LG Electronics USA Named ‘Official TV Partner of the Boston Red Sox,’
Building on LG’s Role as Digital Signage Provider to Fenway Park

BOSTON, April 7, 2025 /PRNewswire/ — LG Electronics USA and the Boston Red Sox have announced a groundbreaking multi-year partnership, making LG the “Official TV Partner of the Boston Red Sox.”

This collaboration, brokered by ANC, marks the first fully integrated marketing partnership between LG and the Red Sox, leveraging LG’s cutting-edge commercial and consumer display technologies to enhance the Fenway Park experience for fans. Building on their longstanding relationship with Fenway Sports Group, ANC, a sports and entertainment venue solutions and marketing agency, played a pivotal role in bringing this partnership to life.

Following ANC’s recent upgrades to Fenway Park’s entire digital display network utilizing LG DVLEDs, including the main videoboard in centerfield, this deal further strengthens LG’s presence through a premier sponsorship package with the team and new LG LED signage integrations. 

Beyond LED digital signage, the agreement establishes a multi-year marketing platform that opens the door for future LG product integrations, including the placement of LG TVs in premium areas of Fenway Park. 

“The Boston Red Sox are thrilled to welcome LG Electronics as the Official TV Partner of the club,” said Troup Parkinson, Chief Marketing and Partnerships Officer, Boston Red Sox. “Through our valued partnership with ANC, we’re proud to bring an industry leader like LG into the Red Sox family. This collaboration will elevate the in-venue experience for our fans with cutting-edge technology while also expanding LG’s presence through dynamic activations that will engage Red Sox Nation all season long.”

“We are honored to be the Official Television Partner of the Boston Red Sox,” said Phil Lubell, LG Electronics USA’s head of Media Entertainment Solution marketing. “Year after year, LG OLED TVs consistently receive rave reviews for their lifelike and immersive picture quality and sound. That’s why we’ve been the Worlds’ Number 1 brand of OLED TVs for the past 12 years.”1

ANC, which recently formed an official alliance with LG to drive revenue and innovation for North American sports and entertainment venues, played a key role in structuring and negotiating this historic partnership.

“Our deep-rooted relationship with Fenway Sports Group and our newly established partnership with LG Electronics made this a natural fit,” said Jerry Cifarelli Jr., ANC President and CEO. “Fenway Park has been a pioneer in integrating digital technology while maintaining its historic charm, and we are proud to facilitate this collaboration that enhances the in-game experience while creating significant marketing opportunities for LG.”

For the past 12 years, as the leader and original creator of OLED TVs, LG has refined its premium TV innovation year after year. Today, LG offers the widest lineup of OLED TVs from 42 thru 97 inch screen sizes, as well as innovative OLED TV solutions such as the world’s only 42-inch flexible TV, the LG OLED Flex, as well as unique lifestyle TVs including the LG StanbyME and LG StanbyME Go. For more information on the complete lineup of 2025 LG TVs, visit LG.com.

1Source: OMDIA Unit shipments, 2013-2024. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.

About LG Electronics USA
LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a leading smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. www.LG.com.

About ANC 
ANC is a leading sports entertainment agency that delivers cutting-edge multimedia advertising solutions and venue technology integration. With over 25 years of experience, ANC partners with top-tier professional sports teams, entertainment venues, and brands to enhance the fan experience through custom digital signage solutions, immersive marketing activations, and strategic sponsorship programs.

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SOURCE LG Electronics USA

Thomas Welter will be presented the Jeff Vaske Service in Entrepreneurship Award by the University of Nebraska – Lincoln on April 15, 2025.

RICHMOND, Va., April 7, 2025 /PRNewswire/ — Empower Brands is excited to announce that Chief Operating Officer, Thomas Welter, will be the 2025 recipient of the Jeff Vaske Service in Entrepreneurship Award. This award is presented annually to a person who has displayed dedication and who impacted the Nebraska Center for Entrepreneurship’s success. 

Welter started as a Nebraska fellow at the University of Nebraska-Lincoln’s College of Business Administration during the 2023-2024 school year and has elevated to the Entrepreneurship Advisory Board. As a fellow, Welter works with students in and outside of the classroom presenting real life situations entrepreneurs are facing. As an advisory board member, Welter works with faculty providing business insights to the center’s mission and student engagement.   

“It’s been an absolute pleasure to give back to the University of Nebraska community I love so much,” says Welter. “I’ve had the unique opportunity to work with terrific brands small and large and am fortunate to share my experience. These students are impressive with their sophistication and development of concepts. It will be great to see what they do in the future.”

The Jeff Vaske award will be presented on April 15, 2025 during the Entrepreneur Award Celebration. 

For more information about the Nebraska Center for Entrepreneurship and their initiatives, visit https://business.unl.edu/academic-programs/center-for-entrepreneurship/

About Thomas Welter: Thomas Welter is a distinguished professional in the field of business leadership and entrepreneurship and is currently the Chief Operating Officer at Empower Brands, and industry leading franchise organization. With a passion for mentoring and empowering the next generation of business leaders, Welter actively engages with students and community members through his involvement with the University of Nebraska–Lincoln’s Entrepreneurship Center.

View original content to download multimedia:https://www.prnewswire.com/news-releases/empower-brands-coo-thomas-welter-wins-nebraskas-jeff-vaske-service-in-entrepreneurship-award-302422108.html

SOURCE Empower Brands

A new strategic relationship between Parallel Technologies and BSB Communications enhances service offerings, delivering greater value to customers nationwide.

DUBLIN, April 7, 2025 /PRNewswire-PRWeb/ — Parallel Technologies and BSB Communications today announced a new strategic partnership.

Effective immediately, Michigan-based BSB will operate as a division of Parallel Technologies, continuing to use its brand in specific contexts. This partnership positions BSB and Parallel as Mitel’s second-largest partner in the United States, offering more resources and support to their customers.

Founded in 1984, BSB has been a long time, Exclusive Platinum Mitel partner with extensive experience deploying and supporting Mitel’s flagship MiVoice Business solutions on behalf of 1,000+ customers in the financial, healthcare, and public sector verticals. The combined company now covers Ohio and Michigan while supporting clients nationwide and internationally.

Peter Johnson of BSB will become President of Parallel, while Don Poling remains CEO. “Partnering with BSB Communications is a game-changer,” said Poling. “BSB’s MiVoice Business expertise will allow us to deliver even stronger communication solutions and solidify our position as a powerhouse Mitel partner.”

Parallel Technologies is an employee-owned company that has been in business since 1983 and is powered by the nation’s leading technology advisory firm Bridgepointe. All BSB employees are now part of Parallel’s Employee Stock Ownership Plan (ESOP).

Through Bridgepointe Technologies, BSB will now offer expanded capabilities, including SD-WAN, networking, CX, cybersecurity, and more, providing a single point of contact for all technology and consulting needs. Additionally, Parallel provides structured cabling services and overhead paging as needed.

President of Parallel Technologies, Peter Johnson, added, “BSB Communications has always been committed to exceeding customer expectations. Joining forces with Parallel Technologies allows us to enhance our capabilities and continue delivering top-tier services to our customers. We’re excited for this next chapter.”

About Parallel Technologies, Inc.
Parallel Technologies, Inc. is a top provider of comprehensive communications solutions including Unified Communications, VoIP, SD-WAN, security and networking – both on-premise and as-a-service. For over 40 years, the company has partnered with best-in-class providers to offer solutions to thousands of customers throughout Ohio and the United States. Parallel Technologies’ commitment to customer satisfaction has consistently earned the company numerous industry awards. A 100% employee-owned company, its focus on employees has allowed it to be named as a “Best Place to Work” multiple years in a row. The company is headquartered in Dublin, Ohio, with regional offices in Cincinnati, Dayton, and Youngstown Ohio. For more information, visit http://www.ParallelTech.com

About BSB Communications, Inc.
Founded in 1984, BSB is an Exclusive Platinum Mitel partner that with a diverse client base across all verticals, including financial, healthcare, manufacturing, retail, government, and K-12. They have been recognized by their clients and Mitel for their Technical Excellence and Contact Center expertise. Focused upon delivering Unified Communication and Contact Center solutions that align with the customers needs, BSB offers on premise, hybrid and cloud options. BSB is also a Platinum partner for Zoom and offers Intermedia’s private-labeled UCaaS/CCaaS as BSB Elevate. For more information, visit http://www.GoBSB.com

Media Contact

Peter Johnson, BSB Communications, 248-859-6329, Peter.Johnson@GoBSB.com, www.GoBSB.com

View original content:https://www.prweb.com/releases/parallel-technologies-and-bsb-communications-join-forces-to-become-mitels-second-largest-us-partner-302420097.html

SOURCE BSB Communications