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Insider launches WhatsApp Commerce to help brands deliver end-to-end buying experiences and becomes a Meta Business Solution Provider (BSP)

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LONDON, March 21, 2023 /PRNewswire/ — Insider, a single platform for delivering individualized, cross-channel customer experiences, has announced the launch of Meta-powered WhatsApp Commerce, a powerful new capability for businesses to build two-way conversational buying experiences for their customers, on the most popular messaging channel – WhatsApp. This launch closely follows Insider becoming an official WhatsApp Business Solution Provider (BSP) after their recent acquisition of MindBehind.

 

Mark Zuckerberg, CEO of Meta, recently shared his outlook that the future of commerce will be fueled by end-to-end conversational experiences where consumers can find and buy directly from messaging applications like WhatsApp and Messenger. As a testament to this, Insider’s WhatsApp Commerce will enable users, including those who have never shopped online before, to seamlessly browse through product catalogs online, add items to their cart and make a payment to complete the purchase—all within WhatsApp’s familiar interface.

What is WhatsApp Commerce?

WhatsApp Commerce will allow businesses to deliver immersive web-style experiences within WhatsApp, combined with the power of two-way conversational messaging. This pioneering technology will enable businesses to create seamless buying experiences, from sending personalized promotions, capturing leads, and launching products to delivering post-purchase confirmations and loyalty experiences. Businesses will be able to offer more value based on the users’ willingness to engage, heralding a new age where consumers can discover, browse and buy products, and engage with businesses – right within the app where they spend most of their time – and in the conversational style they use with their friends and family.

WhatsApp Commerce for Retail, Ecommerce & Delivery

Drive higher purchase rates with end-to-end shopping experiences. Brands and retailers can leverage WhatsApp Commerce templates like product catalogs for browsing, category lists for product discovery, and detailed description cards for completing purchase orders. Additionally, retailers can improve AOV, repurchase rate, and other metrics by running conversational campaigns like replenishment reminders, price alerts, and more.

 

An Ecommerce Director at a global food retailer shared: “Insider’s WhatsApp Commerce has fundamentally changed how we interact with our customers. We are now able to meet our audience where they already are and offer complete order booking experiences at the touch of a button within their favorite app. Insider’s WhatsApp Commerce allows us to build more personalized and conversational purchase experiences for our audience as an extension of our promotional campaigns — allowing them to leverage our offers, browse our menu, and place an order without leaving WhatsApp. This has significantly reduced cart abandonment by 61% and improved our monthly average order value by 38%.

WhatsApp Commerce for Automotive

Increase test-drive bookings with conversational flows within WhatsApp. Automotive brands can leverage WhatsApp Commerce to create immersive launch experiences, automate test drive booking forms, receive customer feedback, and send timely after-sale services.

WhatsApp Commerce for Travel & Entertainment

Drive 7X faster check-in and increase ancillary sales on WhatsApp. Travel brands can leverage WhatsApp Commerce to send reminders for flight check-ins and follow through with add-on catalogs to browse add-on services such as seat upgrades, car rentals, and more to drive ancillary revenue.

WhatsApp Commerce for Financial Services

Create engaging lead qualification experiences. Banking and insurance brands can leverage WhatsApp Commerce to create two-way automated flows to generate and qualify clients using tools like FAQ library, interest calculator, credit card recommender, offer product and service information, and more.

 

How can businesses leverage Insider’s WhatsApp Commerce to boost conversions?

Insider’s WhatsApp Commerce is a versatile solution for businesses in any industry seeking to expand their reach on WhatsApp and explore new ways of engaging with their users, influencing every step of their journey to becoming happy and loyal customers. WhatsApp Commerce will support brands in multiple industries, including Ecommerce and Retail, Travel and Entertainment, Banking and Financial Services, Automotive, and more.   

“At Insider, our vision has always been to provide a single operating platform that brings together data, insights, and experiences for marketers, product, CRM, digital, and commerce teams,” shared Muharrem Derinkok, Co-Founder and Chief Product Officer at Insider, “By launching WhatsApp Commerce, we’re enabling brands to bridge the gap between marketing and customer experience by leveraging the full potential of a channel where consumers spend the most time. WhatsApp Commerce transforms how users engage and purchase from brands without leaving their favorite app and is guaranteed to boost engagement and revenue by driving stronger customer loyalty.”

How does WhatsApp Commerce work as part of an omnichannel customer experience?

Insider’s WhatsApp Commerce combines the power of deep customer data segmentation to allow brands to target users based on their interests and predicted behavior to trigger relevant and timely conversations on WhatsApp that are more likely to convert.

Insider has built upon its existing market-leading capabilities to help brands grow their WhatsApp subscriber base with gamified templates and text-to-opt-in features. Other end-to-end capabilities like WhatsApp business account creation, template approval, advanced reporting, automation, frequency capping, WhatsApp intelligent virtual assistant, rich CTA messages, and more further strengthen Insider’s WhatsApp Commerce offering, thanks to their status as an official Meta Business Solution Partner

By adding WhatsApp Commerce to Insider’s existing channel support and advanced capabilities, including AI-led segmentation, real-time engagement, and predictive behavior analysis, Insider partners are now able to create end-to-end customer journeys which feature “Product Lists,” “Product Detail Cards,” and “Add to Cart” CTAs in addition to other powerful use cases like price alerts, back-in-stock alerts, cart reminders, and more.

Insider’s 1,200+ clients around the globe will be able to seamlessly integrate the power of WhatsApp Commerce into their marketing mix, effectively reducing reliance on point solutions and intermediary technologies.

Since Insider is already cited as a #1 leader in cross-channel customer journey orchestration, the news will allow businesses to consolidate their MarTech stack to optimize spend and centralize WhatsApp and all other channels into one powerful platform, during a time when cost optimization is needed most. With WhatsApp Commerce, brands can deliver unrivaled end-to-end engagement and customer experiences to consumers on WhatsApp, with no need to leave the channel to research, compare and purchase products.

Learn more about how businesses can leverage the power of WhatsApp Commerce at: https://www.useinsider.com/whatsapp-commerce

About Insider

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like WebAppWeb PushEmailSMS, and Messaging Apps (WhatsApp, RCS). 

Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as a Leader in Gartner Magic Quadrant for Personalization Engines 2022The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.7/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. 

One-third of Fortune 500 and top brands in retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, VirginToyotaNew BalanceIKEA, GAP, L’OrealSamsungNewsweekMediaMarktNissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.

 

 

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IAG’s Hangar 51 Accelerator 2024 Takes Off with New Cohort of Startups Focused on Sustainability, Customer Experience, and Operational Efficiency

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VIENNA, Nov. 14, 2024 /PRNewswire/ — International Airlines Group (IAG) announced the launch of its eighth Hangar 51 Accelerator program, welcoming a new cohort of startups poised to revolutionize the aviation industry. Plug and Play, a global innovation platform connecting startups and corporations is proud to support this year’s program as the innovation partner of IAG. 

The selected startups will tackle some of the industry’s biggest challenges across four core areas:

Sustainability: Exploring new technologies that can help decarbonize aviation.

Customer Experience: Enhancing the passenger journey through innovative products and services.

Operational Efficiency: Testing new solutions to improve efficiency and performance.

Airports: Optimizing turnaround management and ground operations.

Over twelve weeks, the startups will work closely with IAG experts to test and refine their solutions in a real-world environment. The culmination of the Hangar 51 Accelerator 2024 will be a Demo Day held on November 27 at IAG’s Headquarters in London. This event will provide a platform for the startups to present their projects to key stakeholders across IAG and its operating companies: Aer Lingus, British Airways, Iberia, LEVEL, Vueling, IAG Loyalty and IAG Cargo. This event will foster networking, knowledge exchange, and collaboration, enabling IAG to showcase the potential of these solutions across the group.

Plug and Play provided support to IAG with key program activities, including global scouting, startup assessment, and event management. Beyond the program itself, Plug and Play has connected IAG to its wider partner ecosystem, offering speaking and participation opportunities at events across Europe. This creates opportunities to connect with other industry leaders to exchange best practices and identify potential synergies.

“We’re truly excited to partner with one of the world’s largest airline groups to drive impactful improvements in airline operations and sustainability. Working with IAG is a unique highlight within our global ecosystem, showing how open innovation across diverse companies/carriers, regions, and approaches can make a real difference for the entire industry. In aviation, collaboration is key, and we’re proud to work together in tackling challenges like CO2 emissions and climate impact. The best startups have made it through our selection process and are now collaborating with various airlines and business units to test their solutions. I’m personally looking forward to Demo Day to see the impact they’ve made,” said Nik Munaretto, Director of Plug and Play Vienna.

Congratulations and welcome to the new Hangar 51 Accelerator 2024 Cohort:

Aeon BlueAiir InnovationsbederFlyOROKeepFlying®Nexus LabNoyaOreyeonParloaTarmac TechnologiesTomorrow.ioZero®ZestIoT

For more information about Plug and Play, please visit https://www.plugandplaytechcenter.com.

About Plug and Play

Plug and Play is the leading innovation platform connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, we’re present in 60+ locations across 5 continents. We offer corporate innovation programs and help our corporate partners in every stage of their innovation journey, from education to execution. We also organize startup acceleration programs and have built an in-house VC to drive innovation across multiple industries where we’ve invested in hundreds of successful companies including Dropbox, Guardant Health, Honey, Lending Club, N26, PayPal, and Rappi. For more information, visit https://www.plugandplaytechcenter.com/

About IAG

International Airlines Group (IAG) is one of the world’s largest airline groups with 585 aircrafts flying to over 250 destinations and carrying more than 115 million passengers in 2023. The Group was created in 2011 and includes the airlines British Airways, Iberia, Aer Lingus, Vueling and LEVEL, and IAG Loyalty and IAG Cargo. It is a Spanish-registered company with its corporate office in London, United Kingdom. Its shares are listed on the London Stock Exchange and on the Spanish stock markets. IAG’s vision is to be the leading airline group in sustainability. The group is proud to have been listed on the Carbon Disclosure Project’s A List for its commitment to sustainability and action on climate change.

Media Relations Contact

press@pnptc.com

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SOURCE Plug and Play

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Frost & Sullivan Launches FrostAI to Help Organisations Identify and Leverage Growth Opportunities

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Accelerating your Transformational Growth Journey: FrostAI’s elevated user experience acts as your company’s Growth Partner

LONDON, Nov. 14, 2024 /PRNewswire/ — Frost & Sullivan proudly announces the launch of FrostAI, designed to transform the way organisations access and utilise industry insights. FrostAI uses advanced natural language processing (NLP) to allow users to interact with its analytics platform in conversational language, moving beyond traditional keyword limitations. By simply asking questions, users receive precise, in-depth responses along with highlighted source references, making complex data exploration more intuitive and user-friendly.

The addition of FrostAI significantly enhances the value of Frost & Sullivan’s analytics platform by making it easier for businesses to uncover actionable insights and capitalise on growth opportunities. With access to comprehensive and continuously updated data spanning from January 2020 to today, users can explore trends, analyse market shifts, and validate potential strategies with exceptional accuracy and depth. FrostAI is built to empower users across all industries and sectors, making it invaluable for companies seeking a strategic edge in an increasingly competitive and transformative landscape.

“This launch marks the next step of our broader initiative to integrate AI-driven technologies into our platform,” said Joe Fristensky, Senior Partner and Chief Analytics Officer at Frost & Sullivan. “FrostAI reflects our commitment to innovation and to supporting our clients as they navigate a world where industries are transforming and evolving at an unparalleled pace. By allowing users to ask questions in natural language, FrostAI not only saves time but also makes complex insights more accessible and actionable,” he added.

FrostAI is designed for a wide range of applications, including identifying emerging growth opportunities and monitoring disruptive technologies across various sectors. As businesses continue to face transformational changes, from technological advancements to shifting consumer behaviours, Frost AI is positioned to become an essential resource for decision-makers looking to stay ahead of the curve.

This launch marks the beginning of a series of strategic developments from Frost & Sullivan, aimed at providing clients with leading-edge growth solutions to make informed growth investment decisions with enhanced efficiency.

Frost & Sullivan is committed to a future where AI and analytics intersect seamlessly, bringing the power of advanced data science into everyday strategic planning.

To schedule a personalised demo of the FrostAI platform, please contact melissa.silvas@frost.com

Frost & Sullivan, the growth pipeline company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation, and leadership. The company’s Growth Pipeline as a Service provides the CEO and the CEO’s Growth Team with transformational strategies and best-practice models to drive the generation, evaluation, and implementation of powerful growth initiatives. Frost & Sullivan leverages over 60 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from more than 40 offices on six continents.

Contact:

Kristina Menzefricke
Marketing & Communications
Global Customer Experience, Frost & Sullivan
kristina.menzefricke@frost.com
+44 (0)20 331 01228

SOURCE Frost & Sullivan

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Former Team USA Chief Joins Enhanced Games, Among Other Senior Hires Ahead Of 2025 Debut

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Enhanced Games expands team with leading experts in Games Delivery, Athlete Relations, Safety, and Digital.New hires bring world-class experience from US Olympic & Paralympic Committee, Nike, Red Bull, and Real Madrid C.F.Future-forward vision reinforces momentum, athlete empowerment, and innovation ahead of the 2025 games.

LONDON, Nov. 14, 2024 /PRNewswire/ — The Enhanced Games announces several recent additions to its growing leadership team, marking a significant step forward as the organisation prepares for its inaugural games at the end of 2025. The key hires bring a wealth of experience from elite sporting organisations, world-renowned athletic programs, and pioneering content platforms. The new leaders collectively bolster the Enhanced Games’ mission to reshape the future of sport.

Dr Aron D’Souza, President of the Enhanced Games, shared his enthusiasm for the new team members, stating, “We’re delighted to welcome Rick, Tim, Dan, and Alejandro to the Enhanced Games. Each brings invaluable expertise, energy, and momentum, setting us up for future success. As we prepare to host the first-ever Enhanced Games, their combined knowledge and deep experience will play a pivotal role in delivering a truly innovative sports experience.”

The new appointments include:

Rick Adams, Senior Vice President, Games Delivery
With a distinguished career in the United States Olympic & Paralympic Committee (USOPC), including serving as Chef de Mission of Team USA at the Beijing and Tokyo Olympic Games, Rick Adams brings expertise in managing top-tier sports events and operations. Formerly Chief of Sport Operations, Chief of Sport Performance and National Governing Body Services, and Chief of Paralympic Sport at the USOPC, Adams also led USA Weightlifting as CEO and served as President and CEO of the East Coast Hockey League. His expansive experience in sports delivery and athlete services will be instrumental in designing and orchestrating the inaugural Enhanced Games.

Tim Phelan, Vice President, Athlete Relations
Tim Phelan joins the Enhanced Games from Nike, where he directed sports marketing initiatives across multiple regions, including North America, Russia, and EMEA. With a strong background in track and field and a Master’s in Human Kinetics and Sports Management, Phelan’s focus on connecting with athletes aligns perfectly with the Enhanced Games’ commitment to athlete empowerment. His global insights and deep industry connections will strengthen relationships with athletes worldwide.

Dr. Dan Turner, Ph.D., Director, Athlete Safety
A seasoned sports performance scientist, Dr Dan Turner has been at the forefront of high-performance science with Red Bull North America, consulting for elite athletes, and working within performance medicine. With a Ph.D. in Clinical Human Physiology, Turner’s work has centred around optimizing athlete safety and performance. His expertise will be pivotal in ensuring that Enhanced Games athletes have access to cutting-edge, science-backed support for optimal well-being.

Alejandro Arenas, Director, Content & Digital Channels
Alejandro Arenas, a leader in digital sports engagement, brings experience from Snapchat as Head of International Sports Partnerships and from Real Madrid C.F. as Global Head of Social Media. Known for his innovative approach to engaging sports audiences, Arenas will lead Enhanced Games’ digital strategy, ensuring a dynamic and accessible experience for fans and athletes alike. His focus on immersive digital content will amplify the Enhanced Games’ vision across global platforms.

Each of these leaders will contribute critical expertise to the Enhanced Games’ mission as we shape the future of competitive sports. Their combined skills across Games Delivery, Athlete Relations, Athlete Safety, and Digital Channels mark a robust expansion of our leadership team and set Enhanced on a dynamic course toward the 2025 games.

About the Enhanced Games:

The Enhanced Games are redefining the future of sports, merging scientific innovation with athletic achievement to create a captivating competition for sports fans, tech enthusiasts, and the science-curious. Founded in 2023 by Australian entrepreneur Aron D’Souza, the Enhanced Games challenge conventional views on human performance, embracing advancements in medicine and technology to safely expand the boundaries of what is possible. With a vision to inspire superhumanity, the Games provide athletes with the opportunity to enhance their abilities under professional supervision, focusing on transparency, safety, innovation, and record-breaking feats.

Backed by pioneering investors like Peter Thiel, Balaji Srinivasan, and Christian Angermayer, the Enhanced Games represent a global movement at the intersection of sport, science, and cultural evolution. Empowered by a diverse team of experts from organizations including FIFA, Nike, Red Bull, and the US Olympic and Paralympic Committee, we are committed to creating a fair, financially equitable platform that inspires humankind to overcome limits and redefine human potential.

For further information, please contact:
Mike Oakes, Communications Director, Enhanced Games
mike.oakes@enhanced.org
Visit: enhanced.com

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SOURCE Enhanced Games

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