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The Jacket Maker Launches #HangOnToIt

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The direct-to-consumer leather outerwear brand puts the significance of lasting relationships at the center of its new campaign.

HAYWARD, Calif., Oct. 5, 2022 /PRNewswire/ — #HangOnToIt, a campaign by The Jacket Maker, celebrates the beauty of reliable, long-lasting connections and the substantiated fact that such bonds when created, nurtured, and protected, lead to happiness unlike anything else. An ode to the unparalleled joy of enduring relationships, the campaign comes to life through a montage of moments in the lives of five individuals, who meet by sheer chance and become inextricable parts of each other’s lives. They share the most cherished of experiences, create precious memories, and become companions for life. In this campaign, The Jacket Maker, a vocal proponent of “slowing down” the leather outwear industry, finds inspiration in the steady growth and longevity of one of the most revered of connections– friendship.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/9094851-the-jacket-maker-hangontoit-campaign/ 

As an alternative to fast fashion, the brand puts forth the notion that a worthy leather jacket is a jacket that not only lasts but becomes more familiar and dependable with each wear. #HangOnToIt illustrates the brand’s values through an evocative montage that is relatable, simple and reminds the viewer that reliability makes for lasting relationships, much like the one forged between a leather jacket and its keeper.

The campaign video showcases the journey of a group of friends as they go through life together, sharing in the mundane and the special, the scary and the exciting, celebration and loss, creating timeless moments preserved only in memories and photographs. The campaign leaves the viewer with age-old and oft-forgotten wisdom: when you find yourself fortunate enough to be in the company of the reliable, #HangOnToIt.

Syed Obaid, CEO & Co-Founder of The Jacket Maker, shares his thoughts behind #HangOnToIt

“The concept of #HangOnToIt is rooted in the conclusions of the longest-running study on adult development by Harvard University, which has found a strong correlation between happiness, fulfillment, healthy lives, and close relationships.’ I came across the study back in 2015, and the data-backed findings of this study have been fascinating to me & years down the line, we have tried to translate them into a moving campaign.”

“I believe in a time when everything seems disposable, it is more important than ever to revive the art of holding on to people, places, and possessions, because it is the human ability to create rich and meaningful relationships that make life worth living.”

“This is exactly what we have in mind when we start creating a jacket for every consumer; from picking reliable materials to personalizing the craftsmanship on each jacket, we aim to bring you an exceptional product that you can make countless memories with. Because you know what they say about leather jackets and friends? If you pick the right ones, they usually last you a lifetime.” continues Obaid.

The longevity of a product is one of the five core values that has formed the foundation of this emerging brand. The Jacket Maker aims to deliver the very best in durable leather outerwear with the hope that their jackets will be cherished long after they have been purchased. As a testament to its brand promise, the company is dedicated to creating each jacket by hand, a process that involves state-of-the-art technology and highly skilled craftsmen and women, working with the finest of raw materials.

The campaign is all set to launch on digital platforms, social media platforms, and the brand’s website. To send the campaign to your most cherished friends, share this story with the hashtag #HangOnToIt and spread the love!

Media Contact:

Name: Shahrukh Mushtaq
Email: Shahrukh@thejacketmaker.com 
Phone: +1 (415) 993-8002

View original content:https://www.prnewswire.com/news-releases/the-jacket-maker-launches-hangontoit-301641031.html

SOURCE The Jacket Maker

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Eoptolink Releases OSFP 1.6T DR8 and 2FR4 Series Transceivers for AI/ML Clusters and Cloud Datacenter Networks

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CHENGDU, China, Sept. 20, 2024 /PRNewswire/ — Eoptolink Technology Inc., Ltd. (SZSE: 300502), a leading innovator and provider of advanced optical transceiver solutions, announces the release of its OSFP 1.6T DR8/DR8-2 and 2xFR4 transceivers enabling the next generation high bandwidth networks for AI/ML clusters and cloud datacenters.

Eoptolink 1.6T OSFP transceivers have 8 electrical host interfacing lanes and 8 optical lanes operating at 212.5Gb/s (106GB with PAM4). Equipped with the industry’s latest DSP, these modules support transmission distances of up to 2km without the need to regenerate the FEC. The 1.6T DR8 and DR8-2 modules comes with either one MPO-16 adapter for point-to-point (P2P) connections or two MPO-12 adapters for 2x800G breakout applications. The 1.6T 2xFR4 modules are designed with a dual duplex LC connector running with 2 pairs of fibers only, which could help users to save fiber resources compared to DR8 and DR8-2 versions.

The 1.6T DR8/DR8-2 and 2FR4 Portfolio consists of: – 

EOLO-13T-5H-XMX    OSFP 1.6T DR8, 1×1.6TbE, 500m, MPO-16
EOLO-13T-5H-XDX    OSFP 1.6T DR8, 2x800GbE, 500m, Dual MPO-12
EOLO-13T-02-XMX    OSFP 1.6T DR8-2, 1×1.6TbE, 2km, MPO-16
EOLO-13T-02-XDX     OSFP 1.6T DR8-2, 2x800GbE, 2km, Dual MPO-12
EOLO-16T-02-XXX     OSFP 1.6T 2FR4, 2x800GbE, 2km, Dual Duplex LC

Eoptolink OSFP 1.6T transceivers feature both EML and SiPh-based solutions, and testing has demonstrated excellent performance. “We are very proud of our optical and RF design teams, says Sean Davies, VP Sales, Eoptolink Technology Inc., Ltd. “Our 1.6T OSFP modules do not need an additional FEC on the optical side and this results in lower latency and power consumption of the modules simplifying the complete system and helping our AI and cloud customers in their work.”

About Eoptolink

Eoptolink Technology Inc., Ltd. (SZSE: 300502), a publicly traded company in China, is a leading innovator and provider of advanced optical transceiver solution for data center, enterprise and telecom networks. Eoptolink is dedicated to research, develop, manufacture and markets a diverse portfolio of high-performance optical transceivers for AI, Cloud Data Center, 4G/5G wireless, Transport & Datacom and FTTX applications all over the world.

Contact Us

China(HQ):   

No.510 Wulian Avenue, Chengdu 610200

USA:   

3191 Laurelview Court, Fremont, CA 94538

Thailand:   

390/21 Moo 2, Khao Khan Song, Sriracha, Chonburi 20110

E-mail:  

sales@eoptolink.com 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/eoptolink-releases-osfp-1-6t-dr8-and-2fr4-series-transceivers-for-aiml-clusters-and-cloud-datacenter-networks-302253858.html

SOURCE Eoptolink Technology Inc., Ltd.

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Flat Ads Makes Its Mark at DMEXCO 2024: Showcasing Strength in Programmatic Advertising

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COLOGNE, Germany, Sept. 20, 2024 /PRNewswire/ — In September, Flat Ads makes its mark at DMEXCO 2024, the prestigious European event of digital marketing and technology. The highly successful exhibition boasts 650 exhibitors, 850 speakers, and thousands of participants. At the event, Flat Ads showcased the strength of programmatic advertising platform in ad delivery, traffic optimization, and brand safety.

Flat Ads programmatic advertising platform has an exclusive developer traffic of 700 million and an extensive network spanning over 200 countries and regions worldwide. It cooperates with over 200 leading DSP/SSP partners, including FreeWheel, PubMatic and Criteo, leveraging an efficient and complete bidding system, as well as automatic delivery algorithms, to achieve precise marketing and advertising effectiveness maximization.

With its exclusive platform strategy algorithm, Flat Ads programmatic advertising platform can continuously conduct automatic exploration and matching based on the characteristics of DSP and traffic, optimize and adjust the algorithm model in real-time. This not only ensures the sustainability of DSP budgets, but also maximizes traffic utilization and enhances monetization revenue of advertisements.

Moreover, brand protection is among the top priorities of Flat Ads. In addition to accessing to authority agency Pixalate to test the effectiveness of ads, it has also accessed HUMAN, the global cybersecurity authority to safeguard its clients by preventing bot attacks, digital fraud and abuse, ensuring a stable, reliable, and secure programmatic advertising transaction platform.

By participating in DMEXCO 2024, Flat Ads showcased its outstanding strength and fruitful achievements in the programmatic advertising field, attracting the attention of numerous advertisers and developers for cooperation. Flat Ads boasts not only robust technical capabilities and innovative prowess, but also an active and open attitude towards emerging technologies, embracing and exploring them. It remains committed to providing more professional and efficient global marketing services to advertisers and developers worldwide, helping clients stand out in the fiercely competitive market and achieve business growth.

As a globally leading mobile advertising marketing platform, Flat Ads currently operates offices in Singapore, Indonesia, Hong Kong, and Guangzhou, serving over 1000 clients with global marketing solutions. If you’re interested in Flat Ads’ programmatic advertising services, please visit www.flat-ads.com.

View original content:https://www.prnewswire.co.uk/news-releases/flat-ads-makes-its-mark-at-dmexco-2024-showcasing-strength-in-programmatic-advertising-302253872.html

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Tulufan, Xinjiang: For the first time, a new energy plant and station has achieved “all-green electricity” operation

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TULUFAN, China, Sept. 20, 2024 /PRNewswire/ — On September 19, employees of State Grid Tulufan Electric Power Supply Company came to State Power Investment Zhongli Tenghui Qiquanhu Photovoltaic Power Station to provide comprehensive technical support and guidance for new energy enterprises.

Seven wind power and photovoltaic power generation enterprises, including Xinjiang Jize Power Generation Company in Tulufan, have obtained 6.035 million KWH of grid electricity by purchasing 6,035 “green certificates” to achieve “green electricity – green electricity” and achieve green energy use in the whole link of new energy power generation.

The green power certificate, referred to as “green certificate”, is the only certificate that identifies the production and consumption of renewable energy power. Promoting the all-green operation of new energy power generation is an important measure to promote the green consumption of renewable energy.

“Before, we were just ‘producers’ of green electricity. Now the buyers of green certificates have become green electricity consumers, and the production process is fully green.” Qiquan Lake photovoltaic power station inspection officer Forzati Dilishati said.

Since the launch of the green electricity and green certificate market, State Grid Tulufan Electric Power Supply Company has actively promoted green electricity trading, promoted the supply of green electricity and green certificates in multiple scenarios, promoted the rapid promotion and popularization of related services in Tulufan, and helped build a new power system.

In the first eight months of this year, the cumulative volume of green electricity transactions in Xinjiang reached 1.174 billion KWH, 93.83 times that of the whole year of 2022.

 

View original content:https://www.prnewswire.com/apac/news-releases/tulufan-xinjiang-for-the-first-time-a-new-energy-plant-and-station-has-achieved-all-green-electricity-operation-302253902.html

SOURCE State Grid Tulufan Electric Power Supply Company

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