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Authena AG Disrupting the B2B2C Supply Chain With IoT Traceability, NFT Phygital Authentication, and Metaverse Portability at Scale for Web3

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Zug-based company poised to save companies billions in counterfeiting and product fakes with powerful IoT sensor-based blockchain technology using the tap of a smartphone

@ Swisstech Pavilion, Tech West Venetian Expo, Eureka Park, Booth Demos #61433

ZUG, Switzerland, Dec. 29, 2022 /PRNewswire/ — Authena AG, the premier provider of NFT ownership certificates and “phygital” authentication at the single SKU level announces M3TA™ at CES 2023 in the Swisstech Pavilion. QR codes, holograms, and barcodes can be easily copied – product fakes and counterfeiting cost industries hundreds of billions in lost revenue and put human lives at risk by fostering exploitive forced labor that diminishes global ESG goals.

 

“In the past all objects were physical, but the explosion of cryptocurrency, avatars, and digital art has brought with it an explosion of digital objects,” says Matteo Panzavolta, founder and CEO of Authena AG. “In the future all objects will have a physical soul and a digital identity, creating the new “phygital” universe. But these phygital objects are vulnerable to attacks, leaving consumers exposed to counterfeit physical products and unknowingly purchasing fake NFTs, rendering them useless. Authena solves this for the consumer with the tap of a smartphone.”

Using powerful sensor-based, IoT blockchain technology, Authena Shield™, Authena L1VE™, and the newly-announced Authena M3TA™ puts the power of product authentication at the single SKU level in the consumer’s hands with the tap of a smartphone.

Authena allows companies to track every touchpoint in the supply chain, including environmental conditions, geo-tracking, border crossings, rough handling and offers NFT authentication with metaverse portability in multiple vertical industries.

“We started by protecting the authenticity of physical goods in the pharma, food, and luxury markets,” Panzavolta continues. “M3TA™ is the next evolution of Authena’s commitment to provide the authenticity connection for manufacturers and producers to secure the bridge between their physical products and digital twins.”

Using M3TA™, Authena recently worked with Adidas and FIBA’s Serbian Red Stars team to exploit the full potential of Web3 by providing fans with NFTs for access to exclusive events, video content, and photos. At the upcoming EuroLeague game against Real Madrid on January 10, 2023, NFT owners will be invited to assist at the match, and at the end, players will personally hand them over their authentic signed jersey, a trend that will be de rigueur in the future of sports.

Product Details

Authena L1VE™ boasts the smallest rechargeable tracker at the single SKU level and monitors in real-time in 185 countries. Brands track their products using an AI-enabled dashboard with embedded alerts and analytics. Sophisticated sensors deployed via blockchain detect:

Temperature changes and multi-environmental conditionsReal-time location monitoring and “world first” capability for brands to steer supply chains across country borders, even with poor connectivitySelf-detection of diversion attempts, percussion detection, or “rough handling”

Authena M3TA™ provides authenticity and ownership certificates via NFTs associated with their physical twin. In a world of counterfeiting with the explosion of NFTs, companies can guarantee secure phygital, and product safety with authenticity and ownership certificates and experiential benefits including portability to metaverse worlds.

Authena Shield™, is an end-to-end authenticity platform integrated with physical digital-seals that provide security and authenticity for physical products, making counterfeiting difficult and unprofitable at scale. Using multiple layers of encryption, Authena Shield™ enables direct alerts from the manufacturer to the consumer related to product tampering or damage at every point in the supply chain – from initial sealing to the receipt and opening of the product by the consumer.

Authena technology has been working in more than 185 countries with more than 20 customers, many of them global corporations that are moving from pilot to production integration.

Customer Case Studies:

Pharma – working with one of the largest pharma companies in the world currently under NDA.Sports memorabilia – Phygital collectible pre-sold through NFT for the Serbian basketball team and in collaboration with Adidas.Wine and spirits – Bored Gorilla wine linked to NFT collection unlocking phygital benefits for the owners; limited release of Karl Locher’s 60th – Founder’s Anniversary Reserve” Swiss whiskey NFT secured physically and in the metaverse, each bottle value increased to over $5000 USD.Fragrance and cosmetics, luxury goods, industrial applications.

For more information visit www.authena.io or schedule a meeting at CES.

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SOURCE Authena AG

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Cyble Unveils Cyble Titan – Next-Gen Endpoint Security Built into Its AI-Native Security Cloud

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CUPERTINO, Calif., May 19, 2025 /PRNewswire/ — Cyble, a global leader in AI-powered cyber threat intelligence and security solutions, has announced the launch of Cyble Titan, its next-generation Endpoint Security. Designed to meet the evolving threat landscape, Cyble Titan integrates seamlessly into the Cyble’s AI-Native Security Cloud, bringing together asset visibility, intelligence-led detection, and automated incident response in a unified solution.

Unlike traditional endpoint security tools that focus solely on detection and alerts, Cyble Titan is built for modern security teams who demand both context and action. Cyble Titan is powered by native threat intelligence from Cyble Vision, allowing defenders to proactively anticipate, prioritize, and neutralize threats—before they cause damage.

“With Cyble Titan, we’re moving beyond legacy EDR into a new era of intelligent, autonomous endpoint protection,” said Beenu Arora, Co-Founder and CEO of Cyble. “By fusing threat intelligence with endpoint telemetry, we’re enabling organizations to not only see what’s happening on their endpoints—but understand why it matters, and respond instantly.”

Key Capabilities of Cyble Titan:

Real-Time Visibility Across All Endpoints: Instantly discover, fingerprint, and classify endpoints—across cloud, on-prem, and hybrid environments.Threat Intelligence-Native Detection & Response: Enriched by Cyble Vision’s intelligence on IOCs, TTPs, malware families, and adversary infrastructure.Unified Management Console: A single pane of glass to manage assets, policies, incidents, and response workflows.Autonomous Response Actions: Kill processes, isolate hosts, quarantine files, and auto-triage incidents with built-in logic and sandboxing.Lightweight Agent, Heavyweight Protection: Optimized for performance without compromising on depth of telemetry or speed of action.

Whether protecting corporate laptops, cloud workloads, or mission-critical servers, Cyble Titan adapts to each organization’s environment and risk profile—empowering defenders to stay one step ahead of cyber adversaries.

Cyble Titan is available for enterprises, MSSPs, and government agencies worldwide.

To schedule a personalized demo, visit https://cyble.com/demo.

About Cyble

Cyble is a leading global cybersecurity company that empowers organizations with real-time threat intelligence, digital risk monitoring, and AI-driven cyber defense. Through platforms like Cyble Vision, Cyble Hawk, and now Cyble Titan, the company helps customers reduce risk, stay ahead of emerging threats, and build cyber resilience across the digital landscape. Cyble is recognized by Forrester, Gartner, and G2 as a trusted innovator in cyber threat intelligence and attack surface management.

To learn more, visit www.cyble.com.

Logo: https://mma.prnewswire.com/media/2470747/Cyble_Inc_New_Logo.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/cyble-unveils-cyble-titan–next-gen-endpoint-security-built-into-its-ai-native-security-cloud-302457893.html

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Agoda Spotlights Lantern Festivals Across Asia to Brighten the Year

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SINGAPORE, May 19, 2025 /PRNewswire/ — Digital travel platform Agoda is shining a light on some of Asia’s most enchanting lantern festivals coming up in the remainder of the year. These lantern festivals are unmissable for travelers eager to immerse themselves in culture and dazzling light-filled celebrations. 

Lantern festivals have long been a favorite for travelers, offering a unique blend of tradition, artistry, and community spirit. For those who marveled at earlier festivals this year, like China’s Spring Lantern Festival or Taiwan’s PingXi Lantern Festival, there’s good news—there are still plenty of opportunities to catch more lantern-lit magic in the months ahead. 

Monthly: Hoi An Lantern Festival, Vietnam 

Hoi An’s Lantern Festival transforms this charming riverside town into a glowing wonderland every full moon. Visitors can expect the streets to be bathed in the warm glow of colorful lanterns, while the Thu Bon River sparkles with floating lights. This monthly celebration is a tribute to Vietnam’s rich heritage, offering travelers a chance to release their own lanterns and make a wish. The festival’s intimate atmosphere and timeless beauty make it a must-see for those seeking a serene yet magical experience. 

August 2025: Nara Tokae Lantern Festival and Obon Festival, Japan 

August in Japan is a double delight for lantern lovers. The Nara Tokae Lantern Festival lights up the historic city of Nara with thousands of candle-lit paper lanterns, creating a captivating illumination amidst ancient temples and deer-filled parks. Meanwhile, the Obon Festival, celebrated nationwide, honors ancestors with floating lanterns and traditional dances. Together, these festivals offer a harmonious blend of reflection, celebration, and cultural immersion. 

October 2025: Mid-Autumn Festival, China 

China’s Mid-Autumn Festival, celebrated on the 15th day of the eighth lunar month, is a time for family reunions and moonlit festivities. Lantern displays take center stage, with intricate designs ranging from mythical creatures to modern art. Cities like Beijing and Shanghai host grand celebrations, but smaller towns also offer a more intimate charm. Mooncakes, storytelling, and lantern parades make this festival a feast for the senses and the soul. 

November 2025: Yi Peng and Loy Krathong Festival, Chiang Mai, Thailand 

Chiang Mai’s Yi Peng and Loy Krathong Festival is a breathtaking spectacle of light and water. Thousands of lanterns are released into the sky, while floating krathongs (decorative baskets) are set adrift on rivers. This dual celebration symbolizes letting go of misfortunes and welcoming good luck. The sight of illuminated lanterns ascending into the night sky is a memory that will linger long after the festival ends. 

December 2025: Giant Lantern Festival, Philippines  

The Giant Lantern Festival in San Fernando, Philippines, is a dazzling display of craftsmanship and community spirit. Known as the “Christmas Capital of the Philippines,” San Fernando showcases massive, intricately designed lanterns that light up the night in a kaleidoscope of colors. This festival is a testament to Filipino creativity and a joyful way to usher in the holiday season. 

Krishna Rathi, Senior Country Director at Agoda, said, “Lantern festivals are more than just a visual treat; they’re a window into the heart of a culture. Agoda is here to help travelers experience the magic firsthand and make their journeys as seamless as possible. Whether you’re floating a lantern in Hoi An or Chiang Mai, Agoda’s got your travel plans covered.”

With over 5 million holiday properties, 130,000 flight routes, and 300,000 activities to choose from, Agoda makes it easy to plan a lantern-lit adventure. Visit  Agoda.com and find the best deals on the Agoda mobile app. 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/agoda-spotlights-lantern-festivals-across-asia-to-brighten-the-year-302458541.html

SOURCE Agoda

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Unlock the Power of Smart Warehousing with SSI Schaefer at the Vietnam Warehousing & Automation Show 2025

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Gain insights on how to achieve success in building resilient cold storage warehouses from intralogistics expertsSee the capabilities of the SSI LOGIMAT® smart storage-and-retrieval solution in action

HO CHI MINH CITY, Vietnam, May 19, 2025 /PRNewswire/ — SSI Schaefer, a global leader in intralogistics and automated warehouses, today announced its participation at Vietnam Warehousing & Automation Show 2025 (VWA 2025) in Binh Duong New City from May 21 to 23, 2025 (Booth 2, Hall A, World Trade Center). During the event, the company will showcase smart warehouse automation solutions through live demonstrations and offer expert insights into cold chain intralogistics on the conference stage.

Visitors can view a live demonstration of SSI Schaefer’s vertical lift module SSI LOGIMAT®. As simple as a plug-and-play solution, the SSI LOGIMAT® allows businesses to optimize warehouse space and improve picking accuracy for small to medium-sized goods.

Sean Lim, Country Head at SSI Schaefer Singapore and Head of Export Market Asia said, “Setting our customers up for success in their warehouse operations is our utmost priority at SSI Schaefer. There are enormous opportunities for companies of all sizes to tap into warehouse automation to meet the growing demand for logistics in Vietnam. With a track record of providing innovative and reliable intralogistics solutions, we are committed to ensuring that our customers retain their competitive edge and stay ahead of the curve.”

Schedule a consultation session here.

Learn Strategies for Cold Storage Warehouses

At VWA 2025, Carsten Spiegelberg, Head of Logistics Solutions at SSI Schaefer Asia & MEA, will share strategies that companies can utilize when building a cold storage warehouse. The session will help the audience gain a clearer understanding of the investment required for a cold storage warehouse and the industry’s best practices.

Date and Time

Topic

Speaker

May 22, 10:00 – 10:45

Taking Your First Step into Cold Storage Automation

Carsten Spiegelberg, Managing Director, MEA and Head of Logistics Solutions, Asia & MEA

Register for the conference here.

SSI Schaefer empowers small and medium-sized enterprises (SMEs) to embark on warehouse automation through efficient, flexible, and scalable solutions.

In partnership with Roto-Trust Horse, a member of the SSI Schaefer Network of Distributors, both companies will work closely to deliver a complete suite of intralogistics solutions to support Vietnam’s burgeoning logistics sector.

About SSI Schaefer

The SSI Schaefer Group is a leading global solution provider for all areas of intralogistics. By leveraging innovative technologies, the Group empowers companies to increase the efficiency and sustainability of their material flow processes through offering cost-effective end-to-end intralogistics solutions. Additionally, the Group is one of the largest software vendors for internal material flow, providing sustainable resource management within warehouses.

Headquartered in Neunkirchen, Germany, SSI Schaefer has about 80 operating companies and seven production sites worldwide.

 

View original content:https://www.prnewswire.com/apac/news-releases/unlock-the-power-of-smart-warehousing-with-ssi-schaefer-at-the-vietnam-warehousing–automation-show-2025-302454102.html

SOURCE SSI Schaefer

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