves.

Here, in particular mobile games that provide a deep narrative that players can fully immerse themselves in, with strong relatable characters and storyline, provide welcome engagement and instantaneous distraction. Further, that strategy games provide new challenges and mental stimulation for all ages.

Simonetta Lulli Gómez, CEO, GameHouse, said, “As a company we are on a mission to design around female gaming preferences and to encourage women to take their ‘me time’ and enjoy it! GameHouse has an unrivalled heritage of the past 25 years in creating the type of games that women engage with the most.”

She continued, “We believe that our casual mobile and PC gaming experiences, with strong relatable characters and story narrative provide the perfect escape from day-to-day commitments, an opportunity to unwind and recharge your batteries.” 

For all respondents aged 18 years+, gaming ranked the sixth most popular way to relax and unwind. Amongst this, a considerable 33% of 35-44 year-olds surveyed said they favour playing games, with 25% of 45-54 year-olds and 20% of 55-64-year olds enjoying playing games in their ‘me time’.

Further, 60% of all women aged 18 years+, said they see gaming as fun, with over half valuing it as a means to ‘relieve stress’ and 39% as a means to ‘take a moment for myself’. Additionally, two thirds of women aged 18 years+ said they feel ‘relaxed’, ‘stimulated’, ‘engaged’ or ‘focused’ when on their mobile, proving that mobile provides balance and the perfect escape from day-to-day commitments for all ages. 

In terms of preferred mobile game genres, Bubble Shooters, Puzzle, Word, Board and Collapse games ranked the highest, with 48%, 35%, 35% and 32%, respectively, playing these genres currently or over the past three months. Overall, women value the problem solving, challenge, growing and strategic thinking aspects of gaming the most. Of those surveyed, mobile remains the most popular gaming platform for women, with 42% playing games on Android and 54% on iPhone.  

When asked how else they like to spend their time on mobile, respondents confirmed they like to focus on social media (76%), streaming entertainment like video and music, researching, browsing and shopping (66%) and communicating with friends and family (60%). 

Mobile Gaming and ‘Me time’ 

Globally, almost three quarters of women are playing games in 2023. Female gamers in fact represent 48% of the global mobile gaming market; with 21% of adult mobile gamers being women aged 36 years+. 

Yet women continue to feel guilty about taking ‘me time’ with 34% of respondents saying they sometimes feel guilty about taking their ‘me time’; and 15% saying they frequently or always feeling guilty taking ‘me time’, compared to just 7% of men.  

Respondents stated that often they must limit ‘me time’ to a few times per week, either just before bedtime or first thing in the morning, when they are ‘free of chores’ or ”when the husband is at work’ and ‘kids are at school’. Worse still, some don’t take it all. 60% of 35–44-year-olds said they don’t get enough or any ‘me time’.

46% percent of those surveyed aged 18 years+ said they feel they don’t get enough or any ‘me time’, with just 32% saying they get an average amount. Within this, 60% of 35–44-year-olds said they don’t get enough or any ‘me time’. The research shows that kids play a bigger role in when women get their me time. 

Emmi Kuusikko, Head of Product Strategy, Insights and Growth, GameHouse, said, “Our research shows that women seek ‘me time’ but feel guilty about taking it and that women find mobile gaming to provide the perfect escape, a means to unwind and have fun.  

She continued, “GameHouse’s ‘Me time – Game time’ campaign celebrates female gamers across the world and encourages women to claim their me time – we all need it!” 

GameHouse® is strategically positioned with its puzzle, narrative and storytelling games to connect with female casual gamers that currently make up over 60% of the total players of the top 1,000 games on the Apple App Store.

GameHouse mobile games are available for download on the Apple App store here and on Google Play here and its PC games here. Please see http://mobile.gamehouse.com/ GameHouse for further information. 

Notes to Editors 

Me-time-Game time Assets

To link to the ‘Me time – Game time’ live action video: please see hereFor download options for the ‘Me Time-Game Time’ live action video and research please see press kit. Password: MeTim3! 

About GameHouse 
GameHouse®, a subsidiary of RealNetworks, develops and publishes immersive games that center around storytelling for iOS, Android, and PC. GameHouse® is well known for having built and created stories with unique characters and artwork that are played and loved by millions every month, like Emily’s adventures in Delicious® World or Delicious® Bed & Breakfast. GameHouse® has released over 5,000 games and apps that have been used by over 250 million players in over 215 countries, making it one of the top mobile games studios targeted to female audiences in the world. 

Video – https://www.youtube.com/watch?v=jXpt-fGB8dE
Logo – https://mma.prnewswire.com/media/2038618/GameHouse_Logo.jpg

 

 

View original content:https://www.prnewswire.co.uk/news-releases/more-than-74-of-women-of-all-ages-play-mobile-games-daily-67-see-it-as-a-vital-source-of-relaxation-stress-relief–mental-stimulation-301779820.html

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Bonside Scorecard Launches Alongside Strategic Partnership with Kimco Realty and Nuveen Real Estate

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May 18, 2025

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This partnership will support the launch of Bonside’s forthcoming proprietary underwriting tool

NEW YORK, May 18, 2025 /PRNewswire/ — Today, Bonside, a technology company that provides financial underwriting and funding to brick-and-mortar businesses, announces a strategic partnership with leading real estate investment trust Kimco Realty and global investment manager Nuveen Real Estate. As part of this partnership, both firms made equity investments in Bonside and will be among the first users of the company’s new proprietary underwriting product, the Bonside Scorecard, designed to help commercial landlords more efficiently assess the creditworthiness and risk of new and existing non-credit retail tenants.

The Bonside Scorecard brings much-needed standardization to how commercial landlords evaluate the financial and operational health of retail tenants. Built on the same underwriting process that drives Bonside’s own investment decisions, and 37 transactions to date, the tool enables landlords to quickly and effectively assess tenant performance via accounting software data.

At the nucleus of Bonside is the ability to analyze, standardize and capitalize the rise of non-credit retail. By emphasizing the fundamentals of physical retail, Bonside serves the category with specificity — weighing metrics like 4-wall EBITDA, COGS, labor ratios, and 20+ other industry-specific metrics to bring purpose-built underwriting and an investment-grade mentality to the brick-and-mortar economy. For landlords, this means streamlining and standardizing the tenant diligence process and holistic risk assessments at the property and portfolio level. For tenants, it removes friction and inconsistency, allowing rising concepts to compete for sought-after spaces and sign leases without manual effort.

This partnership marks a major milestone in Bonside’s growth and furthers its mission to define, and service, the brick-and-mortar economy. Since launching in 2023, Bonside has funded 37 deals and has $25 million in assets under management. Their flexible financing model, The Repeatable Revenue Agreement (RRA), gives businesses the opportunity to scale without giving up equity or entering debt, all powered by Bonside’s proprietary underwriting platform.

About Bonside
Bonside is based in NYC and publicly launched in June of 2023, to provide underwriting intelligence and capital to brick-and-mortar concepts, at scale.

Press Contact
Rachel Pietrangelo
rachel@bonside.com
Bonside

View original content:https://www.prnewswire.com/news-releases/bonside-scorecard-launches-alongside-strategic-partnership-with-kimco-realty-and-nuveen-real-estate-302458463.html

SOURCE Bonside

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Stagwell (STGW) Appoints Connie Chan as Chief Growth Officer for Asia Pacific

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11 hours ago

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May 18, 2025

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A catalyst for growth and innovation, Chan brings decades of cross-market expertise to power Stagwell’s next phase of growth in APAC

SINGAPORE, May 18, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the appointment of Connie Chan as Chief Growth Officer, Asia Pacific, effective July 2025. Based in Singapore, Chan will be responsible for leading Stagwell’s growth strategy and operations across APAC markets, with a focus on accelerating transformation, scaling integrated capabilities, and deepening relationships in local markets.

This appointment builds on Stagwell’s growth momentum across APAC on the heels of acquiring ADK GLOBAL earlier this year. Stagwell APAC now encompasses 2,500 employees across 34 APAC offices.

Chan will report to Ryan Linder, EVP, Global Chief Marketing Officer. “As the global marketing landscape continues to shift, Asia Pacific stands out as a region of extraordinary opportunity. Connie’s leadership will be instrumental as we build a network that not only responds to the complexity of today, but sets the pace for what’s next,” said Linder.

“Connie doesn’t just drive growth. She builds momentum that breaks the sound barrier,” said Randy Duax, Stagwell’s Managing Director, Asia Pacific. “We’ve spent the last three years building the kind of platform the holding companies said couldn’t be done—media, creative, strategy and PR moving as one, built for speed, wired for scale. Connie isn’t here to learn the playbook. She’s here to call the next play.”

Chan brings a track record of transformative leadership spanning decades in media, marketing, and strategic communications. Most recently, she served as CEO of OMD China, where she oversaw the agency’s operations in Shanghai, Beijing, and Guangzhou, with a focus on driving growth and creativity, and inspiring teams with a strong focus on culture. Prior to that, Chan held leadership roles at WPP, including Executive Director of the Government & Public Sector Practice in Singapore, and Chief Client Officer for APAC at MEC (now Wavemaker), focusing on strategic client partnerships.

Upon her appointment, Chan reflected, “I’ve always believed in the power of strategic clarity and bold ideas. At Stagwell, we have the talent, the ambition, and the platform to build work that matters – and impact that endures.”

Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Media Contact:

PR@Stagwellglobal.com 

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SOURCE Stagwell Inc.

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Das Marketing Shares Concerns Over Corporate Service Experience in Singapore

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11 hours ago

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May 18, 2025

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Das Marketing International reports serious issues with a Singapore service provider, urging businesses to exercise due diligence and know their legal rights.

SINGAPORE, May 18, 2025 /PRNewswire-PRWeb/ — Das Marketing International Group Pte. Ltd. would like to share important information about its experience with an external corporate secretarial provider in Singapore – Investbanq Corporate Services Pte. Ltd.

During our cooperation, we encountered a number of serious operational and management issues that significantly impacted our business, including:

Refusal to carry out key corporate transactions, which caused significant delays in our business, instead requested for unreasonable compliance inquiry including source of fund of the transactions.

Requesting excessive and confidential information and documentation, without clear justification, including reason for transactions, original agreements, source of capital and tax information.

Refusal to arrange a meeting with a compliance specialist despite verbal requests and demands for direct interaction on regulatory matters.

Demanding unreasonably high budget of USD 20k for legal counsel despite low risk situations.

Refusal to perform actions despite clear instructions given as a client.

Overall a horrible client experience.

Fortunately, the current Singapore legislation allowed us to promptly change the nominee director and corporate secretary, restoring control over the management of the company without the involvement of the previous provider.

We strongly recommend that companies operating in Singapore carefully select corporate service providers, enter into written contracts in a timely manner and be well aware of their rights under the Companies Act and other regulations.

Das Marketing International Group Pte. Ltd. remains committed to the principles of transparency, professionalism and strict compliance with Singapore laws.

Media Contact

Director, Das Marketing International Pte. Ltd., 1 3152803039, shgdasm@proton.me

View original content:https://www.prweb.com/releases/das-marketing-shares-concerns-over-corporate-service-experience-in-singapore-302456320.html

SOURCE Das Marketing International Pte. Ltd.

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