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Qwick Unveils All-New Brand Celebrating the Hospitality Industry

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The staffing platform’s new branding demonstrates a seamless connection between the company and its F&B network

PHOENIX, Nov. 14, 2022 /PRNewswire/ — Qwick, the technology-enabled leader in staffing for hospitality businesses and freelancers, revealed today its completely revamped, industry-centered brand. Exclusively operating in the hospitality industry, the staffing-as-a-service innovator’s rebrand now aligns Qwick’s look and style with an authentic hospitality experience.

Since its founding in 2017, the company has developed a marketplace where restaurants, hotels, event venues, caterers, stadiums, and others can very easily post shifts that Qwick freelancers can pick up. Its proprietary algorithm invites these uniquely talented hospitality professionals to fill shifts that best fit their experience, location, Qwick history, ratings, and more.

Throughout the platform’s entire suite of products, website, and social media, Qwick’s new brand elements reflect the real-life look and feel of working in hospitality. The company tapped award-winning brand agency Red Antler to help bring into focus Qwick’s expertise and values.

The brand’s new wordmark and logo casually showcase Qwick as if handwritten in thick permanent marker.Updated colors and styling combine rich, saturated imagery with bright colors aptly named for F&B: lettuce, lime, tomato, cream, aqua, and more.New typefaces include permanent marker type, meant to mimic the fast-paced, handwritten notes common in the hospitality industry, and a tech-styled font meant to recognize Qwick’s technology base. The two provide a human and data balance to the new brand.As a homage to the industry, new graphic elements include a nod to colorful day-dot stickers, highlighter mark ups, icons in a hand-drawn style, and paper receipt stylization reflecting the tactical communication and organization of life in hospitality.With a sharp focus on connections and empowering experiences, Qwick’s new photography celebrates the hospitality community showcasing a variety of people, places, and shifts.Qwick has also made a major change to its vernacular. Throughout all communications, the company now refers to the professionals signed up to take shifts on the Qwick platform as “hospitality freelancers.” The change emphasizes their expertise and how flexibly and freely hospitality freelancers can do what they love with Qwick on their side.

“Each and every update to our new internal and external branding was intentional and centered on our core as a hospitality company,” said Qwick’s VP of Brand, Tracy McGinnis, who led the company’s rebrand. “Down to our vocabulary, graphics, textures, and even font weight, every meticulous detail plays into the F&B experience and pays tribute to the industry we love. We’re proud to share the identity and culture we’ve developed over the company’s five years staffing restaurants, hotels, caterers, and event venues.”

Jenna Navitsky, Chief Creative Officer at Red Antler said, “Coming from the creative industry where freelance work is increasingly common, we instantly related to Qwick’s mission to celebrate the benefits and address the nuances of freelance life. Crafting this rebrand with the specific experience of hospitality workers in mind was a fun and rewarding challenge for us. We can’t wait to see Qwick continue to make a real difference in people’s lives.”

Qwick’s rebrand caps off and celebrates a number of recent significant milestones as the company reaches five years serving the industry. The platform recently raised $40M in Series B financing, facilitated its 600,000th shift, earned Inc. 5000 recognition as the 32nd fastest growing private company in the US, and was awarded as a Great Place to Work for the second consecutive year.

“We are very proud of the significant strides Qwick is making, especially as our growth rate is increasing rapidly every year, quarter, and month. And Qwick’s growth is only in its early stages.” said Retta Kekic, Qwick’s Chief Marketing Officer. “Given our recent achievements and reached milestones, we expect to accelerate growth still, further developing Qwick’s marketplace, expanding to more cities, and filling even more shifts. Our rebrand, and doing so now, will further propel Qwick’s growth as we bolster brand recognition and expand the Qwick network.”

Qwick Co-Founder and CEO, Jamie Baxter said, “Our new branding now aligns Qwick’s outward appearance with what we’ve always stood for in the hospitality industry: flexibility and freedom in food and beverage staffing. It will streamline relationship building in the hospitality community and improve our ability to provide unparalleled staffing as we now express immediately and clearly our dedication to the industry.”

With a fresh look in place, Qwick deepens its commitment to the hospitality industry. The company will keep on with its huge growth trajectory, continually improve tech integrations, and further streamline the hospitality staffing experience.

About Qwick:
Qwick is the professional platform at the heart of the hospitality industry that matches experienced food and beverage freelancers with shifts in real time. Dedicated to serving those who serve us, Qwick empowers businesses to fill shifts and staff flexibly, while freelancers enjoy the freedom to make their own schedules and get paid the same day. As a growth-stage tech company, Qwick is rapidly expanding across the country and serves as a hospitality industry through-line. Qwick has earned multiple national recognitions, including “Great Place to Work” certification for two consecutive years, and is the 32nd fastest-growing company in the U.S. on the 2022 Inc. 5000 list. Learn more at qwick.com.



 

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PASHA Holding forges global connections at COP29

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BAKU, Azerbaijan, Nov. 23, 2024 /PRNewswire/ — PASHA Holding, a leading Azerbaijani company, successfully participated at COP29, reaffirming its dedication to climate action. As an Impact Partner at the event, PASHA Holding actively engaged in meaningful discussions, collaborated with global stakeholders, and shared its vision for a sustainable future.

The holding’s presence included a tailored booth in the Green Zone, alongside multiple thought-provoking sessions led by PASHA Holding companies, including PASHA Bank, Kapital Bank, PASHA Insurance, PASHA Life, AgroDairy, and PASHA Real Estate. These sessions addressed critical issues such as climate finance, sustainable agriculture, and the role of private sector leadership in fostering inclusive green transitions.

Through its participation, PASHA Holding leveraged the opportunity to exchange ideas, build relationships with regional and global peers, and learn from diverse experiences in tackling climate challenges. By engaging with stakeholders from government, international organizations, and the private sector, PASHA Holding enhanced its capacity to drive sustainable development initiatives in Azerbaijan and beyond.

Aytaj Mukhtazada, Head of PR and Communications at PASHA Holding, remarked:

COP29 has been an extraordinary platform for us to amplify our sustainability vision and forge valuable connections. The insights gained and partnerships established here will enable us to align our strategies with global climate objectives while addressing the unique needs of our region. This experience underscores the importance of collaboration in creating impactful, long-term solutions to the challenges we all face.”

Key elements of PASHA Holding’s sustainability strategy include minimizing the environmental impact of its own operations, investing in projects that support the transition to net zero, and investing in technological innovation to address the challenges presented by climate change. In the near future, the group plans to conduct comprehensive diagnostics and gap analysis across its subsidiaries to set specific goals to decrease our carbon footprint, including supply chain, support the customers in their transition journeys and increase investments in green initiatives. Additionally, PASHA is committed to empowering its stakeholders through education and collaboration, ensuring that sustainability is embedded across the wider economy. These plans include supporting the development of a sustainable SME landscape in the country, aiding farmers in their green transition, and supporting innovation for developing decarbonization solutions.

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Global Times: China vows to promote steady growth of foreign trade

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BEIJING, Nov. 23, 2024 /PRNewswire/ — Officials from five Chinese departments including the Ministry of Commerce (MOFCOM), the Ministry of Foreign Affairs and the People’s Bank of China vowed to promote the steady growth of foreign trade at a press conference held on Friday in a move experts said is part of a package of policy measures to inject impetus and confidence into stabilizing the economy and help realize its annual economic targets.

Meanwhile, at the same press conference, the vice commerce minister highlighted China’s capacity in dealing with external shocks in the first explicit, publicly known response by a senior commerce official to the impact of the US’ potential 60 percent tariffs on Chinese imports. He stressed tariffs will only lead to high costs for consumers, and a stable, healthy and sustainable development of China-US economic and trade relations will benefit peoples of both countries and the world.

The press conference came after MOFCOM, together with the Ministry of Foreign Affairs, the Ministry of Industry and Information Technology, the People’s Bank of China and the General Administration of Customs rolled out nine measures to support foreign trade, involving support and guidance in insurance, financing, cross-border trade settlement, expanding scope on imports and exports, optimization of trade structure, visa facilitation and transportation.

Analysts noted that the latest move will further enhance the confidence of Chinese foreign trade enterprises, thereby injecting a stable and strong impetus to economic development, helping the country navigate the complexities of the global market.

Policy support

During the press conference, Chinese Vice Commerce Minister Wang Shouwen noted that the policy is aimed at responding to changes in the international trade situation and promoting solutions to practical difficulties faced by foreign trade enterprises in financing and maritime transport.

The raft of policy measures aimed at promoting the steady growth of foreign trade was deliberated and adopted by a State Council executive meeting on November 8.

The Ministry of Commerce on Thursday unveiled the policy measures in a notice. Among the nine specific measures, financial institutions are encouraged to increase financing support for micro, small and medium-sized companies based on market-oriented and law-based principles.

Efforts should be made to optimize cross-border trade settlement, promote the development of cross-border e-commerce, expand agricultural product exports, and support the imports of key equipment and energy resources, said the notice.

The overall situation of China’s foreign trade is relatively optimistic, but at the same time we should also see that uncertainties continue to accumulate. Maintaining stable growth in foreign trade and sustained improvement in competitiveness cannot be separated from policy support, Zhou Mi, a senior research fellow at the Chinese Academy of International Trade and Economic Cooperation, said on Friday.

“The timely joint efforts by five Chinese departments enhanced the confidence and expectations of Chinese foreign trade enterprises, and the measures will effectively help address problems of current foreign trade and future uncertainties,” Li Yong, a senior research fellow at the China Association of International Trade, told the Global Times on Friday.

Stable growth in foreign trade can provide more impetus for the domestic economy. The nine measures are part of a package of policy measures to inject growth momentum and confidence into stabilizing the economy, which will help realize the country’s annual economic targets, Wang Peng, an associate research fellow at the Beijing Academy of Social Sciences, said on Friday.

“Consumption, investment, exports and market sentiment all improved in October, and this trend is highly likely to continue in the last two months of the year, as the confidence of enterprises and consumers has been shored up thanks to the support policies,” Wang Peng told the Global Times.

Resilient against external shocks

At the press conference on Friday, Wang Shouwen also stressed that China has the capacity in dealing with external shocks largely owing to its resilient and vibrant economy that has great potential in a response to a question on the impact of the US’ potential 60 percent tariffs on Chinese imports.

China is building a “dual circulation” development pattern, which takes the domestic market as the mainstay while allowing domestic and international markets to reinforce each other. We are capable of resolving and withstanding the impact of external shocks, the official told reporters.

Wang Shouwen noted that history has also shown that the imposition of tariffs on China by a country does not solve the problem of its own trade deficit, on the contrary, it pushes up the prices of the country’s imports from China as well as from other countries.

This is because the tariffs are ultimately paid for by the consumers and the end-users of the importing country, which inevitably leads to an increase in the prices paid by consumers and an increase in the costs to the users, which also leads to inflation, the vice commerce minister further elaborated.

The vice commerce minister said that China and the US are the two largest economies in the world, and have strong complementarities. We believe that if China and the US can maintain a stable, healthy and sustainable development trend in their economic and trade relations, it will be beneficial to both the Chinese people and the American people, as well as the people of all countries in the world, and this is also what the international community expects, he said.

China is willing to engage in dialogue with the US on the basis of the principles of mutual respect, peaceful coexistence and win-win cooperation, in a bid to expand areas of cooperation, manage differences, and promote the stability of the bilateral trade and economic and trade relationship, Wang Shouwen said, noting that China will also firmly safeguard its own sovereignty, security and development interests.

Chinese companies have advantages in ordering, transportation, warehousing and other export-related areas that are difficult for other countries to replace, due to their complete supply chain and high production efficiency, Li said.

“Moreover, the country’s economic resilience provides enough market size to address some of the external risks. In particular, China has continued to promote new dynamics in foreign trade and new quality productive forces, which will cultivate new international competitive advantages,” Li noted.

“Years of China-US trade and investment have made the two sides interdependent. In addition to providing US consumers with cost-effective products, China’s exports of its intermediate products have become embedded in the US supply chain and have become part of the competitiveness of many US industries,” Li said, noting that the US needs to maintain rationality in its economic and trade policy toward China.

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SOURCE Global Times

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ZICC: Closer China- Honduras Ties

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BEIJING, Nov. 23, 2024 /PRNewswire/ — Renato Florentino, vice president of Honduras, accepted an exclusive interview with ZICC in Wuzhen during the 2024 World Internet Conference Wuzhen Summit. He said that China’s advancements in transportation, communication, and computing impressed him a lot. “We hope to continue to promote the cooperation between Honduras and China and maintain close cooperative relations,” he said.

SOURCE ZICC

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