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Immutable and Polygon Labs Partner to Create the New Home for Web3 Gaming

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Leading gaming platform and leading blockchain protocol join forces to create the new home for gaming innovation

SAN FRANCISCO, March 20, 2023 /PRNewswire/ — Immutable, the leading web3 gaming platform, and Polygon Labs, a development and growth team for top Ethereum scaling blockchain protocol, Polygon, today announce a strategic alliance aimed at accelerating the development and adoption of web3 gaming. Together, games building on Immutable and Polygon received close to $2 billion in investor funding in 2022, making this a partnership that is widely expected to have a significant positive impact on the multi-billion dollar gaming landscape.

As part of the industry-defining alliance, Immutable will power their best-in-class platform products with Polygon’s groundbreaking zero-knowledge technology to accelerate digital ownership for gamers worldwide. This alliance simplifies decision-making for game studios and developers, and provides a smart, safe choice for business leaders that accelerates time-to-market and gives them access to an ecosystem that will be one of the largest and most liquid for end users.

Still in its infancy, web3 gaming has been held back by a dearth of high-quality games and a lack of scalable, enterprise-grade platform tooling. The collaboration will make it easier for studios and developers to build high-quality games that support true asset ownership. At the core of this new relationship is the Immutable zkEVM, a new EVM-compatible zk-rollup powered by Polygon technology and with full Immutable platform support. Building on Immutable zkEVM with the Immutable Platform will make developing web3-enabled games faster, easier and less risky for large game studios and independent developers alike.

Widely touted as the holy grail of Ethereum scaling, Polygon’s zkEVM technology significantly lowers transaction processing times and fees, all the while remaining fully compatible with Ethereum and retaining its robust security model.

“By combining the #1 web3 gaming platform – currently serving hundreds of game studios and millions of players – with Polygon’s best-in-class zkEVM technology, we are building an Ethereum-centric gaming ecosystem that is poised to take web3 mainstream and bring digital ownership to millions of people around the world,” said Robbie Ferguson, Immutable President and Co-Founder. “Billions of dollars of skins are sold each year with no rights for players – we’re changing that so players are in control, and ownership is the expectation.”

Immutable and Polygon have both enjoyed significant growth over the last two years, driven in part by their close ties to the Ethereum community. Polygon Labs, a development and growth team for the decentralized Polygon protocol, in less than two years has built one of the world’s largest ecosystems for web3 gaming dApps, working with legendary studios and publishers like Square Enix, Neowiz, Midnight Society, Plai Labs, and Tilting Point, as well as esports teams and streamers like Cloud9 and Dr Disrespect. Polygon has experienced an enormous increase in usage with a 94% increase in activity from 2021 to 2022.

“Partnering with Immutable is a monumental step forward in our mission to empower developers and enable users to truly own their in-game assets. By leveraging Immutable’s top world-class gaming platform, game development becomes seamless, allowing for the creation of rich and unique gaming experiences” said Ryan Wyatt, President of Polygon Labs.

Well-known for being the first zk-rollup for NFTs on Ethereum, Immutable has experienced massive growth, with more than 140 new titles building on the existing platform, including the much anticipated Illuvium, brands such as GameStop, DC Comics, TikTok, Marvel, Warner Bros Discovery Sports, and IP from Disney and Star Wars through Ecomi. Last month it partnered with gaming giant Unity to provide millions of game developers seamless access to web3 gaming.

For more information visit www.Immutable.com

Notes to Editors:
1. Immutable zkEVM presents game developers with additional options, and does not replace their Starkware-based solution, Immutable X.

About Immutable
Immutable is the global leader in web3 gaming on a mission to bring digital ownership to every player by offering the world’s best games and game development platform.

The Immutable gaming platform is the smartest, safest choice for web3 game developers and makes it easy to safely build and launch successful games on Ethereum. The product suite includes pre-built solutions, optimized for usability, that help developers get to market faster without sacrificing quality or best practice. Immutable was the first gaming platform to deliver a zero-knowledge (zk) scaling solution to the Ethereum community for NFTs and provides developers with multiple zk-based scaling options, including Immutable X, a rollup based on Starkware technology, and Immutable zkEVM, powered by Polygon.

Immutable Games is a recognized leader and pioneer in web3 game development and publishing and is backed by a world-class team with a proven track record of success in bringing games to millions of players. Immutable Games pioneered the world’s first blockbuster NFT trading-card game, Gods Unchained, and is currently building a multiplayer mobile RPG called Guild of Guardians. In addition to delivering its own titles, Immutable Games also partners closely with leading games studios and 3rd party developers to build and launch successful decentralized games.

For more information, please visit: https://www.immutable.com

About Polygon Labs
Polygon Labs develops Ethereum scaling solutions for Polygon protocols. Polygon Labs engages with other ecosystem developers to help make available scalable, affordable, secure and sustainable blockchain infrastructure for web3. Polygon Labs has initially developed a growing suite of protocols for developers to gain easy access to major scaling solutions, including layer 2s (zero-knowledge rollups and optimistic rollups), sidechains, hybrid chains, app-specific chains, enterprise chains, and data availability protocols. Scaling solutions that Polygon Labs initially developed have seen widespread adoption with tens of thousands of decentralized apps, unique addresses exceeding 220.8 million, over 1.18 million smart contracts created and 2.48 billion total transactions processed since inception. The existing Polygon network is home for some of the biggest web3 projects, such as Aave, Uniswap, and OpenSea, and well-known enterprises, including Robinhood, Stripe and Adobe. Polygon Labs is carbon neutral with the goal of leading web3 in becoming carbon negative.

If you’re an Ethereum Developer, you’re already a Polygon developer! Leverage Polygon’s fast and secure transactions for dApps you develop, get started here.
Website | Twitter | Developer Twitter | Telegram | LinkedIn | Reddit | Discord | Instagram | Facebook

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SOURCE Immutable

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Global Times: China vows to promote steady growth of foreign trade

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BEIJING, Nov. 23, 2024 /PRNewswire/ — Officials from five Chinese departments including the Ministry of Commerce (MOFCOM), the Ministry of Foreign Affairs and the People’s Bank of China vowed to promote the steady growth of foreign trade at a press conference held on Friday in a move experts said is part of a package of policy measures to inject impetus and confidence into stabilizing the economy and help realize its annual economic targets.

Meanwhile, at the same press conference, the vice commerce minister highlighted China’s capacity in dealing with external shocks in the first explicit, publicly known response by a senior commerce official to the impact of the US’ potential 60 percent tariffs on Chinese imports. He stressed tariffs will only lead to high costs for consumers, and a stable, healthy and sustainable development of China-US economic and trade relations will benefit peoples of both countries and the world.

The press conference came after MOFCOM, together with the Ministry of Foreign Affairs, the Ministry of Industry and Information Technology, the People’s Bank of China and the General Administration of Customs rolled out nine measures to support foreign trade, involving support and guidance in insurance, financing, cross-border trade settlement, expanding scope on imports and exports, optimization of trade structure, visa facilitation and transportation.

Analysts noted that the latest move will further enhance the confidence of Chinese foreign trade enterprises, thereby injecting a stable and strong impetus to economic development, helping the country navigate the complexities of the global market.

Policy support

During the press conference, Chinese Vice Commerce Minister Wang Shouwen noted that the policy is aimed at responding to changes in the international trade situation and promoting solutions to practical difficulties faced by foreign trade enterprises in financing and maritime transport.

The raft of policy measures aimed at promoting the steady growth of foreign trade was deliberated and adopted by a State Council executive meeting on November 8.

The Ministry of Commerce on Thursday unveiled the policy measures in a notice. Among the nine specific measures, financial institutions are encouraged to increase financing support for micro, small and medium-sized companies based on market-oriented and law-based principles.

Efforts should be made to optimize cross-border trade settlement, promote the development of cross-border e-commerce, expand agricultural product exports, and support the imports of key equipment and energy resources, said the notice.

The overall situation of China’s foreign trade is relatively optimistic, but at the same time we should also see that uncertainties continue to accumulate. Maintaining stable growth in foreign trade and sustained improvement in competitiveness cannot be separated from policy support, Zhou Mi, a senior research fellow at the Chinese Academy of International Trade and Economic Cooperation, said on Friday.

“The timely joint efforts by five Chinese departments enhanced the confidence and expectations of Chinese foreign trade enterprises, and the measures will effectively help address problems of current foreign trade and future uncertainties,” Li Yong, a senior research fellow at the China Association of International Trade, told the Global Times on Friday.

Stable growth in foreign trade can provide more impetus for the domestic economy. The nine measures are part of a package of policy measures to inject growth momentum and confidence into stabilizing the economy, which will help realize the country’s annual economic targets, Wang Peng, an associate research fellow at the Beijing Academy of Social Sciences, said on Friday.

“Consumption, investment, exports and market sentiment all improved in October, and this trend is highly likely to continue in the last two months of the year, as the confidence of enterprises and consumers has been shored up thanks to the support policies,” Wang Peng told the Global Times.

Resilient against external shocks

At the press conference on Friday, Wang Shouwen also stressed that China has the capacity in dealing with external shocks largely owing to its resilient and vibrant economy that has great potential in a response to a question on the impact of the US’ potential 60 percent tariffs on Chinese imports.

China is building a “dual circulation” development pattern, which takes the domestic market as the mainstay while allowing domestic and international markets to reinforce each other. We are capable of resolving and withstanding the impact of external shocks, the official told reporters.

Wang Shouwen noted that history has also shown that the imposition of tariffs on China by a country does not solve the problem of its own trade deficit, on the contrary, it pushes up the prices of the country’s imports from China as well as from other countries.

This is because the tariffs are ultimately paid for by the consumers and the end-users of the importing country, which inevitably leads to an increase in the prices paid by consumers and an increase in the costs to the users, which also leads to inflation, the vice commerce minister further elaborated.

The vice commerce minister said that China and the US are the two largest economies in the world, and have strong complementarities. We believe that if China and the US can maintain a stable, healthy and sustainable development trend in their economic and trade relations, it will be beneficial to both the Chinese people and the American people, as well as the people of all countries in the world, and this is also what the international community expects, he said.

China is willing to engage in dialogue with the US on the basis of the principles of mutual respect, peaceful coexistence and win-win cooperation, in a bid to expand areas of cooperation, manage differences, and promote the stability of the bilateral trade and economic and trade relationship, Wang Shouwen said, noting that China will also firmly safeguard its own sovereignty, security and development interests.

Chinese companies have advantages in ordering, transportation, warehousing and other export-related areas that are difficult for other countries to replace, due to their complete supply chain and high production efficiency, Li said.

“Moreover, the country’s economic resilience provides enough market size to address some of the external risks. In particular, China has continued to promote new dynamics in foreign trade and new quality productive forces, which will cultivate new international competitive advantages,” Li noted.

“Years of China-US trade and investment have made the two sides interdependent. In addition to providing US consumers with cost-effective products, China’s exports of its intermediate products have become embedded in the US supply chain and have become part of the competitiveness of many US industries,” Li said, noting that the US needs to maintain rationality in its economic and trade policy toward China.

View original content:https://www.prnewswire.com/news-releases/global-times-china-vows-to-promote-steady-growth-of-foreign-trade-302314725.html

SOURCE Global Times

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ZICC: Closer China- Honduras Ties

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BEIJING, Nov. 23, 2024 /PRNewswire/ — Renato Florentino, vice president of Honduras, accepted an exclusive interview with ZICC in Wuzhen during the 2024 World Internet Conference Wuzhen Summit. He said that China’s advancements in transportation, communication, and computing impressed him a lot. “We hope to continue to promote the cooperation between Honduras and China and maintain close cooperative relations,” he said.

SOURCE ZICC

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MMA SMARTIES Thailand 2024 – Celebrates Unparalleled Marketing Innovation and Excellence in Thailand

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BANGKOK, Nov. 23, 2024 /PRNewswire/ — The SMARTIES Thailand 2024 Awards brought together pioneers and the brightest minds of the advertising and marketing world, celebrating marketing innovation. Ultimately, 47 exceptional winners were honored, comprising 13 Gold, 15 Silver, 8 Bronze awards and 11 industry awards.

More than just a celebration, the SMARTIES Awards are a global movement that empowers brands, advertisers, agencies, publishers, and technology enablers. With over 50,000 entries globally, SMARTIES has extensive reach, encompassing 19 country awards, 4 regional awards, and one global awards program. This year, Thailand presented numerous impressive entries spanning diverse sectors, underscoring the country’s influence in strategic marketing and creative innovation.

SMARTIES Thailand 2024 honored the best in the industry with a remarkable lineup of winners. Brilliant & Million, Thailand was awarded Digital Agency of the Year, while Grab took home both Publisher of the Year and Brand of the Year. Friends & Mana Company Limited was named Independent Agency of the Year, and Spa-Hakuhodo secured Creative Agency of the Year. M&C Saatchi emerged as the Media Agency of the Year, and Babi Mild was recognized as the Most Resilient Brand of the Year. Publicis Groupe earned the title of Holding Agency Company of the Year, while the Juror’s Choice Award went to the impactful “Under My Skin” campaign. Mondelēz International claimed the honor of Advertiser of the Year, and Best in Show was awarded to the captivating “Oreo Pokemon Catch ‘Em All!” campaign.

Check Out the Winner List Here! 

A rigorous selection process, led by a dedicated jury panel featuring top minds in marketing in Thailand, identified the best campaigns. These campaigns strengthened engagement through advanced technology, and elevated marketing practices.

“SMARTIES continues to set new benchmarks in the industry,” said Rohit Dadwal, CEO of MMA Global APAC & Global Head of SMARTIES™ Worldwide. “This year’s winners have demonstrated unparalleled brilliance, proving that Thailand is a hub for exceptional marketing talent. SMARTIES is not just about winning awards; it’s about pushing boundaries and setting global standards. With the launch of our new SMARTIES Sonic logo this year, we are redefining how the SMARTIES brand resonates and engages with audiences around the world, marking a new era of recognition and innovation”.

Winning a SMARTIES award brings more than recognition. Winners gain a competitive edge, credibility, and an impact on prestigious rankings, such as the MMA SMARTIES Business Impact Index, RECMA, and the WARC Media 100.

About MMA Global: MMA Global is the leading global trade association for marketers, providing essential resources and expertise to empower marketers to navigate the complex world of Marketing. With a commitment to driving innovation and effectiveness, MMA Global plays a pivotal role in shaping the future of marketing.

SMARTIES: SMARTIES is the prestigious marketing awards program hosted by MMA Global, recognizing excellence in Marketing. The SMARTIES Awards celebrate the most innovative and impactful campaigns that push the boundaries of creativity and drive measurable business impact in today’s dynamic landscape.

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SOURCE MMA Global APAC

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