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Welcome to a New Age of Play with the Aurora Collection by Logitech G

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2 years ago

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Logitech G Launches New Collection that Champions Inclusivity and Empowers All Gamers to “Play Your Way”

LAUSANNE, Switzerland and NEWARK, Calif., July 26, 2022 /PRNewswire/ — Today, Logitech G introduced the Aurora Collection, a new collection featuring the G735 Wireless Gaming Headset, G715 Wireless Gaming Keyboard, G713 Gaming Keyboard, G705 Wireless Gaming Mouse and eight custom accessories. The new collection was designed to be gender inclusive, not gender exclusive, addressing the needs and wants of women gamers while also appealing to all gamers who are looking for a  playful design and curated experience.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9072051-new-age-of-play-aurora-collection-by-logitech-g/

The Aurora Collection has a distinctive aesthetic and design language while also allowing for personalization through custom accessories and color options. It also includes Logitech G’s advanced gaming grade technologies like LIGHTSPEED high-performance wireless technology and Blue VO!CE microphone technology. The result is a collection of gear that invites all gamers to come as they are, while delivering the advanced feature set all gamers expect.

“Much of the gaming industry has been stuck in a one-size-fits-all mentality. But that hasn’t reflected the wide range of consumers who are focused on self-expression and playing games for fun, and it certainly didn’t fit Logitech’s commitment to delivering solutions for all gamers. When we looked at our own gaming products, we realized we could be doing more,” said Ujesh Desai, Vice President and General Manager of Logitech G. “With the Aurora Collection we’ve created a gender-inclusive collection centered around comfort, approachability and playfulness that supports our long-term commitment to enabling  everyone to experience the joy of play.”

The Aurora Collection was conceptualized based on the feedback from women gamers across the community and brought to life by a team of predominantly women innovation, design, engineering and marketing leaders at Logitech. The collection was created to meet the gaming desires and needs of an underrepresented segment of gamers and reimagine the future of gaming where representation is firmly present. And the design process was guided by the following three principles:

Comfort: In the design phase, the team made sure to take things into account like longer hair, glasses, earrings, and smaller hand sizes. Not stopping at fit. The team prioritized products that felt and looked good to support longer play sessions, exploring different materials and finishes that were lightweight and soft to the touch.Approachability: To address areas of opportunity around approachability the team broke away from the typical sharp edges, black colorways and loud aesthetics to create a more welcome experience featuring softer tonalities, translucent materials and soothing out-of-box lighting.Playfulness:  The Aurora Collection encourages self-expression. The products come in base White Mist with the ability to customize using Pink Dawn and Green Flash accessories. Players can also show off their creative side with thousands of customizable lighting combinations available in G HUB with Aurora Collection signature lighting that we call Play Moods.

“Our endeavor, to craft a gender-inclusive collection of gaming gear, challenged us to set aside old ideas—and really ask ourselves some essential questions about our own love of play,” said TIffany Beers, Head of Gaming Innovation at Logitech G. “In setting out to design principally for women gamers, we achieved not only that but created a collection we hope is meaningful for an even larger segment of gamers beyond gender and stereotypes. We’re excited for the Aurora collection and what it represents.”

The Aurora Collection consists of:

G735 Wireless Gaming Headset – Featuring a White Mist finish, ethereal RGB lighting, and on-ear dual-audio mixing, the G735 is a versatile option for any player. G735 is the first Logitech G headset with the new Blue VO!CE microphone technology features to modulate a player’s voice and have the ability to save preferred audio settings in G Hub and directly on the headset.  The G735 Wireless Gaming Headset also maximizes comfort for all players and is inclusive of smaller head sizes. Players can enjoy long gaming sessions with 56+ hr battery life (without lighting), and experience wireless freedom through Logitech G’s award winning LIGHTSPEED wireless technology, and Bluetooth® connectivity. G715 and G713 Mechanical Gaming Keyboards – The G715 Wireless Gaming Keyboard and G713 Gaming Keyboard deliver low-key vibes with high-key performance so players can express themselves and play their way. A compact, tenkeyless layout, and adjustable height ensure comfort all-day long. Pack it up and place it anywhere with a rechargeable battery that delivers 25 hours of non-stop gaming, and LIGHTSPEED wireless or Bluetooth® connectivity. Both keyboards come with an included Cloud-Soft palm rest for all-day comfort.G705 Wireless Gaming Mouse –G705 Wireless Gaming Mouse is purpose-built for smaller hands with compact contoured fit, and advanced gaming technology. At just 85 grams, G705 is designed for long-lasting, lightweight comfort and performance. With a gaming-grade sensor, ultra-responsive LIGHTSPEED wireless, Bluetooth® connectivity, and an easy-reach DPI-cycling button, gamers can play their best.Accessories – Take your collection a step further with eight new accessories including whimsical touches like the cloud-shaped palmrest, cable charm, and heart shaped carrying case. Other accessories include ear pads and boom mics, G713 and G715 keyboard top plates, keycap puller and brush, and mousepad for gamers to customize their play style.

To complement the Aurora Collection, gamers will be able to elevate their game streams with a special edition Blue Yeti premium USB microphone, available in two new colorways, Pink Dawn and White Mist. These Yeti mics will also include exclusive Aurora Collection stream overlays from Streamlabs, which gives streamers the ability to style their stream for Twitch, YouTube and Facebook. Yeti also supports Blue VO!CE software, with fun vocal effects like DJ Robot or Helium Chipmunk, studio tools like EQ, limiter and NVIDIA Broadcast Noise Removal, and HD audio samples. Blue VO!CE can be accessed on Logitech G HUB.

Like all of our gaming products, the entire Aurora collection is certified carbon neutral, which means that we finance high-quality certified carbon offsets to reduce the carbon impact of the product to zero. The products include post-consumer recycled content, and the paper packaging comes from FSCTM-certified forests.  By choosing these gaming products, you’re doing your part to help support responsible management of the world’s forests. For more information on our sustainability efforts, please visit our website.

Pricing and Availability
All products for the collection are available on LogitechG.com and at global retailers. The Logitech G735 has a suggested retail price of $229.99. The Logitech G715 and Logitech G713 TKL Gaming Keyboards have suggested retail prices of $199.99 and $169.99, respectively. The special edition Blue Yeti USB microphone for the Aurora Collection has a suggested retail price of $129.99. The Logitech G705 has a suggested retail price of $99.99. Accessories for the collection are available at www.logitechg.com. For more information, please visit our website, our blog or connect with us @LogitechG. 

About Logitech G
Logitech G, a brand of Logitech International, is the global leader in PC and console gaming gear. Logitech G provides gamers of all levels with industry-leading keyboards, mice, headsets, mousepads and simulation products such as wheels and flight sticks – made possible through innovative design, advanced technologies and a deep passion for gaming. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech G at logitechG.com, the company blog or @LogitechG.

Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe S.A and/or its affiliates in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at logitech.com.

(LOGIIR)

Editorial Contact:
Derek Perez
Global Communications, Logitech Gaming
dperez1@logitech.com | 408-391-6454

 

 

View original content:https://www.prnewswire.com/news-releases/welcome-to-a-new-age-of-play-with-the-aurora-collection-by-logitech-g-301591981.html

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Technology

How the Top 10% of CTOs Drive Meaningful Business Growth

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43 mins ago

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November 8, 2024

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Only a shocking 10% of CTOs will drive value for their organizations, according to a recent Forester prediction. By understanding how the top 10% of CTOs have reshaped their role, this article discusses how aspiring trailblazers can shift their perspectives and priorities to join the elite ranks of tech leaders.

SAINT PAUL, Minn., Nov. 7, 2024 /PRNewswire-PRWeb/ — Forrester experts have made a prediction that should be a resounding wake-up call for tech leaders: only 10% of CTOs will actually drive business growth. For the other 90%, the risk is clear—CTOs who fail to demonstrate their value will quickly be replaced by ones who can.

Elite tech leaders serve as thought leaders and pioneers within their own field. As such, the top 10% of CTOs today focus on claiming competitive advantages through the use of emerging technologies. – Inkit CEO Michael McCarthy

What exactly defines this new breed of tech leader, and what are these elite CTOs doing differently to drive growth? Here are the three essential practices that differentiate the good from the great CTOs today.

They Focus on Scale

Successful CTOs align their strategies with overall business goals, using automation and integrated technologies to scale other departments. By implementing centralized tools that standardize data, unify analytics, and automate tedious processes like lead scoring, follow-ups, relationship management, and contract management, elite CTOs are empowering RevOps, sales, and marketing teams to optimize every step of the sales funnel, reach more potential leads, and close deals faster.

However, for the top 10% of CTOs, successfully driving growth is not a solo endeavor. They know that leadership buy-in determines future outcomes for any digital transformation initiative.

They Work Closely with Other CxOs

According to Gartner, by co-leading initiatives with their fellow CxOs, CTOs are twice as likely to meet or exceed expected ROIs for digital technology investments. This involves creating cross-department teams that share responsibilities for technology rollouts, pool resources, and lend vertical-specific knowledge to ensure the most efficient and valuable outcomes. Co-leadership structured engagements also have the potential to uncover new areas for improvement and enhance organizational collaboration and culture.

While working with CxOs unlocks new opportunities within these non-tech domains, elite tech leaders serve as thought leaders and pioneers within their own field. As such, the top 10% of CTOs today focus on claiming competitive advantages through the use of emerging technologies.

If There’s New Tech, They’re Already Using It

Another prediction from the Forrester report indicates that enterprise AI initiatives will boost productivity and creative problem-solving by 50% in 2024. Similarly, Generative AI has become a popular tool to simplify user interfaces and serve as a digital assistant within complicated tools. CTOs are hurrying to adopt AI before their competitors, and businesses today are quick to announce their implementation of next-gen technologies that claim to improve their products with new, dazzling features—but the top 10% of CTOs have assessed these new technologies well before the rest.

Document generation (i.e., DocGen) and digital signatures are another technology on the radar for many top CTOs. Regarded as a vital tool for automating digital workflows, DocGen empowers organizations to create, share, sign, and retain documents at scale. DocGen tools also help CTOs to automatically meet compliance requirements for security, data privacy, and retention policies across the entire organization with minimal training required.

Finally, for CTOs in retail, finance, cryptocurrency, and logistics, blockchain and Internet of Things (IoT) technology allow for secure, autonomous machine-to-machine transactions that reduce operational complexity and open new avenues for innovation in smart automation.

Join the Elite CTOs Driving Business Growth

Top CTOs drive growth by strategically aligning advanced technologies with business goals through cross-functional teamwork. By evaluating emerging technologies like Generative AI, document generation, automation, and more, the top 10% of CTOs are successfully accelerating the pace of growth, innovation, and collaboration for their organizations.

About Inkit

Inkit is the only Secure Document Generation (SDG) software that allows users to generate, sign, and retain documents in total privacy. Scale your workflows using our DocGen automation solution to create documents and forms using custom templates and data sources with our API. Elevate the security of your legally-binding documents with digital signatures. Protect agreements with advanced encryption and authenticity certificates to streamline processes and ensure peace of mind. Get the privacy and automation your team needs to optimize records management and compliance. Create disappearing documents that automatically expire based on predesignated parameters. Connect seamlessly with your favorite apps to generate Microsoft Word, PowerPoint, Excel, PDF, and HTML documents. Experience an all-inclusive solution for ultimate file control and security. Inkit is privately owned and headquartered in St. Paul, Minnesota, with offices in San Juan, Puerto Rico, and Washington, D.C.

Media Contact

Patrick Lethert, Inkit, 1 8008995773, patrick@inkit.com, https://www.inkit.com

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LG Energy Solution to Supply Next-Generation 4695 Cylindrical Batteries to Rivian

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43 mins ago

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November 8, 2024

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Supply agreement will last over five years and total 67GWh.4695 cells, offering a long range and high safety, will be produced in the U.S.Batteries will power Rivian’s R2 model for the North American market.

SEOUL, South Korea, Nov. 7, 2024 /PRNewswire/ — LG Energy Solution (KRX: 373220) today announced that LG Energy Solution Arizona, a fully owned subsidiary of LG Energy Solution, has signed a supply agreement with Rivian, a U.S.-based automotive manufacturer.

Under the agreement, LG Energy Solution will provide Rivian with its advanced 4695 cylindrical batteries for over five years, totaling 67GWh.

With a diameter of 46mm and height of 95mm, the next-generation 4695 cylindrical battery is recognized for offering both a long range and high safety. It features over six times the capacity of the existing 2170 cylindrical batteries. Its larger size enables higher energy density, improved space efficiency, and enhanced safety, which is attracting industry-wide attention.

Within the first year of production, the batteries will be eventually manufactured at LG Energy Solution’s stand-alone plant in Arizona, and delivered to Rivian’s facility in Normal, Illinois, for use in the R2 model for the North American market.

LG Energy Solution has been advancing its cylindrical battery technology over the past 20 years, supported by its extensive manufacturing experience and broad patent portfolio.

The supply agreement with Rivian is expected to further strengthen LG Energy Solution’s presence in the U.S. market and its plans to actively respond to the IRA by developing and supplying competitive battery cells in a timely manner while expanding into new markets.

Given the strong interest from automakers in its 46-series cylindrical batteries, LG Energy Solution also expects to extend its leadership in this growing sector.

“Due to the dynamic nature of the current EV market, an increasing number of global automakers are demonstrating a strong preference for a diverse range of battery form factors,” said David Kim, CEO of LG Energy Solution. “This large-scale order from Rivian for 4695 batteries marks a key milestone for LG Energy Solution in expanding its client base within the cylindrical battery segment.”

About LG Energy Solution

LG Energy Solution (KRX: 373220), a split-off from LG Chem, is a leading global manufacturer of lithium-ion batteries for electric vehicles, mobility, IT, and energy storage systems. With 30 years of experience in revolutionary battery technology and extensive research and development (R&D), the company is the top battery-related patent holder in the world with over 58,000 patents. Its robust global network, which spans North America, Europe, and Asia, includes battery manufacturing facilities established through joint ventures with major automakers. Committed to building sustainable battery ecosystem, LG Energy Solution aims to achieve carbon neutrality across its value chain by 2050, while embodying the value of shared growth and promoting diverse and inclusive corporate culture. To learn more about LG Energy Solution’s ideas and innovations, visit https://news.lgensol.com.

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SOURCE LG Energy Solution

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PayrollOrg’s Chapter Leadership Summit to Equip Payroll Chapter Leaders with Tools for Success

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2 hours ago

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November 7, 2024

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LAS VEGAS, Nov. 7, 2024 /PRNewswire/ — PayrollOrg (PAYO) will provide local chapter leaders with the essential tools and guidance they need to ensure the ongoing success of their chapters at the Chapter Leadership Summit, November 7 – 8 in Las Vegas, Nevada.

“Supporting our chapter leaders is crucial to the growth and sustainability of local chapters,” said Dan Maddux, executive director of PayrollOrg. “The Chapter Leadership Summit is designed to not only provide practical tools and strategies but also foster a strong network of motivated leaders who can inspire their teams and communities.”

Participants will have the unique opportunity to connect with fellow leaders, exchange ideas, and develop strategies to motivate their chapter members. Tailored educational sessions will offer specialized training on critical topics such as fiscal responsibility, general chapter operations, and event planning. These sessions will be led by guest speakers with expertise in chapter management and leadership development.

The conference will be held at MEET Las Vegas in downtown Las Vegas. Visit PAYO online to view the full conference agenda. The event is sponsored by Wisely by ADP.

PayrollOrg is the leader in payroll education, publications, and training. Visit PAYO online at www.payroll.org.

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SOURCE PayrollOrg

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