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TransAlta Corporation Debuts New Brand Reiterating Commitment to a Clean Energy Future

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CALGARY, AB, June 20, 2022 /PRNewswire/ – Today, TransAlta Corporation (TSX: TA) (NYSE: TAC) (“TransAlta”) announced a new visual identity including logo and tagline. The new visual identity encapsulates the TransAlta of today while reinforcing the Company’s focus as a leader in creating a carbon-neutral future for our customers.

This rebranding coincides with a key milestone for the company – 111 years have passed since the company first began generating power in the foothills west of Calgary.

With a diversified portfolio of generation assets that includes wind, solar, hydro and gas, operating in Canada, the United States and Australia, and a robust portfolio of growth projects, TransAlta is well-positioned to support the global effort to decarbonize with the clean, reliable, and low-cost electricity customers need to successfully transition.

“Today, we are presenting a new look to our customers and stakeholders, one that speaks to a clean future and aligns with our company’s purpose statement that clean power is fundamental to moving the world forward,” said President and CEO John Kousinioris.  “From our transition off coal in Canada to the renewable projects we are building and operating for our customers, it is a proud moment for our Company.  Our new visual identity conveys that TransAlta is moving forward with purpose having made the investments necessary to achieve significant carbon reductions in our generation portfolio while building out a renewables fleet that will help our customers achieve their decarbonization goals. We truly are energizing the future.”

For our customers, our employees, and the communities in which we operate, TransAlta’s new brand stands for momentum, evolution and energy. The brand is bold, dynamic, and progressive. 

Brand updates include:

Updated logo design and next steps – the custom-designed logo gives a nod to our core business. The three “A”s in the Company name resemble electrical coils, in perpetual motion and represent the change in and evolution of the sector in general and TransAlta in particular. The Company will focus on the conversion of all digital and physical assets of its brand, signage, and materials for the remainder of 2022 and into 2023. New tagline – “Energizing the Future.” New website – The Company’s external website has been transformed to reflect the new brand and functionality to meet the needs of customers, investors, and stakeholders.

About TransAlta:

TransAlta owns, operates and develops a diverse fleet of electrical power generation assets in Canada, the United States and Australia with a focus on long-term shareholder value. TransAlta provides municipalities, medium and large industries, businesses and utility customers with clean, affordable, energy efficient and reliable power. Today, TransAlta is one of Canada’s largest producers of wind power and Alberta’s largest producer of hydro-electric power. For over 111 years, TransAlta has been a responsible operator and a proud member of the communities where we operate and where our employees work and live. TransAlta aligns its corporate goals with the UN Sustainable Development Goals and its climate change strategy with CDP (formerly Climate Disclosure Project) and the Task Force on Climate-related Financial Disclosures (TCFD) recommendations. TransAlta has achieved a 61 per cent reduction in GHG emissions since 2015.

For more information about TransAlta, visit its website at transalta.com.

Forward Looking Information:

This news release contains certain information that is forward-looking and is subject to important risks and uncertainties (such statements are usually accompanied by words such as “may”, “will”, “should”, “estimate”, “intend” or other similar words). Specifically, this news release contains forward-looking information with respect to the Company, its objectives and ability to support the global effort to decarbonize with clean, reliable, and low-cost electricity. All forward- looking information reflects the Company’s beliefs and assumptions based on information available at the time the statements were made and as such are not guarantees of future performance. Readers are cautioned not to place undue reliance on this forward-looking information, which is given as of the date it is expressed in this press release. TransAlta undertakes no obligation to update or revise any forward-looking information except as required by law. For additional information on the assumptions made, and the risks and uncertainties which could cause actual results to differ from those in the forward-looking information, refer to the Company’s Annual Information Form, Annual Report and Management’s Discussion and Analysis filed under the Company’s profile on SEDAR at www.sedar.com and with the U.S. Securities and Exchange Commission at www.sec.gov.

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SOURCE TransAlta Corporation

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New Generation Centralized Control System Promotes “Integrated Operation Monitoring”

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58 minutes ago

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December 26, 2024

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BORTALA, China, Dec. 26, 2024 /PRNewswire/ — On December 26, personnel at the monitoring operation and maintenance center of the State Grid Bortala Power Supply Company were conducting acceptance testing for the new generation centralized control system. The company is actively promoting the application of this new system to facilitate “integrated operation monitoring” and enhance the risk management capabilities and equipment refinement levels of the power grid.

The new generation centralized control system serves as a technical support system for monitoring the operational status and fault defects of grid equipment. It acts as the “eyes” and “hands” for managing the operation of power grid equipment. Compared with the old Open3000 system, it optimizes the human-machine interface, refines system functions, and achieves comprehensive awareness of equipment status, defect detection, and proactive early warning, thereby providing efficient information processing capabilities to ensure that monitoring personnel can supervise equipment operation in real time.

During the system construction process, the company actively adapts to changes in production models, scientifically formulates project timelines, and deepens new operation and maintenance management models, such as “unattended + centralized monitoring” and “equipment owner + general practitioner.” This enhances the construction of the new centralized monitoring system and the integration of substation sites, providing comprehensive and robust monitoring support for the reliable operation of the Bortala power grid.

Up to now, the company has completed the construction of the main station of the new generation centralized control system, software and hardware debugging, graphic drawing and other tasks, as well as the station-end access of the new generation centralized control system for 54 substations, the entry of monitoring information into the database, and the forwarding of the front-end data of the new generation centralized control system within the centralized control range. The company carries out the orderly supplementation of monitoring information points for access devices and the verification of remote control information at substations.

In the next step, the company will  actively explore digital transformation, strengthen modern team construction, and innovate practices in intelligent monitoring and business collaboration, all aimed at advancing the construction of modern centralized control stations to ensure the safe and stable operation of equipment.

 

View original content:https://www.prnewswire.com/apac/news-releases/new-generation-centralized-control-system-promotes-integrated-operation-monitoring-302339181.html

SOURCE State Grid Bortala Power Supply Company

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BC.GAME Launches Monkey King-Themed Slot Game Wukong

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58 minutes ago

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December 26, 2024

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NICOSIA, Cyprus, Dec. 26, 2024 /PRNewswire/ — BC.GAME has launched its latest slot game, Wukong, inspired by the highly acclaimed Black Myth: Wukong, a groundbreaking AAA game that has captivated players worldwide. Officially released on December 24, this 6-reel, 5-row slot game allows players to experience the essence of Wukong’s legendary journey while aiming for rewards of up to 10,000 times their bet.

The game incorporates iconic symbols and elements from Black Myth: Wukong, such as the Ruyi staff, gourd bottles, and treasure pearls, designed to recreate the mythical atmosphere of the original story. The addition of the Sticky Symbols feature enhances gameplay by keeping special symbols locked in place during free spins, significantly increasing the chances of winning and unlocking larger rewards.

Dark Visual Design and Storytelling Behind Wukong

The visual design of Wukong draws from traditional Chinese art styles, blending elements from Journey to the West. The reels are filled with recognizable symbols like the Ruyi staff, gourd bottles, and treasure pearls. These symbols immerse players in the mythical world of the story, faithfully recreating key moments from the novel, such as Sun Wukong’s havoc in Heaven and his encounters with the White Bone Demon.

The game’s background is rooted in Journey to the West, where Sun Wukong embarks on a journey with the monk Tang Seng and his companions to obtain sacred scriptures. Each detail of the game is carefully crafted to bring this legendary tale to life, offering a unique gaming experience and a tribute to Chinese culture and mythology.

Key Features of the Wukong Slot Game:

Free Spins and Bonus Opportunities: Triggering free spins unlocks additional reward mechanisms, increasing the chances of landing big wins.

Sticky Symbols Feature: Special symbols remain in place during free spins, greatly enhancing winning potential.

Up to 10,000x Max Win: The game offers a maximum payout of up to 10,000 times the bet, providing significant winning opportunities.

“Wukong is not just about spinning reels; it’s about experiencing a rich part of Chinese culture. We’ve worked hard to ensure the game is stunning and fun and engaging for players, with layers of features that add excitement. We’re proud to offer a game that blends storytelling with gameplay, and we think players will love the journey through Wukong’s legendary world,” Jack Dorset, CEO of BC.GAME said.

About BC.GAME

BC.GAME is a leading online gaming platform that integrates blockchain technology and cryptocurrency into its casino games, by offering a secure, transparent, and decentralized experience, BC.GAME allows players to enjoy a variety of gaming options, including slots, table games, and live casino offerings. The platform is dedicated to providing players with exciting, fair, and innovative ways to engage with the world of gaming. citing, fair, and innovative ways to engage with the world of gaming.

View original content to download multimedia:https://www.prnewswire.com/news-releases/bcgame-launches-monkey-king-themed-slot-game-wukong-302339189.html

SOURCE BC.GAME

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Infidigit Welcomes Pinaki Gupta as an Advisor to Foster Leadership and Drive Strategic Growth

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2 hours ago

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December 26, 2024

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MUMBAI, India, Dec. 26, 2024 /PRNewswire/ — Infidigit, an AI-enabled digital growth partner known for delivering exceptional results in SEO, CRO, and digital growth, welcomes Pinaki Gupta as Director – Strategy and Oversight. Pinaki’s vast experience in driving business transformation and fostering innovation will be instrumental in shaping Infidigit’s strategic direction and positioning the organisation for long-term success.

With a career spanning global enterprises such as Tata Interactive Systems and MPS Interactive and as the founder of Pisarto, a prominent home decor marketplace, Pinaki has consistently driven innovation and growth. His expertise will play a pivotal role in further scaling Infidigit’s vision and helping it explore untapped opportunities in the dynamic digital marketing ecosystem.

Sharing his thoughts, Pinaki Gupta, said, “Infidigit’s rise as a leader in digital marketing has been remarkable. Kaushal and his team have built an organisation with a strong culture of innovation and performance that truly sets them apart. I am excited to join Infidigit as an Advisor to bring a new perspective and help evaluate business opportunities and accelerate their growth journey. Together, we will focus on building strategic frameworks that ensure Infidigit continues to thrive in an evolving digital-first world.”

Kaushal Thakkar, Founder and Managing Director of Infidigit, said, “Pinaki and I share a long and fruitful professional history, during which I’ve consistently been impressed by his incisive strategic mind. His knack for challenging the status quo and driving transformative change makes him an ideal fit for Infidigit’s ambitious growth trajectory. We’re excited to leverage his mentorship as we reach new heights, fortify our leadership team, and continue delivering exceptional results for our clients.”

Infidigit, under Kaushal Thakkar’s leadership, has consistently set benchmarks in SEO, CRO, and digital growth strategies. With over 100 award-winning campaigns, Infidigit has delivered measurable results across industries. Pinaki’s addition to the leadership team further strengthens its mission of combining innovation, leadership, and performance to help businesses grow sustainably.

About Infidigit:

Infidigit, an AI-enabled digital growth partner, empowers top brands to achieve impactful results through SEO, ASO, CRO, and data-driven digital strategies. At the forefront of AI innovation in marketing, Infidigit is developing a SaaS product to further simplify SEO. With a proven track record of measurable success, Infidigit partners with startups, MSMEs, and enterprises across diverse industries, enabling them to thrive in the digital-first economy. Their commitment to excellence is underscored by over 100 award-winning campaigns recognized by prestigious platforms such as the SMX, APAC Search Awards, ET BrandEquity Shark Awards, Sparkies and Exchange4Media IDMA. Infidigit continues to set new standards in digital marketing, driving sustainable growth and unparalleled success for its clients.

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