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Insider launches WhatsApp Commerce to help brands deliver end-to-end buying experiences and becomes a Meta Business Solution Provider (BSP)

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LONDON, March 21, 2023 /PRNewswire/ — Insider, a single platform for delivering individualized, cross-channel customer experiences, has announced the launch of Meta-powered WhatsApp Commerce, a powerful new capability for businesses to build two-way conversational buying experiences for their customers, on the most popular messaging channel – WhatsApp. This launch closely follows Insider becoming an official WhatsApp Business Solution Provider (BSP) after their recent acquisition of MindBehind.

 

Mark Zuckerberg, CEO of Meta, recently shared his outlook that the future of commerce will be fueled by end-to-end conversational experiences where consumers can find and buy directly from messaging applications like WhatsApp and Messenger. As a testament to this, Insider’s WhatsApp Commerce will enable users, including those who have never shopped online before, to seamlessly browse through product catalogs online, add items to their cart and make a payment to complete the purchase—all within WhatsApp’s familiar interface.

What is WhatsApp Commerce?

WhatsApp Commerce will allow businesses to deliver immersive web-style experiences within WhatsApp, combined with the power of two-way conversational messaging. This pioneering technology will enable businesses to create seamless buying experiences, from sending personalized promotions, capturing leads, and launching products to delivering post-purchase confirmations and loyalty experiences. Businesses will be able to offer more value based on the users’ willingness to engage, heralding a new age where consumers can discover, browse and buy products, and engage with businesses – right within the app where they spend most of their time – and in the conversational style they use with their friends and family.

WhatsApp Commerce for Retail, Ecommerce & Delivery

Drive higher purchase rates with end-to-end shopping experiences. Brands and retailers can leverage WhatsApp Commerce templates like product catalogs for browsing, category lists for product discovery, and detailed description cards for completing purchase orders. Additionally, retailers can improve AOV, repurchase rate, and other metrics by running conversational campaigns like replenishment reminders, price alerts, and more.

 

An Ecommerce Director at a global food retailer shared: “Insider’s WhatsApp Commerce has fundamentally changed how we interact with our customers. We are now able to meet our audience where they already are and offer complete order booking experiences at the touch of a button within their favorite app. Insider’s WhatsApp Commerce allows us to build more personalized and conversational purchase experiences for our audience as an extension of our promotional campaigns — allowing them to leverage our offers, browse our menu, and place an order without leaving WhatsApp. This has significantly reduced cart abandonment by 61% and improved our monthly average order value by 38%.

WhatsApp Commerce for Automotive

Increase test-drive bookings with conversational flows within WhatsApp. Automotive brands can leverage WhatsApp Commerce to create immersive launch experiences, automate test drive booking forms, receive customer feedback, and send timely after-sale services.

WhatsApp Commerce for Travel & Entertainment

Drive 7X faster check-in and increase ancillary sales on WhatsApp. Travel brands can leverage WhatsApp Commerce to send reminders for flight check-ins and follow through with add-on catalogs to browse add-on services such as seat upgrades, car rentals, and more to drive ancillary revenue.

WhatsApp Commerce for Financial Services

Create engaging lead qualification experiences. Banking and insurance brands can leverage WhatsApp Commerce to create two-way automated flows to generate and qualify clients using tools like FAQ library, interest calculator, credit card recommender, offer product and service information, and more.

 

How can businesses leverage Insider’s WhatsApp Commerce to boost conversions?

Insider’s WhatsApp Commerce is a versatile solution for businesses in any industry seeking to expand their reach on WhatsApp and explore new ways of engaging with their users, influencing every step of their journey to becoming happy and loyal customers. WhatsApp Commerce will support brands in multiple industries, including Ecommerce and Retail, Travel and Entertainment, Banking and Financial Services, Automotive, and more.   

“At Insider, our vision has always been to provide a single operating platform that brings together data, insights, and experiences for marketers, product, CRM, digital, and commerce teams,” shared Muharrem Derinkok, Co-Founder and Chief Product Officer at Insider, “By launching WhatsApp Commerce, we’re enabling brands to bridge the gap between marketing and customer experience by leveraging the full potential of a channel where consumers spend the most time. WhatsApp Commerce transforms how users engage and purchase from brands without leaving their favorite app and is guaranteed to boost engagement and revenue by driving stronger customer loyalty.”

How does WhatsApp Commerce work as part of an omnichannel customer experience?

Insider’s WhatsApp Commerce combines the power of deep customer data segmentation to allow brands to target users based on their interests and predicted behavior to trigger relevant and timely conversations on WhatsApp that are more likely to convert.

Insider has built upon its existing market-leading capabilities to help brands grow their WhatsApp subscriber base with gamified templates and text-to-opt-in features. Other end-to-end capabilities like WhatsApp business account creation, template approval, advanced reporting, automation, frequency capping, WhatsApp intelligent virtual assistant, rich CTA messages, and more further strengthen Insider’s WhatsApp Commerce offering, thanks to their status as an official Meta Business Solution Partner

By adding WhatsApp Commerce to Insider’s existing channel support and advanced capabilities, including AI-led segmentation, real-time engagement, and predictive behavior analysis, Insider partners are now able to create end-to-end customer journeys which feature “Product Lists,” “Product Detail Cards,” and “Add to Cart” CTAs in addition to other powerful use cases like price alerts, back-in-stock alerts, cart reminders, and more.

Insider’s 1,200+ clients around the globe will be able to seamlessly integrate the power of WhatsApp Commerce into their marketing mix, effectively reducing reliance on point solutions and intermediary technologies.

Since Insider is already cited as a #1 leader in cross-channel customer journey orchestration, the news will allow businesses to consolidate their MarTech stack to optimize spend and centralize WhatsApp and all other channels into one powerful platform, during a time when cost optimization is needed most. With WhatsApp Commerce, brands can deliver unrivaled end-to-end engagement and customer experiences to consumers on WhatsApp, with no need to leave the channel to research, compare and purchase products.

Learn more about how businesses can leverage the power of WhatsApp Commerce at: https://www.useinsider.com/whatsapp-commerce

About Insider

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like WebAppWeb PushEmailSMS, and Messaging Apps (WhatsApp, RCS). 

Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as a Leader in Gartner Magic Quadrant for Personalization Engines 2022The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.7/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. 

One-third of Fortune 500 and top brands in retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, VirginToyotaNew BalanceIKEA, GAP, L’OrealSamsungNewsweekMediaMarktNissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.

 

 

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AI Wellness Launches “Ask My Avatar Challenge” at CES, Ushering in a Powerful New Way to Engage

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Three Stations to Host Interactive Experiences from January 6–11

LAS VEGAS, Jan. 3, 2025 /PRNewswire/ — Assisted Intelligence Wellness (known worldwide as AI Wellness), a global leader in wellness innovation, proudly announces the Ask My Avatar Challenge, a groundbreaking interactive experience taking place during CES 2025. The event will be hosted across three premier locations:

 

IFEZ Innovation StationVenetian VIP SuiteDesert Moon Wellness

This weeklong activation from January 6–11 invites attendees to engage with cutting-edge AI-powered digital avatars representing some of the most influential visionaries in health, fitness, and wellness.

Interactive Wellness at Its Best

The Ask My Avatar Challenge offers attendees the chance to ask questions directly to AI-powered avatars of leading experts in health, wellness, and technology, gaining real-time insights into their fields of expertise.

Participants can also spin the wheel after engaging with the avatars to win big prizes related to health and wellness, further enhancing the interactive experience.

For those who engage with all the avatars across the challenge, grand prizes include:

AI Wellness Powersuit: Revolutionary EMS technology for physical recovery and performance.AI Wellness Smart Ring: Advanced wearable technology that tracks biometrics and optimizes health in real time bundled with our Powersuit until February 15, 2025.XO Sprayer with 1 Vial of Exosomes from JuveXO: A breakthrough in regenerative skincare and healing.30-Day Cellular Reset from Dr. Daniel Pompa: A complete wellness program designed to optimize cellular health and detoxification.Botox Treatment from Dr. Gideon Kwok: A premium aesthetic experience tailored to rejuvenate and refresh your look.Mr. Olympia Jacket: A coveted collectible celebrating excellence in the world of fitness.Potency No. 710 Wellness Products: A range of high-quality plant-based skincare and wellness solutions.

Wellness Prizes You Can Win

Participants will also have the chance to win innovative products, including:

epsolution™️: A premium blend of Magnesium Sulfate Epsom Salt and Siberian Fir essential oil, created by Nick and Nikki Giacara. Learn MoreMr. Lulu Skincare: Targeting pigmentation concerns like dark spots, acne scars, sun damage, melasma, and dull skin. Learn MoreGlobal Healing: Cutting-edge wellness products founded by Dr. Edward Group. Learn MoreSilverceuticals: Advanced silver-based health solutions by Dr. Keith Moeller. Learn MoreRejuran Scar Gel: A revolutionary approach to skincare and healing.Mindbody Matrix Water: A wellness breakthrough by Dr. TK Hyun. Learn MorePneuma Nitric Oxide: Solutions for nitric oxide health by Dr. Nathan Bryan. Learn MoreVisual Healing Experience: A collaboration between Louie Schwartzberg’s Moving Art, Assisted Intelligence Wellness, and Earable Neuroscience.

And more!

Meet the Avatars

Attendees can interact with the avatars of renowned thought leaders, including:

Dr. Daniel Pompa – A Leader in Real Natural Detox Health Solutions.Bernard Hiller – Top Hollywood Acting Coach, providing guidance on social, emotional, and intellectual wellness.Dr. Gideon Kwok – The Lifestyle Architect, specializing in aesthetic wellness and holistic health.Dr. Nathan Bryan – The Father of Nitric Oxide, exploring the science of nitric oxide and its health benefits.Louie Schwartzberg – Visual Healing Innovator, combining art and neuroscience for wellness.Dr. Jessie Cheung – The Vitality Visionary, focusing on sexual wellness and hormonal health.Louis Chabert (Mr. Lulu): Expert in skincare, targeting pigmentation concerns and advancing professional skincare products.Dan Solomon – President of Mr. Olympia, representing the pinnacle of fitness excellence.

Additionally, attendees can engage with avatars from the Top 111 Innovations, each representing cutting-edge solutions and insights into the future of health, wellness, and technology.

Join the Challenge Across Three Stations

The Ask My Avatar Challenge will take place at three distinct locations:

IFEZ Innovation Station: Discover global health innovations and interact with top industry avatars.Venetian VIP Suite: A luxurious setting for engaging with expert avatars and wellness solutions.Desert Moon Wellness: A tranquil space for holistic wellness experiences, open through January 11th, featuring wellness activations that demonstrate how avatars integrate into clinic-like settings.

Our content creators, film crew, social media team, and TV host will be on-site to engage attendees, guide them to the stations, and highlight the interactive elements of the challenge.

What You Can Do With Your Avatar

Creating a digital avatar unlocks endless possibilities:

Real-Time Engagement: Allow clients or customers to interact with your avatar anytime.24/7 Support: Integrate your avatar into platforms for scheduling, customer support, and more.Unlimited Content: Create high-quality, on-demand materials for education and marketing.Global Visibility: Use AI Wellness Screens, interactive platforms, and more to amplify your reach.

Quote from Founder, Abby Aboitiz

“The Ask My Avatar Challenge exemplifies how assisted intelligence and wellness can work together to create meaningful, engaging experiences. By bringing the wisdom of thought leaders and innovators to life through digital avatars, we’re bridging the gap between innovation and education in a way that’s accessible, exciting, and transformative.”

Quote from Dan Solomon, President of Mr. Olympia

“Technology and wellness are converging in incredible ways, and the Ask My Avatar Challenge is a perfect example. The top brands in the world are taking their game to an entirely new level by   By combining innovative tools like digital avatars with the knowledge of industry leaders, we’re shaping a future where fitness and health education are accessible, interactive, and transformative.”

About Assisted Intelligence Wellness (AI Wellness)

Assisted Intelligence Wellness is at the forefront of merging AI with health and wellness. From the Ask My Avatar Challenge to innovative partnerships, AI Wellness redefines how we engage with wellness through immersive digital experiences and cutting-edge technology.

For additional details or media inquiries:
Contact: info@aiwellness.ai
Website: aiwellness.ai

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SOURCE Assisted Intelligence Wellness, Inc.

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MALLINDA LAUNCHES GROUNDBREAKING VITRIMAX™ VHM RESIN, ENABLING ECONOMIC FULL RECYCLABILITY FOR COMPOSITES

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DENVER, Jan. 3, 2025 /PRNewswire/ — Mallinda Inc., a pioneer in advanced polymer technology, today announced the commercial launch of Vitrimax™ Versatile Hot Melt (VHM) Resin, a revolutionary vitrimer-based composite resin system that transforms how manufacturers process and recycle high-performance composites. This breakthrough technology combines the superior mechanical properties of thermosets with the processing flexibility of thermoplastics, marking a significant advancement in sustainable manufacturing and, for the first time, enabling economic recyclability and reuse for high-performance composites. Mallinda targets 100% recycling and re-use of production scrap with Vitrimax™ VHM customers, and targets end-of-life circularity programs as well.  Due to molecular-level design for circularity, Vitrimax™ resins and their composites can always be profitably recycled at lower cost than their virgin inputs. Vitrimax™ VHM Resin and carbon fiber composite samples are available for immediate purchase at mallinda.com/shop. For more information about Vitrimax™ VHM and how it can transform your manufacturing processes, visit mallinda.com or contact info@mallinda.com

“Vitrimax VHM represents a paradigm shift in composite materials,” said Philip Taynton, CEO at Mallinda. “We’ve successfully bridged the gap between performance and sustainability, offering manufacturers unprecedented flexibility in scalable manufacturing and processing while maintaining the structural integrity demanded by modern applications.”

The launch follows successful commercial-scale production validation, with demonstrated batch consistency at 200L reactor scale and qualification for 2.1 tons per batch manufacturing. One day’s batch could produce 10,000 square meters of composite materials. Recognizing the transformative nature of this technology, multiple Fortune Global 500 companies already collaborate with Mallinda to commercialize VHM resins to their particular requirements.

Key Features and Benefits:

Revolutionary Vitrimer Technology: A new polymer class combining thermoset performance with thermoplastic processabilityInfinite Recyclability: Enables truly circular manufacturing with complete component material recoveryManufacturing Flexibility: Post-cure processing capabilities with tunable glass transition temperatureField Repairability: Parts can be reshaped and repaired on-demand, in the fieldSustainable Solution: Enables economically viable separation and recycling of resin, composite fabric, and integrated components including precious metalsSelf-Healing Properties: Enhanced durability through stress-relief capabilities.

“The industry has long sought a solution that doesn’t compromise between performance and sustainability,” said Eduardo Torres, CEO, MTorres America, “Vitrimax VHM delivers on both fronts, offering a truly circular solution for composite manufacturing.”  

This innovation addresses critical industry challenges, including manufacturing efficiency, waste reduction, and environmental sustainability. The technology enables manufacturers to reprocess scrap material and rejected parts, significantly lowering the overall carbon footprint of their manufacturing processes while maintaining high-performance standards. The product is optimized for the prepreg process and is ready for immediate application in UAV’s, sporting goods, automotive, marine, and aerospace secondary structures. The Vitrimax™ technology platform stands to have outsize impact on wind energy, hydrogen pressure vessels, and urban air mobility.

“The performance and recyclability of Mallinda’s vitrimer chemistry have been validated in multiple academic studies.  Circularity in composites is challenging, but the Vitrimax™ chemistry is likely one of the best places from which to start.” Said Professor Steven Nutt, Director of M.C. Gill Composites Center, University of Southern California.

About Mallinda

Mallinda Inc. is a leading global developer of Vitrimer resin systems and has identified advanced composite materials as the leading emerging market for its technology. Mallinda Inc. is headquartered in Denver, Colorado.

View original content:https://www.prnewswire.com/news-releases/mallinda-launches-groundbreaking-vitrimax-vhm-resin-enabling-economic-full-recyclability-for-composites-302342236.html

SOURCE Mallinda Inc.

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Human In Motion Robotics Invites Media to Experience CES 2025 Innovation Award-Winning XoMotion™ Exoskeleton

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VANCOUVER, BC, Jan. 3, 2025 /PRNewswire/ – Human In Motion Robotics Inc. (HMR), a leading innovator in robotic mobility, invites media to visit its booth at CES 2025 and experience XoMotion™, the world’s most advanced medical exoskeleton recently honored with a CES 2025 Innovation Award.

Revolutionizing Rehabilitation Medicine

XoMotion has been recognized for its potential to transform rehabilitation by emulating natural human movement and empowering individuals with mobility impairments through innovation. This cutting-edge exoskeleton offers a leap forward in:

Patient Independence: Enables hands-free, self-balancing movement, fostering a sense of control and improving rehabilitation outcomes.Therapist Support: Reduces physical burden on therapists by assisting with lifting, mobilizing, and training patients, allowing them to focus on personalized care.Versatility: Suitable for various conditions, including spinal cord injury, stroke, and neurological impairments, at different stages of recovery.

Key Features of XoMotion:

Self-Balancing & Hands-Free Operation: Ensures stability and allows natural upper body function.Omnidirectional Movement: Provides true functionality with complex walking motions.Safe & Versatile: Reduces therapist strain and caters to a wide range of patients.

Meet the XoMotion Team at CES 2025

Join HMR at booth 54612 at the Venetian Exhibit Hall D from January 7th to 10th, 2025, to witness XoMotion in action and connect with the team. See firsthand how this innovative technology is empowering individuals and transforming rehabilitation.

Experience the Future of Mobility:

The media are encouraged to schedule a visit to the HMR booth to witness live demonstrations of XoMotion and learn how this cutting-edge technology is revolutionizing human mobility.

Meet Product Ambassador Chloe Angus

A highlight of the HMR booth will be the opportunity to meet Chloe Angus, Director of Lived Experience at HMR. Chloe, an XoMotion ambassador, will be available to share her inspiring story and answer questions from the media.

Meet the Co-Founders of HMR

Siamak Arzanpour, CEO and Edward Park, COO will both be in attendance at CES and will be available for interviews. 

CES 2025

Dates: January 7-10, 2025Location: Las Vegas, NevadaHMR Booth Number: 54612 at the Venetian Exhibit Hall D

To Schedule a Media Visit or to get a copy a link to our full Press Kit please contact:

Phil Astrachan
VP of Marketing
phil@humaninmotion.com
415-310-7466

About Human In Motion Robotics

Human In Motion Robotics is dedicated to enhancing human mobility through advanced exoskeleton solutions. XoMotion is a testament to the company’s commitment to improving patient outcomes and supporting healthcare professionals. Following its recent Canadian regulatory approval, HMR is committed to expanding global access to XoMotion. The company is pursuing regulatory clearances for XoMotion in the US, Asia, and the EU.

View original content to download multimedia:https://www.prnewswire.com/news-releases/human-in-motion-robotics-invites-media-to-experience-ces-2025-innovation-award-winning-xomotion-exoskeleton-302342217.html

SOURCE Human in Motion Robotics Inc.

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