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Coalition of Nearly 50 Organizations Launches ‘Tear the Paper Ceiling’ Campaign to Raise Awareness Around the 70+ Million Workers in the U.S. Skilled Through Alternative Routes (STARs)

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Nonprofits the Ad Council and Opportunity@Work lead landmark partnership of employers, talent developers and nonprofits on behalf of the majority of U.S. workers without a bachelor’s degree

NEW YORK, Sept. 21, 2022 /PRNewswire/ — Today, nonprofit organizations the Ad Council and Opportunity@Work, alongside nearly 50 national organizations and companies, launched Tear the Paper Ceiling. Announced at an event co-hosted with LinkedIn, the national public service advertising (PSA) campaign calls on businesses and decision makers to remove the barriers blocking 50% of workers in the U.S. from accessing upward mobility. The PSAs encourage employers and workers alike to join the movement to tear the “paper ceiling” – the invisible barrier that comes at every turn for workers without a bachelor’s degree.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9087451-ad-council-tear-the-paper-ceiling/

The multiyear campaign aims to change the narrative around the value and potential of workers who are Skilled Through Alternative Routes (STARs), rather than through a bachelor’s degree. There are more than 70 million STARs in the U.S. who have developed valuable skills through community college, workforce training, bootcamps, certificate programs, military service or on-the-job learning. Currently, the lack of alumni networks, biased algorithms, degree screens, false stereotypes and misperceptions contribute to the paper ceiling, which creates barriers to upward economic mobility for STARs.

The Tear the Paper Ceiling PSAs – developed by world-renowned creative agency Ogilvy – feature the voices and stories of real STARs in various industries and career stages to raise awareness of the skills and capabilities of workers without bachelor’s degrees. One featured STAR is Justin Hutchinson, who planned to enroll in college but went straight to work when his father became ill. He developed his people skills working at a smoothie shop, which he ultimately leveraged to secure a role leading business development for a marketing firm. Another STAR is LaShana Lewis, who had an aptitude for computers but no college degree. She forged her own career path — from driving buses, to becoming a systems engineer, to founding her own consulting business, where she now serves as CEO.

According to insights from Opportunity@Work, Justin and LaShana are among the 4 million STARs already in high-wage roles, while 32 million more STARs have the skills for significantly higher-wage work (72% higher wages on average) based on their current roles. Since the turn of the century, STARs have lost access to 7.4 million higher-wage jobs. Despite that loss of access, research has found that there are still STARs still performing in those upwardly mobile roles, which makes it clear that loss isn’t due to STARs’ capabilities – it’s changes in hiring practices that are now screening them out. The paper ceiling has also suppressed STARs’ earnings for decades: over the last 40 years, the wage gap between STARs and workers with bachelor’s degrees has doubled. Adjusted for inflation, STARs now actually earn less on average than they did in 1976.

“College is a wonderful bridge to opportunity for millions, but it should never be a drawbridge excluding anyone who doesn’t cross it from thriving careers. Millions of STARs have demonstrated the skills to succeed in millions of today’s in-demand jobs and the adaptability to fill the jobs of tomorrow. Our partners in launching this campaign recognize the essential contributions STARs already make to our economy and believe tapping into STARs’ talent will be vital for our companies and communities to prosper in the years ahead,” said Opportunity@Work CEO Byron Auguste. “Tearing the paper ceiling is about bringing in talent based on skills, not degrees; performance, not pedigree; and inclusion, not exclusion. This collaborative campaign is a critical next step in our mission to create a U.S. labor market where if you can do the job, you can get the job.”

The integrated campaign will appear nationwide across all advertising formats: TV, radio, digital, social media, out-of-home and print. Per the Ad Council’s model, the PSAs will run in placements donated by the media – including Comcast NBCUniversal, Google/YouTube, LinkedIn, Meta, Reddit, and TikTok, among others. Volunteer media agency dentsu will also secure additional donated media support to extend the reach of the campaign.

At TearThePaperCeiling.org, the campaign provides resources for employers to expand their own STARs hiring, and invites STARs to share their own stories. Visitors to the site can also access a suite of tools that includes the “Tear the Paper Ceiling Hiring Playbook for Employers” to help businesses get started with skills-based hiring practices in their organization.

Tear the Paper Ceiling is supported by nearly 50 national organizations ranging from employers to philanthropies and workforce development organizations. Together, this coalition will broaden the impact and reach of the multiyear campaign, and includes:

AccentureByte BackCara PlusChevronCognizant FoundationCollege BoardClimb HireComcast NBCUniversalEducation Design LabGap FoundationBill & Melinda Gates FoundationGeneral AssemblyGeneration USAGoodwillGoogleGrads of LifeGuildHire Heroes USAIBMIDEOJames Irvine FoundationJFFJobcaseLightcastLinkedInMcKinsey & CompanyMerit AmericaMultiverseNational Fund for Workforce SolutionsNational Skills CoalitionNew ProfitNorthern Virginia Community CollegeNPowerPer ScholasSkillUp CoalitionSocial FinanceSHRM (Society for Human Resource Management)SkyHiveStrada Education NetworkSTRIVETech ImpactWalmartWestern Governors UniversityWorkdayWorkingNationYear Up

“Across America today, millions of workers are unfairly shut out from job opportunities because of misperceptions about their skills and preparedness,” said Ad Council President and CEO Lisa Sherman. “Through the Tear the Paper Ceiling campaign, we will change the narrative to celebrate and affirm the skills that STARs can bring to the workforce. Together with our powerful coalition of partners, our efforts will help more STARs access equitable job opportunities and inspire employers to discover untapped talent.”

Tearing the paper ceiling and developing new strategies to recruit, hire, and support STARs will also play a crucial role in supporting employers’ Diversity, Equity, Inclusion, and Belonging (DEIB) efforts. Biases against STARs – which include erroneously identifying them as low-skill – have for years had a negative impact on diversity in the workforce, as 61% of Black workers, 55% of Hispanic workers and 66% of rural workers of all races are STARs. By removing degree screens and intentionally including STARs during the hiring process, employers can take steps toward building a more inclusive workforce while also addressing talent gaps.

“The fact that 70 million workers in the country are not valued adequately by employers today is a massive challenge, but also one that creates profound opportunity to build a better system,” said Devika Bulchandani, Global CEO of Ogilvy. “Ogilvy is thrilled to play a role in helping STARs rip through the paper ceiling, so they can reach their full potential and have a fair chance at economic mobility. This campaign is an example of creativity at its best — helping impact peoples’ lives for the better and strengthen the fabric of our society.”

“I am proud to have my story told in Tear the Paper Ceiling. I’ve always prided myself on being a lifelong learner and early in my career had hoped that my performance would speak for itself. But unfortunately, without a college degree, I was overlooked too many times to count,” said STARs Advisory Council Chair LaShana Lewis. “Since becoming successful in tech and as a CEO, I’ve been told I’m one-in-a-million – but I’m actually one of millions. By identifying people like me as STARs, and recognizing the skills we have as opposed to the degrees we don’t, we’re changing the way we view talent in this country. I truly hope that with this campaign, millions more STARs will feel seen like I have and join the movement.”

Today’s news follows June’s announcement from Opportunity@Work and the Ad Council about the campaign and initial coalition partners. Since June, the Tear the Paper Ceiling coalition has grown significantly – with plans for further expansion during the next few years. Organizations, employers, STARs and other individuals can join the movement by visiting TearThePaperCeiling.org to share their stories, sign a pledge to support STARs and learn more about skills-based hiring practices.

Additional Quotes from Tear the Paper Ceiling Members:
Accenture: “At Accenture, our skill-based approach to hiring helps us reach previously untapped talent pools that reflect the rich diversity of our clients and communities. Through the Apprenticeship Program, our learn-and-earn model connects people without four-year degrees to new career pathways in tech, and we share our success with other companies in the Apprenticeship Network. We’re excited to further our impact on creating a more inclusive workforce and fuel our national competitiveness with the Tear the Paper Ceiling campaign.”
Kate Clifford, Chief Human Resources Officer of North America, Accenture

Chevron: “Our partnerships and investments in workforce development and career training will advance and strengthen communities. Chevron is committed to ‘tearing the paper ceiling’ through multiple diversity initiatives, including a commitment to inclusive hiring. Chevron brings industry-wide focus to D&I by leveraging scale and strategic partnerships to drive greater impact. Through our collaboration with Opportunity@Work, we seek to inspire companies to embrace alternative hiring routes for workers who are Skilled Through Alternative Routes (*STARs*). The Paper Ceiling Campaign seeks to eliminate hiring barriers by shifting the focus to on-the-job learning, or work experience, as an alternative route to build valuable skills. A workforce armed with the skills necessary to succeed in the jobs of tomorrow is important not only to the success of our business, but also to America’s ability to compete in the global marketplace.”
Rhonda Morris, Vice President, and Chief Human Resource Officer, Chevron

College Board: “There is so much untapped talent in this country – including many remarkable young people who don’t have four-year degrees. Through BigFuture, we are privileged to dialogue with millions of high school students every year about pathways to success in the workforce. We are proud to collaborate with Opportunity@Work and others so that all students can build a big future, even if they don’t earn a four-year degree.”
David Coleman, CEO, College Board

Comcast NBCUniversal: “All Americans should have the opportunity to fully participate and excel in our dynamic economy. We’re proud to partner with Opportunity@Work so that more skilled workers can access competitive wage-earning jobs through alternative pathways.”
Dalila Wilson-Scott, EVP and Chief Diversity Officer, Comcast Corporation

Google: “Google believes everyone deserves the opportunity to reach their full economic potential, without limitation based on education level. Through our Google Career Certificates program, we’re providing accessible workforce training for well-paying jobs. And we’ve created an Employer Consortium of over 150 companies—including Google—that helps program graduates connect with these jobs. We’re proud to support Opportunity@Work and to further our shared goal of creating a more inclusive economy.”
Lisa Gevelber, Founder, Grow with Google

Guild: “Workers today are seeking greater opportunity and career mobility from their employers. Right now, far too many are held back from reaching their full potential because of systems and barriers that prevent them from advancing. At Guild, we are focused on meeting workers where they are in their educational and career journeys, and helping talent rise wherever it’s found. The Paper Ceiling campaign is critical in doing just that for STARs, and we are proud to be a part of this movement.”
Rachel Romer, CEO & Co-Founder, Guild

IBM: “Outdated and narrow views of credentials are causing otherwise innovative companies to miss out on hiring top talent like STARs. In partnership with Opportunity@Work and the Ad Council, there is an opportunity to create an inclusive future of work. At IBM, we have adopted a skills-first approach through free education programs like IBM SkillsBuild and by removing the four-year degree requirement for 50% of our U.S. job listings. We’re excited to build on this success through our partnership, and we encourage other companies to join us.”
Jonathan Adashek, Chief Communications Officer and Senior Vice President, Marketing and Communications, IBM

Jobcase: We built Jobcase to empower workers. We won’t truly achieve this mission, unless the Paper Ceiling that our friends at Opportunity@Work have spotlighted is ripped open. Supporting STARs success isn’t just aligned with Jobcase’s philosophy, it is literally a definition of our business, services, and mission. We are proud to join forces to accelerate change because when STAR workers are truly empowered, everyone benefits. This is not just the right thing to do, it is an imperatively critical thing to do if our country is to remain the economic leader and the beacon for economic opportunity that we all aspire to be.
Fred Goff, CEO and Founder, Jobcase

LinkedIn: “For far too long, the way people got hired was based solely on the job they had, the degree they earned, or the people they knew. That’s starting to change – and we see it happening on LinkedIn. Employers are realizing that by shifting focus to the actual skills a worker brings to the table, they can solve some of their biggest business challenges and unlock opportunities for millions of overlooked, qualified candidates. In today’s turbulent economic times, the need for new ways of thinking has never been more urgent. LinkedIn is proud to stand with Opportunity @ Work to play a role in tearing down the ‘paper ceiling,’ so that we can create a more equitable and inclusive workforce for all.”
Aneesh Raman, Vice President, Head of Opportunity Project, LinkedIn

McKinsey & Company: “Filling most in-demand jobs today – and tomorrow – will require a fundamentally different approach to finding the potential in talent, rather than screening resumes for a particular pedigree. What employers really need is knowledge, skills, and capacity to learn. We are making significant investments at McKinsey to ensure that our own talent culture is both distinctive and inclusive. To create opportunities for a broader range of talent, we are reaching out to new sources, like coding bootcamps and apprenticeship programs, and adapting our process to include game-based assessments and interview guides that rely less on business jargon and case prep. We are also proud to help tear the ‘Paper Ceiling’ by building data-driven tools that will help employers of all kinds make potential the priority and rethink what it means to be a skilled worker.”
Katy George, Senior Partner Chief People Officer, McKinsey & Company

Strada Education Network: “Even at this moment in which there is an extraordinary gap in the labor market between demand and supply, employers too often miss out on talented job candidates due to rigid degree requirements, while also unwittingly constraining opportunity for millions of individuals. Education after high school represents a vital pathway to a prosperous future. Yet we also believe that employers should value the skills people bring to the table regardless of where they acquired them. We’re proud to support the Opportunity@Work STAR campaign, which has the potential to create opportunities for millions of talented STARs across America.”
Stephen Moret, President and CEO, Strada Education Network

Walmart: “Creating paths of opportunity for everyone depends on a skills-based approach to hiring and advancing workers. Opportunity@ Work and the Ad Council’s Tear the Paper Ceiling campaign highlights the enormous unrealized potential for workers, employers and our economy that will come from reorienting our workforce systems toward skills rather than the way skills have been acquired. We are excited to build on our work with Opportunity@Work and others since we began our Retail Opportunity initiative in 2015 to drive change in the workforce system through our business and philanthropy.”
Kathleen McLaughlin, Executive Vice President and Chief Sustainability Officer, Walmart, and President of the Walmart Foundation

Workday: “At Workday, we believe that skills are a central currency in the changing world of work and a pathway to a more equitable economic future for all. Be it through the way we think about talent, the way we innovate, or via our policy advocacy efforts, we are committed to creating opportunities for all and helping workers get skilled through alternative routes. We are honored to support Opportunity @ Work and their Tear the Paper Ceiling campaign.”
– Carrie Varoquiers, Chief Philanthropy Officer, Workday

About Opportunity@Work
Opportunity@Work is a 501(c)3 nonprofit organization whose mission is to enable at least 1 million working adults in America to translate their learning into earning – generating a $20 billion boost in annual earnings. Opportunity@Work engages with corporate, philanthropic, and workforce partners to directly address the barriers that STARs face, recognize STARs talent and remove bachelor’s degree screens. Learn more at www.opportunity@work.org.

About the Ad Council
The Ad Council is where creativity and causes converge. The nonprofit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels. The Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.

About Ogilvy
Ogilvy inspires brands and people to impact the world. We have been creating iconic, culture-changing, value-driving ideas for clients since David Ogilvy founded the company in 1948. We continue building on that rich legacy through our borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Public Relations, Consulting, Advertising, Health, and Experience work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients. Ogilvy is a WPP company. For more information, visit Ogilvy.com, and follow us on LinkedIn, Twitter, Instagram, and Facebook.

 

 

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SOURCE The Ad Council

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MapmyGenome Unveils Groundbreaking Study on Genetic Variants Linked to Longevity in Long-Living Indians

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HYDERABAD, India, Nov. 22, 2024 /PRNewswire/ — MapmyGenome, a leader in genetic testing and personalized health solutions, proudly announces the publication of its latest research in NPJ Aging (Nature.com). The study, titled ‘Genetic Variants Associated with Longevity in Long-Living Indians,’ explores the genetic factors contributing to healthy aging and long life spans in the Indian population.

In a pioneering effort, the study analyzed data from GenomegaDB, the most extensive genetic database of Indians, focusing on individuals aged 85 years and older, referred to as Long Living Individuals (LLIs). By comparing LLIs with younger controls (18-49 years), researchers uncovered key genetic variants contributing to aging and longevity, and resistance to various diseases.

Key Findings from the Study

Genetic Defenses Against Diseases:Variants linked to slower heart rate (MYH6), reduced risk of osteoporosis and shorter body height (ESR1), and decreased risks of schizophrenia (RIMS1-KCNQ5) and anxiety (HSPA5) were notably more frequent in LLIs.Conversely, variants associated with increased risk of atrial fibrillation (GORAB-PRRX1) and biliary disorders (ABCC2) were less frequent in this group.International Connection:
The study confirmed the significance of the FOXO3A gene, a well-known marker for longevity in Japanese, German, and French centenarians, in the Indian population as well.Pathways Driving Longevity:
The findings highlight the role of genes involved in oxidative stress, DNA repair, apoptosis, glucose metabolism, and energy regulation, all of which play a crucial role in promoting healthy aging.

Revolutionizing the Understanding of Aging

“This research represents a monumental step forward in unraveling the genetic code of longevity,” said Anuradha Acharya, Founder and CEO of MapmyGenome. “Our findings not only reveal the genetic underpinnings of long life in Indians but also provide valuable insights into the biological mechanisms that promote healthy aging.”

By identifying genetic variants unique to Indian LLIs, the study adds a critical dimension to global aging research. It emphasizes the diversity in genetic factors influencing longevity and underscores the importance of population-specific studies in understanding the broader genetic landscape.

Implications for Personalized Health and Aging

For consumers, this study has profound implications. It highlights the potential of genetic testing in helping individuals understand their predisposition to age-related diseases and develop personalized strategies for healthy aging.

Proactive Health Management:
Insights into protective and risk-associated genetic variants can empower individuals to take preventive measures against conditions like cardiovascular diseases, osteoporosis, and anxiety.Tailored Wellness Plans:
Genetic insights enable healthcare professionals to design targeted interventions, including lifestyle changes, dietary recommendations, and therapies, to optimize aging outcomes.Global Relevance:
By validating the role of genes like FOXO3A, this research bridges Indian and global longevity studies, highlighting common genetic threads while acknowledging unique regional variations.

The Path Ahead: Expanding Genetic Horizons

This study is just the beginning. MapmyGenome aims to build on these findings by expanding the scope of its research to include other age-related conditions and exploring the interplay between genetics, environment, and lifestyle in shaping longevity.

“Our mission is to transform lives through genetics,” said Anuradha Acharya, Founder and CEO of MapmyGenome. “This research reinforces our commitment to advancing scientific knowledge and empowering individuals with actionable insights for a healthier future.”

For the Media: Opportunities for Engagement

Media outlets and health journalists are invited to explore the fascinating world of genetic research and its real-world applications. For interviews, detailed insights, and expert commentary, please contact: MB: 8688310052, Email: pr@mapmygenome.in 

About MapmyGenome

Founded with a vision to promote preventive healthcare, Mapmygenome™, a genomics pioneer, provides personalized health solutions. Mapmygenome’s at-home DNA tests empower proactive health management, while diagnostic genomic tests assist healthcare providers.

From DNA-based health assessments to genetic counseling, MapmyGenome enables individuals to take charge of their health and longevity. Learn more at www.mapmygenome.in.

Learn More and Get Involved

Visit NPJ Aging (Nature.com) to read the full study: https://www.nature.com/articles/s41514-024-00179-9.

To discover how genetic testing can help you embrace a longer, healthier life, explore our offerings at www.mapmygenome.in.

Photo: https://mma.prnewswire.com/media/2564501/MapmyGenome_Study_on_Genetic_Variants.jpg

 

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Sungrow Strengthens Australian Market Presence with 1.7GWh of C&I Energy Storage Partnerships with Raystech and Solar Juice

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SYDNEY, Nov. 22, 2024 /PRNewswire/ — Sungrow, the global leading PV inverter and energy storage system provider, has announced the signing of major distribution agreements with Raystech Group and Solar Juice Group. Under these agreements, Raystech Group (1GWh) and Solar Juice Group (700MWh) will distribute a combined total of 1.7 GWh of Sungrow’s C&I energy storage systems over the next three years. These agreements mark a significant step in Sungrow’s commitment to supporting Australia’s clean energy transition through key partnerships in the commercial and industrial (C&I) sector.

Sungrow hosted two significant signing ceremonies on November 18th and 19th, attended by Mr. Renxian Cao, Chairman of Sungrow, Mr. Mark Miao, CEO of Raystech Group, Mr. Rami Fedda, Co-Founder and Supply Director of Solar Juice Group, and Joe Zhou, Country Director of Sungrow Australia, alongside key industry leaders and stakeholders.

Raystech Group will leverage its technical expertise and robust logistics capabilities to ensure flexible and timely deployment of Sungrow’s energy storage systems. The agreement will also support Raystech’s plans to enhance C&I project capabilities. At the signing ceremony, Mark Miao, CEO of Raystech Group, stated: “Raystech has strengthened its partnership with Sungrow, not only on residential inverters and batteries but now expanded to commercial projects. Following a C&I market discussion with Professor Renxian, Raystech is committed to advancing innovation in the sector. With a strong nationwide network and commanding market share, the partnership aims to deliver cutting-edge battery solutions for the commercial market, driving sustainable growth across Australia and New Zealand.”

Solar Juice Group will continue to focus on customized solutions for small and medium-sized C&I clients, backed by its strong network and customer satisfaction commitment. Rami Fedda, Co-Founder and Supply Director of Solar Juice said: “Sungrow has been a key supplier over the past three years for both residential inverters and batteries. Solar Juice has always held a significant market share in distributing commercial inverters for Australia’s C&I Rooftop market, with the majority in recent times being Sungrow products. It made perfect sense for Solar Juice to also offer Sungrow’s commercial battery storage solutions. This will further strengthen our relationship and drive more volume.”

Renxian Cao, Chairman of Sungrow, stated at the event, “The C&I storage market in Australia is set for significant growth in the upcoming future, driven by the country’s strong commitment to renewable energy and a sustainable future. Sungrow is dedicated to supporting Australia’s energy transition in partnership with Raystech and Solar Juice. Our tailored solutions are designed to meet the specific needs of the Australian market, and we will keep providing technical expertise, local support, and exceptional service to accelerate Australia’s shift to renewable energy.”

These three-year agreements, totaling 1.7 GWh, mark a major milestone in the growth of Australia’s C&I energy storage market. With 27 years of experience from Sungrow and the market expertise of Raystech and Solar Juice, this partnership is poised to drive significant progress in Australia’s renewable energy sector. As Australia works towards its climate goals and a greener future, the demand for reliable energy storage solutions will continue to rise, positioning this partnership as a vital driver for a sustainable energy landscape.

About Raystech

Raystech is an international brand in leading renewable energy wholesale distribution with a footprint all across Australia and New Zealand. In Australia and New Zealand, self-operated sales offices and widest warehouses across Australia and distribution centers in major cities provide a comprehensive solar solution to their clients. Raystech shares synergy with their clients and suppliers aimed to become an industry-preferred renewable energy wholesale distributor in a customer-centric business model.

About Solar Juice

Solar Juice established 2009, is an Australian company that is a wholesale distributor of Quality Complete Solar Systems – Solar PV Panels, Solar Inverters, Battery Storage, Mounting systems and Balance of Systems. We supply a national network of customers that are located in every state and territory of Australia.

About Sungrow

Sungrow, a global leader in renewable energy technology, has pioneered sustainable power solutions for over 27 years. As of June 2024, Sungrow has installed 605 GW of power electronic converters worldwide. The Company is recognized as the world’s No. 1 on PV inverter shipments (S&P Global Commodity Insights) and the most bankable Asian energy storage company (BloombergNEF). Its innovations power clean energy projects in over 170 countries, supported by a network of 490 service outlets guaranteeing excellent customer experience. At Sungrow, we’re committed to bridging to a sustainable future through cutting-edge technology and unparalleled service. For more information, please visit www.sungrowpower.com.

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Celebrating Milestones: TMA Solutions Marks 27 Years of Excellence with Expanded Global Reach

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HO CHI MINH CITY, Vietnam, Nov. 21, 2024 /PRNewswire/ — TMA Solutions recently celebrated its 27th anniversary, a testament to its role as a pioneering force in Vietnam’s software industry. With a workforce of nearly 4,000 engineers and a diverse client base spanning 30 countries, TMA reflects on its journey while setting ambitious goals for the future. The company has grown from a local software outsourcing firm into a trusted global partner, providing cutting-edge solutions in AI, IoT, and Fintech.

Criteria for choosing an innovative and reliable software partner

Proven track records

When selecting an innovative software partner, one of the first aspects to consider is their proven track record. This includes evaluating the company’s profile and reputation within the industry, which can provide insights into their reliability and credibility. The number of years the company has been in the software industry is another critical indicator of their experience and long-term stability. Additionally, reviewing relevant case studies can give you a clear understanding of the partner’s ability to deliver successful projects that align with your business goals.

Engineering talents

The strength of a software partner’s engineering talents is a key factor in their ability to deliver on your project’s demands. Assessing the number of engineers in their team provides a sense of their capacity to handle complex and large-scale projects. Beyond quantity, it’s essential to evaluate the skills and expertise of their engineers. A diverse team with specialized knowledge in various technologies ensures that the partner can provide innovative and technically sound solutions tailored to your needs. Additionally, their ability to ramp up resources quickly when required is crucial for keeping the project on track and responsive to evolving requirements.

Pricing

Pricing is a critical consideration when choosing a software partner. It’s important to understand the different pricing models they offer, such as fixed-price, time-and-materials, or dedicated teams, and how these models align with your budget and project requirements. Moreover, considering the overall costs, including any hidden fees, will help you make a more informed decision.

Technical expertise

The technical expertise of a software partner is paramount to the success of your project. Evaluating their domain knowledge helps ensure that the partner understands the specific challenges and requirements of your industry. Additionally, assessing their proficiency in the relevant technology stack is vital. A partner who is well-versed in modern technologies and tools will be better equipped to deliver innovative and effective solutions that meet your business needs.

R&D and innovation capabilities

A software partner with strong R&D and innovation capabilities is more likely to bring fresh ideas and cutting-edge solutions to your projects. This capability indicates the partner’s commitment to staying ahead of industry trends and continuously improving their offerings. Engaging with a partner who prioritizes innovation can provide your business with a competitive edge in the market.

Available solutions

It’s important to assess the range of solutions that a software partner offers. A partner with a diverse portfolio, including custom software development, system integration, and product engineering, can provide comprehensive services that meet your various business needs. Having access to a wide array of solutions ensures that the partner can adapt to your evolving requirements and support your business growth.

Quality processes

Quality assurance processes are critical to ensuring the reliability and performance of the software delivered by your partner. Evaluating their approach to software testing, bug tracking, and continuous improvement will give you confidence in their ability to maintain high standards throughout the development process. A partner with robust quality processes will consistently deliver high-performing software that meets or exceeds your expectations.

Security practices

Security is a fundamental aspect of any software partnership, particularly when dealing with sensitive data and critical business operations. Assessing the partner’s security practices, including physical security measures to protect their development environment, network security protocols to prevent unauthorized access, and data security practices such as encryption and compliance with regulations like GDPR or HIPAA, is essential. A partner with strong security practices will help safeguard your business against potential threats and ensure the integrity of your software solutions.

Why TMA is your innovative and reliable software partner

TMA Solutions is one of the top leading software outsourcing companies in Vietnam, trusted by global companies. With more than 27 years of experience and nearly 4,000 engineers, TMA provides industry-specific solutions across automotive, telecom, healthcare, finance, and more. Our 10 specialized R&D centers, covering fields like AI, IoT, Fintech, and 5G, allow us to deliver advanced, quality-driven services that meet complex business needs. With international certifications and a commitment to continuous improvement, TMA Solutions provides reliable, high-quality support to help businesses meet their technology goals and drive sustainable growth.

Intensive R&D capabilities

With a remarkable 27 years of experience in software development, our company has intensive capabilities across a wide range of industries and technologies. We can support end-to-end services from product and project planning, technology roadmap to technical solution, architectural design, business analysis, UX/UI design, development and testing, porting and migration, etc. We have invested heavily in many technologies and R&D centers, each focused on key areas of modern technology, including Telecom Software, Data Solution, AI, IoT, Automotive Software Fintech, Healthtech, Hardware, Robotics Software, 5G, etc. These centers ensure we can maintain strong technical capability in order to deliver cutting-edge solutions to clients worldwide.

Innovation as a Service

After many years working with leading companies, TMA Solutions can offer Innovation as a Service, from technical feasibility study, prototype and proof-of-concept development, R&D, technical solution, digital and AI transformation roadmap that helps businesses transforming innovative ideas into reality and stay ahead in today’s rapidly evolving technology landscape. Whether you’re exploring new solutions, developing prototypes, or crafting a comprehensive technology roadmap, our experienced team ensures that your ideas are tested, refined, and implemented efficiently. With TMA, you gain a reliable partner dedicated to accelerating your innovation strategy and achieving your business goals.

4,000 engineers and a strong brand name to attract talent

Our team of 4,000 highly skilled engineers is our greatest asset. As a pioneer in Vietnam software industry, we have established a strong brand name helping us attracting talents from top universities in Vietnam and overseas. This large and diverse team allows us to take on complex projects, scale our services to meet client demands, and deliver innovative solutions across various technology stacks. Our commitment to attracting and retaining the best talent ensures that we remain at the forefront of the software development industry.

Clients from 30 countries

We have a diverse client base that spans 30 countries including USA, Canada, Europe, Australia, New Zealand, Japan, Korea, Singapore, Hong Kong, etc. This international experience has equipped us with the ability to understand and navigate different markets, cultures, and business environments. Our global reach allows us to offer tailored solutions that meet the unique needs of clients in various regions, ensuring that we can provide the best possible service no matter where our clients are located.

Experience in large and complex projects

We have a proven track record of successfully managing and delivering large-scale projects that requires hundreds of engineers and strong technical expertise. Our experience in handling complex, multi-faceted projects has equipped us with the skills and processes needed to ensure that every aspect of a project is executed flawlessly. Whether it’s a large enterprise system, a nationwide rollout, or a high-stakes development project, we have the experience and expertise to deliver results that meet and exceed expectations.

A wide range of technologies

Our 4,000 engineers can support a wide range of technologies, allowing us to provide cutting-edge solutions to our clients, from legacy systems to latest technologies. This broad technical expertise ensures that we can select the best tools and platforms for each project, providing solutions that are not only effective but also future-proof.

Available Solutions

TMA Solutions offers a wide range of innovative software solutions for various industries. Leveraging latest technologies such as AI/ML, RPA, IoT, 5G, blockchain, TMA Solutions has built hundreds of solutions for healthcare, finance, telecom, automotive, logistics, retail, manufacturing, etc.

These pre-built solutions are designed to integrate seamlessly into existing systems, significantly reducing development time and enabling businesses to achieve rapid market entry. By offering these customizable, industry-specific solutions, TMA ensures that companies can quickly adapt to changing demands, optimize their operations, and maintain a competitive edge in a constantly dynamic environment. 

Strong quality foundation

We have established quality foundation, supported by industry best practices, rigorous testing processes, and a commitment to continuous improvement. Aligned with industry practices and standards (CMMi, Agile, ISO 9001, TL9000, ISO 27001), we can meet stringent requirements from leading companies and maintain the growth rate in the last 27 years.

Choosing TMA as your software partner means gaining access to a wealth of experience, expertise, and innovation that will drive your business forward.

Website: www.tmasolutions.com
Business enquiry: sales@tmasolutions.com 
United States & Canada: +1 844 224 4188 / +1 802 735 1392 (Mr. Minh Nguyen)
Europe: +33 7 44 77 49 24 (Mr. Jordan Baumgartner)
Vietnam: +84 28 3995 1060 (Ms. Phuong Tran) / +84 28 3990 2680 (Mr. Andy Pham)
Singapore: +84 946 177 624 (Mr. Cuong Bui)
Australia: +61 411 276 342 (Mr. Huy Ly)
Japan: +81 50 5490 9867 (Mr. Yasuhisa Yoneda)

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SOURCE TMA Solutions

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