Technology

MOWI Brand debuts new products at the Seafood Expo North America in Boston

Published

2 years ago

March 12, 2023

In its third year since its launch in North America, the MOWI Brand puts on a fantastic array of farm raised Atlantic salmon products at the Boston Seafood Expo North America. From four SKUS launched in March 2020, to now over twenty, MOWI has expanded into a variety of categories from fresh skin-packed, cold, and hot smoked, breaded, and frozen indulgent salmon. The Seafood Expo is the perfect occasion to celebrate the brand’s trajectory.

MIAMI, March 12, 2023 /PRNewswire/ — Seizing the opportunity of the most important US Seafood Expo, MOWI Brand commemorates its third year since its March 2020 launch and displays the impressive progress it has made with new product offerings and categories. The MOWI Brand launched for the first time right at the beginning of the COVID-19 pandemic through online grocery. During the most unprecedented times, the brand was well received by US consumers and quickly flourished with its concept of pre-packed farm raised Atlantic salmon offered in pre-cut portions for convenience. “Launching a new brand during a pandemic presented its challenges, not only proved the strength and tenacity of our team, but it also confirmed that MOWI is set for growth in North America and has a long way to expand,” said Robert Clark, Director of Sales at Mowi CP of Americas.

MOWI Brand celebrates three years since it launched in North America. The anniversary coincides with Boston Seafood Expo

A quick product expansion in a short time and in the middle of a pandemic demonstrated that MOWI has a bright future in the Seafood Category. One of MOWI’s product reached the #2 Best Seller with a partner in the online grocery category in 2020. For three consecutive years, 87% of consumer reviews scored the brand 4 out of 5 stars.

MOWI Salmon, with pre-packed freshness, expanded to brick and mortar in 2021, and released a new cold and hot roasted smoked line which included alcoholic flavors and marinades to wow seafood eaters seeking for new experiences. MOWI’s marketing efforts became a great engine of brand awareness helping bring an average of 39% new shoppers per month to the online seafood category. In 2021, “Salmon” became the #1 Top Key Word Search in the seafood category on fresh YTD at the online grocery partner.

Mowi has become the partner of choice for customers who desire the expertise of a market leader, coupled with innovation, quality, and taste. Over the preceding 3 years, MOWI expanded the fresh pre-packed line to offer salmon portions that come pre-seasoned, portions on a cedar plank, pre-cut portions in a variety of sizes and value packs. In 2022, the brand continued to expand with more variety and everyday price points. The product range that received the most interest among Mowi customers offered traditional cuts and generous sized portions of salmon of Canadian, Chilean, and Norwegian origin. This line carries the ASC (Aquaculture Stewardship Council’s global standards for responsibly farmed seafood) and the BAP (Best Aquaculture Practices) Certifications for all Mowi’s certified farms.

This year, MOWI is introducing Atlantic salmon portions that bring a variety of flavored butter pucks to enhance the already delicious flavor of salmon. This new line has been unveiled in the New Product Showcase Exhibitor segment at the Seafood Expo North America in Boston.

“With the MOWI Brand, we want consumers to recognize the bounties of farm raised Atlantic Salmon and encourage them to try the extensive variety of our product line. US Consumers enjoy salmon for many different occasions: as an everyday meal and as an indulging experience made for a special occasion. In the similar way that some consumers choose a different quality of their favorite protein for entertaining vs an everyday home meal, MOWI has expanded its horizons to meet different price points and eating occasions,” said Diana Dumet, Marketing Director at Mowi CP of Americas.

Consumers are now able to find a beautiful Atlantic salmon product pre-packed utilizing skin packed technology with a transparent package for clear view of the excellence of Mowi’s salmon cuts. MOWI’s skin packed farm raised Atlantic salmon offers superior quality as no hands or direct air touches the product from production until customers open their delicious salmon in their kitchens. MOWI is proud to offer product that has No smell-No mess and consumers can easily grab-and-go from our retail partners’ seafood shelves. “While Seafood in the retail space continues to acquire shelf space from other protein options, we want to thank those customers that opened the doors to the MOWI Brand and have proven to be a true partner to educate consumers about seafood. We are proud of partnerships that focus on offering the variety that consumers request, selecting quality and uniqueness to raise the bar for the category in the US Market”, said Joe Fidalgo, Managing Director Mowi Consumers Products of the Americas.

Mowi cares about the entire process of Salmon-from Sea to Fork – and vows to bring the Goodness of MOWI® salmon to the home of consumers. Mowi CP of Americas is proud to continue expanding the Goodness of MOWI® to more retail partners and supports the program through a holistic marketing campaign that includes branded content through radio, TV, food publications, influencers, social media, YouTube and much more…Salmon is Good, but MOWI® is Goodness! Mowi CP of Americas is excited for what’s yet to come as the retailer community opens its doors.

“MOWI is now present in 18 markets, and we have reached our goal of becoming a global brand. In all the markets we are present in, we offer high-quality, delicious products. We also focus on bringing new products to the market to meet consumer needs and offer more ways and more occasions in which to enjoy salmon. Our goal going forward is to continue growing in our markets together with our customers, continue on the path of de-commoditizing the salmon category while bringing value to it and to consumers,” concluded Andreas Johler, Managing Director of Mowi Branding.

For more information about the MOWI Brand visit: Home – MOWI Salmon US and for Media contacts: https://www.mowiamericas.com

About Mowi:

Mowi, a Norwegian company, has consistently delivered healthy and delicious seafood since 1964 and has become a leading aquaculture company. Mowi works with the ocean to produce nutritious, delicious and supreme-quality seafood while striving to achieve the highest sustainability standards. Fulfilling one-fifth of the global demand for farm-raised Atlantic salmon, Mowi is determined to reduce the environmental impact of seafood production and works exclusively with farmers who follow the most responsible harvesting practices. Mowi has operations in 25 countries and more than 14,000 employees. Go to https://mowi.com/about/ to learn more about the world’s largest supplier of Atlantic salmon. As the world’s leading salmon producer, Mowi works to help preserve the ocean and work in harmony with the sea to help feed a growing world population.

Mowi has been ranked as the world’s most sustainable protein producer for the fourth year in a row by the FAIRR Initiative.

Coller FAIRR Protein Producer Index assesses the world’s 60 largest publicly-listed animal protein producers, worth a combined USD 338 billion. Firms are ranked against ten environmental, social and governance (ESG)-related criteria including GHG emissions, deforestation, antibiotic usage and working conditions.

Coller FAIRR Protein Producer Index – Summary Report.
You can read more about the index here: https://www.fairr.org/index/
Learn more about our We Care element of MOWI Brand: We care – MOWI Salmon US

About MOWI Brand:

MOWI is all about Farm Raised Atlantic Salmon that offers a variety of cuts from personal size portions to large family cuts. MOWI offers generous cuts for everyday family meals and the experience of a bistro cut for special elegant meals.

Learn more about MOWI Brand at www.mowisalmon.us

Media contact:

Diana Dumet
Diana.Dumet@mowi.com

Kathryn Hudson-Melians
Kathryn.Hudson-Melians@mowi.com

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SOURCE Mowi CP of Americas

Technology

“India Global Forum’s mission more relevant than ever,” says Finance Minister Nirmala Sitharaman ahead of IGF Middle East and Africa 2024

Published

35 minutes ago

November 24, 2024

India Global Forum’s flagship event in UAE kicks off in Dubai on 25 November with IGF ForumPolicymakers, politicians, business figures and celebrities from India, UAE, Africa to converge at inaugural session

DUBAI, UAE, Nov. 24, 2024 /PRNewswire/ — Ahead of India Global Forum’s (IGF) flagship Middle East & Africa 2024 (ME&A 2024) in Dubai on Monday, 25 November, Finance Minister Nirmala Sitharaman commended the role of the organisation in fostering global partnerships.

“Through their impactful and outcomes driven work, India Global Form has consistently provided a platform that fosters a better understanding of modern India and its vast opportunities for the global audience. It has also played an important role in building meaningful cross-border connections.

“India Global Forum’s mission to build corridors of technology, talent, investment and trust is more relevant than ever,” she said.

Under the theme of ‘Limitless Horizons’, IGF ME&A 2024 will foster new partnerships and collaborations between India, the Middle East, and Africa, unlocking opportunities in sectors such as technology, finance, sustainability and innovation.

The two-day event will begin with a special address by India’s Commerce Minister Piyush Goyal.

The inaugural session will also witness UAE’s Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications, Omar al Olama, delve into the policies and reforms driving technological innovation in the UAE.

Looking forward to IGF ME&A, Indian Ambassador to the UAE, Sunjay Sudhir said: “The India-UAE relationship has entered an exciting new phase of exponential growth. We are at a moment in history where India-UAE relations are driving the synergy between our regions which has never been greater, and IGF serves as a beacon for harnessing this potential.”

Manoj Ladwa, Founder and Chairman, India Global Forum (IGF), said: “India’s External Affairs Minister, S. Jaishankar, aptly noted during his recent visit to Dubai that the India-UAE ties are in an era of new milestones. These ties are not just about trade figures or agreements – they represent a deeper alignment of values, aspirations, and shared visions for the future. IGF Middle East and Africa is an opportunity to channel this momentum into actionable outcomes that benefit not just our nations but the wider region.”

Featuring over 200 speakers and 1,000 participants across nine streams, IGF ME&A 2024 includes:

IGF Dialogues: An exclusive gathering of industry leaders and policymakers engaging in peer-to-peer roundtable discussions.IGF Forum: A Deep dive into how India, the Middle East, and Africa can embrace limitless horizons in a changing worldLeaders Dinner: An exclusive by-invite only dinner at the BAPS Hindu Mandir in Abu DhabiFounders and Funders Forum: Spotlighting the possibilities and pitfalls of the growing role of AI in India, the Middle East, and Africa.Climate and Business Forum (ClimB) – Exploring how businesses can achieve growth while prioritising sustainability and climate actionIGF Focus Forum – Discussions across diverse event streams, including leadership, entrepreneurship, healthcare, skilling and cultureDisruptors in the Desert – Demystifying emerging trends and technologies across key sectors poised to shape the next decade of the Global South.

These engagements will tackle pressing global challenges, from climate change and energy transition to the future of AI and digital economies, bringing together a diverse lineup of global leaders, business pioneers, policymakers, and innovators.

Key Speakers across the event include:

H.E. Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Remote Work ApplicationsH.E. Sunjay Sudhir, Ambassador of India to UAEMahesh Bhupathi, Indian Tennis LegendYusuf Tambawala, Vice President of Growth & Business Support, DP WorldLeander Paes, Indian Tennis LegendAbhimanyu Munjal, Managing Director and CEO, Hero FincorpHarsh Jain, Co-Founder, Dream11Monish Shah, Founder and CEO, DreamSetGoSanjay Nayyar, Founder and Chairman, Sorin AdvisorsAmnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East and Africa, MastercardNeeraj Makin, Senior Executive Vice President, Group Head – Strategy, Analytics & Venture Capital, Emirates NBDSiddharth Shah, Co-founder, PharmeasyFaizal Kottikollon, Chairman, KEF HoldingsRola Abu Manneh, CEO Middle East, Standard CharteredSiddharth Balachandran, Executive Chairman & CEO, Buimerc CorporationKuppulakshmi Krishnamoorthy, Global Head, Zoho for StartupsMina Liccione, Comedian, Dubomedy

About India Global Forum
India Global Forum tells the story of contemporary India. The pace of change and growth India has set itself is an opportunity for the world. IGF is the gateway for businesses and nations to help seize that opportunity. To know more, click here

Social Media Handles & Hashtag to Follow
Twitter: @IGFUpdates & @manojladwa
LinkedIn: India Global Forum
#IGFUAE

Photo – https://mma.prnewswire.com/media/2566068/IGF_Finance_Minister.jpg
Logo – https://mma.prnewswire.com/media/2566069/IGF_Logo.jpg

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Technology

Zooming into the green transformation, the “Together We Act” platform for China’s dual-carbon talent plan was released

Published

5 hours ago

November 24, 2024

“Empowering Green Value Chains, Contributing to New Productive Forces” Side Event was Successfully Held at COP29

BAKU, Azerbaijan, Nov. 23, 2024 /PRNewswire/ — The side event titled “Empowering Green Value Chains, Contributing to New Productive Forces” was held in Baku, Azerbaijan, during COP29. The event was jointly organized by the Vanke Foundation, C Team, and Phoenix TV. The aim of the event was to explore how industries in China can empower human capital and implement green value chains to achieve green, efficient, and low-carbon operational models under the country’s dual-carbon strategy. The goal was also to inspire new productive forces and drive the green transformation of economic and social development.

The side event brought together experts, scholars, business representatives, and NGO partners from both China and abroad to discuss the latest global trends and developments in green value chains across key industries. The event was chaired by Yang Peidan, Director of C Team. In her opening remarks, Liu Xi, Senior Manager of Climate Change and Biodiversity at the Vanke Foundation, highlighted the foundation’s vision of a “beautiful and shared future home” and its commitment to promoting environmental protection and social public welfare. She also introduced the “Net Zero Drive” Talents Acceleration Initiative, unveiling the “Together We Act” platform, a significant new step in the foundation’s efforts to align with its strategies.

Liu Yifeng, Deputy Director of C Team, provided an in-depth introduction to the “Together We Act” platform. This platform aims to cultivate and empower talents in the field of China’s dual-carbon strategy, equipping individuals with the knowledge and skills needed to better adapt to and lead the green low-carbon transformation.

C Team is implementing a strategic upgrade to support the development of emerging industry talents while facilitating the transition of workers from traditional industries. This initiative aims to create a green employment market system. According to Liu, workers in traditional industries need to adapt to the “new wave” of industry transformation, while employees in emerging sectors must quickly update their knowledge and skills to keep pace with technological advancements. Through effective training and accelerated efforts, industries, businesses, and regions can better apply technologies and management practices, achieving both technological and energy transformations.

To this end, C Team has partnered with Tencent to develop the “Together We Act” platform. The platform breaks down knowledge into “knowledge cards,” which are categorized and tailored for workers in need of transformation or upskilling. The platform offers smart, content-driven training and quantitative assessments. By using algorithms, the platform provides personalized knowledge to users and includes management features that allow administrators to assign tasks and learning objectives. Knowledge and exercises are managed separately, creating a flexible and intelligent learning system.

Additionally, C Team plans to leverage the data on workforce technology upgrades and training behaviors collected by the platform to analyze the impact of dual-transformation policies and strategies on the workforce in both corporate supply chains and regional areas. This data will help companies and local governments better understand workforce trends and provide support for industry and regional transitions.

Media’s role is also essential in promoting new productive forces. Yang Yuntong, Director of International Cooperation and Project Operations at Phoenix TV, shared that as the largest well-rounded Chinese-language cultural media group overseas, Phoenix TV has long been committed to advancing new productive forces through practical actions. The group has been actively involved in climate-change communication in China and has hosted the annual “Zero-Carbon Mission International Climate Summit” for the past four years in the lead-up to COP, providing a platform for dialogue and discussion among stakeholders and influencing corporate practices and public advocacy.

Xu Shilun, head of the ESG projects at Onewo’s Sustainable Development Center, shared that reducing energy consumption and carbon emissions in property management are key concerns for the company. Onewo is integrating its experience from managing various spaces, such as communities and office buildings, into its “Magic Stone” AI system, focusing on energy management to improve carbon management efficiency in public spaces and encourage owners and tenants to adopt greener lifestyles.

The roundtable discussion focused on two main themes: “Collaborative Innovation of Diverse Forces in Creating New Productive Forces” and “Empowering Green Value Chains to Drive the Green Transformation of Economic and Social Development”. Representatives from leading companies such as JA Solar, Anta Group, Lenovo, Carbonstop, PES, Exiss, ACT, Dasso, Hainan Deeprock, and SQUAKE participated in the discussion. The Secretary of the CPC Municipal Committee of Huzhou City, Chen Hao, also joined via video to introduce the innovative concept of “Bamboo Forest Carbon Sequestration.”

The organizers stated that the side event was not only a deep exploration of green development concepts but also a firm commitment to future sustainable development. C Team plans to further collaborate with nonprofit organizations, environmental foundations, leading enterprises, research institutions, and knowledge service platforms to jointly promote public and inclusive transformation, ensuring that high-quality training content is presented on the platform. Through collective effort and the pooling of knowledge and resources, the event sought to support industry development, regional transformation, and the green transformation of society.

About C Team：
C Team is a non-profit organization dedicated to promoting corporate climate action and sustainable development.

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SOURCE C Team

Technology

Urgent Call: Donate Electronics to Empower Charities Nationwide

Published

6 hours ago

November 23, 2024

TORONTO, Nov. 23, 2024 /CNW/ – This holiday season, the Electronic Recycling Association (ERA) is spreading the spirit of giving with its annual 12 Days of Electronic Giving campaign. Aiming to donate over 200 electronic devices to charities across Canada, ERA is committed to empowering organizations to deliver critical services to their communities.

However, the demand for electronics remains pressing. More than 500 charities are still on ERA’s waitlist—a number that highlights the urgent need for public and corporate donations of pre-loved technology.

“Together, We Can Create Impact”
Bojan Paduh, Founder and President of ERA, urges individuals and businesses to step up this holiday season:

“We’ve accomplished so much, but hundreds of charities are still waiting for essential technology to continue their work. I encourage everyone to consider donating their unused laptops, tablets, or cell phones. Your generosity can transform lives and reduce e-waste at the same time.”

ERA’s 12 Days of Electronic Giving campaign is already making an impact, supporting a wide range of organizations across the country, including:

Children’s Autism Services of Edmonton – Edmonton, ABWinnipeg Humane Society – Winnipeg, MBBent Arrow Traditional Healing Society – Edmonton, ABCanadian Mental Health Association – Toronto, ONYork Region Educational Services – Toronto, ONIt Takes a Village Community Outreach and Advocacy – Halifax, NSToronto Fringe – Toronto, ONMarina Housing Co-op – Vancouver, BCAgape Table Inc. – Winnipeg, MBGreater Edmonton Live-In Society – Edmonton, ABEqual Housing Initiative Inc. – Winnipeg, MBValley Community Learning Association – Kentville, NSAlberta Children’s Hospital – Calgary, AB

How You Can Help
The holidays are the perfect time to give back. If you or your organization have unused electronic devices gathering dust, ERA invites you to donate and make a meaningful difference. Whether it’s a laptop, tablet, or cell phone, every device can create opportunities, reduce e-waste, and bring hope to someone in need.

Donating is Simple
ERA offers convenient, free pickup services across Canada.

Call: 1-877-9EWASTE / Email: info@era.ca / Visit: www.era.ca to schedule a pickup.

Let’s Make This Season Count
“Your donation today can change lives tomorrow,” adds Paduh. “Together, we can meet the urgent needs of these charities while fostering a sustainable future.” Don’t wait—help ERA ensure no charity is left behind this holiday season.

SOURCE Electronic Recycling Association