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New Driver Training Developed at Cincinnati Children’s Keeps Teens with ADHD Safer Behind the Wheel

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Integrated Desktop and Simulator Training Reduced Crash Risk by 40%

CINCINNATI, Dec. 1, 2022 /PRNewswire/ — Roadways can be a dangerous place for teen drivers, even more so for those diagnosed with attention-deficit/hyperactivity disorder (ADHD). This is because those with ADHD may have difficulty sustaining visual attention to the roadway, especially when distracted.

“This training improves attention, reduces crash risk, and has the potential to save lives.” — Jeff Epstein, PhD

Now, an ADHD driver’s training program developed at Cincinnati Children’s reports success at reducing the frequency of long, distracted glances away from the road that often occur among youth with ADHD. Details were published December 1, 2022, in The New England Journal of Medicine.

“This training improves teen drivers’ attention to the roadway, reduces crash risk and has the potential to save lives,” says the study’s principal investigator Jeff Epstein, PhD, a pediatric psychologist with the Division of Behavioral Medicine & Clinical Psychology at Cincinnati Children’s.

Trainees Had Fewer Crashes/Near-Crashes

The study details outcomes of the FOCAL+ training program, which expands upon a desktop-based software platform called FOcused Concentration and Attention Learning (FOCAL). This study enrolled 152 teen drivers with ADHD, aged 16-19, and split them into two groups. The 76 teens assigned to FOCAL+ participated in multiple training sessions that involved wearing special eye-tracking monitors that detect “long” glances (2 seconds or more) away from the roadway during simulated driving.

When long glances away from the road occurred while drivers were performing secondary tasks in the simulator (i.e., searching for a visual symbol on the driving console), an alarm sounded. The 76 teen drivers assigned to the control group learned about driver safety and then, like the FOCAL+ drivers, participated in multiple training sessions while wearing an eye tracker which required them to perform the same secondary task as the FOCAL+ group. However, control drivers did not get alerts when they glanced away from the road for too long.

One month after training, teens in the control group had 28.05 long glances during driving simulation per drive compared to just 16.52 long glances for the FOCAL+ group—a 41% difference. Six months later, both groups slightly improved at avoiding long glances, but those who received the FOCAL+ training maintained a 42% edge. The study also reports that non-trained drivers were more variable than trained ones in their lane position–a driving indicator related to crash risk.

To measure the impact of the training on real-world driving, drivers in both groups had an eye-tracking camera attached to the windshield in their vehicles for a year. Teens who received FOCAL+ training had fewer long-glances and crashes and near crashes than the control group. In fact, there were 40% fewer crashes and near crashes among the FOCAL+ trained group (3.4%) than the control group (5.6%). None of the crashes involved fatalities.

These findings suggest teens with ADHD were able to generalize trained skills to real-life settings, Epstein says. 

Next Steps

As a result of the success of the study, Cincinnati Children’s is now offering this training to teens with ADHD. The five-session program will cost $250. Those interested in participating can call 513-636-8107 or visit the website to see if they or their teen qualify.

“Our ultimate goal is to make this training available to all teen drivers with ADHD,” said Epstein. “The hope is to reduce teen driving injuries and fatalities and to provide parents with added comfort about their teen driver’s safety.”

Epstein notes that the sample of drivers in this study was limited to one geographic region and results may not be the same for drivers in other regions. But the results justify pursuing the programs further. The team plans to apply for grants to further investigate program efficacy. 

The program founders also are studying ways to expand the program to other ADHD care providers, and perhaps other driving instruction providers. 

The challenges ahead include scaling up the program and finding supporting sponsors. 

Video, sound and photos are available at link below. Please courtesy Cincinnati Children’s Hospital
https://spaces.hightail.com/space/EWZGcXantm


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SOURCE Cincinnati Children’s Hospital Medical Center

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CHASM Exclusively Licenses AgeNT® Express Transparent Conductive Film to Mativ for Heated Glass Solutions

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January 9, 2025

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CANTON, Mass., Jan. 9, 2025 /PRNewswire/ — Chasm Advanced Materials, Inc. (CHASM) and Mativ Holdings (Mativ), manufacturer of Argotec interlayer films for high-performance glazing, have announced an exclusive licensing agreement. CHASM’s AgeNT® Silver Nanowire (AgNW) and Carbon Nanotube (CNT) hybrid performance film technology will be licensed to Mativ for transparent heating solutions in advanced glass and window applications across architectural, military, and transportation segments.

This licensing agreement marks another milestone in the long-standing collaboration between Mativ and CHASM, aiming to accelerate the commercialization of a portfolio of AgeNT® Express films.

David Arthur, CEO and co-founder of CHASM, highlighted the significance of this partnership. “Licensing our AgeNT® Express technology to Mativ marks a major milestone for both companies,” said Arthur. “With CHASM’s leadership in CNT technology and flexible electronics, and Mativ’s expertise in roll-to-roll (R2R) precision coating and vast market reach in glazing applications, this collaboration is a powerful step toward CHASM’s expansion into global non-automotive glazing markets.”

“This agreement marks a significant milestone in the continued growth of Mativ within innovative and emerging markets,” states Mativ President and CEO Julie Schertell. “By becoming a licensee of Chasm’s groundbreaking AgNW and CNT technology, we reaffirm our position as leaders in material science innovation. Together, we are unlocking new potential in advanced film applications across top industrial sectors.”

About CHASM
CHASM’s mission is to develop and manufacture advanced carbon nano materials, leveraging its innovative product platforms to create a safer, more connected and sustainable world. The company’s patented nanotube manufacturing platform combined with its unique ability to integrate CNTs into product solutions is unleashing the power of nanotechnology.

Innovations powered by CHASM include universal transparent heaters for safer driving and a broad range of non-automotive applications, transparent antennas for smarter cities, conductive additives for EV batteries, and cement additives for greener (lower carbon footprint) concrete. 

CHASM is building the world’s largest multiwall CNT reactor (1,500 metric tons annual capacity) in Norman, Oklahoma, to produce NTeC® products to support battery and cement applications.

AgeNT, NTeC, CHASM, and the CHASM logo are trademarks of CHASM Advanced Materials, Inc.

About Mativ
Mativ Holdings, Inc. is a global leader in specialty materials, solving our customers’ most complex challenges by engineering bold, innovative solutions that connect, protect and purify our world. Headquartered in Alpharetta, Georgia, we manufacture on three continents and generate sales in over 100 countries through our family of business-to-business and consumer product brands. The company’s two operating segments, Filtration & Advanced Materials and Sustainable & Adhesive Solutions, target premium applications across diversified and growing categories. Our broad portfolio of technologies combines polymers, fibers and resins to optimize the performance of our customers’ products across multiple stages of the value chain. Our leading positions are a testament to our best-in-class global manufacturing, supply chain and materials science capabilities. We drive innovation and enhance performance, finding potential in the impossible. To learn more, visit mativ.com.

To learn more about Argotec glass interlayer films, visit argotec.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/chasm-exclusively-licenses-agent-express-transparent-conductive-film-to-mativ-for-heated-glass-solutions-302346673.html

SOURCE CHASM Advanced Materials

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Hettich Achieves Remarkable Success with Innovative Quora Ads Campaign

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40 minutes ago

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January 9, 2025

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MUMBAI, India, Jan. 9, 2025 /PRNewswire/ — Hettich, a leading manufacturer of innovative furniture fittings, built-in appliances, and door hardware solutions, has achieved outstanding results through a recent advertising campaign on Quora. The campaign aimed to enhance brand awareness and engagement among homeowners, interior designers/architects, and OEMs/builders, by showcasing Hettich’s cutting-edge products in a unique and compelling way.

Hettich’s campaign leveraged Quora’s targeted advertising solutions to reach specific demographics interested in home improvement and design. By focusing on audiences actively seeking quality and innovative solutions, the campaign effectively resonated with potential customers.

The Hettich campaign resulted in impressive metrics, including a view-through rate of 44.55% and 18,598 clicks from over 1 million views. With 2,357,070 impressions, Hettich significantly expanded its reach, fostering awareness and interest in its furniture fittings, built-in appliances, and door hardware.

Hettich crafted visually stunning and emotionally engaging content that spotlighted the unique features of its products through captivating storytelling and immersive video formats. The campaign vividly illustrated the transformative power of Hettich’s innovative solutions, seamlessly turning everyday moments into extraordinary experiences within living spaces. “We believe in the magic of storytelling to break through the advertising clutter,” said Aditya Jalgaonkar, AGM-Marketing, Hettich India. “This campaign reflects our commitment to creating meaningful, high-quality content that connects with our audience in a profound way.”

“At Quora, we are dedicated to helping brands tell their stories effectively and meaningfully,” said Gurmit Singh, General Manager at Quora APAC and MEA. “Hettich’s campaign is a perfect example of how targeted advertising can drive engagement and connect brands with their audiences. We’re thrilled to see the impact of our platform on Hettich’s marketing efforts.”

The success of Hettich’s campaign showcases the effectiveness of utilizing Quora’s targeted advertising capabilities. This partnership illustrates how brands can engage potential customers and create lasting connections through innovative marketing strategies.

About Quora

Quora is a platform that has 100 million monthly unique visitors in India, where people come to share knowledge and insights. By connecting brands with engaged audiences through targeted advertising, Quora helps businesses tell their stories effectively and meaningfully.

Photo: https://mma.prnewswire.com/media/2593402/Hettich_Quora_Ads.jpg
Logo: https://mma.prnewswire.com/media/2443578/Quora_Logo.jpg

 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/hettich-achieves-remarkable-success-with-innovative-quora-ads-campaign-302345570.html

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NX Taiwan Offers Work Experience to China University of Technology Students

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40 minutes ago

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January 9, 2025

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TOKYO, Jan. 9, 2025 /PRNewswire/ — Nippon Express (Taiwan) Co., Ltd. (hereinafter “NX Taiwan”), a group company of NIPPON EXPRESS HOLDINGS, INC., conducted a two-day work experience program for students from the China University of Technology (hereinafter “CUTe”) on Saturday, November 30, and Sunday, December 1.

NX Logo: https://kyodonewsprwire.jp/img/202412252272-O3-CT0nRnRv 

Photos

Group photo of participants: https://cdn.kyodonewsprwire.jp/prwfile/release/M103866/202412252272/_prw_PI1fl_AD0GB6Wy.jpg 

Warehouse work experience: https://cdn.kyodonewsprwire.jp/prwfile/release/M103866/202412252272/_prw_PI2fl_FTH84m7K.png 

The work experience program is part of the NX Group’s efforts to actively communicate with local communities and engage in community-based social contribution activities, recognizing its social and public mission as a logistics company.

Eighty students enrolled in CUTe’s Department of Marketing and Logistics took part in the program at NX Taiwan’s NEXT1 warehouse in Taoyuan City, where they received briefings from NEXT1 staff on basic logistics knowledge, safety, and warehouse operations. Through a combination of classroom lectures and hands-on experience, the students learned in depth about how warehouse operations are carried out.

The participants found the program a valuable opportunity to expand their practical knowledge and understanding of the logistics industry, with one commenting: “This experience has given me a deeper understanding of warehouse management and logistics, and strengthened my desire to work in the logistics industry, where I can contribute to society in the future.”

The NX Group will continue to actively engage in social contribution activities on a global scale to help develop human resources who can play active roles in the logistics industry.

About the NX Group: https://kyodonewsprwire.jp/attach/202412252272-O1-tne94err.pdf 

NX Group official website: https://www.nipponexpress.com/ 

NX Group’s official LinkedIn account:
https://www.linkedin.com/company/nippon-express-group/ 

View original content:https://www.prnewswire.com/apac/news-releases/nx-taiwan-offers-work-experience-to-china-university-of-technology-students-302346527.html

SOURCE NIPPON EXPRESS HOLDINGS, INC.

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